my name is ferguson

After Burleigh won the Club World Cup, he did not revel, but flew back to the UK on the second day after winning the cup. Richard changed the way of rewarding players, special planes, stewardesses, wine and open toilets.

There is a story about Garrincha, that is, when Garrincha was still famous, he went to the world to play commercial games to make money. He played 14 games in 12 days and won all the first 11 games. After winning, they would eat, drink and have fun. , When it came to the 12th game, Garrincha's team was not strong enough, and they were beaten 1:0 in the first half.The team leader at the time didn't panic at all, even though he was about to become the sinner of the undefeated team, he asked people to go to the street to buy wine, and after the first half, Garrincha and others returned to the locker room and started drinking. It was a commercial competition, and there were not so many restrictions. As a result, the drunk Garrincha and others became more and more courageous. They scored three goals in the second half and won!

Li Cha didn't know whether this old story was true or not, but he did know the way to let the players relax.There is no club in this world that does not reward players after winning the championship, especially when the players fly from one side of the world to the other under the pressure of jet lag. concern.

Richard was not on the same plane as the players. He flew to Germany. This time, his destination was Ingolstadt, Germany. This place name is a bit unfamiliar to Richard, but if you mention the headquarters of Audi, Immediately, I immediately think of the superstar-level subsidiaries of Volkswagen, which have created countless brilliance.

That's right, Mendes has a large sponsorship for Burleigh. Audi can sponsor all giant teams. They have sponsored Bayern Munich, Real Madrid, Barcelona, ​​and even the Chinese national team. Of course , Sponsoring the Tianchao national team obviously has a rewarding meaning. After all, the sales of Audi cars in Tianchao are very good. [

This time, Mendes actually relied on his own network to arrange such a large sponsorship for Burleigh, which surprised Richard a bit.

When he arrived at the headquarters of Audi, Li Cha met the person in charge of the commercial department of Audi, and this time the cooperation project they were talking about was not a gift of an Audi car to Burleigh, which would become Burleigh's official designated car, but another project. Cooperation, they want to buy Burleigh's right chest advertising space.

There are two advertising spots on a jersey, one is on the right chest and the other is on the center of the chest. The center of Burleigh’s chest has been sold to Nike, but the position on the right chest has been vacant. This time , Mendes actually helped Richard sell the advertising space on his right chest!

Speaking of the advertising space on the jerseys, the club that can do business most at this stage should be Chelsea. In the 2007-2008 season, Chelsea and South Korea's Samsung signed a sponsorship contract of 1000 million pounds per year. This sponsorship contract refreshed the Premier League sponsorship. According to the fee records, the huge Samsung logo suddenly became a super advertisement on Chelsea's chest, but where is the sponsorship position of Adidas, a sponsor that is vertical and horizontal in football?Underneath the collar of the 2007-2008 Chelsea kit, the right chest of the Chelsea jersey remains blank.From this, we can fully see Chelsea's ambitions, and they seem to be selling the right chest advertising space of the jersey.

It was Manchester United who broke Chelsea's sponsorship record this season. Manchester United's logo with a huge g on their chest has become the top sponsor of the Premier League this year. Nike's logo can only be moved to the right chest. Fair, because g's sponsorship fee to Manchester United is 4 million pounds for 5560 years, which is another historical record.

Of course, it is no accident that Burleigh is in such a hot state that he can get the sponsorship of Audi. To become the trend of the rich, Audi will definitely not make a move immediately.

Now is a good time to make a move. For Burleigh, they need the sponsorship of a world-class brand to enhance their commercial value. For Audi, Burleigh's advertisement may be expensive if they make a move in the second half of the season.

As a result, the two parties entered into a friendly negotiation, and Audi’s commercial director said his purpose in the first sentence: “Audi wants to sign a sponsorship contract with Burleigh. First of all, Audi wants to become the official sponsor of Burleigh After the signing of the contract, Burleigh players will conduct commercial promotion for Audi after the end of the season, and participate in the 2009 Audi Cup, the Centennial Celebration of the Audi brand. At the same time, Burleigh players and the head coach will receive Audi cars , within a certain range of limits, the brand models produced by Audi can be selected."

"Secondly, the sponsorship fee for this contract is 3000 million. This 3000 million fee includes the advertising fee for the official car and the advertising fee for Burleigh's right chest. The reward amount of this contract is 150 million pounds for becoming the English League Cup champion , becoming the FA Cup champion will be rewarded with 300 million pounds, becoming the Premier League Cup champion will be rewarded with 500 million pounds, and the defending European Champions Cup champion will be rewarded with 1000 million pounds. The contract period is five years, and the double crown superimposed floating reward is 100 million pounds. The floating rewards are doubled, and the four crowns are doubled. All expenses, except for the sponsorship fee of 3000 million pounds for five years, the rest of the rewards are valid every year. If the trophy defends, it will be doubled. - After defending the Champions League title in the 2008 season, he will receive a reward of 2009 million pounds, Mr. Richard, do you understand? If you need an explanation, you can call your own lawyer."

