Who are you calling powerful?.

Chapter 300 The summer vacation is finally here

The time has come to May, which also indicates that the annual summer vacation is coming.

The major filmmakers of TV dramas are working hard, and the film market is also surging.

In previous years, Blue Whale paid more attention to the TV drama market.

This year is also concerned, after all, "Carat Lover" will be broadcast in the summer, but compared to the TV series, this year, because of the Blue Whale's debut film "Rising Fame", it will also be released in the summer.

Rare things are more expensive, and the blue whales have played too many TV drama ratings wars, and they have long been used to it. On the contrary, it is the first time to participate in the box office war, and everyone is very fresh, so most people in the company are focusing on the movie market.

Hengdian, the crew of "Celebrating More Than Years"

During the break, Rouba kept swiping his phone, and when he saw a message, he hurriedly showed it to He Tianyu's nonsense Wei Yang.

"Boss, "Painted Skin 2" has been finalized."

"What number."

"June 6, boss, what's our date?"

Wei Yang was thoughtful: "It hasn't been officially confirmed yet, but it should be in early or mid-July."

Although the summer file is two months, under normal circumstances, most of them will be released in July.

Especially now that the film market is not as prosperous as it is in later generations, and the market is limited. If it is released late, you can only eat leftovers.

This statement is a bit extreme. In fact, there are many popular movies released in August, but more crews choose July, and there is indeed this part of the reason.

A considerable part of the audience may only watch one or two movies during the summer vacation or the Lunar New Year/Spring Festival, or only have the budget to watch one movie at a certain time.

Under such circumstances, it is relatively easier for movies released earlier to win the votes of this group of people.

If it is delayed and people's budget is exhausted, your movie will be released at that time.If people are powerless, they may wait until they look back at the pirated version.

These little tricks and scheming seem cumbersome and useless, but if they are used well, they may increase the box office by millions or even tens of millions.

The quality of the movie is equivalent to the combat effectiveness of the army, and the schedule arrangement and some related strategies for distribution and promotion are equivalent to strategy and tactics.

If the work in this area is not done well, no matter how good the "army" can fight, it will be useless, and if Xuanfa plays well, even if it is a mob (bad movie), it will still win the battle.

Although Wei Yang is a rookie in the film industry, he has never eaten pork, and he has seen pigs run.

There are too many good movies that overturned because of poor publicity, or due to the tiankeng schedule.

If it’s because of the bad quality of the movie, it’s fine. If you encounter a blockbuster movie, it’s acceptable if you haven’t won a box office war.

But if the quality of the film itself is good, but due to some other factors, it does not achieve the desired results, this kind of non-war crime is too uncomfortable.

Therefore, Wei Yang attaches great importance to the choice of schedule, and "Rising Fame" has not been finalized for a long time.

On the surface, it is for investigation, but in fact, it is to avoid "Painted Skin 2".

At most, others think that the previous film was brilliant and unstoppable, but Wei Yang knows that this movie has earned a box office of 7 million+ in his previous life, ranking among the top three in the year.

From a practical point of view, Wei Yang does not want to head-to-head with "Painted Skin 2", and there is no need to.

During the entire July schedule, there is enough space for the two films to be separated, with an interval of ten days and a half months in between. The two weeks with the strongest box office growth of "Painted Skin 7" have passed, and it is just the turn of "Famous Li Wan" to be released. .

"Didn't that happen to coincide with "Search"? It's Director Chen's movie."

Although Rouba didn't participate in "Rise of Fame", he still pays close attention to his company's first film. If this is the first shot, they will be able to enjoy it in the future.

At present, the most important thing in China is the Lunar New Year file, but the summer vacation is already mature and hot, so the strong are gathered.

In addition to the powerful previous work and the impressive lineup of "Painted Skin 2", Director Chen's "Search" was previously confirmed as No. 7.6, and it can be regarded as the first movie to be scheduled for the summer.

Although after "The Promise", Director Chen stepped down from the altar, the performance and reputation of the subsequent "Mei Lanfang" and "The Orphan of Zhao" are far behind Feng Pants and Lao Mouzi.

