Who are you calling powerful?.

Chapter 439: The drama that started the great era of traffic stars and video websites

"Ahhhh, Baili Tusu."

"Zhang Ruoyun, I love you."

"Look here, ah."

"..."

When Zhang Ruoyun came off the stage at the event, the crazy screams and cheers almost blew up the sound system. Assistants and staff separated the enthusiastic fans and protected him from the scene.

Backstage, his agent and boss Yang Tianzhen saw Zhang Ruoyun with a fat face that almost broke out from laughter.

"Ruoyun, thank you for your hard work,"

She couldn't help but be unhappy. Even though the company had high expectations for "The Legend of Ancient Swords", it still wanted to promote Zhang Ruoyun as the company's leading male star.

But no one expected that this drama would become so popular, and Zhang Ruoyun himself would soar to the sky.

Just these days, with the popularity of "Gu Jian Qi Tan", Zhang Ruoyun's popularity has not dropped.

The number of Weibo fans increases by hundreds of thousands every day, and it is not uncommon for Weibo fans to exceed one million in a single day.

In the search popularity list of related artists, almost all of them are in the top five, and the top three are everywhere. It is also common for them to dominate the list.

The three words [Zhang Ruoyun] once became a commonly used word on the platform, and the usage and search volume increased tens of thousands of times compared to before the TV series was broadcast.

The media, fans, industry, and business are all very enthusiastic about this new male idol.

Only now, Yang Tianzhen's personal and company mailboxes are filled with media and invitations from all walks of life. Now Zhang Ruoyun is a shining cash cow in Yang Tianzhen's eyes.

"Drink some water. I'll mix it for you myself. It's warm water."

Yang Tianzhen's tone was so gentle, which made Zhang Ruoyun very uncomfortable and awkward.

"Mr. Yang, can you please speak carefully."

He has real power within the company. Although he is polite to the artists, he still maintains the dignity of the leader and boss. Especially for newcomers and young stars, Mr. Yang is still very oppressive.

Zhang Ruoyun was brought to the company by Yang Tianzhen, and he was highly regarded. He was regarded as his direct favorite. The two had a good relationship in private.

But even so, he had never felt such a kind and gentle side of Yang Tianzhen.

It's not that Zhang Ruoyun is being mean and has to look at Yang Tianzhen's cold face, but he is afraid that there are other purposes behind being too gentle. The unspoken rules of the entertainment industry are not just male bosses and female artists.

Zhang Ruoyun respects Yang Tianzhen very much, but only in terms of work, as a friend, and never has any distracting thoughts in terms of relationship.

"Tch, you're so scared. If I want to sneak in, you don't have to wait until now."

Yang Tianzhen was so smart that she couldn't understand what he was thinking. She snorted disdainfully, stuffed the water into Zhang Ruoyun's hand, and sat down on the sofa in the background, causing the latter to moan slightly.

"No more nonsense, did you read the schedule and endorsement list I sent you last night?"

"I saw it, but is it necessary to wait in such a crowded queue?"

Zhang Ruoyun was a little frightened. The workload of the itinerary was almost treating him like a mule. He wanted to take it easy.

"Is it necessary? Boy, this is a once-in-a-lifetime time to make big money."

Yang Tianzhen glared at him and said, "Do you think this one drama can make you famous for a lifetime?"

"Let me tell you, the entertainment industry is updating and iterating too fast now. TV series are emerging one after another, and newcomers are coming one after another."

"You are not Mimi. She has been popular for a long time, has many works, and has a solid basic base. She has the capital to play slowly, and she has even begun to transform and join behind the scenes."

Speaking of this, Yang Tianzhen was still a little unhappy. Damimi left Coral to establish Mianxing and start a new business. Not only would it have a big impact on the company, but it might also create a certain amount of competition in the future.

However, Boss Wei was behind this, and there were many situations involved. Yang Tianzhen could only hold back his dissatisfaction.

Fortunately, before leaving, he helped her bring out Zhang Ruoyun. This card was played well and was no worse than Damimi, so Yang Tianzhen was particularly interested in Zhang.

"You've become popular too quickly, and your background is still hidden. It's okay this year, but if the popularity of your work can't be sustained next year, you'll have to slide down. If you can't continue to do so, you're out of date."

"Of course, our company certainly does not lack resources, but who can guarantee that everything will go smoothly, so you should take advantage of this time to make more preparations."

"Let the company and the big boss see your value, give you more resource support, and make more money yourself. If you don't succeed in the future, at least you will make a lot of money."

Although Yang Tianzhen's words are a bit PUA, they do make sense.

Taking advantage of the popularity and making crazy money will be beneficial to the company and Zhang Ruoyun himself.

