Who are you calling powerful?.

Chapter 466 "The Legend of Wu Mei Niang" with outstanding performance

Wei Yang is filming here in Thailand, but he has not given up paying attention to the domestic situation.

After the summer strategy, the frequency of big moves by Blue Whale Series and PPTV has become much lower, but there is still no shortage of good news.

Among them, the most worth mentioning is "The Legend of Wu Mei Niang".

This drama, which wears the skin of [Bingyang Entertainment] but is actually produced by Blue Whale, has quickly achieved a series of good results since its launch in October, allowing everyone to see the influence of a popular star.

This drama was broadcast exclusively on Hunan TV, and the final average ratings exceeded 3!

This result not only surpasses the previous "A Thousand Bones", but is also the third TV series this year to have a ratings of over 3. It also surpasses "Mufu" broadcast on CCTV, and is basically certain to win the runner-up spot in the national ratings this year.

It's a pity that "Qing Yu Nian 3" and "The Legend of Wu Mei Niang" were poked in the front, suppressing Zhao Liying and Liu Shishi, but still did not win the highest honor.

Compared with "Flower Thousand Bones", which is more online-oriented, the market of "Legend of Wu Mei Niang" is mainly on the TV platform.

The TV series with more than 90 episodes was broadcast for more than 6 days. During the broadcast period, the average market share exceeded 17%, and the highest market share was as high as %. It ranked first in ratings for the same period for consecutive days, which was the first time in history.

This is something that the trilogy of "Qing Yu Nian" failed to achieve. Of course, this is mainly because the number of episodes in a single part is not as many as that of "The Legend of Wu Mei Niang".

At the same time, this drama is also popular in Hong Kong and Taiwan.

In Hong Kong, the ratings of "Legend of Wu Mei Niang" reached 29.49 in a short period of time, ranking first for many days, with about 190 million viewers watching. Based on Hong Kong's population of 724 million, 26% of the people are watching this drama.

In the words of Ming Pao, Fan Xiaopang crushed TVB with his gorgeous costumes and grand scenes.

In Taiwan, the number of people with incomes has reached one million, causing Taiwanese media to lament that young people in Taiwan are being "brainwashed" by mainland dramas.

Although this is an exaggeration, it is not unreasonable. At present, Taiwan's local film and television market is retreating step by step.

The film field is almost occupied by Hollywood, while the TV drama field is taken turns to be impacted by mainland and Korean TV dramas.

Some media posted the top ten TV series in Google search index in Taiwan Province in 2014.

Among them, there are four Korean dramas, three mainland TV dramas, and only three local Taiwanese dramas.

The three mainland dramas are "Qing Yu Nian 3", "The Legend of Ancient Swords" and "The Legend of Wu Mei Niang". Among them, "The Legend of Wu Mei Niang" is the highest, temporarily ranked second, and is very likely to reach the first place.

In comparison, the performance of "The Legend of Wu Mei Niang" on the Internet is weaker.

But that’s only compared to phenomenal blockbusters like “A Thousand Bones of Flowers” ​​and “The Legend of Ancient Swords.”

"The Legend of Wu Mei Niang" Hua Luo has reached a peak popularity of over 12000 on the entire network, and has won dozens of daily popularity titles. The serial broadcast volume has exceeded 50 billion, and it has added a lot of firewood to PPTV's summer strategy.

Fan Xiaopang became a god in "My Love from the Star", and he did not act in TV series for several years.

This solo performance of "The Legend of Wu Mei Niang" may not be the most explosive work in itself, but coupled with her popularity and influence, her momentum is extremely strong, forcing all the actresses to avoid her edge, and it also allows everyone to see what it means to Rating queen.

However, Fan Xiaopang is different from Liu and Zhao who are still on the rise. The latter two are not stable enough and need these achievements and honors to prove themselves.

It's not that Fan Xiaopang doesn't need it, but he is much more calm than the two of them in this regard.

The outside world didn't write much about Fan Xiaopang because the show was so popular and popular. Instead, they were more concerned about how much money she made.

This was a treatment that only Boss Wei had in the past. From then on, it can be seen that many people's positioning towards Fan Xiaopang has changed.

It can be seen that by apparently independently operating such a successful project, Fan Xiaopang's capital attributes gradually began to outweigh his status as an artist.

How much money Fan Xiaopang earns is actually not difficult to check.

Bingyang Entertainment, which is in charge of the project, had no intention of hiding it. At that time, it was announced that it had sold 2.2 million yuan for the first round of exclusive TV broadcast rights.

The price of online copyrights is also impressive enough, and the forced PPTV has caused a big hemorrhage.

Although the exclusive online copyright of more than 100 million is not a sky-high price that shocks the industry, it is still rare in the current market.

At least compared to "Flower Thousand Bones" and "The Legend of Ancient Swords", the bidding price of "Legend of Wu Mei Niang" is more advantageous, which shows how powerful Fan Xiaopang's appeal is.

Thanks to Wei Yang, "My Love from the Star" became a hit in Asia, making Fan Xiaopang the most commercially valuable actress in China and even East Asia.