But the name of a person, the shadow of a tree, there is still a lower limit for Director Chen.

The two films mentioned above were the sixth Chinese film box office box office in 2008 and 2010, which may be insufficient compared to the previous ones, but more than enough compared to the lower ones.

Therefore, Director Chen's fans and box office appeal are still very strong in the industry, otherwise every project would not have wide support.

Sarcasm is sarcasm, but no one who knows how to do it really doesn't take people seriously.

The lineup of "Search" is also good. Gao Yuanyuan and Yao Dazui are two first-line stars, as well as Chen Hong and Wang Xueqi, who has been quite popular in the film market in recent years. Popular artists such as Zhang Ze and Wang Luodan are also among them.

Maybe it is not as good as "Painted Skin 2" and "Fame and Li Wan" on the bright side, but it should not be underestimated, let alone the bonus of a famous director.

"Rising Fame" and "Painted Skin 2" don't look like there are many big names, but the directors are all newcomers.

Wei Yang still has a well-known producer + producer name. Wu Ershan, the director of "Painted Skin 2", has also filmed "Sword and Sword Laugh" before, and he can really be regarded as an "unknown person".

Therefore, this summer file, some media also think it is a battle between old and new directors of the new generation of directors VS old famous directors.

Rouba expressed his understanding of Wei Yang's seemingly intentional choice to avoid "Painted Skin 2", but he didn't understand why he didn't avoid "Search".

"It's better to withdraw from both. The lesser of two evils, the subject matter of "Search" is limited here, which is easier to deal with than "Painted Skin 2."

Wei Yang knew that in "Painted Skin 2", he didn't have the confidence to be tough, and "Search" could still be touched.

In addition, one of the two films is about cyberbullying, and the other also has discussions similar to rumors and reputation. To some extent, they can form interactions and are more beneficial to publicity.

"Looks like I need to talk to the light."

After confirming the general policy of avoiding "Painted Skin 2" and competing with "Search", Wei Yang did not ignore another movie.

"Four Famous Catch"

In fact, the statistics of this movie are not bad, and the box office in the previous life was even higher than that of "Search", otherwise it would not have filmed several movies.

Wei Yang is not afraid of this movie, but the key is that Wei Yang also invested in this movie, and Guangguang also participated in "

Fame Li Wan".

Moreover, Guangguang is one of the main publishers of "Rise of Fame". If the two parties form a competitive conflict, it is difficult to say that Guangguang will not have selfish intentions.

Therefore, Wei Yang hopes that the two sides can discuss an acceptable situation, stagger the peak, and then concentrate resources so that their own family members do not beat their own family members.

He believed the light thought so too.

It doesn't matter to them if "Rise to Fame" suffers a little loss, but if "Four Famous Arrests" suffers a loss, it will be a big loss.

Blue Whale is afraid of "Painted Skin 2" and Director Chen, but how can the other box office see Wei Yang + Fan Xiaopang + Uncle Ge as normal.

Wei Yang personally made several phone calls to Lao Wang, and the general manager of Blue Whale went to the capital to negotiate, and finally reached a result that everyone accepted.

"Rising Fame" was released on July 7, about two weeks before "Painted Skin 10", and "Four Famous Catchers" was launched on July 2, with an interval of more than ten days.

This can be regarded as a concession from Guangguang, and Boss Wei will also help to shout a few words later, and cooperate with the publicity work as compensation.

After confirming the release time, Blue Whale began to formulate relevant publicity plans, and began to match the schedule with each main creator to cooperate with the subsequent publicity roadshow.

In other words, after the file was finalized, Blue Whale and other publicity and distribution teams began to promote "Rise of Fame".

However, for this kind of movie promotion, the time and scale should be adjusted according to the budget. The time may be long or short, and the scale may be large or small.

Of course, the purpose of the promotion is to attract the audience to the cinema. If the time interval between the promotion period and the actual screening time is too far, the effect will not be ideal.

Therefore, the main publicity period is the most critical one month before the release, especially the first two weeks and the hot show period.

