History of Hong Kong Island

Chapter 87
Half a month later, in a tea restaurant on Sanban Street in Wanchai.

Zou Huaiwen, who has just crossed the sea and came to Hong Kong Island in a busy life, saw the boss generously ordered drinks and snacks for him, and reported aloud: "Boss, the latest three paper machines have entered the factory, and can be put into use after the technicians can debug them. "

"A new printing machine is also in operation. The paper mill can produce 1 dollars of paper per day. Because our price is cheap, "Sing Tao Daily" has used all our paper."

He Dingxian took a sip of the lemonade handed over by the waiter and nodded, "Have the Business Daily and the Huashang Daily been settled?"

"Seeing that you've been going to Hong Kong Island every day recently, you shouldn't be wasting the ferry ticket money?" The company paid for all this money!

Zou Huaiwen also resigned from "Sing Tao Daily" early on, and was responsible for the operation of Dongfang Paper, and was in charge of production and sales. At this time, he said with a smile: "The contract of "Industrial and Commercial Daily" has been finalized, and "Hua Shang Bao" has been negotiating, because "Hua Shang Bao "The relationship with Sihai Paper is very good... Even if our price is low, others may not buy it."

"Forget it, how many copies does "Hua Shang Bao" sell in a month? It only publishes one issue a week, and there is no sales in Hong Kong Island. I think it will close down sooner or later." He Dingxian held a copy of wonton noodles and a pair of wooden chopsticks, Suck and eat.

In front of Zou Huaiwen was a piece of pork chop rice, a large piece of pork chop with bones, and the oily aroma was tangy.

"Yes, after getting the contract from the "Industrial and Commercial Daily", the monthly profit of the paper mill will reach more than [-] yuan. There are always some companies in the market that don't look at products, but only look at people." In his heart, he added after speaking: "The factory hired five more workers, and Azi came forward to recruit them."

"Okay, Ajie is still in charge." He Dingxian nodded readily, and Zou Huaiwen continued: "I have some connections in "Ta Kung Pao", and I want to win the list of "Ta Kung Pao", but the president of "Ta Kung Pao", Lion, asked for this number." .”

He holds up a palm.

He Dingxian agreed casually: "If it's five thousand, I'll give it to him, and if it's fifty thousand, I'll give him a slap."

Zou Huaiwen lowered his head with a resentful expression and concentrated on eating. As the Chinese newspaper with the largest circulation in the world, the development history of "Ta Kung Pao" is closely related to the history of revolution...

It was first published in Tianjin and Hong Kong, and it became popular all over the country by confronting the powerful warlord "Yuan Datou", and has always been known for its "outspokenness".

Then, following the war, "Ta Kung Pao" established branches in Shanghai, Hankou, Hong Kong Island, Guilin, Sichuan and Chongqing, and the newspaper's equity also changed hands several times.

In September 1926, Wu Dingchang, Zhang Jiluan, and Hu Zhengzhi took over the "Ta Kung Pao" and established the "Xin Ji Ta Kung Pao" company, which means a new Ta Kung Pao.

At this stage, Ta Kung Pao adhered to the Four No Principles of "no party, no selling, no selfishness, and no blindness". It became the most credible newspaper in the country and ushered in a most glorious period.

"Ta Kung Pao" not only resolutely resisted Japan and made patriotic propaganda, but also emerged a large number of "cultural fighters".

After the end of the civil war, the Tianjin version of "Ta Kung Pao" was reorganized into "Progress Daily", the Shanghai version of "Ta Kung Pao" continued to publish, and the Hong Kong version stopped publishing with the collapse of the army. It was not until three years ago that it was under the leadership of the Hong Kong and Macau Working Committee Re-published, together with "Industrial Daily" and "Wen Wei Po" to form a leftist cultural front with a Chinese capital background...

At present, "Ta Kung Pao" is still the top three newspapers in Hong Kong, with sales of more than 5000 copies per issue, but the positioning of the newspaper and the person in charge are two concepts.

"Ta Kung Pao" is impartial, but the person in charge has to eat...

Orient Paper has not been established for half a year, and it is true that there is a lack of big patrons from the newspaper industry. However, relying on the price advantage, white newspapers still have no worries about sales.

Hong Kong Island has a large number of pictorial newspapers, horse newspapers, and young lady newspapers... These plethora of newspaper offices can easily consume the output of paper mills.

Zou Huaiwen was considering the future development of the paper mill, so he was thinking of a way to get on the "Ta Kung Pao", but He Dingxian also had his own considerations. When he was half full, he breathed out his steam and suggested: "Ah Wen, have you considered running a newspaper by yourself?" A newspaper?"

"He Sheng." Zou Huaiwen agreed smoothly, and the next second his expression became clear, as if he had expected it: "Are you really planning to run a newspaper?"

After he was in charge of the paper mill, he got to know He Dingxian more deeply, and roughly guessed that He Dingxian is a person with insight in business.

The sight of a businessman is not to predict the future, but to take one step and see three steps, based on the present, and look forward to the future.

If the paper factory is the foundation of the business, the next step is to run a newspaper!
Once the newspaper office is successfully established and the sales volume is good, the paper mills will also be able to rise and not worry about sales, forming an industrial chain advantage that suppresses other paper mills.

Not to mention becoming the largest paper company in Hong Kong in the future, but there will still be a steady flow of money!

He Dingxian asked with a smile: "Isn't it good to run a newspaper?"

