Who are you calling powerful?.

Chapter 262 New Model of Film Marketing, Arrogant Wenzhang

It was already a week later when Fan Xiaopang heard the title of "33 Days of Broken Love".

The box office of the film was less than 2000 million on the first day. Afterwards, with the rise of word of mouth and various marketing hypes on Double Eleven, the box office did not fall but increased in the next few days. Finally, the box office fell to 1.5 million in the first week, shocking the industry.

Although the box office in the second week dropped significantly, it still exceeded 7500 million+. Authoritative organizations estimated that the total box office of this movie was between 2.8 and 3.2 million.

This data is already very scary!

Nowadays, "Jinling Thirteen Hairpins" and "Flying Armor of the Dragon Gate" by Lao Mouzi and Xu Laoguai have not yet been released. This year's Chinese film has the highest box office of over 4 million "Founding the Party", followed by "New Shaolin Temple" with 2.12 million. ".

Regardless of the final box office of "33 Days of Broken Love", at this time it is already the biggest dark horse in Chinese movies this year.

What is even more eye-catching is that the filming cost of this movie is only 900 million. After excluding the cost, the producer can earn [-] million from the box office share alone.

The investors behind are all happy. Considering the return rate alone, they are the most eye-catching existence this year.

Even "Far Cry", which set off a fan economy during the summer vacation, can't compare, after all, the funding base is here.

Even Wei Yang couldn't help being a little jealous. It wasn't that he didn't know about this movie, and it wasn't that he didn't want to vote.

But the cost of this film is too low, and the Perfect World Film and Television Company behind it is not a small company, so there is no need to go outside to find investment for such a small amount of money, and he can't invest even if he wants to.

But even though he didn't make any money, Wei Yang still asked Blue Whale to study the promotion and marketing of "33 Days of Broken Relationship".

And not only blue whales, most film and television companies are learning.

This kind of box office dark horse that has always broken the rules must have its own advantages, and naturally it will be reviewed by various researches to see if it can be copied and followed.

Summer vacation big honey "Far Cry", is defined as the fan economy, and the company has started to imitate it.

Including Wei Yang and Fan Xiaopang's "Fame and Li Wan", which is considered a kind of "fan movie" in the eyes of many people.

As for "33 Days of Broken Relationship", in addition to its own film quality and pin-point chick film style, after research, the outside world feels that its marketing and publicity methods are absolutely novel and top-notch.

The trick of bundling with Singles’ Day is not new. Others have used it, and some people have played Valentine’s Day in the early 21st century.

However, "33 Days of Broken Relationship" made full use of new media, carried out large-scale viral marketing on Weibo and other platforms, and now more and more convenient mobile networks, and actively created hot spots, using golden sentences and emotions as selling points to attract audience netizens. The interaction and other methods have caught many people's eyes.

It turned out to be so fun!

This new method of film marketing has allowed the industry to see a new track beyond the conventional methods of most previous film Spring Festival Gala-style premieres + celebrity roadshows + online media releases.

More importantly, this strategy can turn passive into active, and the film crew can operate more publicity methods.

Wei Yang is no stranger to these methods, and even knows how to upgrade them later.

Blue Whale also used a similar method when promoting TV dramas before, but TV dramas are different from movies, and the outside world's feelings are not obvious.

This time I took the Blue Whale to study, and I also wanted to learn from the chaff, touch the inspiration, let the team understand more about the operation of the film's publicity, and make contributions to the crew of "Rising Fame" in the near future.

For Wei Yang, Blue Whale started too late, and the theater chain couldn't get in. At most, he could build a few theaters or buy some shares in the future.

But those are still too far away. Compared with theaters, establishing a mature distribution team and contacting and consolidating relevant distribution channels is the top priority right now.

Blue Whale will make movies for a long time in the future, and it is impossible to leave the distribution work to others all the time. When the time is ripe, we must strive for more initiative.

Wei Yang, who knows well in his mind, is not surprised by the success of "33 Days of Broken Relationship", but more to learn from it, adjust the team, and plan for the future.

But the outside world is far less calm than him.

Most people don't care about box office returns and marketing methods, they care more about the popularity of the movie and who is more popular.

Bai Baihe is undoubtedly the biggest beneficiary of this movie.

It turned out to be nothing more than a pirated version of Wang Luodan, but now he is even stronger than the true owner.

Some reporters even went to find Wang Luodan to make trouble, and some people dug up old news.

Wang Luodan's "Struggle" is said to have been played by Wen Zhang's old classmate Bai Baihe at the beginning. The latter finally pushed this drama because of his travels.

This matter is not easy to say, after all, with Bai Baihe's relationship in the Beijing circle, it is not difficult to catch up with Zhao Baogang.

But it’s a bit nonsense to push Zhao’s drama and go on a trip. After all, she was not a well-known artist at that time, but it’s hard to say, because she just met the singer husband at that time, and she might be busy maintaining her relationship.

But whether it's true or not, once this happened, it was obvious that Bai's team was stepping on the king.

The two parties fought in the distance, and even implicated Liu Tianxian and Liu Shishi. These two are often "foolishly confused", and frequently set off disputes over pirated and genuine versions.