In this way, the audience will be more impressed. If there is a sense of expectation for the publicity, it will be easily converted into the actual box office, and the price-performance ratio is the most impressive.

Therefore, the current publicity is mainly based on laying the groundwork and building momentum. The real large-scale output will not be until the end of June and July, and then the road show for the movie's release.

Not only did he notify the other main creators to prepare, but Wei Yang also had to squeeze out at least 20 to 40 days of time for "Celebrating More Than Years".

Fortunately, Wei Yang had already prepared for it. When the "Celebrating More Than Years" announcement was made, he made arrangements in advance. With a little adjustment, he could meet Boss Wei's needs.

...

Little by little time came to mid-June, and the Magnolia Award was held in Shanghai as scheduled.

Wei Yang nominated Magnolia as the queen for the second time with "Celebrating More Than Years", and Liu Shishi also nominated Magnolia as the queen for the first time with "Scary Step by Step".

At the same time, Blue Whale artist Qiao Zhenyu also nominated Shidi for his "Scary Step by Step".

However, due to the subject matter and qualifications, the chances of the three winning awards are not high.

Especially in terms of behind-the-scenes, Sun Niangniang in "The Legend of Zhen Huan" and Xiao Song Jia in "The Cliff" were well-received and well-received. Although Liu Shishi performed well in "Scary Step by Step", he was not as good as these two, let alone It is said that this drama is a Hunan province series.

Liu Shishi and Qiao Zhenyu were present, Wei Yang didn't come at all, but created a VCR with the crew of "Celebrating More Than Years", thanking "Celebrating More Than Years" for winning the Most Popular TV Drama Award voted by the Internet.

The awards were over, and the results were not unexpected.

Song Jia from "The Cliff" was also the queen of the show, Huang Haitao from "The Indelible Number" was the winner of the TV show, and Liu Shishi and Qiao Zhenyu who were present were the most popular actors and actresses voted by the Internet.

There is actually no controversy about Shidi, the main reason is that some people accompanied Wei Yang and Wen Zhang twice with the rhythm.

That's right, apart from Wei Yang, Wen Zhang, who was nominated for "Snow Leopard" last year, also nominated Shidi this time for "The Age of Naked Marriage", becoming a spectator again.

In fact, Wei Yang's mentality is not bad. His relationship with Modutai is here, so he doesn't worry about awards, not to mention the Golden Eagle Shidi as the backing.

Wen Zhang didn't get any serious awards. He thought he had been "spoofed" twice, coupled with his already inflated mentality, according to Liu Shishi's revelations, this buddy messed up the dinner after the award ceremony again this time.

Boss Wei didn't know how the organizer was feeling, but he thought it was more "comfortable".

Hearing this news, Wei Yang regretted for the first time that he didn't come to join in the fun, otherwise, if he was here, he would definitely have a few teasing and teasing at the right time, and put eye drops on this guy.

Let this guy connotate himself last time...

Because of the popularity and high reputation of "The Legend of Zhen Huan", it actually caused a lot of controversy. It is rumored that a certain agent made a lot of nonsense because of this.

The two fans also criticized to a certain extent. There is no doubt that Sun Niangniang has more and stronger fans, but because of the use of dubbing, this point is firmly grasped.

This dispute even aroused the restlessness of Wei Yang's fans. They also felt that the performance of "Celebrating More Than Years" was beyond the charts, and Wei Yang's performance was not bad.

Shidi's defeat is most likely because it was not broadcast on Modu TV.

"The Legend of Zhen Huan" is not acceptable, and "Celebrating More Than Years" should not be accepted, because there are shady scenes in it.

In the end, Wei Yang personally congratulated Huang Haitao on Weibo before they started arguing, and interacted closely with the organizer of Magnolia, translating it to just one sentence.

My own people, don't make a mistake!

Pressing Magnolia's Emperor Disturbance, Wei Yang didn't pay attention to Sun Niangniang's grievances. It's almost late June, and the prelude to the summer vacation has begun...

(End of this chapter)