At first, I just wanted to make money

Chapter 787 Zhang Chaoyang

Shen Xudong decided to go to war!

In fact, in the early years, the video industry was once dominated by Zhou Juan of 56.com.

But a mistake in 2008 made it difficult for 56.com to return to the leading position. 56.com was fined to close its website for one month due to a video review error!

——Suspected of violating regulations and was shut down by the relevant government departments for warnings, and one-third of the users were lost. When other peers were spending money and staking their land, a website shut down for such a long time is basically equivalent to being killed.

Youku and Tudou shared the lost popularity of 56.com.

Of course, that era was not the era when content was king. 56.com fell, and Baofeng Yingyin, which Feng Xin tampered with, firmly occupied the position of the number one player brand.

The year when this industry really erupted was after YouTube was acquired. The most direct manifestation was that more than 400 video sites sprung up like mushrooms after rain, and when it was the hottest, 30 of them appeared in one day.

In the past, (Tudou.com) Wang Wei, (56.com) Zhou Juan and others opened the way, and then there are hundreds of new companies gearing up, and the battle for video supremacy has officially started!

Everyone wants to have a taste of this video cake, but the market is such a big place, it is easy to enter, but it is difficult to stand.

Then, in 2008, the global economic crisis hit, and the domestic "money-burning" video industry was devastated, and financing was imminent.

Only those who can get funds can go on—after all, making a video website requires technical support, and the so-called technical support is bandwidth, which means the server...

The bandwidth cost is very high. In the early days, the bandwidth cost accounted for a very high total cost in the early days.

After all, the greater the bandwidth, the faster the access speed...

The basic cost of supporting a video website: a monthly bandwidth cost of at least 400 million US dollars!
One of the reasons Youku came from behind is that Youku has a person who is very familiar with the field of telecommunications infrastructure and can get bandwidth at an ultra-low price. The price Youku got back then should be between one-third and one-half of Tudou. .

But...Shen Xudong still feels that there are too many video sites on the market now.

The label of the video industry is called "capital".

Copyright wars are a rich man's game. Without funds, it is impossible to survive in this money-burning industry.

Therefore, he is going to burn money, first for half a year, to get rid of several companies that have no capital behind them.

By the way, join forces with Sohu, Youku, Tudou, and Leshi to form an anti-piracy alliance to normalize the entire market!
As for what happens to the losers?
In the era of the weak and the strong, the victors will be remembered, and the curtain of exit for the frustrated and losers is black and white.

……

Zhang Chaoyang is the vanguard of this anti-piracy alliance!

In my memory, Shen Xudong liked him quite a lot, and Sohu employees also liked him. At the end of 19, Zhang Chaoyang bragged in an interview that capitalists just want to squeeze employees, and then many Sohu employees laughed.

At that time, he might still want to be an evil capitalist, but he couldn't do it. His management style and the feelings he gave to employees meant that he would be a good boss, but not a good capitalist.

Good capitalists can't say, 'Young people should not work too hard, because the world is not very fair, too hard will hurt your body, and some things can't be done with hard work'!
However, that is Zhang Chaoyang, who is already a buddhist, and now he is still very...positive.

After all, Zhang Caiyang once said, "When I was studying at Tsinghua University, I didn't get the first place in the exam, so I ran 5 kilometers around the Old Summer Palace to compete with myself." '

When Zhang Chaoyang was young, he liked to party very much, driving a convertible sports car through the streets and alleys.At parties, pretty girls are always indispensable, because Zhang Chaoyang only liked to talk to pretty girls at that time.

But no matter how many beauties or beasts there are in the party, it's always him!

He is indeed a golden bachelor in Internet circles...and a banner figure in China's Internet circles.

Zhang Chaoyang is quite famous in the entertainment industry... He is a model of self-made. At the peak of his glory, he was featured on the covers of major magazines. He was regarded as a spiritual idol who became rich from self-made. He was treated like a rock star wherever he went!

Zhang Chaoyang has a hobby - climbing mountains.

During the National Day holiday in 2002, he and Wang Shi successfully met at the peak of Siguniang Mountain, which is 5355 meters above sea level.

Two men were not enough to climb. In 2005, Zhang Chaoyang called many girls and many men to form the "Sougou Beauty and Beast Mountaineering Team" and went to XZ to climb the 6206-meter-high Qizi Peak.

The team includes Gao Yuanyuan, Miss World Maria, supermodel Jiang Peilin, and female entrepreneur Wang Qiuyang.

There are many beautiful women, and there are many men, including Wang Shi, Hu Ge, Sun Nan, etc. By the way, Wang Xiaofei also joined the group...

He is very proud - in 2008, Sohu signed a contract with the Olympic Organizing Committee, and was severely criticized by other platforms for "monopolizing news reporting rights". Sina, Netease, and Tencent formed an Olympic reporting alliance to fight against Sohu.

Zhang Chaoyang said: Three zeros add up to zero.

Of course, he is also qualified. In 09, Sohu Changyou was listed on the US stock market, and Zhang Chaoyang became the first tycoon to own two listed companies on the US stock market.

But Sohu Changyou's revenue cannot beat NetEase and Fujixun, and now even Tianmei Games has surpassed it...

When Weibo was booming, he also waded through muddy waters—in front of reporters, he met 6 groups of people in one day, including Zhou Libo, and they all had the same theme: Pull Sohu to open Weibo.

Unfortunately, did not hit Sina!

Zhang Chaoyang thinks that the next seal should be in the field of video websites, so he will do his best to fight against piracy!

In 09, the first wave of anti-piracy wars was launched——youku, Tudou, Xunlei, etc., which were already in the leading position in the video market, were fired one by one, and the first online video copyright war was launched.

Now, go ahead!

He admired Shen Xudong quite a lot. He once offered a high price to buy out the online broadcasting rights of "The Voice of China" and "Let's Run", but was declined...

I also tried to make friends with Shen Xudong, but unfortunately, Shen Xudong has been very busy and has no time to make friends-the two of them have no intersection at all!
For this new anti-piracy alliance, he wanted to meet Shen Xudong.

Gao Fenfen told him directly: Xudong is at the racecourse in the suburbs of Beijing, if you want to find him, just go there!

Then Zhang Chaoyang came...

……

Shen Xudong has been quite free lately, feeding horses, fishing, and exercising - there is a gym at the racecourse...

Of course, he didn't care about the company's situation at all.

Otherwise, it would not be possible to buy "Eastern Palace" for millions of dollars per episode.

Generally, video platforms will purchase episodes according to grades, mainly setting five ratings of S+, S, A+, A, and B, and dividing them according to four aspects: script IP size, actor popularity, production team, and investment cost.

Every year, about five S+ dramas will be focused on...

Generally, PPTV will also invest in S+ drama series, but the voice of the video platform is relatively small now, and it is only a joint production, not too involved in the production.

The timing is not ripe, we have to wait until 2015 when the two-star policy for one drama was launched, and the online platform has ushered in the best time-it is difficult for film and television dramas to get stars, so they can only choose webcasts, so many filmmakers don’t want their dramas to be squeezed , can only find the video platform!

Then the video platform took the opportunity to buy talents wantonly, and the self-produced dramas on the Internet ushered in a leapfrog development. The dramas in the hands of traditional film and television production companies are even more difficult to sell...

Several major platforms have gradually become the largest broadcasting channels for TV dramas... and the producers!

What Shen Xudong is doing now is just to speed up the shuffling process!
(End of this chapter)