Reborn Tokyo Golden Age.

Chapter 338
Coming out of the Sony Building, Bai Chuanfeng breathed a sigh of relief.

Judging by Norio Oga's expression just now, the other party should be careful about CD-ROM promotion.

At the beginning, the reason why the other party showed that they were not very enthusiastic was because they wanted to sit on the ground and raise the price.

What Sony wants is nothing more than the dominance of CD-ROM standard formulation, how could Bai Chuanfeng not understand this.

Again, participation in standard formulation means long-term interests and the right to speak in the future.

So is IBM, and so is Sony.

None of these giants are easy to match, and they don't care about short-term gains at all.

Similarly, Bai Chuanfeng also has the same purpose. He wants Bai Chuan Electric to lead the standardization of CD-ROM and optical drive.

Mastering the right to formulate industry standards means the right to speak and lead.

The technical route and specifications of the future development of optical disc storage will all be decided by Shirakawa Electric.

Other manufacturers can only become adherents, passively following in the footsteps of Baichuan Electric.

By taking advantage of this, Baichuan Electric can always take the lead and maximize its benefits.

Not to mention that Baichuan Electric can win by simply relying on the patent right in hand.

Think about the widespread use of optical disk storage in the future, and its market position for decades.

Only this part of the patent fee every year is enough for Baichuan Electric to eat to its full.

First-rate companies sell standards; second-rate companies sell services; third-rate companies sell products.

This sentence is applicable at any time, and Bai Chuanfeng has been working hard towards this goal.

The Walkman started out selling products and services. When it decided to enter the CD player market the year before last, it negotiated with Sony to join the CD Technology Alliance.

However, Shirakawa Electric was still very weak at that time, and Norio Oga couldn't care less about his little arms and legs.

So Shirakawa Electric tried to enter the strategic layout of standard setting for the first time, but it ended without a problem.

Later, when Bai Chuanfeng was negotiating the infringement case with Aihua, Mingxiu plank road secretly kept Chen Cang, and he deceived Dahe Norio to grant Baichuan Electric the CD technology research and development authorization.

Afterwards, he learned from the painful experience, and he invested a huge sum of money to let SIC concentrate on research and development for two years, until today he took out the CD-ROM.

Now with the help of optical disc storage technology, Bai Chuanfeng wants to go one step further.

This will be the first time that Shirakawa Electric will participate in the formulation of industry standards, and it will be the first time that Shirakawa Electric has taken the step of transforming into a technological hegemony-type technology giant.

So neither IBM nor Sony can stop this step.

Holding the CD-ROM technology patent in hand, facing them, Bai Chuanfeng will not change his mind.

However, given the current size and influence of Shirakawa Electric, it is difficult to promote the standardization of optical disc storage by itself.

This is why he contacted IBM while actively approaching Sony.

IBM has a huge influence in the computer industry, and the application promotion and standardization of optical drives cannot do without his participation.

Sony is the original inventor of CD technology, and the standardization of CD-ROM can only be responded to by the other party with the lead of the other party, and the influence can be maximized.

What's more, this part of technology naturally includes a part of Sony's CD patents, which cannot be bypassed.

For these two giants, Bai Chuanfeng certainly thought about how to deal with them.

Quietly reviewing his plan in his heart, Bai Chuanfeng turned his head and ordered.

"Xiao Song, please contact Philips.

That is to say, we are willing to work with them to formulate the industry standard of CD-ROM and develop the application of CD in other fields.

The news can be revealed a little, but not too much, just let the people who should know know it. "

"Hay!" Assistant Komatsu nodded solemnly.

...

As one of the world's largest electronics manufacturers, Philips employs tens of thousands of employees around the world.

It has three main departments, consumer electronics department, health care department, and lighting department.

At present, profits from the consumer electronics business account for a major part of Philips' revenue.

Therefore, Philips headquarters is also very concerned about the consumer electronics business, and the annual research and development costs are astronomical.

As a multinational company, it also has a branch in Neon.

Of course, the Philips Neon Division also paid attention to the CD-ROM technology announced at the briefing session of Shirakawa Electric.

Even the relevant information was passed to the Philips headquarters in Amsterdam, Honan at the first time.

To be honest, Philips headquarters was shocked when they learned the detailed parameters of the CD-ROM developed by Shirakawa Electric.

It is different from Sony, which currently only focuses on the audition field, and Philips is a typical technology-based enterprise.

At the same time, as a purely listed company, as long as it can bring profits to the company, internal decisions will be made without hesitation.

What is the application prospect of CD-ROM?Just compare it with a floppy disk.

In particular, this new CD format is based on its own technology and has done more in-depth secondary development.

Philips was very happy to hear the news, and immediately checked its own authorization records.

What is the purpose of checking authorization records?
Cough~ If this Shirakawa electric appliance is not within the scope of authorization of Philips, then sorry, the CD-ROM belongs to Philips.

But to Philips' disappointment, there really was such an authorization record two years ago.

And it wasn't Shirakawa Electric who applied to it on its own initiative, it was authorized by Sony and Philips signed it.

Facing this power of attorney signed by himself, the Philips headquarters was slightly silent.

But soon they regained their happy mood, since this is a format developed based on CD technology.

Then I, Philips, had something to say, so within two days after the briefing session of Baichuan Electric, the Neon Branch took the initiative to contact Baichuan Electric.

