Life in the world of film and television

Chapter 479 Brand Planning
He checked the time and called Suman.

"Sister Man!"

Suman's hearty voice came from over there: "Boss, what do you need from me?"

Li Mu said: "I can't go to the company these two days due to business, you should contact the bank first, and then the company plans to take out a loan to see which one is suitable."

Suman was surprised: "Loan? The money in the account of the group company can meet the company's expenses!"

Li Mu said: "I have other uses."

Then he explained: "I plan to start a batch of Shangpin clothing brand experience stores in well-known pedestrian streets across the country."

"It is not easy to build a high-end brand. Opening a brand experience store in a well-known pedestrian street in the country will be of great help to the promotion and shaping of the brand for new brands."

Suman hesitated for a moment: "This... can it work?"

Li Mu said: "I'll know if it's ok or not, you can prepare it."

Suman said: "Okay! I'll prepare the materials now and communicate with the bank. With our company's qualifications and strength, it should be very popular with the bank."

After hanging up the phone, Li Mu went out to start his food journey.

……

a week later.

In the early morning, on the island in the middle of the lake in the park, Li Mu stretched his muscles and bones, and his joints crackled.

In the last world, there was too much free time, and there was also a lot of time for practicing martial arts and fitness.The effect of more than five years of exercise, one week's time all acts on the body in the real world, and the effect is extremely obvious.

Li Mu could clearly feel that his current strength, speed, endurance, stamina... have all increased significantly.Before going out in the morning, he measured his height and weight, and his height has not changed, the same as before, 1.8 meters [-] naked.The weight increased again, up to [-] catties.

With such a heavy weight, not only does it not look fat, but it looks more robust.

Obviously, what increases is not fat, but the density of bones, muscles and internal organs.Li Mu doesn't know what level his body is now, but if he participates in sports, he can easily become a world champion.

After playing fists and standing for a while, Li Mu arrived at the headquarters of Muwu Group and had already made appointments with people from several banks.

We met and talked separately, and based on the amount and interest given, we roughly selected a cooperative bank, and the loan amount was set at 4.5 million. Next, the two parties will jointly promote this matter.

Of the two new companies, the first to launch products is Shangpin Clothing.This is also normal. There is no such style of clothes in the market now, and there is not much room for innovation. Just follow the popular ones.

The foundry has also been contacted a long time ago. It is one of the well-known clothing foundries in China. Many international big brands are made by this factory.Li Mu doesn't care if the OEM price is higher, as long as the quality is up to standard.

The first batch of 5000 million orders was placed, [-] million payment was paid, and all products can be received within one month.

Soon, the [-] million loan was officially approved.The first product "smart bracelet" of Shenlan Technology has also completed the research and development and design, and is officially finalized.

The foundry was also contacted, and Li Mu placed the first batch of orders for 30 bracelets.

With the loan received, the store opening plan was officially implemented. Wangfujing, Jinling Confucius Temple, Chunxi Road in Rongcheng, Jianghan Street in Jiangcheng, Nanjing Road in Shanghai, Central Street in Harbin... are all in Li Mu's goals.

For this reason, Li Mu specially registered a subsidiary under Shangpin Clothing to operate this matter.

The opening of the store is in progress, and the first batch of OEM garments has already been shipped.Li Mu and Su Man went over to check it out for themselves. The top-notch fabric and workmanship are no less than the top international brands.

The official website of Shangpin Apparel has been set up by finding a professional company.Brand flagship stores on Tmall and JD.com have also opened.

All is ready except for the opportunity.

Li Mu looked at the three ten million profit cards in his hand.After using this card, you can choose a product to sell, and this product can generate a total of 1000 million profits for him.

If it's just that, it's fine, after all, 1000 million is not too much for him now.The key is the profit margin of the commodity, there is a lot to do.

According to the system description, the profit margin applicable to this card ranges from "80.00% to [-]%."

Profit margins range from a minimum of one percent to a maximum of 80.00% for selected items.

