Who are you calling powerful?.

Chapter 133 The Economic Effects of a Drama
In the domestic film and television drama market, overseas copyrights have always been exclusive to blockbuster films, and ordinary film and television dramas do not take this income into account at all.

Mainland TV dramas that can sell foreign copyrights are basically domestic super hits, such as "The Wild Princess Looking for Dad", "Scary Step by Step", "The Legend of Zhen Huan", "The Thousand Bone Flower", "The Legend of Chu Qiao" and so on.

However, the price of most of the exported works is actually not that high. Take "Legend of Bruce Lee", which is currently the highest-selling overseas copyright, as an example.

Leveraging Bruce Lee's influence, it has been exported to more than ten countries including the United States, Canada, South Korea, and Japan. The total price is only 10 US dollars per episode, or about 3500 million yuan.

Although "My Love from the Star" is popular, it is not qualified to compete with Bruce Lee in overseas influence.

Even being able to sell the copyright of this show so quickly is thanks to Fan Xiaopang.

"The Wild Princess Looking for Dad" was a big hit in Asia at the time, and the show is still being replayed frequently. Zhao, Lin, and Fan still have some influence in Japan and South Korea.

According to relevant sources who specialize in the Japanese and Korean markets, there is currently a "popular list" for Chinese-language TV drama actors in Japan and South Korea, and the number ranges from about 15 people.

Zhao, Lin, and Fan are among the three. In "Meteor Garden", Taiwanese F4, Fahrenheit, Zheng Yuanchang and other Taiwanese idol drama actors are also popular. The only mainland actor who can play is Huang Xiaoming.

Rumor has it that the initial target of these Japanese and Korean TV stations was Ruby Lin's "Beauty's Scheming".

However, I was a little worried that this kind of pure female drama would not be popular in the Korean market, so I hesitated, and finally saw "You Who Came from the Star" turned out.

There was Fan Xiaopang, and it was a relatively popular idol drama with high ratings. This group of people quickly gave up "Beauty's Scheming" temporarily and chose to get in touch with "You Who Came from the Star".

It is estimated that the dead girl is very angry...

Wei Yang really wanted to slaughter these people, but the market was floating here, and he couldn't sell them at a high price, so he could only sell them at a normal price.

The purchase price of the Japanese TV station is 1.2 US dollars per episode, and South Korea sold two, namely the TV station and the website. The total is 1.7 US dollars per episode, and the total is 2.9 US dollars per episode.

There was also a Thai dealer who wanted to buy it, but the price offered was too low, and Wei Yang didn't sell it.

Calculated at the exchange rate in 2009, this income will be about 600 million yuan, which cannot be said to be better than nothing, but it is not worth celebrating.

However, compared to the actual benefits, this matter is more important than the subsequent symbolic meaning.

"You Who Came from the Star" became popular abroad, and was introduced by other countries at a cost!

As soon as this report came out, it instantly became a new hot topic in "You Who Came From The Stars".

At the current stage of China, the national self-confidence is not strong, and the moon is the roundest in pursuit of foreigners.

If "You Who Came from the Stars" is only popular in China, no matter how popular it is, it is only a phenomenon-level hit. Two concepts, the gold content soared.

As an idol drama, "My Love from the Star" is not favored by the official mainstream.

However, after being exported overseas, it immediately became an excellent example of cultural export, and various official media reported it one after another.

There was even a wave of tens of seconds of short messages in "News Lianbo"——

"A few days ago, the popular TV series "You Who Came from the Star" was signed and introduced by TV stations in Japan, South Korea and other countries. This drama tells...Chinese film and television once again raised its eyebrows overseas..."

Wei Yang himself appeared for a few seconds and was interviewed as a TV series producer.

"...We will have a solid foundation in the local area in the future, dig out Chinese elements, and let more and better works go abroad..."

Good guy, needless to say what "News Lianbo" stands for, Wei Yang's face can be regarded as showing big.

Before Wei Yang earned tens of millions, his family only called him a few times. This time he appeared on "News Network", and even his taciturn uncle specially called him to encourage him.

But for Wei Yang, the most important thing is that this drama has an official endorsement, which can reduce a lot of open and hidden arrows.

This drama is too popular, and it has just passed halfway through the broadcast, and the ratings have already broken 4.

That is to say, Hunan Province and Jiangsu Province are strong enough, and other TV stations may not be able to hold it down, and various controversial topics have been extended, but even if the two TV stations can support it, the small size of Blue Whale will not be able to withstand it.

But now that the film and television dramas are exported, with official support, the situation has greatly improved, and Wei Yang can be regarded as a long sigh of relief.

And it's not just the official intervention. After they paid attention to "You Who Came from the Stars", they immediately started a series of reports.

It also makes everyone more intuitively aware of the influence of this drama in China today.

"You Who Came from the Stars" has aired more than half of the way, with an average viewership rating of over 4. The number of broadcasts on the LeTV platform has exceeded 2.5 million. The number of searches on Baidu and online film and television has even surpassed "October Besieged City", which was released at the same time, firmly ranking No. 1.

The popularity of TV series is not only reflected in the ratings and broadcast data.

Moreover, it has triggered economic effects in many industries such as catering, luxury clothing, application software, tourist attractions, real estate, books, automobiles, and hairdressing.

