Who are you calling powerful?.

Chapter 345 Journey to the West to Conquer the Demons, the Hot Rise of the Spring Festival

The first day of the new year is supposed to be a time to relax during the annual vacation, but Wei Yang still pays attention to the business a little bit.

"Journey to the West: Conquering the Demons" is released today!

Prior to this, the main schedules for domestic films were summer vacation and Lunar New Year.

The time ranges of the two schedules are not consistent. For example, the summer schedule is mostly said to be from the beginning of June to the end of August.

But some only count the two months of summer vacation, that is, July and August, and some count September as well.

The Lunar New Year file is more complicated, and each algorithm has its own algorithm. However, if the statistics are broad, theoretically speaking, the end of November to the beginning of March can be said to be the Lunar New Year file.

However, this statement may soon be adapted. The Lunar New Year file runs from the end of November to the end of January. The reason is that the Spring Festival file is independent.

As the most popular schedule in the future movie market, the Spring Festival at this time is not a battleground.

In the past few years, the Spring Festival stalls were only one node of the Lunar New Year stalls, but with the continuous rise of the movie market, the number of theaters, and the improvement of the economic level of the people, more and more people are willing to go to the cinema.

During the Spring Festival holiday, when there is time and money, the younger generation is tired of the old habit of visiting relatives and friends, and is more willing to bring friends, or take the whole family to have fun, such as watching a movie or something.

The box office data of the Spring Festival stalls has been rising all the way in the past few days. In 2010, because of "Avatar", the Spring Festival stalls for about 7 days cut a total of 3.39 million box office.

In the next two years, although the box office of the Spring Festival stalls was not so impressive, it also rose steadily after excluding "special factors".

More and more people are aware of the development prospects of the Spring Festival stalls in the past few days.

However, the summer and New Year's holidays are still the most important schedules for everyone, until the release of "Journey to the West: Conquering the Demons" this year.

According to Wei Yang's understanding, "Journey to the West: Conquering the Demons" was able to be released in the Spring Festival file, there are certain unexpected factors, mainly because of the schedule, it did not catch up with the New Year's Eve file.

The release on New Year's Day is a gimmick, but it also comes with risks. No one can guarantee that the Spring Festival movie will be popular.

There is no doubt that this is a gamble.

It's just that due to the foreshadowing and various marketing of all parties, as well as the previous market performance, the possibility of betting is very low, and at most it is affected.

Wei Yang knows that he doesn't care about movies in "Journey to the West: Conquering the Demons", but cares about the birth and influence of the Spring Festival file.

If nothing else, next year he has a movie that will be in the Lunar New Year file or the Spring Festival file.

So he has to go around, analyze the market, and learn from other people's marketing plans.

The success of "Journey to the West: Conquering the Demons", in terms of marketing and publicity, is largely due to Master Xing's personal brand and appeal.

At the same time, the binding of Xingye and Westward Journey IP, and the huge popularity of Zhizunbao and Zixia are also the key to attracting countless fans and passers-by.

Bundle of personal appeal with CP and IP.

These Wei Yang can also be copied to himself, and even become his important selling point and marketing route.

It's a pity that he made his debut too late, and everyone doesn't owe "him" a ticket. In the short term, we can't stir up feelings, otherwise there will be a [Professor Gu/Li Chengyin/Lu Xinghe/Zhang Wansen whom we chased together in those years], let alone It can be worth hundreds of millions at the box office.

As a professional screenwriter and an excellent businessman, Wei Yang knows more than anyone else how profitable feelings are.

Take Sanmei Xianjian as an example. Now they are filming together. Although the lineup is luxurious and the momentum is huge, it can't be said to touch the audience very much.

After a few years, it is best for a few people who have not cooperated for many years to come together for a long time, that is, "goodbye to my youth", and kill casually.

Wei Yang didn't go to the movies, but his cousins ​​went, and when they came back, they told him their opinions, with praises and criticisms.

"It was scary at first, and one of the kids cried."

"Some plots are a bit embarrassing and old-fashioned."

"That empty boy is very funny, he died laughing."

"Sun Wukong is a short man."

"Loving you for 1 years, the emotional line is touching."