The fortune of the entertainment industry is so difficult to predict. How many people are short-lived and regret later that they did not take advantage of the good market to make a fortune. Later, they can only drink soup after losing their temper. This is a hard-earned lesson.

Of course, Coral Entertainment and even Wei Yang behind it also made a lot of preparations for Zhang Ruoyun.

Since it is a money tree, everyone wants to make it last long, make a fortune first, and then arrange the layout to make it prosperous and continue to make money along the way.

"You're so lucky, kid."

After convincing Zhang Ruoyun, Yang Tianzhen couldn't help but sigh: "Do you know what the outside world calls you?"

"What is it called?"

"Little Weiyang!"

"what?"

Zhang Ruoyun was a little dumbfounded. It wasn't that he disliked the nickname. To put it bluntly, it was his honor to be able to take advantage of Boss Wei.

But there are really too many people who call me this nickname!
Just like a new star emerges in the football circle, either Messi from Chile or Cristiano Ronaldo from the Philippines. As the most popular young artist in the mainland, Wei Yang is extremely legendary, so many newcomers are willing to take advantage of the popularity when they debut.

If it weren't for Boss Wei's aloof status, most people would not dare to offend him, and they might start to fight or even bully him.

"They are far-fetched, but you are different. In recent years, apart from Professor Gu, who was a sensation in Asia, who else can compare with your Baili Tusu."

"Being famous overnight, soaring into the sky, becoming the darling of the media and fans in a short period of time, like, so similar."

Yang Tianzhen was a little embarrassed. She was a member of Fan Xiaopang's team back then. She saw with her own eyes how violent the performance of "My Love from the Star" was and how Wei Yang was killing everyone. She didn't expect that after so many years, she could see it from Zhang Ruoyun again. To a bit of a shadow.

"Mr. Yang, who is more popular now between me and Mr. Wei?"

"you?"

Yang Tianzhen looked at him and then shook his head: "Your drama is popular enough, but it's still far behind "My Love from the Star"."

"It was a real national celebration."

"Young people and middle-aged and old people all watch the TV series together. Every TV station shows this TV series. White-collar workers go to work to fish, and students skip school to Internet cafes and secretly watch reruns online." "If anyone doesn't know who Professor Gu is, just follow It’s like something from the mountains, even experts are following and analyzing it.”

"All TV series related are selling like crazy. Brands and companies are begging you for money. Big international brands have put down their reserve. Japan and South Korea have chartered flights and invited people to go there for activities. They have bodyguards with them and have to be careful when going to the toilet. Fans came rushing over.”

"If Wei Yang or Sister Bingbing sneezes or glances at each other, they will make headlines."

"..."

When Yang Tianzhen mentioned this, he was still a little excited and hopeful: "That was the most glorious moment for me as an artist team. I felt like I was at the center of the world. I don't know if I can do it again in this life."

Zhang Ruoyun was stunned by the picture Yang Tianzhen described.

He originally thought that he was famous enough now that he could wake up smiling from his dreams at night, a situation that countless artists could only hope for, but he didn't expect that he was still far behind Wei Yang back then.

"To be honest, it's not so much the popularity of "Gu Jian Qi Tan", it's better that you happened to have a good time. The right time, place, people, and fortune are helping you, so I would say you are lucky."

Yang Tianzhen's words were not unreasonable, Zhang Ruoyun had indeed come across a good opportunity.

In 2014, with the rapid development of the Internet and mobile networks, the role of media continued to decline, and Internet popularity has become mainstream.

Once a certain drama becomes a hit, it will quickly become popular and begin to receive a large amount of exposure. The speed and ability to create stars are much stronger than before.

At the same time, the fandom culture continues to form and has considerable influence. Star chasing has become one of the popular symbols among young people.

It was precisely at this time that Wei Yang, Hu Ge and other niche actors had been popular for a long time and no longer had any sense of novelty. They had already transformed from simple idols to acting stars.

In addition, the collective rise of 85-year-old flowers, as well as the crazy rise of 90-year-old flowers such as Ermei + Shuangzi sister in Xinjiang Province, have made the female market saturated to a certain extent.

The industry and the public need a local male sex market, one is to meet the needs of star chasing, and the other is to resist the impact of Japanese and Korean idols.

In this situation, it is normal for male popular artists to emerge. Whoever seizes this opportunity will rise to the top.

It was Li Xfeng who was successful in his previous life, and now he is Zhang Ruoyun. Who else will be successful in the future depends on their own energy.

In a sense, "The Legend of Ancient Swords" can be regarded as a milestone in the history of Chinese TV dramas.