Needless to say, fried chicken and beer have become a trend now, according to buzzwords.

You're out if you don't eat fried chicken with beer...

The male and female protagonists Wei Yang and Fan Xiaopang are often active, and the Weibo that appeared in "You Who Came from the Star" has become the hottest social platform nowadays.

According to the person in charge of Weibo, the growth of new Weibo users in the past few days alone has exceeded the sum of the previous few months.

Wei Yang and Fan Xiaopang's Weibo fans tripled in a short period of time, and even the fans of the supporting roles Qiao Zhenyu, Wang Yang, and Tang Yan also made it to the top of the list.

Fetion, another software that participated in "You Who Came from the Star", also saw a sharp increase in downloads and has become the leader in mobile phone communication software.

Wei Yang doesn't even know if Brother Ma, who is studying WeChat, has written his name in his little notebook...

As the main scene in the play, Tomson Yipin, China's first mansion, is said to have more than hundreds of times the number of customers who have come to inquire about it in the past two days.

Of course, this customer visit doesn't count. Based on Tomson Yipin's positioning, real customers are those who can spend money.

As it happens, there are two customers among them who are more interested and have hard power. One of them is obviously a die-hard fan of "You Who Came from the Star". Easy to discuss.

You must know that Tomson Yipin has been on the market for so many years, and only sold a few sets in total. Now that the TV series has been broadcast for such a short time, two real customers have come directly.

Netizens ridiculed that if the boss of Tomson Yipin was smart, he would give Wei Yang a set as soon as possible. Under the banner of being neighbors with Professor Gu, it would attract many customers.

Not to mention, the boss of Tomson Yipin doesn't know if he is tempted or not, but there are real estate developers in Shanghai who want to give Wei Yang a house, and even more people want him to advertise for their own community.

Not only real estate developers, but also the field of luxury goods have seen the influence of what is called blockbuster works this time.

"China Economic News" reporter conducted statistics, "You Who Came from the Star" heroine Fan Xiaopang's appearance in the play averaged 5 to 7 outfits per episode.

Including pajamas, home wear, fashion activities, normal outings, and various styles of clothing.

Most of them are authentic famous brands, more than 90% of the single products are more than five figures, and more than half of the outfits have a combined value of more than 20 yuan.

After "You Who Came from the Star" became popular, Fan Qianqian's same style of clothing became popular.

When Wei Yang went to talk about implants, these luxury brands thought that their audience was limited, and the promotion of TV dramas would not increase sales.

But now they have been slapped in the face, Shin Kong Place, Jinling East Road, Shimao and many other luxury shopping malls have been swept away by fans and followers of "My Love from the Star".

Many styles were even sold out. Among them, the heroine has a lipstick in the play. Due to the high demand for purchases, several brands rushed to claim that it was their own product, and they no longer lost their previous high profile.

Such an expensive genuine product is so crazy, let alone a pirated copy.

After all, there are still a small number of people who can afford authentic products, but everyone wants the same style, so what to do, you can only go to Taobao.

Now open Taobao and search for [Fan Xiaopang's same style] or [Fan Qianqian's same style], at least 2 products will appear.

And this number is increasing at a terrifying rate.

Not only the heroine, but also the heroine and several other supporting roles, clothing, accessories, shoes...even down to a small hairpin on the head when at home, a thin bracelet on the wrist, the brand and color number of lipstick, all are covered. As many as possible.

Many people even bought the lamps, furniture, and books they read together in the home of the hostess and hostess.

Before that, everyone knew that "You Who Came from the Star" was popular, but there was still no complete concept of how popular it was.

After the statistics of the official media, everyone realized that this drama is not just a matter of film and television, but has directly reached the social level.

Even the official media has created a "star effect" for the wave caused by "You Who Came from the Star". Of course, there are also "Fan Qianqian effect" or "Professor Gu effect".

The items of the TV series are like this, let alone the actors who star in the TV series.

Fan Xiaopang has become the hottest actress at the moment, and she has come into contact with several commercial films, and her role is not the usual perfunctory supporting role.

Wei Yang has received as many scripts as she does, and also has some film works.

Including but not limited to "Flying Swords of the Dragon Gate", "Hongmen Banquet", "New Shaolin Temple" several commercial films.

Among them, "New Shaolin Temple" has the most enthusiastic invitations. They have already got Fan Xiaopang, and they especially want to get Professor Gu to bring popularity to the movie. They even did not hesitate to change the script to add scenes to Wei Yang and Fan Xiaopang.

What's more worth mentioning is Wei Yang's salary. The previous filming of "Twinkle, Twinkle, Shining Star" was 2 per episode, and later "My Love from the Star" increased to 5 per episode.

Of course, this price is meant to be a friendly price. After all, it is a drama he leads, so Wei Yang is embarrassed to take too much.

But now Wei Yang's salary has directly increased several times, the unit price is 30 per episode, and it's only now.

With the follow-up broadcast of "You Who Came from the Stars", the influence will further ferment, and even the overseas results will increase the price, and it may even be doubled.

Don't think it's too expensive, at this price, you may not be able to grab Wei Yang's schedule...

(End of this chapter)