For Richard, who is in the meeting room of the Audi headquarter, this is a huge sum of money. The current sponsor of Burleigh is only Nike. If Audi enters, it will definitely increase the commercial value of the Burleigh brand. However, Also in terms of commercial value, Burleigh's growth in the next few years will definitely be much greater than 3000 million!And what will the sponsorship model of the future look like?Sponsors will even include superstar transfer fees. Among them, Ronaldo's transfer to Real Madrid will have the shadow of a sponsor, which is different from an extra bank-like guarantee for the club.

In the future where double advertising space on jerseys is becoming more and more a trend, the clubs that can have two top sponsors as team sponsors are generally wealthy, which also represents the success of business operations, which made Richard start to think deeply. Whether to wait for a year and wait for Burleigh's hot state to completely explode this year, or to sign the contract now and get the immediate benefits first has become a huge problem.

For a company like Audi, it is impossible for you to sign a short contract of one or two years with him. Now Audi's intervention is helping Burleigh to improve its brand quality. Hands out, if Burleigh had Bayern's dominance, Audi would definitely not give such a low sponsorship fee, but Burleigh is in good form now, and the league standings are second in the league standings, but this is after two rounds of delay in the Premier League It was just overtaken by Manchester United. If there were two supplementary rounds of the Premier League, Richard knew in his heart that it would be a matter of time before Burleigh returned to the top of the list.

"Sorry, we refuse."

When Li Cha said this, Mendes was stunned for a moment, and said indistinctly, "Li Cha, what did you say?"

Mendes thinks very well. He has made a great contribution to Li Cha. Recently, he has taken a fancy to Neymar under Meulensteen. As long as this negotiation is completed, Neymar's agent contract will definitely fall. In his own hands, when the time comes, he and Burleigh will have a good harvest, otherwise why is he working so hard?The principle that there is no motivation without interest applies everywhere!

But when everything was ready and Li Cha was asked to sign, Li Cha refused!

He is full of incomprehension!

Richard couldn't tell Mendes about the future trend. After Florentino came to power and the overall economic environment changed drastically, the sponsorship fees of sponsors are also increasing. Other teams don't say , just say Barcelona,

Even the Bundesliga hegemony like Bayern Munich, after the rise of the Bundesliga, the sponsorship fee has become Deutsche Telekom Adidas 5000 million; a rich team like Chelsea, which has invested ten years to win the Champions League, has Samsung Adidas 4300 million renewal contract .

What catches your eye the most is that a club like Sunderland has a sponsorship fee of 2700 million from Adidas, a South African investment agency. Why should Burleigh sell jersey advertisements at an annual price of 600 million?You must know that when Sunderland was exposed to this level of sponsorship fees, it was only 4 points away from the relegation circle!Although the relegation was successful later, is a team that is about to be relegated better than Burleigh?

Li Cha thought about the results of the sponsorship survey in the future, and the more he looked at Audi's sponsorship contract, the more he looked down on him, even though the sponsorship survey was the result of the next 5 years.But how will the level of sponsorship be improved in the future?One step a year, one change every year!

"It's not that I don't believe in the Audi brand, but I'm not satisfied with Audi's follow-up investment."

Both Mendes and Audi don't quite understand Li Cha's words now. What is follow-up investment?Future sponsors have changed the sponsorship model, not just the increase in sponsorship fees.

The model of future sponsors is similar to Ronaldo's salary, which increases by a percentage year by year. If Sunderland succeeds in relegation and ranks at the bottom of the Premier League, then their sponsorship fees will plummet by a percentage. In the first four, the sponsorship fee will skyrocket.

"In this contract, there is no increase in the base fee percentage based on the final ranking after the end of the Premier League season. Instead, you have drawn a big cake for me and used the method of the second half of the utility model to greed us!"

What is the second half utility?

It is said that the person who invented chess dedicated the game to the king after chess came out. The 64 expectations were very interesting to the king at that time, so he asked the inventor of chess, what reward do you want?The inventor said, I don't want high officials and rich salary, you just need to put one grain of rice in the first grid, two grains of rice in the second grid, and so on, I will take this rice home with me.The king promised to let people release rice, and the previous ones were very good. During the doubling and doubling of growth, he found that he could not afford it!Even if he put all the rice of the whole country in it, he still couldn't satisfy this small chessboard.

Everyone praised the wisdom of the chess inventor in the story, but in Li Cha’s view, this is a joke. You, the inventor of chess, have neither military power nor land. Can I take it away?If you don't leave the palace, you will be killed!

