my name is ferguson

On the plastic track in Stanton Park, which is specially used for players to contact and run, representatives of Nike sponsors are arguing frantically with Li Cha. The reason is very simple. After Li Cha sold the chest advertisement, he refused to allow Nike to further infiltrate Burleigh. The cooperation conflicted at the first time because Nike sponsors required Burleigh players to wear running shoes provided by Nike for warm-up training during training, and to wear Nike sneakers when training with the ball.For this reason, Nike not only contracted all of Burleigh's sports uses, but was even willing to produce a special sneaker for every player in Burleigh.

The problem is not with the sneakers, but with Li Cha’s refusal to allow Burleigh players to wear the running shoes provided by Nike for running. Helping your Burleigh club save money, not to mention that Nike has now become a sponsor with the same proportion as fb. It can be said that it is Burleigh’s God of Wealth. How can there be a club chairman who shakes his head like a rattle in the face of the God of Wealth’s request? ?This is not to allow Burleigh players to endorse the Nike brand for free without giving money!

Li Cha calmly directed a group of players to warm up on the runway. Burleigh’s warm-up was a little different. All Burleigh players jogged without the ball to warm up barefoot, and no one was allowed to wear shoes. After the stretching exercise relieves the muscles, the players will put on their sneakers and enter the green field to start training with the ball.

"Mr. Richard, Nike is the most famous sports brand in the world. We have hundreds of scientists who study running shoes. Why do you refuse to let players wear Nike brand running shoes for training? What's more, we will sign a contract with you separately, We won’t pay a single pound less for product promotion…”

Listening to the long-winded remarks of the bearded man in front of him, Li Cha shook his head endlessly and said: "No, I will never let my players wear running shoes for training, of course. You can wear Nike equipment when you need training, but , I would never let them wear shoes while warming up without the ball."

The representative of the Nike sponsor asked very puzzled: "Why is this? Yes, what you rejected is only a very small project in our cooperation, but this will cause our entire cooperation plan to run aground. Because Nike will not And to modify the contract, our contract with all clubs is the same!"

"Then don't sign." Li Cha replied very stiffly, which made the sponsor's representative even more surprised: "Uh, Mr. Li Cha, did people from Adidas seek you?"

The representative of the sponsor thought wrongly. He thought that Li Cha wanted to have two boats with one foot. He sold the trademark on his chest to Nike, and sold his usual publicity to Adidas... In this way, Burleigh would have two of the most powerful players in the world. Sports brand sponsor, become a super team sponsored by Nike and Adidas at the same time!

Li Cha never thought that he would be so overrated.Regardless of whether he thought about it or not, even if he thought about it, he wouldn't do it. What kind of impression will the sponsor leave with one foot in two boats?Once this impression is publicized, who will continue to sponsor Burleigh?Well, as soon as the sponsorship contract was signed, the other side hooked up with the sponsor's sworn enemy. This kind of team fool would not throw money into it.

"You misunderstood, I am for the health of the club's players."

"False!" The representative of the sponsor immediately exploded: "It is for the health of the players to wear our running shoes. Our sneakers are jointly developed by countless sports medicine experts. We have the most modern technology. This kind of running shoes It can resist 80% of the impact force and provide a buffer for the human body during running. It completely reduces the chance of injury!" The sponsor representative tried to defend, and Richard's words had already hurt their brand's reputation.

Li Cha saw that his eyes were full of reporters, and immediately pulled the sponsor representatives into the office building. Today's Li Cha is not the stunned young man when he was just a fledgling. He knows that if the conflict between himself and the sponsor did not make it to the media level go up.His relationship with Nike will not break down, but once they fall out, the relationship with Nike will not be eased at all.

"This gentleman..."

"Alanto."

"Mr. Alanto, it's not that I don't believe in science..." When Richard was thinking about how to explain so as not to hurt Alanto, he finally chose to tell the truth.

He studies sports medicine.There are some things that people who don’t study sports medicine don’t understand, especially people who blindly trust technology. They will use so-called technology to prove that everything they say is correct, but is this really the case?

"Okay, Mr. Alanto, I'll ask you three questions, do you dare to answer them?" Li Cha was no longer polite, some words were not clear, these people would not be convinced!

Alanto said aggressively: "Then why not dare?"

"Well, let me ask you, is it possible to reduce the chance of injury after wearing Nike running shoes!"

"Of course!" Alanto replied immediately, because he knew the bottom line. In the 70s, Nike invented modern running shoes. Since the advent of modern running shoes, world-renowned sports brands such as Adidas and Nike rely on modern running shoes. With the money earned, countless kinesiologists were hired to specialize in the study of first-come running shoes. If he didn't even have this bottom, Alanto would never dare to stand on the court and challenge Richard.

