Who are you calling powerful?.

Chapter 281 The ratings are on the rise, and the smiling Hunan TV station

Chapter 281 The ratings are on the rise, and the smiling Hunan TV station
"Celebrating More Than Years" took less than five days to almost break the ratings of 3, and then reached around 3.25 in the next two days, ranking first in the same period for a week in a row.

However, from this time on, although the ratings of "Celebrating More Than Years" are also rising, the rate of increase is obviously not as strong as in the previous period.

"Celebrating More Than Years" is very well-known on the Internet and has attracted a lot of attention, but in fact, the subject matter has certain restrictions.

The attributes of this drama are actually a bit complicated, with many elements such as comedy, time travel, strategy, martial arts/fantasy, and plot.

It seems that these elements are diverse and have taken care of many people, but in fact, most middle-aged and elderly audiences are not particularly interested in these elements, and this complex and intertwined setting has a certain dissuading effect on some audiences.

Many people have analyzed the popularity of "My Love from the Star" and "Eastern Palace". In addition to the advantages of all parties, a wide audience is a key factor.

Especially "You Who Came From The Stars", the story structure is very simple, the female star falls in love with an alien, and fights the villain by the way.

Children love it, young people love it, and middle-aged and old people can understand it, so it has become a super phenomenon-level national hit that is well-known to women and children.

In contrast, "Eastern Palace" is actually not very popular with middle-aged and elderly audiences, but because it involves sadomasochism and conspiracy, it still won a considerable part of the audience.

Especially middle-aged and elderly female audiences, they may not care about Li Chengyin being the emperor, but when they see the hero and heroine falling in love and killing each other, they also cry and scold at the same time.

You must know that the largest market for imported Korean dramas is young and middle-aged women, and these people are very keen on the "love" that is alive and well.

In addition, Wei Yang's "Professor Gu" was invincible at the time, and with the help of "My Love from the Star", it finally contributed to the explosion of "East Palace".

So the success of this drama is a bit of the right time, place and people.

If the bonus of "My Girl Who Came From The Stars" is deducted, it is still unknown whether Wei Yang can break through 3 based on Wei Yang's personal fame and appeal at the time.

The same is true for "Celebrating More Than Years". The subject matter cannot kill all audience groups, and with the diversion of LeTV, it is understandable that the rate of increase in ratings has slowed down.

According to normal estimates, if "Qing Yu Nian" is stable in the later stage, it will probably be similar to "Eastern Palace", maybe stronger.

After all, it was broadcast on Hunan Provincial TV Station. Apart from CCTV, this TV station has the largest base and has a very powerful platform advantage.

This is also a lot of times, when everyone is vying for the new drama of Blue Whale, Hunan TV has the confidence to dare to bid lower than other TV stations. The comprehensive conditions are outstanding, and it can give other key supports besides real money.

If it is broadcast on Modu TV, it is still unknown whether "Qing Yu Nian" will break 3 now, and the score is likely to be similar to that of "East Palace".

But when it was broadcast on Hunan Province, Wei Yang dared to think about breaking 4.

Even if it breaks 5, the possibility is too low. The current popularity of "Celebrating More Than Years" is still far from that of "You Who Came from the Star".

But even so, this data is enough to shock the outside world.

Leaving aside CCTV in the past few years, there are only a few that break 2 every year, and all 3 breaks are produced by Blue Whale.

Has the surname Wei really cheated? !
Everyone is scratching their heads. Last year's "Shanshan Is Coming" had a rating of 2.61, despite the fact that "Gongsuo Xinyu" was under the fire, but it actually made many people breathe a sigh of relief.

They feel that Wei Yang can also make "ordinary blockbusters", and the performance of this show is within their understanding and tolerance.

But in just half a year, Wei Yang took out "Celebrating More Than Years" again, killing wildly.

Yes, everyone is optimistic about this show, but they didn't expect it to become popular to this extent.

Breaking 2 or even 3, everyone can bear it, breaking 4 is too exaggerated, and more importantly, this is a trilogy...

...

"Ha ha ha ha."

At the regular high-level meeting of Hunan Province and Taiwan, the leader was grinning from ear to ear, and several other deputy directors and senior leaders were also beaming.

Even though Hunan Province TV is now the giant of local satellite TV, with several TV dramas breaking 2 every year, it is rare to see such a super blockbuster in a few years.

Speaking of which, the last time happened to be Wei Yang's "You Who Came from the Stars".

"Mo Tai and Director Su have made great contributions this time."

The top leader greatly praised the two high-level executives in charge of "Celebrating More Than Years" this time. The two leaders also felt that they had more face and showed their faces very much. Other leaders couldn't help being envious.

This time the credit is indeed not small, the project is one, and the project is two, and the follow-up two parts will continue to accumulate.

With this "Celebrating More Than Years" alone, the two don't have to worry about their political achievements for several years.

The resume has also added a lot of color, and it may be the key meritorious service for promotion in the future.

"It's a pity that I still haven't done my best, and the 30% advertising revenue is a loss."

Director Su, who was in charge of purchasing the series, regretted that he would definitely not lose 3.8 million yuan in cash to buy the "Celebrating More Than Years" trilogy, and it doesn't matter for some subsequent cooperation. Anyway, they are all their own resources.

But 30% of the advertising revenue is still a bit sloppy!
The first season was okay, the left and right sides were only tens of millions less, which was considered a relatively recognized benefit by both parties.

But if "Celebrating More Than Years" breaks 4, then the advertisements of the second season will definitely skyrocket, then Hunan Province and Taiwan's cuts will be more ruthless, and the same is true for the third season.

According to this contract, the actual amount that Blue Whale can finally get will not be less than the 5.2 million sold to Modutai, and it is very likely to exceed.