"I don't feel anything, it's normal."

My cousin liked the movie and gave it back to her classmate Amway. The cousin thought it was okay, but he didn't think it was a bad movie.

Wei Yang looked at Douban and the emerging Zhihu comments, and then quickly closed them.

Unsurprisingly, more than half of the reviews were negative.

Users of these two platforms have too high requirements for movies. Sometimes they will be "objective" for the sake of "objectivity". Even if they score high, they will deliberately find faults and pick out shortcomings. Still suffer.

And more importantly, those who are willing to speak and comment have some opinions, and those who are satisfied or indifferent are not necessarily praised, and a five-star point will be pulled down.

If it was Wei Yang's own movie, he would watch more and "self-abuse" to find the real shortcomings.

But it's not his movie, he didn't bother to watch a bunch of online critics "show off their skills", but went to open several other platforms.

In the past two years, Weibo has been the hardest-hit area of ​​the navy, and it is also not objective, especially some popular comments, there must be movie marketing watching.

Bilibili, Tianya, Tieba and other platforms that are not deeply related to movies are in a better situation, especially Santie.

Judging from the overall evaluation of all parties, "Journey to the West: Conquering the Demons" has a good reputation.

"Subversion" is the key word, some people approve it, some people resist it, sometimes Master Xing is a genius director with uncanny workmanship, and sometimes he is a fallen idol, stepping down from the altar.

Special split!

Especially the latter rhetoric, Wei Yang is very familiar with it, vaguely seems to start from "Kung Fu" and even earlier "Shaolin Soccer", every time a movie is released, Master Xing has to step down to the altar.

The same is true for Wei Yang. After the peak masterpieces "You Who Came from the Star" and "East Palace", Wei Yang followed the blue whale's many works, and returned to the altar every now and then.

Sometimes he is convinced, is the altar in your house a staircase, every day...

So Wei Yang is used to it, and treats these so-called god-making and destroying gods with cold eyes.

One day they praise you to the sky, and the next time they trample you to the bottom, and not long after, they fanatically pursue you again because of something, or they are reviled by thousands of people because of something.

Therefore, when you are a public figure, especially a prominent public figure, you must have a strong psychological quality and a thick skin.

Wei Yang calmly summed up all the comments, then made a judgment, and then waited to see the publisher's marketing layout and word-of-mouth guidance, and learned from them to eliminate the chaff and keep the green.

It is not that Blue Whale does not have similar experience, but it still needs a certain amount of adaptation to the film market.

The previous "Rise of Fame" was okay, with a smooth wind and sufficient pre-preparation, but "Lost in Thailand" had not experienced such a large-scale movie at the time due to insufficient expectations, and there were still many loopholes.

"Journey to the West Conquering the Demons" is a good comparison and learning object. In the future, blue whales will face many challenges and must grow faster.

Therefore, even Wei Yang, who has never advocated working overtime during the Chinese New Year, rarely made an exception. After sending out the red envelopes, many people in charge and related teams in the work group kept an eye on "Journey to the West: Conquering the Demons". After the annual leave, he will see related summary reports.

"It's becoming less and less human."

Boss Wei saw [received] one by one in the group, reflected on his behavior of hanging street lights, and then sent requests to the executives of Emerald Shrimp and Coral Entertainment.

Although the main businesses of the two companies are film and television investment and artist brokerage, they know everything about their business and know everything about their business. Learning more is not harmful.

That night, Wei Yang received news that the first-day box office of "Journey to the West: Conquering the Demons" (including screenings and pre-sales) broke the first-day box office record for domestic films held by "Painted Skin 8300".

Breaking 3 million+ in four days!

On the fifth day of the Lunar New Year, the last day of the annual holiday + Valentine's Day, the box office has reversed, with a single-day box office of 1.26 million!
This figure broke the single-day box office record of "Transformers 3", the most in the mainland film market.

Compared with some people simply exclaiming that there is another phenomenal blockbuster movie, those with far-sightedness have seen the rise of the Spring Festival.

Starting next year, the Lunar New Year and the Spring Festival are expected to be split, and countless movie crews are focusing their attention on this new period full of opportunities...  

(End of this chapter)