Li Cha smiled and said, "Okay, then tell me, why before the 70s, when Nike's modern running shoes were not invented, the injury probability of runners who participated in running sports, or professional long-distance runners, middle-distance runners, and sprinters, was higher than that of modern runners. After the invention of running shoes, the probability of injury is much lower? Especially in modern times! Anyone who runs for a long time and regards running as a part of their life without understanding sports medicine, 65%-80% will be injured, and they will still be injured every year? Mr. Alanto, You will definitely ask me how I got this data, right? Look at the football field, how many players suddenly collapsed while running with the ball? How many were injured during fierce fighting? If this is still It is not enough to prove the authenticity of the data I said, so please go to the United States and ask the most authoritative sports medicine institution if there is such a data survey!"

Alanto was stunned. Since Li Cha can say so impassionedly, this data really exists, otherwise the chairman of Burleigh would not just talk about it casually.When he was thinking about how to answer, Li Cha spoke again.

"You can't answer. Right? Then I will help you answer! Why do people walk upright? When people walk upright, their feet are not as stable as lions and tigers with four hooves on the ground. If their feet are not stable, they will not have enough combat power. It is not as fast as other beasts. According to this situation, humans should be the first species to be exterminated before civilization appeared. Why did humans become primates to rule the world? Don’t think that my question is too far-reaching .Actually, I want to tell you this truth. Feet are the most perfect works of art bestowed by God on human beings. Human feet are the natural shock absorption system, which can make us run more smoothly and pedal harder. Human feet are more perfect than the feet of any animal. It is because of such perfect feet that we dare to walk upright. At first, our upright walking is definitely not to free our hands as taught in history books Use hunting equipment. Spears were invented 20 years ago, bows and arrows were invented 2 years ago, and humans began to walk upright 200 million years ago, and spent 180 million years without practical tools time!"

"The cheetah is the champion of sprinting among animals? But when he runs, his body temperature will rise sharply. When his body reaches 40.5 degrees Celsius, he will face a choice, that is to continue running and die suddenly. Or stop. Let us walk upright The second condition is that humans have sweat glands all over the body, we are different from other creatures, we don’t need to stop to adjust the temperature through breathing, because we have a very powerful heat dissipation system, while animals do not.”

"Why do we have so many more advanced physiological functions than other creatures? Evolution! How to evolve! It's a naked experiment in the wild day by day. It's a crisis in hunting again and again, which changes our way of life. "

"Now back to the previous question, wrapping our feet in running shoes, yes, the feet will not become rough due to running. But there will be another result that you absolutely do not expect, which is to kill the sports life of the players A person may face an impact force equivalent to 12 times their body weight in the process of running. If such a huge impact force is not supported by the feet, where will it be conveyed? Crashed! Because human feet are wrapped in running shoes, our natural shock absorption is no longer used, replaced by the technology produced by your Nike!!!”

"Didn't you say that your running shoes can withstand the impact? I'm going to ask someone to fetch a basket of eggs, which is covered with your running shoes, and then smash them with a hammer. See if the eggs are broken!"

"The running shoes are a few centimeters thick, how can they withstand an impact force equivalent to 12 times the human body? What are you Nike scientists doing for food!"

Why did Li Cha dare to say that?Because in 2008, an American cannon named Richards declared war on sports brands all over the world. He raised three questions. First, which brand manufacturer dares to run and prove that wearing running shoes can reduce the chance of injury?Second, which brand can guarantee that you can run faster after wearing your running shoes?Third, who dares to show these data!

This arena is open to the whole world, until Li Cha traveled to 2003, no one dared to challenge it!

why?

Everyone who studies sports medicine knows that there are only two places where the human body resists the impact of running. The first is the natural shock-absorbing feet, and the second is the gluteus maximus. When running, the feet reduce the impact. The gluteus maximus has been removed, and now the feet are hidden in the running shoes, and the joint shock absorption of our fleshy soles and gluteus maximus is replaced by a thin few centimeters of shock-absorbing technology. Whose knees can stand it?Why is Ronaldo's knee almost smashed into pieces?

Alanto made Li Cha scold him silently, but Li Cha continued to say: "Wearing running shoes for a long time will cause the feet to not get enough exercise in the sports environment. This result must be degeneration, which will cause the foot The tendon is getting weaker and weaker, and the inversion of the foot is becoming more and more obvious!"

Why does Li Cha dare to say that, because in 2007, a flat-footed American athlete broke a world record for middle-distance running, and his training method was barefoot!A miracle happened, this athlete has flat feet, which is a very unsuitable foot type for running, but his coach just let him train barefoot with this flat foot type, and the last miracle is that he actually passed the 48 yards by running. Foot ran to 44 yards!Are your feet small?no!It was his feet that evolved.After long-term barefoot training, his arches were slowly pulled up, and he changed his flat feet! ! ! !

Richard did not continue to give examples, this example was enough to defeat all Alanto's demands.Li Cha, who studies sports medicine, can even give an example that people can run over horses through exercise to prove that running barefoot or wearing hard-soled shoes has many advantages over running in modern running shoes. There is a human-horse race in the United States. It has a long history, but it was not until 2007 that there was a peerless horse that conquered mankind and won consecutive championships for many years!