No Zou Huaiwen said with a wry smile: "Of course it is good to run a newspaper, but it is very difficult for a newspaper to increase its sales. Whether it is "Ma Bao", "Business Daily", "Feng Yue Bao", "Daily", each newspaper has different customers. Otherwise, why would customers choose you among the hundreds of newspapers at the newsstand?"

"Even English newspapers, Chinese newspapers, and even the Overseas Chinese Business Daily are actually targeting different customers. Although running a newspaper is highly profitable, it is more difficult and even requires a bit of luck."

He Dingxian nodded: "It makes sense. Ten years later, running a newspaper is still reserved for literati. No businessman has ever said that running a newspaper, let alone I still send people to run a newspaper! It's not the ghost "Police"!"

"Even if businessmen run newspapers, not all of them can do it well, but literati running newspapers have appeal, but each of them is talking and not concentrating on collecting water," he said.

"But if I say that I have a way to increase the sales of the newspaper, and I want to ask you to run the newspaper for me and serve as the editor-in-chief, are you interested?"

Zou Huaiwen was subconsciously moved. The reason why he said so much was because he guessed that the big boss wanted to use him, but he was not sure how to run the newspaper well.

Although he graduated from journalism and served as the editor-in-chief of "Sing Tao Daily", editing a section and managing a newspaper are two different concepts. In history, Zou Huaiwen never managed a single newspaper until he became a rich man. newspaper.

It can be said that this is a field he has never set foot in, but it is so suitable that he can't find a reason to refuse.

Thinking that the big boss will solve the trouble of opening up the market, if he is mainly responsible for the organization and editing of the newspaper office, he is very eager to give it a try.

He hesitated for a moment and immediately nodded: "If you are only responsible for editing news and arranging publications, it's no problem!"

"If the big boss agrees to provide enough funds, I can also recruit a few suitable editors and reporters to start a publication together. As for the registration of a newspaper, the procedures are even simpler. There is basically no threshold for people in the industry."

He Dingxian showed joy, and said decisively: "Okay! I specially asked someone to withdraw 1 yuan from the account, and first used it as the fund for the establishment of the newspaper."

"After you set up the shelf of the newspaper office, the paper mill can be managed by another person, and then I will give you an initial funding of 2 yuan."

Starting a newspaper with 3 yuan is quite sufficient. A start-up in an asset-light industry only needs space, labor and some handling fees. Besides, he has his own paper mill for paper supply and printing.

Zou Huaiwen saw that the boss had already prepared to take out a kraft paper bag, which contained a heavy [-] Hong Kong dollars. When he took it, he was in a complicated mood: "Boss, you are really fast and resolute in your work."

He Dingxian said with a little self-mockery: "I'm different from you. I was born in a village boy... I've been hungry since I was a child, and I'll go up to grab food when I see the opportunity. I don't have time to think too much. If I can't grab it, I will fight for it." One meal, but you have to go up and grab it before you can have a meal."

"Don't worry, the newspaper office is losing money and doesn't do your business. I will continue to come back to the paper factory as my general manager. If the newspaper office is established, I will give you [-]% of the shares."

Zou Huaiwen's eyes lit up, he thought that what he was waiting for would be a VAM agreement, but unexpectedly, the boss of Pickou became generous.

"Thank you boss."

"You don't need to thank me." He Dingxian said very sincerely: "Who made running a newspaper a humanities-oriented industry? Even a businessman must rely on the ability of the editor-in-chief to run a newspaper. Some newspapers have no sales after changing the editor-in-chief. If I don’t give you shares, how can you help me run the newspaper well?”

Zou Huaiwen felt helpless for the honesty of the big boss, and finally had a good impression of you in his heart. Do you want to lose his good impression?

The co-author has always been a tool person, is it worthless if you can't make money?Well, considering the size of the kraft paper bag, I won't bother with you.

"Mr. He, don't worry, I will try my best to run the newspaper office well. By the way, as the boss, what name do you want to give the newspaper office?"

The name of a newspaper office is very important. It is best to be concise and clear, with a clear theme and memorable points. According to the words of the industry, the name should be "crispy" when called, "bright" when it sounds, and "loud" when spoken!
If you can take into account some features and styles, it will be perfect for a good user group.

Therefore, the names of many newspaper offices are very similar, often within four characters, and the names of different types of newspapers also have their own characteristics.

He Dingxian didn't have to think about it at all, he obviously had a draft in mind, and immediately said: "Dongfang Daily!"

"Okay!" Zou Huaiwen responded simply: "Next month, the first issue of Dongfang Daily will be published. Boss, just watch."

As for whether the newspaper should focus on news, current affairs, or industry and commerce, he didn't ask Boss He again, because this is something that the editor-in-chief should think about when holding shares. Zou Huaiwen personally prefers to do current affairs news, because this category is the most popular Newspapers popular with the general public.

If you want to say that entertainment newspapers and lace newspapers are more popular, then Zou Huaiwen is not convinced. Golden Harvest Company has not yet been established, and there is no entertainment circle!

"Feng Yue Bao" recruits prostitutes!
Where did the Entertainment News come from!
In addition, just from Boss He's naming, two meanings can be seen. One is that Boss He intends to carry forward the two-character "Oriental" signboard. It is Boss He who is determined to create a "daily" with the largest circulation and the highest income, which is published once a day. The challenge is not insignificant.

(End of this chapter)