After all, Xiangshengtai is notoriously ruthless in making money!
"Celebrating More Than Years" cost so much, and the results were so good, the advertising revenue in the end is definitely extremely considerable.

"You can't say that, you have to take a long-term view."

The pattern of top leaders is still very big: "The trilogy is packaged and won. If we have to worry about the conversion and increase in it, we feel distressed, and the Blue Whale probably feels that it is a loss."

As soon as this remark came out, the meeting room laughed and laughed. It was indeed the case. They were distressed about the advertising fee, and the blue whale might not feel well either.

If the trilogy is sold separately, with such a strong performance in the first season, the sales competition in the second season will be more intense, and the price will definitely be higher than the current discounted amount in Hunan Province.

In many cases, this is the way of doing business, and you can take advantage of all the unreasonable benefits.

As long as you take the expected benefits into your mouth, you have to know how to be content and always be happy. If you think too much about calculations, you always feel that you are at a disadvantage, and all kinds of aggrieved and uncomfortable, that is, you are making yourself uncomfortable.

In fact, it's not that Director Su doesn't understand this truth. If he loses, he makes money, but in fact he can't get the money.

The sentence just now meant more to throw the pot away in advance, so as to save someone from making a fuss about it in the future.

Now that the chief executive has set the tone, Director Su is not bothered about this matter, but instead chatted about the last two parts of "Celebrating More Than Years".

With the first season of Pearl Jade ahead, the TV station leaders attach great importance to the next two, and they are eager to start filming as soon as possible, which is also an important topic of today's regular meeting.

Director Su has already negotiated with Blue Whale: "The script is out now. What Wei Yang means is that there will be two continuous shootings, which are expected to be finished this year. The difficulty now is the schedule of the actors."

Many of the main creators of "Celebrating More Than Years" are well-known entertainers, and now the TV series has become popular, and its popularity has risen to a higher level.

With Wei Yang's face, and the fact that "Celebrating More Than Years" is so popular right now, I'm afraid not many actors are willing to give up acting.

But after all, many people have plays in their hands, and it is impossible to leave the crew behind to play "Celebrating More Than Years".

Wei Yang also insisted on the original cast, so the actors couldn't get together for a while, and there were many problems when starting the film rashly, so he had to slowly coordinate the schedule.

Therefore, for the next two parts of "Celebrating More Than Years", the funding for the script and even the preparations of all parties are not a problem at the moment, but the actors are a problem, and Blue Whale is also in a state of desperation.

The top leader attaches great importance to this matter, and the instructions are within the scope of the conditions, and can help coordinate.

To put it bluntly, it is to help the blue whale coders!

Although Boss Wei's status in the industry is not low, not all crews love him, especially when it comes to their own interests.

No matter how awesome your surname Wei is, it's amazing that I won't be in your favor.

But Hunan Provincial TV is different. The giants of local satellite TV have a lot of influence, connections and voice, not to mention the platform itself, holding the lifeblood of many crews.

Once Hunan Provincial TV is launched, coupled with the strength of Blue Whale itself, the coordination of actors will not be smooth sailing, but it will greatly reduce the pressure on Wei Yang.

In fact, under normal circumstances, even if "Celebrating More Than Years" is popular again, as long as it can be filmed, a slight delay of one or two years is acceptable. Hunan TV will not be so overbearing.

But the key is that the situation is special. It has already been through the danger once before, and now it is in the limelight. Although the public opinion is fierce and the general trend has been achieved, it is also hated by many people.

Things change later, both Blue Whale and Hunan Provincial TV hope that the filming and broadcasting of this drama will be finished as soon as possible, and everything will be fine.

Therefore, the leader did not hesitate to use the energy of his own TV station to help the Blue Whale coders, and at the same time began to promote public relations, for fear that "Celebrating More Than Years" would cause another accident.

The full amount of 3.8 million has been paid, and no refund items are included.

If "Celebrating More Than Years" is blocked, Blue Whale may suffer heavy losses and affect subsequent development, but at least [Ben'er] will definitely not lose money.

But Hunan Province Taiwan completely lost his wife and lost his army, so in this matter, Hunan Province Taiwan is more concerned than Wei Yang.

At the end of the meeting, Mo Tai quickly caught up with the top leader, and the two slowed down. The former chattered a few words and started talking about business.

"Wei Yang chatted with me a few days ago..."

In fact, this matter is relatively simple. Before Hunan Provincial Taiwan and Blue Whale signed a related cooperation, Wei Yang tasted a little bit of sweetness.

So in private, Wei Yang chatted with Mo Tai, hoping that a few friends could come over, the resources could be re-divided, or he could agree to some other conditions in exchange.

This matter is not too big, Mo Tai can handle it by himself, but after thinking about it, he still wants to communicate with the leader.

"What kind of friends are they?"

The leader was a little curious, and Mo Tai looked strange: "There are not many names, and the main focus is Liu Shishi and Tang Yan."

"Sure enough, a romantic and talented man cherishes flowers."

The leader showed a comprehensible smile, and Mo Tai was also happy: "I was thinking, let's not do business, and sell him a few favors in private. This kid is a talent, and he will have a chance to cooperate in the future."

"I'll leave this matter to you, I have no objection."

The leader nodded, and it was even a pity that Wei Yang Company was in Shanghai, and was relatively close to the Shanghai faction, and the intersection was quite deep, otherwise he would definitely tie it up with Hunan Provincial Taiwan.

But although there is no way to completely incorporate it, it is good to get closer.

Thinking of this, the leader suddenly said: "It's time to hold the new Golden Eagle Awards in September. You can take time to listen to young people's ideas. You must keep pace with the times."

Mo Tai understood in a second that the gift was about to be delivered, and a smile appeared on his face: "Okay, I'll talk to someone later."

(End of this chapter)

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