1980 My Literary Era.

Chapter 798: Big Box Office Sales
Lin Qianxun is just a big heroine walking around the world. When she returns to her parents' arms, she is still the soft and cute little bean bag.

"Mom, am I awesome?"

The little bean bag raised its little face, showing off.

Tao Huimin picked her up and kissed her. Lin Weimin asked: "There are so many children in the class, why did you become the protagonist?"

Tao Huimin said, "Thanks to your novel? Which child hasn't read "Spirited Away"? This child has become the envy of everyone since she entered kindergarten. Besides, she is so good at fighting. In kindergarten, she is simply a The devil incarnate."

"Mommy mommy……"

Being exposed by her old mother in front of her cute image, Xiao Doubao stopped her mother anxiously.

Tao Huimin glared at her, "If you know you're shy, you should fight less. Because of you, how many times have I apologized to other parents this year?"

When Xiaodou Bao saw this, his mouth dropped, and he stretched out his hands towards Lin Weimin and shouted aggrievedly: "Dad!"

Lin Weimin immediately took her over to coax her daughter, and said to Tao Huimin: "Be happy, why are you talking about those things?"

The father and daughter were working together, and Tao Huimin was so angry that she snorted and didn't bother to argue with them.

Beihai Kindergarten's New Year's Day party concluded successfully. Child Lin Qianxun's outstanding performance at the party left a deep impression on many parents and told their children to stay away from her in the future.

There is only one day off for New Year's Day, so there is nothing to celebrate, but after all, it spans a year, and you can still feel some festive atmosphere.

Also on this day, for the first time in a long time, audiences lined up to buy tickets at the entrance to the cinema in the Yanjing area.

Historically, Chinese movies have not been particular about the release schedule.

But this year is a little different. A movie called "Party A and Party B" was released, creating the concept of "Lunar New Year movies" and "Lunar New Year movies". News reports, TV programs and promotional posters highlighted the focus, which attracted many viewers' attention. These two new terms.

Some viewers have seen the term "Lunar New Year film" at the beginning of this year. Cheng Long's "Red Zone" was released on the first day of the Lunar New Year and focused on the concept of "Lunar New Year film".

"Red Zone" grossed 9800 million at the box office at the beginning of the year, almost breaking 10 million. For the domestic film market, which has a total box office of less than [-] billion for the whole year, it is incredible, and it has also become a domestic movie audience. One of the most memorable movies of the year.

These two fresh terms immediately evoked the good memories of many moviegoers. On New Year's Day, the moviegoers came to the cinema. There were very few movies released at this time, and the promotion work of the few movies was very Buddhist. They don't even bother to put up posters.

"Party A and Party B", which mainly focuses on "Lunar New Year movies", suddenly became the most beautiful one in the crowd. Within a week of its release, the reputation effect of "Party A and Party B" has also begun to fully ferment, and it has become a movie that comes to watch with enthusiasm. The best choice for moviegoers.

"Party A and Party B" was released nationwide on December 12. In three days, it collected 24 million box office in the Yanjing area. By the time it was released for a full week, this number had become 200 million.

From December 12st to January 31nd, these three days are considered a peak period for movie viewing. "Party A and Party B" once again earned a box office of 1 million. During the 2 days of release, Yanjing alone received a box office of 213 million. Already Far beyond Yu Dong’s previous expectations.

Not only that, after New Year's Day, the box office results of theaters in various places have also been summarized here at Wenhua Film and Television.

From December 12th to December 24th, the box office of Tianmen was 12 million, the box office of Fengtian was 30 million, the box office of Changchun was 183, the box office of Harbin was 136 million, the box office of Zhengzhou was 94, the box office of Xi'an was 102, the box office of Shanghai was 83, and the box office of Yangcheng was 96 Ten thousand……

Within one week of its release, "Party A and Party B" has grossed a total of 1650 million box office nationwide.

With a box office of 1650 million in a single week, "Party A and Party B" has become the biggest dark horse in domestic films this year, and has also attracted the attention of the domestic film industry.

The male protagonist of "Party A and Party B" is Ge You, who is very famous, but the director Feng Xiaogang is not well-known. Many people in the production company Wenhua Film and Television have heard of it for the first time.

After a little inquiry, everyone found out that this was originally a film and television company invested and established by Guowenshe. There was also the name of Yan Film Studio in the joint production column, which seemed to have a lot of background.

When Yu Dong received the box office summary information, he originally wanted to call Lin Weimin to announce the good news, but he thought about it and put down the phone, feeling that it would be better to say congratulations in person.

He came to the Chinese Literature Society and reported to Lin Weimin the results of "Party A and Party B" in one week of release. Lin Weimin said with a smile: "You have all worked hard during this period. "Party A and Party B" has achieved such good results in one week, It would not be possible without your efforts.”

"This is all our job."

After praising Yu Dong for a few words, Lin Weimin added: "Judging from the current situation, the box office of "Party A and Party B" will exceed 6000 million, so it shouldn't take much effort."

Yu Dong nodded and said: "There is a high probability that it won't be a problem, I'm just worried about the impact of piracy..."

"Piracy is a big problem that cannot be solved by just one department. Not only is the film industry facing this problem now, but so is our publishing industry."

Since the 90s, the biggest factor affecting domestic films has naturally been the proliferation of piracy.Who would go to the cinema if you can watch something that costs just a few yuan in a movie theater and a few cents in a video hall?
The same is true for books. There is a book that costs 2 yuan, why should I buy a book that costs 5 yuan?
When the economy is underdeveloped, talking about copyright awareness is just talk on paper, because consumers will vote with their feet.