This means that if one chooses to sell products with a profit rate of 1000%, a net profit of [-] million will be achieved by selling a product worth a billion.

It's a great way to boost sales.

Seeing the arrival of the products, the opening of the brand flagship store, and the sale of clothing, Li Mu chose a profit card with a limit of tens of millions and started activating it.

The system asks to select a product, not a brand.Due to the particularity of clothes, it is impossible for all products to be the same size and color.After consulting the system, a family of products can be selected as a target.

Just like Deep Blue Technology, there may be many products in the store in the future, but only one product can be bound at a time, such as a smart bracelet.

It is precisely because of this that these first-time OEM clothes all belong to the "Wind" series and can all be included in the scope of sales.

After choosing the target, the profit card with a quota of tens of millions, under Li Mu's operation, the system activated the "Wind" series of products specially launched this time.

Products: Shangpin Clothing, "Feng" series.

Final profit: 1000 million.

Optional margins: 80.00 percent to [-] percent.

Without hesitation, Li Mu chose a one percent profit rate.

System: Wind series clothing, based on a profit rate of [-]%, to create tens of millions of profits requires billions in sales.

According to the comprehensive evaluation, it combines the brand awareness of Shangpin Apparel, product design style, price, quality, customer's desire to buy, etc. to conduct a comprehensive evaluation.

It takes at least four months to achieve a profit of 1000 million yuan and sales of one billion yuan for the wind series clothing.

System: You can freely choose four to twelve months to complete the sale and reach tens of millions of profits.

Li Mu thought about it for a moment. If he wants to promote the brand and achieve popularity, sales are very important.Sales of one billion in four months and sales of one billion in twelve months represent different meanings.

Without hesitation, I decided to choose four months.

System: "With the function of the tens of millions profit card, in the next four months, sales of one billion will be generated."

After everything was settled, within a few minutes, buyers suddenly began to visit the store.

Since the official flagship stores opened on Tmall and JD.com are new stores, there are no sales or evaluations, and very few people visit them.

Although Li Mu has approved several million publicity funds for Shangpin Apparel, several million is not enough to promote a brand, and Shangpin Apparel remains unknown.

For such an unknown brand, the clothes have been on the shelves for half a day and no one cares about them. After Li Mu used the [-] million profit limit card, he sold seven or eight orders in just half an hour.

At twelve o'clock in the evening, the turnover of the day was more than 200 million.For a new brand, a newly opened online store, this data is surprising.

Everyone discussed it for a long time, and it can only be attributed to the fact that the clothes are really good, the design is novel, it is eye-catching, and the desire to buy is generated.The other several million publicity expenses were not wasted, and it worked.

On the second day, the product momentum was even better, with sales reaching more than 400 million that day.

On the third day, the sales directly reached 500 million. A new brand performed so well that people had to be dumbfounded.

Even Li Mu is also curious, a new brand, the online store is also a new store, why so many people buy the product, these are real users.

For this reason, he also specially asked the operation staff to make a questionnaire for these customers.

There are many reasons, nothing more than just want to buy a piece of clothing, while shopping on Tmall or JD.com, I suddenly found this piece of clothing, thought it was very eye-catching, so I placed an order.

Some also said that they just wanted to buy clothes, so they went shopping casually, and then went to this online store, saw that the clothes were good, and placed an order directly.

Others said that they are very strict in choosing clothes, price, raw material, quality, style...all are in their consideration.

After screening, I found that the clothes of the Buy Style series are not only top-notch in materials and workmanship, but the price is also very affordable, so I bought it.

……

Li Mu was also very happy with such a smooth start. In the next few days, the sales of the two official flagship stores remained between 500 million and 700 million. They did not increase significantly, but remained stable.

On the other hand, the store opening plan of Shangpin Apparel is going smoothly, and the first brand experience store has been rented out.In the largest commercial street in Shangdu, there is a 480-square-meter street-facing shop with a good location.

At present, the top design team in China has been entrusted, and they are doing the design work of the experience store, striving to bring the style and grade up.