The benefits of Wen Zhang's films are not as good as Bai Baihe's, but the leading role in the film is expected to be 3 million+ at the box office, which is a solid achievement.

"33 Days of Broken Relationship" mainly features Bai Baihe, but the pre-stage publicity, materials and other aspects are all well-known, which is extremely beneficial to his career.

At this stage, the middle and new generation male stars in the mainland are being overwhelmed by Hong Kong and Taiwan actors, and there are not many film achievements that can be achieved.

Wenzhang's "Ocean Paradise" and "33 Days of Broken Relationship" require word-of-mouth, acting skills, and box office. They have directly become the hottest new generation in the film industry.

In the circle, the movie achievement is automatically higher!
Although Wei Yang was tied with him in the past, no one felt that the two were real rivals.

After all, Wei Yang is a super top-notch Asian male god, and they are put together more because they are similar in age, and they have been famous for about the same time. The actual career gap between the two is not low.

But after Wenzhang successfully counterattacked in the film industry, many people took a higher look at Wenzhang, thinking that he has a promising future, and it is hard to say that there will be no chance of overtaking at a corner in the future.

There are also many people who use him to step on Wei Yang, saying that Wenzhang has blossomed in film and television, and his acting skills are outstanding, and he is much better than Wei Yang...

They didn't think Wen Zhang was better than Wei Yang, but simply used him to suppress and stimulate Wei Yang.

After all, Boss Wei is too hated, and many male artists are overwhelmed by him. Finally, there is a news article that pops up, but he should not be used as a gunman to stab Wei Yang several times.

Even Wen Zhang himself is not without elation.

Since "You Who Came from the Stars", he has been suppressed by Wei Yang. Whether it is the new four-year-old student or the later three gentlemen born in the 80s of Laoshizi, he has been suppressed by Wei Yang. Not to mention hatred, but dissatisfaction and There is aggrieved.

This time, he was praised by media netizens, and his heart was blissful. In the subsequent interview, he also revealed a truth.

"I think I am the best movie actor born in the 80s in the Mainland..."

This sentence cannot be said to be wrong. The two conditions of [post-80s] and [mainland] have eliminated most of the competitors, and there are really few who can compete with him.

But in the same way, these two words are also very targeted, perfectly summing up Wei Yang.

Especially at this time mark, it is inevitable that it is a bit provocative.

Even if not, the media will interpret it as a "provocation" for him, and then add momentum.

The rhythm of the media and the outside world, Wei Yang's fans are very dissatisfied, your own movie is popular, why step on our brother, many people ran to attack Wenzhang, which caused the latter's fans to fight back, and even Wenzhang himself ended up cursing the street later, with a tough attitude .

A series of events also made the behind-the-scenes of "33 Days of Broken Relationship" extremely lively.

But it is a pity that from the beginning to the end, Wei Yang, the other party involved, did not respond, and he was filming on the crew of "Rising Fame" on his own.

This move made Lin Gengxin a little puzzled: "This guy jumps like this, boss, are you going to bear it like this?"

Even Wu Jing, who got acquainted recently, couldn't stand it anymore: "That's right, if you say something, I'll help you fuck him."

"You fuck him, what should Xie Nan do?"

Wei Yang made a joke with a calm expression, but Uncle Ge nodded in approval.

"Director Wei has the style of a general, honor or disgrace is not surprising."

"You praised him, you just don't bother to talk to him."

Wei Yang replied that in the early years, whether it was scolding with Pang Yidian or sparring with the dead girl, Wei Yang always went from the perspective of real interests.

When there is no benefit, he disdains war of words, wasting time and energy.

To be honest, if he responded, he would give Wen Zhang a face instead, and let him gain popularity in vain.

And even if they scolded a lot, people might not be convinced. In the end, we still have to rely on hard power to speak. If "Rising Fame" is successful, you can win without scolding.

Of course, Boss Wei is small-minded, and Xiaoben remembers clearly that when someone is in trouble, he must be the one who tramples the hardest.

Fan Xiaopang knew him more or less.

In her opinion, if Wei Yang continued to scold, it would be a trivial matter. Now that he is holding it in his heart, he may not know what kind of ruthless move he will make in the future.

As for Wei Yang's non-response, it seems to the outside world that he is biased towards the style of a general, or is waiting to make a big move.

No one thinks that Wei Yang is cowardly!

After all, Boss Wei is not an ordinary artist. He is worth hundreds of millions and has countless contacts. If Wen Zhang didn't have the protection of his godfather and a few cooperative companies, he would be crushed to death.

Even so, facing Wei Yang's silence, Wen Zhang hesitated first.

If Wei Yang really started to scold, at least he let it out. At the same time, he made a clear statement of his opponent's position, and Wen Zhang knew it in his heart.

But Wei Yang still didn't respond, making people confused about what he was thinking, and what he did was very scary.

However, although he was counseled, he didn't say anything. In an interview, his wife Ma Yili said that the media had misinterpreted Wen Zhang's meaning and expressed her apology tactfully.

However, Wei Yang still didn't respond, but what few people noticed was that he didn't know where he started to follow an actress named Yao Di on Weibo...

(End of this chapter)