Entertainment since 1999

Chapter 259
On the plane, as the purser said softly on the radio that he was about to take off, Han Qiao lowered his head and pointed his fingers quickly: "Sister, I'm going to He Province today, and I'll meet and talk when I come back."

send.

Pointing at the screen, the text message was still sent yesterday.

Han Qiao stroked his chin, a little suspicious. Didn't he charge Liu Xiaoli 200 phone bills yesterday.

There is a long way to go to conquer Aunt Liu's plan...

Han Qiao has a mentality of fishing online, and keeps throwing bait, not believing that Aunt Liu will not take the bait.

"Xiaoqiao, we will arrive in Xinzheng at about 10:00, do you want something to eat?" Ma Jia took the blanket from the stewardess, told the stewardess a few words, leaned forward and put it on Han Qiao carefully, and looked at Han Qiao , Worryingly said: "Xiaoqiao, the situation of Baixiang is very bad. Kang Shuaifu, Uni-President, and Xinfeng jointly suppressed it, and the market share is only 15%. Now it is a pit of fire. I know you never do things that you are not sure of. , but I still want to persuade you, we have a good choice..."

"No need, sister, I have eaten in the morning."

"I'll be fine by myself."

Han Qiao pulled the blanket, adjusted the seat, took out the notebook, and wrote with a pen.

First class was quiet and it was the earliest flight.

"Sister, I know that Baixiang's situation is very bad now. From all aspects, it is not the best choice..." Han Qiao raised his head, looked at Ma Jia and smiled.

Ma Jia is a very responsible manager, whether it is life or work, so even if she knows that Han Qiao is stubborn, she will continue to persuade him.

Moreover, Ma Jia's worries are normal.

Bai Xiang's predicament cannot be solved by a small spokesperson. This is a great blow to Han Qiao's commercial value. After all, he doesn't speak much. If there are rumors of bankruptcy and reorganization, it will not sound good. When celebrities choose endorsements, they always choose big-name and famous companies, so there is no way to jump into the fire pit.

Ma Jia couldn't understand Han Qiao's thoughts.

Han Qiao paused, and smiled: "Sister, this is actually an opportunity. Bai Xiang is the top three instant noodle brand in the country, and a skinny camel is bigger than a horse. The spokesperson is only a little endorsement fee, but if you can invest in Bai Xiang Like, make more money."

Han Qiao also thought about it last night. He knows nothing about business management. His only advantage is "publicity". As a daily food, building national popularity is the first priority, followed by offline distribution channels. Even if the white elephant is put on the shelves in the mall, then don't even think about having other instant noodles available.

In a disadvantaged situation, this is undoubtedly a direct hit. After all, Kang Shuaifu is more famous than Baixiang, and it is three old hooligans teaming up, and the boss is stealing. However, if Baixiang is famous, everyone’s first choice when buying instant noodles It is a white image, and if you continue this strategy, you are digging your own grave.

In view of this situation.

Hanqiao's plan is simple.

[-]. Marketing white images to the whole people, establishing brand value, and creating "Huaxia people's own instant noodles".

Second, develop instant noodles with new flavors as soon as possible.

It makes sense to say that Baixiang is miserable. Kang Shuaifu has spicy braised beef noodles, Tongtong has sour Laotan sauerkraut noodles, and Huafeng is Jinmailang. I won’t mention this. What is Baixiang?
The only well-known nutritious and healthy bone-bone noodles have been reduced to eating instant noodles. What health care is there, so I must choose salt to re-open the taste.

and so.

Bai Xiang hanged his life on the side of the bone, but it was only a life.

but,

In 2002, Baixiang did not have instant noodles with a bone-flavored taste, and Tongtong did not have the sour and refreshing Laotan sauerkraut.

Han Qiao is very rude, Laotan sauerkraut is good, and it will be white in the future.

It's easy to say.

To achieve these two points, it must be nonsense to rely solely on the status of a spokesperson. Only by investing in Baixiang and tying it to a boat may it be successful.

and so.

Han Qiao thought in his heart that if Bai Xiang agreed to buy a share, he would try his best to make Bai Xiang get better.

If you disagree.

Buy more boxes of instant noodles next time.

Han Qiao wrote vigorously.

Facing the approaching stewardess, Ma Jia put her finger on her lips, beckoning to be gentle, quietly took the hot water from the stewardess, and put it on the table beside her.