"The general environment is like this. Wenhua, as a film and television company, cannot change it. All you can do is practice your inner skills. Opportunities in this world have always been prepared for those who work hard."

"That's what you said." "Unconsciously, it has been almost a year since Wenhua was established. According to the Gregorian calendar, it is already 1996. It has been three months since you joined the company, and you are almost familiar with everything you should be familiar with. .

The success of "Party A and Party B" not only opened up Wenhua Film and Television in the film industry, but also brought you ample cash flow.What’s your vision for next year’s work? "

Hearing this, Yu Dong unconsciously sat upright. He quickly used his brain to organize words in his mind.

After a while, he spoke.

"The success of "Party A and Party B" has given us a good start for the development of Wenhua Film and Television. During this period, we have spent a lot of energy and money on the promotion of the two concepts of 'Lunar New Year Movie' and 'Lunar New Year Film'. I I think we should continue to develop this concept further.

Feng Xiaogang has become famous this time. I plan to continue to invest in his new movies. It will still be the model of 'Feng Xiaogang + Wang Shuo + Ge You'. The new movie will still be released at this time next year, striving to make the concept of Lunar New Year movies and Lunar New Year movies deeply rooted in people's hearts. , as soon as the audience saw the three words "Feng Xiaogang", they became a signature in the Chinese film industry.But he is a dreamer now. This is a problem. I plan to talk to him..."

Lin Weimin heard what Yu Dong meant. He wanted to lure Feng Xiaogang to Wenhua.

"How to talk about it? He and Wang Shuo made the dream together, and his current movies are inseparable from Wang Shuo's script."

He saw it more clearly than Yu Dong. Feng Xiaogang and Wang Shuo were not only friends, but also had a mutually beneficial relationship. As soon as "Party A and Party B" came out, the two became golden partners.

It is not difficult to lure Feng Xiaogang to Wenhua, but once he does this, he and Wang Shuo will inevitably fall out.Now Feng Xiaogang has not grown up enough to break away from Wang Shuo.

Yu Dong frowned when he heard this. After all, he thought too lightly and thought of poaching too easily.

Seeing him frowning and thinking, Lin Weimin said: "Don't be anxious about this matter. We have a good relationship. They have made money from us. They are not afraid of not cooperating. We will talk about it when we have the opportunity in the future."

Yu Dong nodded.

Lin Weimin waved his hand and asked, "Go on."

Yu Dong cleared his throat and continued: "I regard the concept of creating Lunar New Year files and Lunar New Year films as the cornerstone of the development of our Wenhua Film and Television. But with the cornerstone, we still have to add bricks and mortar to it. I have talked to you several times before The exchange made me think a lot.

Nowadays, the development of the domestic film market is difficult. There are piracy inside and strong enemies such as Hollywood outside. If we want to carve out a development path of our own, we must have characteristics. I think the genre films you mentioned before are very important. A good breakthrough.

During this time, I concentrated on watching a lot of movies from Hong Kong and the United States.We can't learn from Hollywood's big investment movies. Firstly, there is no funds, and secondly, the technical strength is not enough. Xiangjiang movies have a high degree of commercialization and strong ability to adapt to the market. There are many things we can learn from.

Except for some subjects that cannot pass censorship due to ideological issues, we can reproduce a large number of Hong Kong movies, such as police and gangster movies, comedies, and action movies.

Of course, in my opinion, our mainland film practitioners lack commercial thinking, and they may not be as good as others. This may be something that requires long-term investment. Next year, I plan to contact some film practitioners in Hong Kong and see. Can we recruit a group of people? "

After saying this, Yu Dong stopped.

Lin Weimin said: "The idea is good, but the details need to be richer. Moreover, these ideas are still very new in China and require certain risks and investment. If you have time, you can learn more from Ms. Xu and ask her to help Matchmaking, building bridges, she is your senior when it comes to investing in movies."

"Yes."

"The purpose of contacting film practitioners in Hong Kong is to take the road of commercialization. At the same time, don't forget to train domestic directors and screenwriters. Compared with people in Hong Kong, they are more familiar with the domestic market and audiences, but they have not changed for a while. concept.”

After hearing what he said, Yu Dong responded and said: "Huo Jianqi recently handed me a notebook. It tells the story of the father of a rural postman who is about to retire and his son who took over as a rural postman on his first day. After traveling on the postal route for more than 20 years, traveling through mountains and rivers, the father and son gradually eliminated the estrangement in their hearts."

"That mountain, that person, that dog".

Listening to Yu Dong's description, Lin Weimin immediately thought of this name.

"The Mountain, That Man, That Dog" belongs to the category of literary and artistic films with a fresh temperament. After its release, the domestic box office was bleak, but it did win many awards, such as the Golden Rooster Award, Montreal International Film Festival, Indian International Film Festival, Nihong Film Academy Award, etc. Although they are not heavyweight awards, the winning results are considered impressive.

The most dazzling achievement of this movie is that it has a box office of 8 million yen in Nihong. Unfortunately, when it was sold to Nihong Films, the copyright was bought out, and the producer only got a little bit of soup. In addition, this movie was sold in many other countries. The small-scale screenings in several countries also achieved good reputation and box office.

You can also invest in overseas copyrights alone.

Moreover, the biggest reason why this movie failed at the domestic box office was that there was no publicity when it was released. Xiaoxiang Film Studio, which produced the film, did not invest any money or energy in publicity.

"The filming of "Winner" was good. Huo Jianqi still has the ability. We can control the next film."

"Okay, I'll communicate with him later."

At the beginning of 1996, Wenhua Film and Television had already decided to direct two films: a New Year's film by Feng Xiaogang and "The Mountain, That Man, That Dog" by Huo Jianqi.

(End of this chapter)