Some of the teams sent to other cities also reported good news. The business of the shops has taken shape. Within half a month, several good shops on the nationally famous pedestrian streets can be rented.

This is a well-known pedestrian street in the country, with a huge flow of people. When the store opens in the future, with the original passenger flow and the popularity brought by the small popularity booster card, the clothes in these ten experience stores are not afraid that no one will buy them.

That being the case, there is no need to sell the Wind series alone, this is what Li Mu had planned long ago.

Wind series, in fact, is to reverse sales, to open up the brand's popularity and reputation.Other series are really used to make money.

At present, in addition to the hot-selling wind series under Shangpin Clothing, several other series are also being designed and built.

Naturally, the prices of these series cannot be set so low, with only a [-]% profit margin.Clothing is a lucrative industry, and the final sales price is several times the ex-factory price. Li Mu has now canceled the middleman's markup, and has a huge advantage in terms of price compared to other clothing companies.

Even for these series, if the profit margin is increased to 30.00% to [-], it is much cheaper than other brands with the same quality and workmanship.

In the future, the development route of Shangpin Clothing is to rely on one series to offset sales, build a brand, drive the sales of other series, and use other series to make profits.

Subsequently, the first product "smart bracelet" of Deep Blue Technology, the first batch of [-] pieces, has been shipped from the foundry.

After receiving the goods, I looked at the white bracelet in my hand. It was fashionable and beautiful, like a work of art.Although the function of the product is only so-so, basically similar to other bracelets on the market, the material used is the best, and the price is much cheaper than bracelets with the same material and workmanship.

The goods here have just arrived, and the two official experience stores of Deep Blue Technology have also opened.

Li Mu selected the target and activated a profit card with a limit of tens of millions.

Product: dark blue smart bracelet.

Final profit: 1000 million.

Optional margins: 80.00 percent to [-] percent.

Without hesitation, a one percent profit margin was chosen.

System: The smart bracelet will generate tens of millions of profits based on a profit rate of one percent, requiring billions in sales.

According to the comprehensive evaluation, it combines the brand awareness, product design style, price, quality, customer's desire to buy... and other conditions of the deep blue smart bracelet to conduct a comprehensive evaluation.

It takes at least six months for the deep blue smart bracelet to achieve a profit of 1000 million and sales of one billion.

System: You can freely choose six to twelve months to complete the sale and reach tens of millions of profits.

Still need to consider, decisively chose six months.

System: "With the function of the tens of millions of profit cards, the smart bracelet will generate sales of one billion in the next six months."

Just like last time, more than 30 orders have already been sold within half an hour of using the [-]-million-dollar profit card.

Because the dark blue smart bracelet is made of the best materials, the cost is very high. Although the profit margin is only 360%, the final price still reaches [-] yuan.

At the end of the night, the newly opened official flagship stores on the two major shopping platforms directly created more than 100 million sales, which shocked many people.

By the next day, sales exceeded 200 million.

Until the seventh day, it directly created more than 300 million sales, and sold nearly [-] dark blue smart bracelets in a single day, which attracted many people's attention.

The [-]-million-dollar profit card works so well, which also surprised Li Mu a little. If it is operated properly, it will not be a problem to cultivate one or two brands in the future.

With such good sales, the second batch of OEM orders has also started to start.

First of all, it is still the Feng series clothing under Shangpin. This time, it directly placed an OEM order of [-] million yuan and directly paid a deposit of [-] million yuan.

For the deep blue smart bracelet, the order volume has also increased significantly compared to the previous time. This time Li Mu placed an OEM order for 50 smart bracelets.

The two new companies launched two series of products, which were sold well and achieved success, which gave the two new companies complete confidence.

Now everyone is full of motivation, and even when recruiting, they are more attractive to talents.

Recently, under the control of Li Mu, the scale of the two companies has expanded a lot, and many high-end talents in the industry have been recruited with high salaries, and the future is brighter and brighter.

Even, some venture capitalists came over to make contact.Li Mu naturally didn't accept it, but it represented the company's future prospects.

(End of this chapter)