Looking at Han Qiao, I felt a little emotional.

Han Qiao is really good. The niche players in the industry are still vying for the position. Han Qiao has already walked out of his own way.

………………

10:00 am.

The plane landed in Xinzheng, a city that used to be the old capital of the Shang Dynasty with rich cultural heritage.

Han Qiao met the representative of Bai Xiangfang at the airport. To be honest, Han Qiao was a little surprised. The person who picked him up was not an employee of Bai Xiang, but...

"Han Qiao, hello, I'm Yao Zhongliang, the general manager of Baixiang." Yao Zhongliang spoke with a strong voice, his back was straight, his hair was white, and he looked very vicissitudes.

"Hello Mr. Yao, I'm glad I made a trip in person."

"It should be." The two held hands. Yao Zhongliang shook his hand with strength and said enthusiastically, "Brother Han, there are many historical sites in Xinzheng. Let's go shopping around today and have a good time..."

Han Qiao smiled: "Brother Yao is too polite, there is no need to go shopping, let's go directly to the factory."

Saying that, pretending to be hearty: "I am dissatisfied with Mr. Yao, Shuaifu Kang gave me 2500 million endorsement fees..."

"what?"

"2500"

Yao Zhongliang was horrified. According to his expectation, Bai Xiang's endorsement fee was only 1000 million at most. Kang Shuaifu is so aggressive. Could it be that Bai Xiang is really helpless...

Slightly squeezed his hands, and smiled calmly: "Brother Han, you can come because you think highly of your brother. Don't talk about these things, let my brother do his best as a landlord these two days, and have fun for two days."

"Brother Yao, you have misunderstood me. I am here this time not to discuss endorsement fees. I heard that Bai is like instant noodles for us Chinese people. It is everyone's responsibility to revitalize national enterprises!" face.

Yao Zhongliang was a little speechless, stunned for a moment, and then said: "I didn't expect Brother Han to have such a manly mind at such a young age. If this is the case, I am not polite, let's go directly to the factory."

The two got into the car.

Yao Zhongliang is an authentic He Province man with a bold and bold personality. The fine traditions of the army have not been abandoned with his retirement. He is still meticulous and sits like a pine.

Han Qiao listened to Yao Zhongliang's familiarity with the historical sites in Xinzheng passing by the car window, and thought to himself, Yao Zhongliang has a deep affection for this land.

The car drove to the suburbs, in the open fields, trees stood alone, and occasionally grain was planted in the farmland.

Yao Zhongliang squinted at Han Qiao, knowing that he was not a fool.

Han Qiao is a big star, and he is still so young. If he is impetuous, he probably has no hope. However, Han Qiao listened carefully to his own rambling...

This young man has a plan in his heart.

"Brother Han, to be honest, Bai Xiang is in trouble now." Yao Zhongliang was worried, sighed, took out a cigarette from his trouser pocket, lit it, took a deep breath, and said heavily: "Last year, Bai Xiang was like running water." It's only 11 billion, but the expenditure alone is 10 billion. There are still many unsettled payments in the current flow. This year, it's hard to see for nothing... Half a year later, the current flow is only 4 million..."

"This time the factory decided to invite Brother Han to speak for 1000 million yuan, which is our entire net worth."

Han Qiao almost laughed out loud, let's put it this way, if the army doesn't cry miserably, then there must be no future.

"Mr. Yao, Bai Xiang is in danger now. Maybe he will go bankrupt."

As soon as Han Qiao opened his mouth, he became an old political strategist.

Yao Zhongliang's hands trembled, the cigarette ash fell on his pants, and he laughed: "Brother Han, that's not the case."

"Mr. Yao, I have also learned about it in the past few days. Instant noodles originated from Baodao and were invented by Momofuku Ando, ​​a Chinese-Japanese. Therefore, Kang Shuaifu and Uni-President are far superior to Bai in terms of production technology and capital technology. picture……"

"Speaking of which, Kangshuai Mansion has Braised Beef Noodles in Braised Sauce, Tongtong has Rattan Pepper Beef Noodles...these are all well-known instant noodle series, what does Baixiang have?"

"In terms of spicy taste, Baixiang can't compare with Kang Shuaifu, in terms of technology, Baixiang can't compare with Uniform, in terms of funding channels, Baixiang can't compare with Huafeng..."