However, compared with the enthusiastic Philips, Baichuan Electric is much colder here.

At that time, Bai Chuanfeng was busy dealing with IBM's people. He knew what Philips was up to.

So Baichuan Electric dragged Philips while concentrating on attacking IBM and Sony.

I didn't think of Mrs. Philip, Mrs. Niu, until I had almost figured out the bottom of the latter two.

The reason why I contacted Philips in the end was because of its existence, which was not that important to Shirakawa Electric.

Compared with IBM, Philips' presence in the computer world is minimal.

However, its influence in the audio-visual field is similar to that of Sony, but Sony is a local neon company.

Shirakawa Electric wanted to find an ally, and of course Sony was the first choice.

Only when the progress of the first two is not going well, Bai Chuanfeng will shake Philips out.

Look, you don't cooperate with me, some people want to cooperate with me.

In the southern part of the port area, Satoshi Toriyama, the president of the Neon Philips branch, was buried in his desk, processing documents.

Suddenly there was a rush of footsteps, "Master President has good news!"

Before the figure arrived, the voice of excitement had already come from afar.

"Xiaotian, as an assistant, you must be calm and calm, and don't let outside news interfere with your judgment."

Satoshi Toriyama didn't even raise his head, and habitually taught him a lesson.

"President, Shirakawa Electric invited us to discuss the formulation and promotion of CD-ROM format standards."

"Eh?!" Satoshi Toriyama raised his head in surprise, "Nani?"

"The assistant to President Bai Chuan personally called and said that he would like to invite you, President, to discuss the future of CD storage."

"Quick! Notify the headquarters immediately!

In other words, under the active mediation of the Neon Division, Shirakawa Electric is finally willing to jointly develop the CD-ROM format with us! "

Not to mention that Satoshi Toriyama was overjoyed to ask for credit from the headquarters, and the Philips headquarters, who was informed of the news, immediately sent people to Neon.

For Philips' visitor, of course, Bai Chuanfeng would not intentionally hang him.

After all, it is an internationally renowned company and one of the inventors of CD technology. It was originally within Bai Chuanfeng's plan to discuss CD-ROM standardization with Philips.

Unlike Sony, Philips is obviously much more active on this matter.

It does not constitute a direct competitive relationship with Shirakawa Electric. Although there is also a crossover in the CD player market, Philips' home field is in Europe.

As one of the giant companies, Philips also understands the benefits of participating in standard formulation.

It even has a history of monopoly. Philips was one of the organizers of the famous Helios Monopoly Alliance in the 30s and [-]s.

This alliance exists to monopolize the lighting market, and occupies most of the lighting market share through internal mutual transaction patents.

In this way, the lighting market can be manipulated, preventing the development of long-life lighting bulbs, and at the same time preventing other companies from entering the lighting field.

When it comes to monopoly and how to control the right to speak in the industry, Philips is a professional.

It may not be realistic to maintain an absolute monopoly in the current era, but the right to speak in the industry can be well manipulated.

There is no doubt that standard setting is the best way to achieve this goal.

With the active cooperation of Philips, let alone Bai Chuanfeng's talks with them went quite smoothly.

The other party is not as domineering as IBM, nor has Sony's scruples, and has made certain concessions in terms of the dominance of CD-ROM specifications.

Because for Philips, this is the benefit of picking up for nothing.

The hardest and most costly work, Baichuan Electrical Appliances, is done, so what's wrong with lying down and earning money.

So a man is affectionate, and a concubine is interested, and they hook up with each other.

Seeing that the standardization files of CD-ROM are about to be born, some people can't sit still.

...

"Dahe-san, Shirakawa Electric disclosed a piece of news to the outside world through Philips. It is said that the two parties are going to formally submit the CD-ROM review document to the ISO international organization."

"Our conditions, did the other party reply?"

The assistant shook his head silently, Ohe Norio's already serious expression became even more gloomy.

During this period of time, it is not that Sony has not made its request to Shirakawa Electric.

As long as Sony is allowed to lead the standardization of CD-ROM, and make certain concessions in patent sharing.

Then Sony can use its own relationship and influence to fully cooperate with Shirakawa Electric to promote the application and development of optical disc storage.

However, with the cooperation of Philips, Shirakawa Electric did not respond to Sony's conditions at all.

Now seeing that these two families seem to be suspected of being fake, Norio Oga can no longer maintain his previous composure.

Because he believed in that Bai Chuan-san who didn't follow the rules.It is really possible to leave Sony and pull Philips to do it yourself.

Unexpectedly, a moment ago, he shot a feint in front of himself, revealing the existence of IBM.

As a result, after attracting Sony's attention, he turned around and went to Philips.

No, IBM's place is not necessarily a cover, it is very likely that Bai Chuan-san has an amazing appetite.

"Big Hesang, do we have to wait any longer?"

The assistant's question woke up Norio Ohhe who was in a daze.

After deliberating for a long time, he shook his head slightly.

Norio Ohga did not dare to gamble, because Sony could not miss the standard setting of CD-ROM anyway.

Otherwise, there will be no benefits, and Sony will no longer have any right to speak in the field of optical disc storage.

Losing the right to speak in the industry, the result will be disastrous.

At the same time, if the reputation is uploaded, Sony will also lose face.

Norio Ohga could not explain any of these accidents to the board of directors.

(End of this chapter)