Alanto was very angry. He knew that Richard was not talking nonsense, but he absolutely did not admit that the modern running shoes invented by Nike were so unbearable.

There was nothing Li Cha could do.He can't experiment on the spot?Burleigh's players are all treasures, and he is reluctant to hurt any of them!

In fact, Richard has leaked the reason why the injury rate of players has been kept low for so long. In England, the injury rate of Burleigh players is definitely the lowest. This is entirely because Richard's running warm-up is better than others He has always used hard-soled sneakers as the team's training shoes and game shoes. Therefore, Burleigh players rarely suffer non-battle injuries, that is, training injuries.

Looking at the angry Alanto, Li Cha knew that he was dissatisfied.Instead, he said in the same way: "As long as you can find any data that cannot be overthrown in the world and put it in front of me, I will let my players wear Nike running shoes for training, and there is no charge, free of charge. Promote for you Nike, otherwise, please stop bothering me from the Nike running shoe department, goodbye." Li Cha did not say that the sneakers his players wear are all specially customized hard-soled sneakers, let alone that the United States has ever made an experiment.That is, people who wear running shoes under $45 have a much lower probability of injury than people who wear running shoes over $90!

If you want to do a good job, you must first sharpen your weapon. Richard understood it when he was in charge of Beli, so when is it Alanto's turn to teach him a lesson?

"I will come to tell you one day that you are wrong!" Alanto looked at Richard very dissatisfied and said such a sentence.

Li Cha smiled and said, "I'll wait for you."

The irritated Alanto had no idea why Richard dragged him into the office building to say these things.And after going out, he vomited out all his disputes surrounded by the media.

As a result, on the second day, the incident between Li Cha and the sponsor representative of the sponsor Nike was completely published in the newspapers, and the Sun even exaggerated this incident into another scene, why Li Cha was a maverick and did not allow players Wearing shoes during the warm-up run, not even caring about the dissuasion of the sponsor and having a heated dispute with the sponsor representative.Seeing that there is going to be a full martial arts show, being pulled away by the players and so on.

At this moment, Raiola, who was slapped in the face in the Balotelli incident, jumped out and said to the media: "I don't know what happened to Burleigh, but if Nike is willing to become a sponsor of Manchester City, We will replace running shoes in large quantities for players in a scientific way. After all, Nike has the largest sports medicine experts in the world who specialize in developing running shoes that prevent human injuries. I believe that as long as you do a good job of stretching and relaxing before and after running, Then the chance of injury will be reduced, which has been tested by countless senior runners.”

As soon as Raiola spoke, Beckenbauer immediately appeared in the media and began to support him. With the relationship between Beckenbauer and Richard, it is what he must do to support Richard's mortal enemy: "I think What Mr. Raiola said is very reasonable. Why didn't Nike conduct an experiment specifically for this matter? Facts are the standard that can prove everything, and a club president may not be as authoritative as a sports medicine expert. I think this It's a result of some people being too confident and thinking they can have a few titles and then they can have a say on anything."

Hearing this, Li Cha became angry, is this a bit stinky and shameless?Although Balotelli's incident was the result of his own manipulation, Li Cha still felt that Beckenbauer was a bit of a bully, and now that Beckenbauer appeared and said these thorny words, Li Cha was completely annoyed.

When the Sun newspaper was squatting in Stanton Park to interview the Burleigh players, Li Cha, who came out of Stanton Park, stretched out his hand and called the reporter of the Sun newspaper directly: "Hey, I'm calling you!"

The Sun newspaper reporter was afraid of Li Cha, so he walked up to Li Cha and said like his third grandson, "Mr. Li Cha, we are forbidden to interview any players in Stanton Park. We know this, but we did not step into Burleigh's training ground." ah!"

"No, this time, I'll give you a chance to interview me, hurry up and ask."

The Sun newspaper reporter is so beautiful this time, isn't this a blessing from heaven?

"Uh, Mr. Richard, may I ask Mr. Raiola of Manchester City's remarks about Burleigh's refusal to use Nike running shoes as the designated running shoes for warm-up exercises and choose to run barefoot? ?”

Li Cha smiled, stood at the door and said: "They want Maserati, they want Lamborghini, they want Martini, they want the league championship, they want the Champions League championship, they want Nike... ch (have to work hard, bitch -son)!!!"

What Li Cha was talking about was not him, but them. This was equivalent to a loud slap in the face... Slap!

Sonorous and powerful! ! (To be continued..)

ps: Thank you Brother Xiao Yuyu for your reward, and congratulations brother for becoming the fourth host of this book! ! ! ! ! ! ! ! !

Thanks to the Juventus brothers for the reward, thank you brothers.

Thanks to the brothers who walk in the dust for their rewards, thank you brothers.

Thank you brother robbb for your reward, thank you brother.

Thanks to the Alzheimer's scorpion sister for the reward, thank you sister.

Thank you greedy brother for the evaluation vote, thank you brother!