"Brother Yao, I'm straightforward. I heard that Baixiang has recently invested a lot of money in bone calcium extraction technology. Bone soup instant noodles advocate nutrition and health. This is a good thing, but Mr. Yao, the most consumers of instant noodles are the low-end Income people, they don’t pay much attention to nutrition and health, and they don’t care about delicious food.”

"Others only care about whether they can eat it, and whether they can eat it for a long time."

"Among all the flavors, the heavy flavor is the most appetizing, spicy and sour, and you can't escape these two."

"So, the sales of bone broth instant noodles must not compare to these two."

Han Qiao lashed out at Fang Qiu, he knows what shitty instant noodles, but there is one thing, Han Qiao vomited instant noodles in his previous life, consumers have the final say.

To put it simply, Kangshuaifu Braised Beef Noodles are the most popular on the Spring Festival Gala train, and the fastest-selling noodles in supermarkets will always be Laotan Pickled Cabbage Noodles.

Yao Zhongliang's hand felt a little burning. He looked down and saw that the cigarette had burned to his buttocks. He quickly threw it away, feeling a little dizzy.

Bone broth-type instant noodles are a secret in the factory. How could Han Qiao know?

This is a nuclear weapon that plans to turn the tables.

This is a fart.

Han Qiao saw that it was almost done, and patted Yao Zhongliang's thigh: "Brother Yao, I came this time because I actually wanted to join our Baixiang. My younger brother is a big star, and he has a lot of advertising resources. He has become his own person. There is absolutely no way to promote it." question."

"Here are some ideas that I have compiled, Brother Yao can take a look."

"You want to invest?" Yao Zhongliang regained consciousness and took the paper.

Han Qiao nodded: "I don't want too many shares, and I don't interfere with the specific operation of Baixiang. The only requirement is the original shares, which cannot be diluted..."

"Brother Yao, I don't have much time in Xinzheng... If possible... I want to make an agreement as soon as possible."

Han Qiao went straight to the point.

He is a popular star now, with a small capital like a dog, and the turnover of several companies under his banner, he will definitely not be able to catch up with Baixiang, but the profit ratio is not low.

To put it simply, he is not worth a lot, but he is a golden toad.

The white statue looks huge, and if you poke it, it's either straw or water.

Yao Zhongliang didn't speak.

He has a good habit of not making a decision immediately when he is uncertain.

........................

The car arrived at Baixiang Factory.

Yao Zhongliang called the pretty girl in the office, and took Han Qiao for a stroll, and then he caught up with the car and prepared to go back to the headquarters building for a meeting without stopping.

The beautiful girl, surnamed Yao, is Yao Zhongliang's niece. She is usually in charge of dealing with documents. She is quite beautiful, and she admires Han Qiao a little bit. She shouted excitedly: "Xiao Qiao, I am your ashes, ah, ah, no Thinking that Bai Xiang's spokesperson is really you..."

Han Qiao was carrying a bottle of water, big sunglasses, a black mask, and a peaked cap on his head. His relatives did not recognize him. He squatted at the factory gate, looking at the employees who were about to take their lunch break.

To be honest, it was quite touching.

There was a crowd of people at the gate of the factory, pouring out of the factory...

Some were on crutches, some were pushing wheelchairs, and there were quite a few of them. However, their clothes were clean, their minds were calm, and they talked and laughed.

These are difficult people.

However, because of the white image, I can also live with dignity.

In this world, it is too difficult to be dignified.

Han Qiao stood up, her legs twitching a little. Yao Meimei was holding the idol with quick hands and eyes, her head was a little dizzy, and there were stars in her eyes. At this moment, she thought of the scene in the TV series.

Han Qiao shook his legs and was about to stand still. The young man limping on crutches in the crowd ran very fast, and shouted anxiously, "Who dares to bully the little girl at the gate of Baixiang?"

With this sound, many people looked over and took a look. This person is not a good person at first glance, he hides his head and hides his face, and the girl next to him is Yao girl...

Miss Yao usually goes to the factory to send out documents very frequently, and she knows everyone, and in an instant, they all surrounded her.

Just as Han Qiao was about to explain, his arms were held down, and the strong man pulled his throat: "Where is the security guard? Where is the security guard?"

As he spoke, he exerted force on his hands and said in a bad tone: "You are dressed like this, what do you want to do here, boy, you don't go out to inquire, is Baixiang a place where you can run wild?"

Han Qiao wants to cry but has no tears.

