Who are you calling powerful?.

Chapter 245 Summer ratings battle, frantic expectations
The new film project has not long been established and is still in preparation. Wei Yang is still focusing more on the upcoming "Shanshan Is Coming".

Summer is a carnival of movies, and it is also a festival of TV dramas. Various TV stations and companies launch popular TV dramas in the summer, and the ratings war is even more lively than the box office war in the movie market next door.

As the leader of satellite TV, Hunan TV's summer program is promoting "New My Fair Princess".

No matter how many slots this show has, how amateur the cast is.

However, as a blockbuster that caused a sensation in Asia more than ten years ago, it became popular with many big names. It can be said that it is a national IP remembered by countless people. Therefore, the lower limit of attention and performance of this drama is undoubtedly the first echelon of the summer file, and it can even be Said to be the first.

After all, no matter how popular Wei Yang is, only he can play "Shanshan Is Coming", and he can't suppress the super IP of "Huanzhugege".

In addition, Hunan Provincial Satellite TV also has a new drama "Hidden Heart", starring Jiang Mengjie who played Lin Daiyu in "A Dream of Red Mansions", and "Beauty's Scheming" Luo Jin, who became a little famous after ".

This drama is very similar to the promotional routine of "Shanshan Is Coming", one plays the "dead girl card" and the other plays the "Wei Yang card".

Because of this, the external media is also correspondingly promoting the third battle between Si Yatou and Wei Yang.

To be honest, the two have clashed three times in a few years. If you count the indirect competition between the two screenwriters or other projects of the company, there will be even more.

So many netizens are a little tired of this kind of scene.

The main thing is that Wei Yang slaughtered one-sidedly, and the ending of the process is similar, so there is really no suspense.

But there is no way, who made Wei Yang and Si Yatou the most prominent TV drama producers in the current circle.

It is not an exaggeration to say that the projects that the two of them participated in currently account for less than half of the most watched TV dramas in the industry every year.

The output of the two is high, and more than one new work is released every year. In order to maximize the benefits, the platform basically broadcasts it during the summer and winter vacations.

Because of many competitions, the two have deep grievances. Even if neither side has the idea of ​​hype, the media will automatically create momentum for them.

Although Wei Yang and Blue Whale were annoyed by this, they didn't take it too seriously. Anyway, hammering once is a hammer, and hammering ten times is also a hammer.

The dead girl is very upset, but as mentioned above, sometimes the platform participates in setting the file, and he can't avoid it even if he wants to.

So much so that he also has a somewhat rotten mentality. Anyway, being hammered once is a hammer, and being hammered ten times is also a hammer.

If you can't beat it, just lie down and let it go, if there is a successful counterattack, it will be blood money...

The Hunan Province TV station is thriving, but other local TV stations are not idle. Four satellite TV stations including Jinmen broadcast "New Water Margin".

Although the previous remakes of the four major classics had numerous slots and various overturns, the overall score of "New Three Kingdoms" is still good, which makes people realize that the remakes of the new four major classics are not all fishy.

Moreover, "New Water Margin" is one of the four major masterpieces after all, and the investment cost and the main creative lineup are also available, so the industry is relatively optimistic.

In addition, the mythical comedy "Living Buddha Jigong 2" with good performance in the previous work; "The Great Era" produced by Huayi, starring Duan Long, Gao Hu, and Jiang Qinqin in the era of business wars; The "Emperor Concubine" and other dramas are also scheduled to premiere on various David TVs to participate in this year's summer competition.

It can also be seen from the above works that in the current TV drama market, ancient costumes are relatively more popular.

However, it’s not that there are no modern dramas being filmed. The reason why there are so few summer vacations this time is mainly because of “Shan Shan Is Coming”.

Some modern dramas and idol dramas that may conflict with genres did not stand up to the wind, but chose to avoid "Shan Shan Is Coming".

After all, Boss Wei started his business by accident. Back then, "You Who Came from the Star" made people see what a real "fashion drama" is.

Since the broadcast of this drama, the aesthetic vision of domestic audiences has risen, and the modern dramas broadcast in the past two years have often been criticized in various ways.

"Du Lala's Promotion", "Watching the Meteor Shower Together", "Good Times Like a Dream", "Summer of Bubbles" and other dramas have more or less been complained by the audience and netizens, especially in terms of makeup and styling. He is often criticized for being rustic and exaggerated.

Among these critical voices, "You Who Came from the Star" was naturally praised more and more.

In the past, it was at most the benchmark, ceiling, and super hits of domestic modern idol dramas, etc., but now it has gone in the direction of classic masterpieces.

The same examples include "Legend of Sword and Fairy 3" and the Zhenhua Trilogy. I thought it was the beginning of domestic fairy tale puppet dramas and youth school dramas, but it turned out to be the pinnacle.

Don't ask, asking is a good foil for colleagues...

Under such circumstances, although "Shanshan Is Coming" has to bear some performance pressure, it will also deter other TV dramas of the same type.

Not everyone is as open-minded as a dead girl.

And don't look at him being hanged and beaten by Wei Yang every time. Although he lost those few competitions, the lower limit of his own performance is guaranteed.

