1980 My Literary Era.

Chapter 651 Hunger Marketing (Silver League Plus One)

The eleventh is getting closer and closer, and the translation and proofreading of the first volume of "French Literature" in the "World Literary Masterpiece Library" has been completed, and the printing work has also started.

After many negotiations between Mu Chunzhi and Amity Printing House, the printing business of "World Literary Classics Library" was formally undertaken by Amity Printing House.

Because of the use of Bible paper and matching printing equipment and technology, the printing cost of "World Literary Masterpiece Library" has risen sharply, which is a full 60% increase compared with normal printed books.

But it's all worth it.

Lin Weimin was holding a sample book just delivered from Amity Printing Factory, the 32-mo, 456-page "Count of Monte Cristo". It felt light in his hand, and the thickness was roughly equivalent to a 200-page printed book.

As a person who usually likes to collect books, Lin Weimin has only one feeling when he gets this book - he can't put it down.

Although the cost has gone up, the cost paid is definitely worthy of this texture.

For those who love books, it is difficult to resist such a temptation.

No matter what others say, anyway, this series of books is definitely a collection of Lin Weimin.

There was a knock on the door, and someone from the editor-in-chief's office came in and said, "Editor-in-chief, your international package is downstairs."

Lin Weimin got up and went downstairs, and saw the postman standing at the door of the reception room, with a huge cardboard box at his feet.

After signing and confirming, Xiao Zhou helped Lin Weimin carry the cardboard box into the office.

Open the layers of packaging of the box, and you will see a whole box of English original books and manuscripts.

Some time ago, Richard Yates wrote to Lin Weimin. He had a premonition that his time was running out, and he hoped that Lin Weimin could help him publish a collection of essays. Lin Weimin readily agreed.

These books and manuscripts constitute the entire oeuvre of Richard's life.

Lin Weimin touched these books and manuscripts, and let out a heavy sigh, this is a writer's life!

He handed these books and manuscripts to the Foreign Language Office, and said to Chen Jiangen: "Richard Yates wants to publish his anthology in China, and this task is entrusted to you."

The task of the foreign language department this year is very heavy, but as the saying goes, if there are too many lice, don’t bite and worry if you have too many debts, Chen Jiangen has become numb to this.

Anyway, I can't finish it, so let's do it slowly.

The next day, Lin Weimin received another international mail, this time from Italy.

When he opened it, it turned out to be a letter written to him by Roberto Bernini.

In the letter, Roberto Bernini first exchanged a few words with him, expressed his admiration for him, and then expressed his love for the novel "Life is Beautiful Anyway".

From plot structure, contradictions and conflicts to character creation, he expounded his views in an all-round way, and especially attached a biography he wrote for the protagonist of the novel "Gary Young".

In the end, I did not forget to express my heart to Lin Weimin, hoping to get the right to adapt this novel, and said that I will do my best to make this work well.

The entire letter was 4 words long, and a thick stack of letter paper almost caught up with a novella. Lin Weimin spent two hours just reading the letter.

That's right, Lin Weimin "read" the letter. Roberto Benigni specially asked someone to translate all the contents of the letter into Chinese, and Lin Weimin had no trouble reading it.

It's hard not to be moved by his sincerity.

Lin Weimin thought for a long time after reading the letter before writing back to him.

Roughly speaking, thanks to Roberto Bernini for his love of novels and his efforts.

However, the right to adapt "Life is Beautiful Anyway" has already been authorized to Hollywood director Spielberg. Now Spielberg has not made this movie, but after all, it is still within the authorization period, so there is no way to The right to adapt is given to him.

A few days later, the printing of the first volume "French Literature" of the "World Literature Masterpiece Library" was completed, and the first printing volume was 3000 volumes.

Don’t underestimate that there are only 3000 volumes. There are 28 volumes of French Literature, and 3000 volumes are 84000 volumes. Moreover, the printing paper and technology have been improved, and the binding is exquisite. The price of each volume is as high as 362 yuan, and the average price of a single volume has exceeded 12 yuan, a proper high-end consumption.

Just 3000 volumes of French literature cost as much as one million yuan, and this is just the tip of the iceberg of "World Literature Classics Library", and 3000 volumes are just a test of the water.

With the completion of the first volume of "World Literary Masterpiece Library" and sending it to bookstores and post offices across the country, the publicity work for this series of books is also in full swing.

Because of the title of "World Literature Library", "World Literature Masterpiece Library" has attracted the attention of domestic publishing circles and literary circles since its inception.

Now only half a year has passed since the first volume was released, which immediately aroused heated discussions in the publishing, literary and even academic circles.

It is rare for Guangming Daily to take the initiative to publish an advertisement for this series of books without the Guowen Society's greeting.

The move of "Guangming Daily" surprised the Guowen Society, and Lin Weimin specially called to express his gratitude for this.

In addition to the advertisements of "Guangming Daily", the book advertisements published by Guowenshe through its own channels and various newspapers and magazines are also constantly fermenting their influence.

Under the influence of these advertisements, more and more readers became aware of the series of "World Literature Classics Library", and many readers flocked to bookstores.

The first volume of "World Literary Masterpieces Library" has been strongly sought after by readers since its launch. Among these readers, there are not only ordinary literature lovers, but also many writers and scholars.