Fortunately, at this moment, Beauty Yao grabbed her and shouted, "Brother Li, you misunderstood, this is Han...he is a guest from the factory."

Explained a few words.

The man let go of Han Qiao, a little embarrassed, and smiled awkwardly: "Little brother, I have strong hands, are you okay..."

Han Qiao twisted his arm, feeling a little sore. He is now 186, this man is taller than him, and his muscles are bulging: "It's okay..."

After thinking for a while, he smiled and said, "Brother Li was a veteran before, I think your capture technique is quite professional."

"Yes, I'm a veteran." Brother Li nodded, his voice buzzing: "But I didn't say that it's really unsafe for you to wear like this. Many of the factory are veterans, and they are very vigilant..."

The misunderstanding was resolved, and people dispersed one after another.

Miss Yao was a little apologetic: "Brother Han, I'm very sorry, our factory attaches great importance to safety, so..."

"fine……"

Han Qiao had a solid idea in his mind. It seemed that what was said in the news was true. Baixiang was indeed a very good company, not a factory of capitalists.

Next.

Han Qiao accompanied Miss Yao to the cafeteria for dinner, and then walked around the instant noodle factory.

It's 3:00 in the afternoon.

Received a call from Ma Jia. On the phone, Ma Jia said: "Xiaoqiao, Baixiang decided to take 5% of the original stock, and the stock price is planned to be priced at 6000 million..."

6000 million.

So Yao Zhongliang's valuation is 12 billion.

To be honest, this valuation is quite scientific. Many of Baixiang's assets are real estate, such as factories, machines...

but.

in business.

"Sister Ma, continue to talk, and my endorsement fee has to be included in it. The endorsement fee is more important."

hang up the phone.

The endorsement fee is also money. You can't just endorse him for free just because he bought a share...

I estimated the funds in my heart, 6000 million, which is a bit too much, but now Hanqiao has four companies, the largest is Guomai Culture, and Guomai Culture is now the top three in the publishing industry. It should not be difficult to piece together .

just.

This time, Han Qiao's pants were gone.

………………

The next day.

Han Qiao met several shareholders of Baixiang in the conference room of Baixiang's headquarters building.

Baixiang used to be a state-owned factory under the Department of Grain of He Province, but it was not well managed. After Yao Zhongliang took over, Baixiang became a state-owned factory with shareholding. He Province still has shares, but not many. Among several shareholders, Yao Zhongliang has the most shares. more than 50.
Signing the agreement went well.

In the end, the equity was negotiated at 5000 million, of which his endorsement fee was 1500 million, that is to say, Han Qiao had to pay a total of 3500 million for a period of six months...

It is worth mentioning that Han Qiao is responsible for the "propaganda" work, with an annual salary of 15...

After the agreement is signed.

Yao Zhongliang was much more relaxed. The 3500 million yuan was credited, which solved the problem of arrears of wages for workers and the bank's working capital. Simply put, with Han Qiao's money, Baixiang could spend the year in peace.

but.

The problem is solved, the crisis is not.

Several shareholders looked at Han Qiao, expecting the big star to bring something new, Han Qiao was not polite, and put down the big teacup: "Brother Yao, I don't know much about brands, I only have some small suggestions, first, we have to Establishing the concept of "Light of China", Baixiang is currently the only company that does not have a Japanese-funded company as a shareholder. In this case, we must take advantage of this advantage, show patriotism, and distinguish us from the other instant noodles..."

"This..." Yao Zhongliang was a little embarrassed, he hesitated: "Brother Han... patriotism is the responsibility of citizens, how can we publicize it? This is not too bad."

The rest of the shareholders also nodded.

Han Qiao looked at the shareholders who were as old as his parents, and felt helpless: "Brother Yao, you are wrong. Since we have real guns, why can't we promote it? True patriotism, don't limit yourself, as long as we correct our conscience and be honest. Bringing high-quality instant noodle products to the people, why can’t it be said?”

"Not only do we have to talk, but we also have to talk about it, from the corporate culture, product packaging, and all aspects of implanting the concept of "the light of domestic products"..."

"Okay." Yao Zhongliang fumbled for the cigarette, lit it, and smoked. Now he has no other way, maybe Han Qiao's doing this will really bleed.

"Secondly, we want to develop new flavors of instant noodles. Of course, we will continue to insist on the flavor of bone broth. I have two ideas for the new series. One is Baixiang Laotan Pickled Vegetable Beef Noodles. The taste is sour and refreshing. One year of fermentation..."