"Beauty's Scheming" broke 1 ratings, the replay rate is extremely high, and the long-tail effect is quite good. "Gong Suo Xin Yu" is a phenomenon-level hit. Apart from "Eastern Palace", it can be regarded as the most popular drama in the first half of 2011.

So the dead girl seems to be suppressed by Wei Yang in various ways, but only Wei Yang can suppress him.

Otherwise, he would not always be compared with Wei Yang, because most of the others are not qualified to compete with Wei Yang.

To a certain extent, this is also a recognition of the ability and status of the dead girl, but he himself may not be willing...

The dead girl and the platform behind her have the confidence and Wei Yanggang, even if they can't beat them, their results are relatively guaranteed.

Other film crews don't have the guts to do so. There's no need to gamble on a show with tens of millions of dollars.

It is good to have different themes. After all, audiences are different. Similar themes must be avoided, so as not to become cannon fodder for "Shan Shan Is Coming".

So "Shanshan is Coming" has become one of the very few modern dramas this summer, and it can be said to be the only modern idol drama.

There is no need to worry about diverting the same theme, but it has also become the only seedling that everyone criticizes. Everyone is staring at this drama, wanting to see if Boss Wei's ratings myth can be maintained forever.

So far, the average ratings of all the TV dramas starring Wei Yang and the main screenwriters have broken 1, which is a veritable guarantee of ratings.

And the TV series with the leading role are even more outstanding. The lowest rating is "Twinkle, Twinkle, Twinkle Star", with an average rating of 1.72.

The average ratings of masterpieces "My Love from the Star" and "Eastern Palace".

One is 5.47, the 2009 national satellite TV ratings champion.

One is 3.89, and it is currently the TV series with the highest ratings in the country (including CCTV) in 2011.

So much so that now there is a situation where even Wei Yang is a little dumbfounded, and even feels a little bit trapped.

That is, under the industry situation where it is generally believed that breaking the ratings of 1 is an excellent performance, the performance line of the new drama "Shanshan Coming" starring Wei Yang is set as breaking 2.

If the ratings break 2, it is considered to have completed the task.

On the contrary, it is a failure for the new drama!
It may sound unfair, but who made Wei Yang claim to be a guarantee of ratings? The media audiences hold it all year round, and the drama platforms rush to buy it, and the asking price is higher.

After enjoying these benefits and honors, it is natural to bear this expectation.

That's how life is, and it's even more so in the entertainment industry. You can only advance and never retreat, or you will be trampled to death by others.

In the past few years since Wei Yang's debut, he has been in the limelight countless times. He seems to be in bloom, and he has made a lot of contacts and influences, but in fact, there are countless people staring at him, and even more jealous and jealous.

Maybe they won't deal with Wei Yang directly, but as long as his new work hits the street and shows a decadent attitude, they will be attacked immediately.

At the least, it made Wei Yang feel ashamed, and at the worst, he lost his vitality and hurt his muscles and bones.

Therefore, every time a leading role is launched, it is also a big test for Wei Yang. The better the performance of the previous works and the louder the signboard, the greater the burden and pressure on him.

But this is not the first time Wei Yang has experienced it, and his mentality has also been tempered, and Xiao Zhao can't do it anymore.

She had been thinking about this a lot, and Wei Yang coaxed her many times, but it didn't ease much.

As the premiere of "Shanshan Is Coming" is approaching, she will be under more and more pressure, not to mention the outside world's request to break the score of 2.

This achievement standard seems to Xiao Zhao to be insane.

Now halfway through 2011, plus CCTV, you can count on one hand the ratings that break 2. Many TV stations don't even have a work that breaks 1.

The entire TV drama business should be inquired about. Before it airs, who dares to guarantee that the new drama will break 2.

Not to mention breaking 2, even breaking 1, few dare to speak.

Ordinary actors don't care about their grades. If this drama fails, they can shoot other dramas, but Xiao Zhao and Wei Yang are closely related and belong to the same family, so how can they not worry about it.

On the day of the premiere, Xiao Zhao even suffered from insomnia, unable to sleep, and went online to read various feedbacks about "Shan Shan Is Coming".

Wei Yang didn't feel heavy, felt that there was no one in his arms in the early morning, recalled where he spent the night, and then blocked Xiao Zhao who was surfing the Internet in the study.

Knowing that persuasion is useless, I simply yawned and sat down on a chair, asking what netizens said.

"The good reviews are still the same, you are so handsome, I am so cute, relaxed and fun, etc., the bad reviews..."

The insomniac Xiao Zhao has already looked through the relevant comments on major platforms, and is familiar with the general word-of-mouth trend.

The good reviews are the ones above, and the bad reviews vary from person to person. What she cares most about is that some people think that her heroine is not as beautiful and exquisite as Fan Xiaopang and Na Zha before.

This can't be wrong, after all, Xiao Zhao is really not a peerless beauty, and it is understandable that some viewers don't like sweet and cute.

But understanding is understanding, the person concerned should be upset or upset.

Especially when some Wei Yang fans questioned on the platform why they were filming with her, a Chai He girl, she felt even more upset.

You are the firewood, and your whole family has firewood!
Xiao Zhao, who was already in a bad mood, was full of resentment. Wei Yang glanced at the comments, and didn't intend to be a warm-hearted boyfriend anymore.

(End of this chapter)