The translations of the first volume of "World Literary Masterpieces Library" are all selected by the Guowen Society, and the editing and proofreading standards are first-rate, so even though the book is priced high, many readers still buy it.

Moreover, the binding of the book is exquisite and the printing quality is outstanding, especially the use of Bible paper, which surprised many readers.

Some readers have never seen books printed on Bible paper, and they even inquired about it. They heard that it is specially used to print the Bible, and even the "American Library" uses this kind of paper, which immediately made many people feel Excellent value for money, even the original high price seems much more approachable.

In less than half a month, the first volume of the 3000-volume "World Literary Classics Library" was sold out, but the enthusiasm of the readers did not cool down at all. The huge sales gap made bookstores and post offices all over the country overjoyed, and they kept giving feedback to the Guowen Society Information, ask them to hurry up and print.

However, the answer given by Guowen News Agency is that because the printing paper and technology used in "World Literature Masterpiece Library" are relatively special, the production capacity of the printing factory is limited, and only 3000 volumes can be printed per month.

As soon as the news came out, many bookstores complained endlessly. The printing volume of such a popular series of books could not keep up. Seeing the waste of money and not earning money, it was more uncomfortable than killing them.

A steady stream of readers in the bookstore asked whether the "World Literature Classics Library" was in stock, and they had to go through countless times of such torture every day.

What I love is that the books they publish are so popular with readers that they are even snapped up; what I hate is that their printing volume can't keep up. It's a ridiculous thing for such a large national publishing house to be controlled by a printing house.

Unfortunately, no matter how dissatisfied they are, they can't change the status quo.

On the contrary, the shrewd person in charge of the bookstore contacted Wei Fengjun, the vice president of the Guowen Society in charge of publishing, early on.

The monthly output of the first volume of "World Literature Classics Library" is 3000 volumes. There are so many bookstores in the country, who gets more and who gets less, there is a lot of knowledge in it.

Although most of the book distribution of Guowen Society is handed over to Xinhua Bookstore, Wei Fengjun is responsible for the distribution of hundreds of volumes to which region, it is just a matter of opening his mouth.

Wei Fengjun took over from Zhou Zhaoyun's class and had just taken office for more than half a year.When Zhou Zhaoyun was about to retire and the distribution department was in chaos, Lin Weimin suggested that Li Xin go to the distribution department to practice, and then Wei Fengjun succeeded him.

During this period of time, Wei Fengjun has become the favorite of many bookstores. When Lao Zhou was around, it was something that he would never have dared to think about, which made him feel a little proud of himself.

This afternoon, Wei Fengjun ran to Lin Weimin's office, intending to communicate with him about the printing factory.

During this period of time, the phone calls in his office were almost buzzed by bookstores all over the country, asking the Guowen Society to print it as soon as possible. He went to find Mou Chunzhi, who was in charge of the printing business, but Mou Chunzhi said that he had to talk to the editor-in-chief about it.

There was no one in Lin Weimin's office, so Wei Fengjun inquired and found out that he had gone to Cheng Zaochun's office.

"I said, isn't it a little too much for you to do this?"

Lao Cheng is an honest man, he has never done such a shameless thing in his life, now he feels guilty when he sees people, and he has no confidence in speaking.

"Why is it too much?" Lin Weimin sat firmly on the sofa, Erlang raised his legs.

"Old Cheng, I'm not talking about you. It's not in the past now. Some people have suggested that we should be restructured. Although we are a Chinese society, we still have to pursue efficiency. This is also a means of propaganda. You can't dismantle my station. .”

Cheng Zaochun said aggrievedly: "What do you mean by that? It seems that I am a treacherous villain."

"Didn't I just remind you!"

Cheng Zaochun asked worriedly again: "Is it okay to release 3000 sets in a month?"

"What can be the matter? Do you understand what is rare and valuable? "World Literature Library" is a 'world library' that gathers the strength of the whole society of our Guowen Society and consumes countless manpower and financial resources.

The printing process and technical requirements are extremely high, and it is already very high to be able to print 3000 sets a month, okay?
Give me more confidence when you go out and say this, don't act like a thief. "

Cheng Zaochun shook his head helplessly, "You kid will give me a problem, obviously you can supply enough printing, but you want to engage in such crooked ways."

"How many times have I said this? This is called publicity strategy, publicity strategy, do you understand?" Lin Weimin corrected.

"Yes, yes, publicity strategy, I want to see if your publicity strategy is effective!"

"Then just wait and see!" Lin Weimin said confidently.

The two were talking, when there was a knock on the door, Wei Fengjun poked his head in, "Editor-in-Chief, is it convenient? I want to talk to you about something?"

Lin Weimin got up, and before he left, he did not forget to tell Cheng Zaochun, "Be stricter!"

Comrade Cheng gave him a vicious look.

Back in his office, Lin Weimin asked Wei Fengjun, "What's the matter?"

"About the "World Literature Classics Library", bookstores everywhere are now complaining that it is out of stock, so let's print it quickly."

"Didn't you say it all? The output of the printing factory is not enough, and now it is only 3000 volumes a month."

"But..." Wei Fengjun hesitated for a moment, and then said: "I heard that the output of the printing factory is no problem."

(End of this chapter)