Who are you calling powerful?.

Chapter 339 New Layout of Web Drama and "Run"

In 2013, the world that survived the Mayan doomsday prophecy opened a new chapter for the new year.

In terms of movies, after Cheng Long's "Zodiac" became popular, "Lost in Thailand" has entered the final stage of box office harvest, but it is still making money every day.

At present, Blue Whale has won the key extension for "Tai囧", to extend the box office life as much as possible. According to industry estimates, it is very hopeful to break through 12 billion.

But whether it can break the record of the highest box office in the mainland market of "Avatar" which is about 13.4 billion, depends on the destiny.

In any case, "Lost in Thailand" broke the 10 billion box office limit for Chinese-language films, and "Zodiac" and "Painted Skin 2" also performed well at the box office. The top three annual box office rare and valuable films are all Chinese-language films.

In addition, "Rise to Fame" also made it into the top ten, a little lower than "The Avengers", ranking seventh.

The strong performance of Chinese-language films in 2012 is exciting, and there are new film stars such as Wu Ershan, Wei Yang, and Xu Zheng. People in the industry are all excited and full of expectations for the film market in 2013.

In contrast, the TV drama market is also doing well, and what is more noteworthy is the rise of online platforms.

There have also emerged a number of online dramas dedicated to Internet platforms such as "Soul Ferry", "Diaosi Men", and "Once Upon a Time in the Northeast", which have a good influence.

The most important thing is that the copyright of webcasts is soaring rapidly!
In the whole of last year, the price of the webcasting rights of many TV dramas has exceeded 5000 million, and it is no longer a big news that shocked the industry if a single episode is over one million.

Moreover, it is rumored that Blue Whale has negotiated the price with LeTV, and the latter will win the webcast rights of "Qing Yu Nian 2.5" and "Qing Yu Nian 2" at a total price of 3 million.

The network broadcasting rights of single-step TV dramas have exceeded [-] million, which is a new and huge impact on the TV drama market.

Market economy, that is to speak according to the money!

Originally, the price given by the TV platform was high, and the income from the webcasting rights was just a quick profit, so the film and television company would definitely make a TV series and pay attention to the requirements of the TV platform.

And if online platforms also charge high prices, and the professional online drama market develops rapidly, film and television companies will also make strategic adjustments accordingly.

At this stage, the TV station is still the boss, but the voice of the network platform can no longer be ignored, and the status gap between the two sides has begun to gradually equalize.

Last year's "Soul Ferry", the blue whale had already had its first mouthful of soup.

This year it has increased its output even more. As early as the end of December, Blue Whale officially launched the [Network Drama Project].

The first drama is naturally "Soul Ferry 2". This signboard that has been erected with great difficulty must not be down.

The second drama "Dark Man", this project was not developed by Blue Whale itself, but was found from outside.

This drama is taken from the best-selling suspense novel "Death Notice". Someone changed this drama into a script, and then passed the script to Wei Yang through his contacts.

One of the initiators of this project is Zhou Linhao, who graduated from the Acting Department of Shanghai Opera. Feng Shaofeng is his classmate and university roommate.

He was able to get in touch with Wei Yang, naturally he relied on the way of acting, and he is not only a student of acting, but also a member of the drama center of Shanghai.

As I said before, there are three major drama centers in China, the People's Arts and Mandarin in Beijing, and the Shanghai Drama Center.

Regardless of the former two, the latter is basically the private plot of the Shanghai Opera. As long as you graduate from the Shanghai Opera, you can always find acquaintances.

In addition, Zhou Linhao's girlfriend is Qian Fang, that is, Qiu Yingluo from "The Bodyguard of the Dragon Gate".

And Qian Fang may not be well-known in the entertainment circle, but she is a well-known figure in the Shanghai drama circle.

Both Qi and Guo Jinfei are mixed with Ning Caishen, and they belong to the younger generation of leaders in the drama circle, especially in commercial dramas.

In the past few years, the best-selling dramas at the box office are divided into one south and one north. The north is happy twist, the pillars are Shen Teng and Ma Li, the south is Ning Caishen and his gang, and the flag bearers are Guo and Qian.

Lei Datou, Yang Haoyu (Uncle Gong) and many other backbones in the Shanghai circle and even the entertainment circle later have a deep friendship with them.

At this stage, this group of people has not yet developed, but the network really cannot be ignored, at least he has the face to pass the script to Wei Yang through channels.

Wei Yang is really interested in this book, and this drama can also be made into a series and can be developed in the long run.

Right now, the online drama market has not yet risen. Wei Yang’s main purpose is to seize the market and make a name for himself. It’s not about losing money and making money, but the income is limited.

In this case, Wei Yang has ideas for the development of web dramas.

First of all, it has to be large!
Nowadays, the review of online dramas is loose, so we give priority to choosing themes that are not allowed to be broadcast by TV stations, so as not to waste creativity, and the audience will find it exciting.

In addition, it is best to develop for a long time!
Try not to make a one-shot deal, so that even if the early gains are not large, you can rely on your influence to make it bigger and bigger, and even make up for the previous losses.

"Soul Ferry" and "Dark Man" are the same, the scale is large, at least it is impossible to be on the TV platform, the series cycle is long, at least three or four more, the standard of word-of-mouth can be maintained, and it can be increased.

Of course, the most important thing is the excellent quality. These two projects have been tested in the previous life. Now that Wei Yang and the Blue Whale team have optimized them, they will definitely not smash their own signs.

The third web drama is called "Folk Strange Tales", which is the original script of Blue Whale, which is somewhat borrowed from Lin Zhengying's zombie series.