Not only does it herald the beginning of the era of male star traffic, but it also represents that online platforms have surpassed TV platforms.

At least half of the popularity of "Gu Jian Qi Tan" this time comes from the Internet platform, which shows that the main body of the platform for phenomenal TV series has changed.

In the past, TV stations were the main ones, and the main comparison was ratings, supplemented by data from online platforms. Even in the past two years, there has been an increase and decrease, and it can barely maintain a [-]-[-] ratio.

But "Gu Jian Qi Tan" is different. Its ratings remain at around 2 to 2.5, which is not low, but it is not outstanding either.

However, the data on the network platform is overwhelming.After the finale aired, the average number of views per episode was 1.5 million, making it the fastest TV series to reach 50 billion views on the entire network except LeTV.

At the finale, "Gu Jian Qi Tan" directly dominated the TV series-related topics on Baidu and Weibo.

There has never been a phenomenal TV show like this before.

Times have changed!

I don’t know since when, people seem to be more willing to turn on their computers and mobile phones and watch whatever they want, instead of sitting on the sofa watching TV in a hurry.

Some media expressed with sadness that highly rated dramas such as "Let's Get Married", "Celebrating More Than Years" and "The End of the House" will soon become the swan songs of the television era.

And "Gu Jian Qi Tan" will also officially kick off the competition between various TV series in the future in terms of playback volume and popularity across the entire network during this summer vacation.

This statement is too pessimistic. There may not be high ratings in the future. Ratings will still become an important data in the industry.

But one thing is right. In the future, when calculating the performance of film and television drama online platforms, the gold content will rise sharply and cannot be ignored.

Zhang Ruoyun and "Gu Jian Qi Tan" encountered a good opportunity and soared into the sky. Likewise, PPTV also benefited a lot.

Throughout June, the cooperation of the Brazil World Cup + "Gu Jian Qi Tan" and other projects allowed PPTV to hand over an extremely beautiful data.

PPTV ranked first in the entire network in terms of increase in registered users that month!

The number of paid users in that month ranked first in the entire network!

The number of installed mobile APPs that month ranked first in the entire network!

The monthly playback data ranked among the top five for the first time, surpassing Sohu and Mango TV, and ranking behind Ayougo and LeTV.

And the reason why it is only in the top five is because the market is not big enough, the number of users is inferior, there are not many projects available, and the general trend has not been fully formed.

This still needs time to accumulate. Once the number of users and projects increases, and a phenomenal project explodes, it can compete with other giants in terms of playback volume in a short period of time.

The average number of people covered by the website every day, that is, how many people visited the website that day, which can be understood as the average daily activity, has increased steadily by about 1200 million compared to before.

The calculation of this data is much more complicated and may not be completely accurate. PPTV is not particularly concerned about it internally.

Now that the website has just started, it is not the time to consider user stickiness and frantically build momentum to attract traffic.

When the user growth rate slows down and high-quality projects are reasonably allocated throughout the year, it will be time to delve into the details of the website and increase user stickiness.

But even so, the first phase of PPTV’s summer strategy was pretty good enough.

And there is still a lot of residual heat. For example, the World Cup can be postponed for half a month. The popularity of "Gu Jian Qi Tan" is still high enough, and a large number of high-quality and high-quality projects will be launched in the future.

It can be said that according to PPTV’s predictions, the results and data in July will be more impressive than those in June.

In addition, there are some internal data that are not clear to the outside world, that is, advertising and other revenue.

As the website’s users skyrocketed, its traffic exploded, and it had multiple phenomenal variety shows. PPTV was in the limelight, and advertisers were eager to cooperate.

The advertising revenue from the cooperation and expected cooperation in mid-to-late June alone exceeded the advertising revenue in the first quarter of last year.

In addition, paying users are also growing rapidly, and the financial statements from June to July are not generally good-looking.

Don’t look at video websites that always focus on traffic and users and don’t seem to care about revenue.

That’s all nonsense. No one can afford to burn a website that doesn’t make money. If you want people to spend money on it, you must first be able to see the prospects. The revenue may not be ideal, but it cannot be without it.

The more revenue, the more it proves the website's prospects and operating conditions, and internal employees, shareholders and investors will have more confidence.

Before joining PPTV, Wei Yang showed his management ability, channel connections and spending ability. This time, he showed his ability to make money.

The skyrocketing revenue and various data prove the all-round success of PPTV. Suning and others want to find trouble, but there is no reason at all.

The summer strategy is only a third of the way through, and some Suning executives are already interested in leaving PPTV.

Even CEO Lu Yan returned to the headquarters, hoping to get the support of Boss Zhang. If this continues, Suning will become the mascot of PPTV...

(End of this chapter)