The big-budget costume drama she starred in had the gimmick of Wu Zetian. If the price was lowered, it would be an insult to the intelligence of the publicity team.

The TV and online copyrights alone are over 3 million, plus advertising revenue, second- and third-round copyrights, Hong Kong and Taiwan copyrights, peripheral marketing, and very likely overseas copyrights, the industry’s estimate of total revenue for "Legend of Wu Mei Niang" is 4.5~ 5 million.

Although the cost of this drama is not low, it is not as high as expected. After deducting expenses and taxes, the remaining net profit is estimated to be 2 to 3 million.

Fan Xiaopang has gained the upper hand now!

Even if she had to split the money equally with Wei Yang, she would still earn nine figures at once, not to mention that during the filming period, Fan Xiaopang had already received tens of millions in salary.

What's more worth mentioning is not the cash, but the valuation of Bingyang Entertainment.

In addition to the best-selling "Legend of Wu Mei Niang", Bingyang Entertainment also has four artists who have signed or are expected to sign contracts: Wang Ou, Zhang Zhixi, Jiang Shuying and Mao Zijun.

All four of them appeared in "The Legend of Wu Mei Niang" and played many important roles. Mao Zijun even played the male lead and was highly praised by Fan Xiaopang.

Now that the TV series is becoming popular, the four artists have each gained considerable fame, which has also become an important achievement for Bingyang Entertainment.

The performance of film and television production and artist management has also made Bingyang Entertainment highly favored by the capital market. From a fledgling company, it has become an entertainment upstart with a valuation of 30 billion+.

There is definitely some water in this valuation. After all, "Legend of Wu Mei Niang" is currently popular, so exaggeration is inevitable.

But then again, with the current skyrocketing momentum of the entertainment market, this water may become a true valuation in a few days, so no one can tell whether this market value is overvalued or undervalued.

After all, from a capital perspective, Bingyang Entertainment has a high degree of kidnapping Fan Xiaopang, has a deep cooperative relationship with Blue Whale and even Wei Yang, and has several promising artists on hand, so it can play a lot of good cards.

The most important thing is that "The Legend of Wu Mei Niang" has proven its strong ability to attract money.

No matter what kind of company it is, if you can make money and have high profit margins, the valuation will never be low.

In addition, Bingyang Entertainment has officially announced its next development plan and plans to invest in four subsequent film and television works, including three TV series and one movie.

Among them, Fan Xiaopang is responsible for three projects by himself, including a movie, a costume production and an urban drama.

The plans for the movie have not been made public for the time being, but large-scale costume productions and urban dramas have revealed some information, and even one of the urban dramas has been announced as a project——

"The First Half of My Life" is adapted from the work of the same name by female writer Yi Shu. It tells the story of a divorced young woman returning to the workplace.

This TV series is a typical Shanghai-style urban elite drama. It is basically set in big cities such as Shanghai. Under the guise of female independence, it is about workplace struggle, but in fact it is still Mary Sue.

But relatively speaking, this kind of plot is much more subtle and subtle than the previous plot of the ugly duckling and the prince.

The main reason is that the market is further refined. Idol dramas continue to focus on teenagers, and the target audience of such dramas has changed to female college students, female white-collar workers, and married women.

Therefore, based on the audience group and market alone, this type of drama will become mainstream in the future.

Even the rise of the Shanghai circle in the previous life is related to this stock trend, so this type of drama is also called Shanghai-style urban drama by some people.

The drama "The First Half of My Life" can be said to be a masterpiece of this type of drama.

An abandoned single mother returns to the workplace, and with the help of her best friend and elite bosses, she makes a career.

There are many plots in the whole drama, and it has been criticized for having incorrect views. The biggest flaw is that the heroine acts as a mistress and stabs her best friend in the back to steal the man. When Boss Wei read the script, he always felt that the screenwriter was connoting himself.

However, although it has its flaws, this kind of bloody and catchy plot is often a ratings flaw and is very popular in the market.

Therefore, Boss Wei will not stop eating due to choking. The only thing he can be regarded as a human being is that he does not promote this concept in the story.

It is rare that the plot does not allow the heroine who did something wrong to have a happy ending. Instead, after a brief period of cooperation, everyone is fine and will never see each other again.

Blue Whale originally planned to produce this show on its own, but it didn't have the right artists on hand.

After all, the heroine is a divorced young woman with several years old children. The actresses that the company is touting are not old enough and still have some concerns about playing "mothers". However, Fan Xiaopang has already achieved a certain degree of transformation and doesn't care much about this.

So, Wei Yang took out this book and cooperated with Bingyang. Blue Whale provided money and efforts, while Fan Xiaopang and Bingyang provided money and people.

In addition to The First Half of My Life, another major costume production is currently tentatively called "The Legend of Yang Yuhuan" or "The King's Woman".

That's right, Wei Yang turned the movie he originally shot with Li Tianwang into a TV series.

The success of "The Legend of Wu Mei Niang" has already proved Fan Xiaopang's advantages in historical and biographical subjects. Normally, he must increase his output.