It tells about a pair of talented warlocks and apprentices who traveled in the world and encountered folk tales, mountain spirits, wild monsters, lonely ghosts and the like. The background of the story is set in the Republic of China.

China has a population of more than one billion. Even if the horror and suspense market is small, given this population base, the volume is very considerable.

The Xiangjiang zombie films in the early years, as well as many Internet giants in later generations, have confirmed this point. When this market is tapped, the income is very considerable.

Taking advantage of the current lack of strict network supervision, Wei Yang thought about making a film to test the waters. Anyway, this kind of theme does not require too much investment, and it doesn't matter if you lose money.

The most important thing is, who will the sorcerer master and apprentice find to play, this is the core of the whole play, the apprentice is lucky to say, the master must find someone who is worthy.

Yizhuang and humorous, he can laugh and curse, play tricks, and also be unpredictable, slaying demons and demons.

Wei Yang pondered for a while, and wrote down a few names, the leader being You Benchang.

These three dramas are the main web drama projects currently being developed by Blue Whale.

After all, the company's focus is still on movies and TV series, and special TV series can still get a share of the online market.

If it weren't for subject matter limitations and long-term layout considerations, it would be unwise and a waste of resources for Blue Whale to invest in online dramas in the eyes of some people.

Many people think that Wei Yang attaches too much importance to online dramas, but they don't know that Wei Yang himself would like to act in online dramas if he hadn't worried a lot.

There is no way, the review of online dramas is too loose now, it is simply heaven in the eyes of future generations, Wei Yang is full of creativity and is ready to move.

For example, Wei Yang wanted to make a zombie movie since his last life, but it was too difficult for this subject to pass the review in China.

But with the current review standards, the probability of passing is very high. Even if the modern background is not good, ancient zombie films are completely fine. Similar poisonous plot.

Now that South Korea's "Kingdom" and other dramas have not yet come out, Wei Yang really wants to take the lead and let Jin Yiwei and zombies meet.

However, to make an ancient zombie film, the investment is definitely not low. Given that the current online drama market cannot afford it, Wei Yang can only wait slowly.

But at that time, I don't know how the policy of reviewing online dramas changed.

So this is where the fuck's up!
If the management is loose, the market will not work, and you will lose money if you do extravagance. When the market rises, you can do extravagantly, but the review will be stricter, and many things will not be able to be photographed.

As a company mainly engaged in film and television production, Blue Whale will undoubtedly follow the changes in the film and television market.

The great success last year also gave Blue Whale more funds, better development of the team, and the attraction of many new talents.

In addition to the above-mentioned online drama plans, there are also multiple projects in film and television dramas that have begun preparations.

Among them, there are many films such as "Detective Chinatown" and "Cohabitation in Time and Space", as well as mid-to-high production dramas such as "A Thousand Bone Flowers", "The Legend of the Ancient Sword" and "Why Shengxiaomo".

In addition, after the Spring Festival, the Blue Whale Brokerage Department will be formally established.

The company's first variety show will also start preparations and production this year.

And this variety show is adapted from the Korean national variety show "Running Man", tentatively named "Run".

Even though Wei Yang made the arrangements in advance, he still paid a lot in the face of competition from various David TVs, but fortunately, the ending is happy.

No matter how bad the variety show "Let's Run" is in the future, it is indeed the most famous national variety show in China, and several veteran players have won the front line.

What's more, it's a super money-sucking behemoth.

As far as the third season was disclosed by the outside world in the previous life, the total amount of oral broadcasting and broadcasting was more than 5 million yuan, the naming fee was nearly 3.5 million yuan, the exclusive online titled advertisement was 1.8 million yuan, and the purchase price of iQiyi was estimated by the industry to be more than 4 million yuan. .

Coupled with other miscellaneous benefits, the total income will reach 20 billion+, which is hard to say, and 16-17 billion is not a big problem.

And this is just one of the seasons of "Let's Run". Even if the third season's influence and other aspects are regarded as the peak, the remaining seasons cannot be compared with the same period, but the gap will not be too far.

So Wei Yang chose "Run, Brother" without hesitation as the start of Blue Whale's variety show.

Even if there are big and small flaws and deficiencies in the later stage of this variety show, Wei Yang can't give up billions in volume and profits.

Moreover, Blue Whale can adjust and optimize some of the flaws and disadvantages of "Run", and it may not degenerate into the miserable state of the previous life.

Currently, "Let's Run" has not been announced to the public, but preparations for the project have already quietly begun.

Two key points, one is to find a cooperative platform party, that is, a TV station, to form a recording team.

The other is to choose the right MC. There are seven Korean original shows. In the beginning of the previous life, there were also seven members. Guiyang intends to keep this setting.

But the men's running team in the previous life was a cooperation between Zhejiang Satellite TV and Huayi. Now that "Run" is in the hands of Wei Yang, the members must have a big change.

In Wei Yang's heart, Deng Chao and Wang Baoqiang were the ones who wanted to stay in the original group of seven, while Chen Chichi was to be determined, and the other four would be replaced.

There is one thing to say, Yang Tianbao's effect on the show is actually good, but there is only one female star spot, it is impossible for Wei Yang not to praise his own person, let's give it to Brother Xiao Ming's wife.

Therefore, if there is no accident, the only female member of "Run" will be selected from Dili Rouba and Guli Nazha.

Or simply let the two take turns to record a few episodes, or each record a season.

But this is not very stable, and it is not conducive to shaping the so-called group soul, which is still the demand of the program group.

Anyway, no matter who they choose, it means that Wei Yang has basically determined that they cannot be regarded as a powerful faction. The negative impact of variety shows on actors is of little significance to them. It is reasonable to increase their popularity and fight for exposure...

(End of this chapter)