Yes, Audi's incentive policy is indeed attractive, but what is the future development of football?Spending money, spending money crazily, France, Italy, England, and Germany all have local tyrants crazily spending money to buy geniuses for the Champions League, and Spain's duo fighting for hegemony has created a madness of [-] million flying together. In this case, although Richard has already They won Messi and Bale, but wouldn't they buy others?The gathering of a group of talented players will definitely make it difficult to compete for the Champions League. Coupled with Abramovich's continued display of power in the later stage, Oscar, Arza and other players were swallowed up in one fell swoop. Could it be said that after Richard included these two players, there would be no geniuses in the world? Yet?Not necessarily!

Talented players can't be monopolized, not to mention that even if Burleigh monopolizes all of them, they can't be placed on the court. Is it moldy if they are thrown in the club?

But then again, if Burleigh has been defending all the champions in England and signed a long-term contract with Audi, Audi will definitely not be able to afford the money, and the lowest price will be used. After five years, the price will be completely The taste has changed, 150 million will become 2400 million in five years, and it will reach the value of Ronaldo's transfer to Real Madrid in three years!

Of course, this is just a fantasy. When the double reward of 150 million really reaches 2400 million, Audi will definitely not continue to renew the contract in this way, otherwise he will lose the entire company to you!So, Audi is just drawing cakes, because it is impossible for a team to monopolize all domestic championships while being strong, and at the same time continue to complete the full monopoly in the second year, unless Burleigh does nothing right and plays a cup specifically to make money .Here comes the key question again, Li Cha is not short of money, what he wants to improve now is the quality of the Burleigh brand!

"What does Mr. Li Cha mean?"

Li Cha said with a smile: "The so-called doubling of rewards to fool children should not be so complicated. My request is that the sponsorship fee base be increased to share Burleigh's transfer fee."

It is also a cheating sponsor, and Richard’s cheating is stable and accurate. There is not much room for Burleigh to buy people in the future, it is just a supplement in a key position, and most of the transactions must come from the Mullensteen Football School. Deal with Burleigh Club.Then once Audi shares the cost, how much is the player's price? It's just a matter of Li Cha's crooked mouth. It should only be worth between 2008 million and 2013 million, but in 3000 he was worth 4000 million. What do you do?One side is willing to buy and the other side is willing to sell. You Audi violated the contract and refused to pay?

Also taking advantage, Audi's pie is obviously unrealistic, while Li Cha's strategy is more realistic.

"Mr. Li Cha, please tell me your opinion."

Li Cha heard this gushing and said: "The jersey advertising base of 3000 million in five years, 600 million per year, will be changed to 2400 million in three years, 800 million per year. We will give a free billboard to Audi in the new stadium, once as a thank you ; Subsequently, if Burleigh won a Premier League championship, an additional base of 200 million will be added to reach the semi-finals, and an additional 100 million will be added; as for the amount of rewards, I have no problem with the price given by Audi." Maybe painting the pie there can also inspire the fighting spirit of the players, why not? [

"In addition, a follow-up investment should be added to the contract. If Burleigh wins the Premier League championship, Audi will bear 25% of Burleigh's total transfer fee next season. That is to say, if I pay 4000 million, Audi will The company wants to help pay 1000 million, it's as simple as that."

With the improvement of technology, the interruption of the number of years, and the increase of follow-up costs, Li Cha bit off a large piece of meat from Audi in one go.

After taking this bite, even the person in charge of Audi's Commercial Department hesitated.

Beep, beep, beep.

At this moment, Li Cha's phone rang, Li Cha took out the phone to look at it, and immediately said: "I'm sorry, answer the call, three seconds."

After the other party signaled that there was no problem, Li Cha immediately connected and said, "Honey, I'm in a meeting, I'll call you back later, sorry."

Pa, Li Cha hung up the phone, and looked at the person in charge of the Guangbu with a smile on his face.

When facing Li Cha, the person in charge of the Audi Commercial Department said with embarrassment: "I need to discuss it with the higher-ups."

The German's true surname showed that he would never agree to the contract beyond the scope of his authority. When he thought that the contract was only a little bit beyond the scope of his authority, he would choose to report it, and the final result of the report was What he doesn't know, but in Germany, it is absolutely rare for things to be cut first and played later.

After the person in charge of the Commercial Department walked out of the meeting room, Li Cha and Mendes said, "Do you think the club's management should increase their staff?"

"I think so too. I thought it was Gilauto who came today, but I didn't expect it to be you..."

Li Cha laughed, if it was Gilauto who came today, he might have signed this contract. Gilauto is a very experienced commercial operator, but his forward-looking surname will never see the future development of commercial affairs , because the changes in it are so great that you can hardly imagine!

At this time, Li Cha thought of another person, that is David Gill, who once gave him a football history lesson, if he could be dug from the Red Devils... (to be continued.

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