"That... I have a problem!" A shareholder thought for a while: "One year of fermentation, isn't it too long, the product can't keep up..."

Han Qiao rubbed his eyebrows, and said awkwardly: "There are so many publicity, but in reality, as long as it is sour and refreshing..."

"However, hygiene must be strictly controlled."

"Isn't this deceiving consumers?"

"It's not authentic, business can't do this."

"Han Qiao, we are a conscientious enterprise, we must have real materials, false publicity is not acceptable."

Han Qiao spread his hands: "Shuaifu Kang's braised beef noodles can be used for a year. If Shuaifu Kang cooks it, I can't do it for nothing?"

"Pfft".

In the corner, Miss Yao held her chin in her hands, her beautiful eyes were bright, and she burst out laughing.

The atmosphere in the meeting room is relaxed.

"The bottom line must be adhered to, and the road must be wild."

Seeing the silence of several people, Han Qiao continued: "In addition, we also need the taste of rattan pepper. We can't beat Kang Shuaifu with the spicy taste. Instead of catching up on the lagging track, we should open up a new track. The rattan pepper chicken sauce tastes right. Standard braised beef..."

"Well, I had a relationship with Ahri Baba's Jack Ma, I'll go get in touch, we want to take the lead in occupying the high ground of the network channel..."

"By the way, I want to set up a new department, the Internet Propaganda Department, and online marketing is indispensable. In addition, I will find a way to communicate with Hunan Satellite TV and Liao Province Satellite TV to see if we can discuss the naming rights of the program..."

These days, there is no program naming right, the most is the program sponsorship right, that is, you sponsor me to hold the program...

Naming rights are higher than sponsorship rights, and Han Qiao is not afraid that Hunan Satellite TV will not agree.

Baixiang Super Girl, Baixiang "The Voice of China", Baixiang "The King of Masked Singer"...

Now is the golden age of the Chinese music scene. In this era, convening heroes from all walks of life to "Huashan Discussion of Swords" is not only meaningful, but also absolutely gimmick.

There are so many popular variety shows, as long as there is a popular show, Baixiang will completely launch his own brand...

Several shareholders were dumbfounded.

you………

It is said that sales should not run all over the country, talk about channels, build a sales network...

Why is it all crooked.

Han Qiao waved his hand: "The most important thing now is to shoot a commercial..."

The conference room is very quiet.

Everyone looked at the young man and talked about their expectations for the future.

………………

8:00pm.
Sitting on the plane, Han Qiao was still full of enthusiasm and imagined the future of Baixiang. Han Qiao was very satisfied with his investment.

but.

It is estimated that in this world, only Han Qiao can have this ability...

How can the rest of the people have such good ideas for variety shows, and how do the rest of the people know that most of the future casualties in the real industry...

Let’s just talk about the best-selling Laotan sauerkraut and rattan pepper chicken sauce…

Baixiang will not be bad in the future,

After all, just relying on the Bone Broth series, even if Bai Xiang is miserable, he is still in the top four in the country...

on the plane.

Han Qiao thought for a while: "By the way, Sister Ma, go and contact Zhou Xingchi, I want the copyright development of "A Chinese Journey to the West"..."

Han Qiao plans to shoot a commercial first, desperately trying to save it, and it doesn’t take too much effort. The crew and actors are all ready-made, and the commercial also has ideas. The life of instant noodles, this commercial can be said to be the pinnacle of nonsense. Journey to the West, Journey to the West, Outlaws of the Marsh...

There is enough soil...

Funny is really funny.

"A Chinese Journey to the West" has almost become popular in colleges and universities in the past few years. Hanqiao's advantage is the youth group.

Ma Jia was a little dull, her mind didn't turn around, she nodded when she heard the words, paused, and then realized: "Xiaoqiao, what do you want "Journey to the West" for? This is far enough, and I have to go to Xiangjiang."

"The reputation over there is not good..."

"Don't worry, sister, Zhou Xingxing will definitely not refuse."

The rest, Han Qiao, may not be confident yet. After all, he almost offended the Xiangjiang circle to death, but Zhou Xingxing will definitely do it.

It's a big deal to add money.

PK: The business is almost over, and the next step is the normal plot. This piece of information is too little, waiting for spraying and editing...

Several violations have been blocked, and the application for revision is in progress...

(End of this chapter)