The plot of "The Legend of Yang Yuhuan" tells the story of the incestuous love affair between Concubine Yang Guifei and Tang Minghuang. The plot is much smaller than that of "The Legend of Wu Mei Niang". It starts with Princess Shou and ends with Maweipo.

However, there are still some objections to this project, that is, Boss Wei and some people feel that it is too similar to "The Legend of Wu Mei Niang". After all, the era is too recent and it is easy for people to not distinguish it.

At the same time, in terms of character experience, Yang Yuhuan is much thinner than Wu Zetian, which is also a test for plot shaping.

If you really want to film a biography, Yang Yuhuan is not the best choice. From ancient times to the present, there have been many "big heroines".

"The Legend of Empress Lu", "The Legend of Dugu", "The Legend of Liu E", "The Legend of Princess Pingyang", "The Legend of Liang Hongyu" and "The Legend of Li Qingzhao", these ancient heroines are all very exciting material, even in the Republic of China and modern times, there are quite a few The strange woman.

In contrast, although Concubine Yang is beautiful and tragic, she does not have a very impressive resume.

Therefore, although the project "The Legend of Yang Yuhuan" has been announced, it is still in a pending state, and the follow-up depends on the script.

Wei Yang was not impatient. Fan Xiaopang's "The Legend of Wu Mei Niang" had a very good start, and it immediately became a brand.

If legendary projects can be stably output, it will become the pillar series of Bingyang Entertainment, worth at least a billion or even billions. It will also be the biggest bargaining chip for Bingyang Operations and after its listing.

For a project of this size, proceeding slowly and steadily is the right way to go. The most taboo thing is rushing. The more anxious you are, the easier it is to make mistakes. If the sign is smashed, the loss to Bingyang will be fatal.

On the business level, Fan Xiaopang listens to Boss Wei's instructions.

His family knew his own affairs, and Fan Xiaopang knew that he was a little clever, but he didn't have much confidence that he could support a successful company on his own.

And Wei Yang's resume is here, he created an entertainment empire in one breath, and even "The Legend of Wu Mei Niang" was filmed with his support. As long as Fan Xiaopang is not stupid, he will know who to listen to for the development of this important company.

Anyway, Boss Wei doesn't like her as a small temple. As long as the general direction remains unchanged, he will not compete with her for the right to speak and control.

Fan Xiaopang is still very proud. His net worth has soared easily, his status has also risen, and he has successfully evolved into President Fan.

What's the point of Liu Shishi and Zhao Liying fighting each other to death? In the end, it doesn't depend on the man's face. It's the right way for me to pull the lever and do it myself.

With her career looking bright, this girl's ambitions have also begun to grow. She intends to make Bingyang Entertainment bigger and stronger and become a new entertainment star.

In fact, Fan Xiaopang has begun to dream that one day Bingyang will become an entertainment giant, and in turn acquire Blue Whale and PPTV, and then spend some money to hire that bitch, and work for her every day.

Wei Yang didn't quite understand her idea!

No matter how big your business is, even if you acquire Blue Whale, won't he still be the company's largest shareholder?

But that’s fine. Fan Xiaopang is new to starting a business and is very ambitious. He is focused on this aspect and less focused on other aspects.

At least in a short period of time, she caught his graduate student child without incident, and Boss Wei was relieved.

In addition, the new variety show "Sisters Over Flowers" and other dramas produced or even outsourced by Blue Whale during this period, although their performance is not as explosive as "Legend of Wu Mei Niang", they still firmly support PPTV's data.

PPTV began to lose popularity and popularity after the summer strategy. With the maintenance of these projects, it has always been in a relatively healthy downward trend.

By November, some data even began to stabilize or even pick up.

This also shows that PPTV has finally returned to its normal development trend after experiencing the strategic explosion period and the cold period in the summer.

Even in this relatively normal stable period, PPTV still relies on the afterglow of the previous outbreak, and its comprehensive data ranks among the top three on the entire network.

Second only to iQiyi and Penguin, and with a slight advantage over Youku, before the end of the year, if there are no major changes, we can basically maintain this pattern.

between one year. Strictly speaking, it took eight months to go from a second-tier video website to the top three in the industry.

Even though there is a lot of luck and the confidence is not yet solid, it is enough to make Wei Yang and all the staff of PPTV proud.

What makes Wei Yang even more delighted is that in the face of his aggressiveness, although Suning also decided to increase investment, the amount of funds was not enough to compete with Wei Yang.

This also indicates that Suning’s attitude towards PPTV has changed.

The original desire to seize control has turned into a pure investment mentality. After all, this is still a video website with great prospects. Having enough shares is definitely a good thing to make a profit without losing money.

Suning's "retreat" directly fulfilled Wei Yang's wish, and it was already a matter of time before he took over 67% of the absolute controlling stake.

In this way, even if the worst happens and Suning gives up and lets Alibaba in, Wei Yang will be able to fight with him as he holds absolute control of the company.

But Wei Yang felt that Suning wouldn't be that stupid.

Now that PPTV has such a strong momentum, wouldn’t it be nice to keep it on the market to make money, and then cash out at a low price when you are full...

(End of this chapter)