At first, I just wanted to make money

Chapter 706 Tearing the face?
How fierce is "Titanic"?

Occupied the box office champion of film history in various countries, especially the mainland, for 11 years, and it was not overtaken until "The Founding of a Country"...

The box office champion of a mainland film is a foreign film. No matter how classic this film is, it is a disgrace to Chinese filmmakers.

When "The Promise" was promoted, it said that it would break the record of "Titanic". Later, "Golden Armor" also said...

But all failed...

The box office achievement of "Titanic" is rarely surpassed by works around the world. In many regions, only the director's next work "Avatar" released 12 years later broke this record.

In South Korea, there is a film that broke the box office record of "Titanic" after 2 years, and that is "Life and Death" released by Kang Tee-gyu, who rewrote many Korean film history achievements;
In Japan, Hayao Miyazaki's "Spirited Away"...

So far, there is no one in China that can wrestle with "Titanic"...

There wasn't even a movie breaking [-] million!
Therefore, when the Sina Entertainment Edition started a special topic - "Support Chinese Films, Break Records in Film History", many people looked at this matter with the attitude of watching a joke...

Just like the phrase that many people in "Movie Box Office Bar" said, "Crazy, don't I support Chinese movies if I don't watch "The Ancient City"?" '

In addition, the number of screens is different, and the purchasing power represented by ticket prices is also different. How to compare? '

However, on July 7, the single-day box office of "Exquisite Ancient City" was released: 14 million, and the cumulative box office: 1308 million...

There is also a line of red text: only 5800 million away from "Titanic"...

The effective box office record for "Titanic" is: 3.59 million.

Only then did many people realize that Sina and Shen Xudong were playing for real!

You have to show determination, so that audiences and netizens will trust you, and most importantly, the Film Bureau will trust you!
The back is the key...

……

Judging from the current market trend, it is easy for "The Ancient City" to break the record of "Titanic"...

It was released for eleven days, and the box office exceeded [-] million.

The popularity and word-of-mouth remain high, and it won't be a big problem to collect another [-] million box office.

However, "Red Cliff" will be released this Friday...

"Red Cliff" is a major production that China Film has been preparing for two years, and it belongs to the category that cannot be missed...

Let's put it this way, it is related to the future of Han Shanping's team...

To put it simply, there are such things as infighting everywhere.

A bunch of people are waiting for Director Han to make a mistake.

It is said that China Film Group invested 2500 million US dollars in "Red Cliff". From the perspective of this investment, it is impossible to allow it to fail!
Moreover, the marketing of "Red Cliff" has benefited from the China Film Group's reform, and almost "used all available resources".

There are at least 8000 million business replacements!

These business replacements are all replaced by publicity energy...

The number of copies of "Red Cliff" has also reached an unprecedented 1400 - the number of copies of "Jingjue Ancient City" is 1000, including digital copies, the total is 1100...

That's right, China Film Group will use the theater resources in its hands to carry out vertical marketing, and use administrative means to clear the schedule when necessary.

Yes, administrative means to clear the schedule...

So, Gao Fenfen went to the Film Bureau...

The film bureau is also in a dilemma. On the one hand, the record is about to be broken, and on the other hand, China Film's blockbuster.

So we set up the game and let them talk by themselves.

Gao Fenfen directly suggested, "Can the release of "Red Cliff" be postponed for three days?" '

Then it was resolutely rejected by China Film...

What are you kidding, postponed for three days?

Posters, trailers, and all the promotions tell the audience that "Red Cliff" will be released on July 7, and the movie theaters have even sold out the movie tickets...

What are you saying now to make people postpone the release for three days?

And... China Film has stated that "Red Cliff" can also break the record of "Titanic"...

Is this what we have to talk about?
Gao Fenfen went back to the company full of anger, and then wanted to start with the Golden Harvest Cinemas—the cinemas in her hand, she could arrange them however she wanted!
After thinking too much, Yuan Xin, the theater manager, directly refused, "That's what Warner Cinemas did back then, and then they got out of the Chinese market." '

In September 03, the "Interim Regulations on Foreign Investment in Cinemas" issued by the General Administration clearly stated that the shareholding ratio of foreign capital in 9 pilot cities including Beijing and Shanghai can be relaxed to 7%...

Then, Warner began to invest in China on a large scale.

Then, the authorities hoped that the films that promote the main theme could be screened in cinemas around the world, but foreign theaters like Warner rejected the request for film scheduling due to box office considerations...

Are you so stupid?

At the end of 05, the "Several Opinions on the Introduction of Foreign Investment in the Cultural Field" was released, and the new requirements stipulated that "in terms of theaters, the Chinese party should hold more than 51% or the Chinese party has a dominant position"...

The loss of control made Time Warner feel that its future was bleak, and it had to stop investing in the Chinese theater market.

"Then what order did you receive?"

""Red Cliff" must account for more than 50% of the film schedule..."

"Are there any requirements for prime time?"

"There is... a 60% ratio..."

"60%... I remember that "Red Cliff" is two and a half hours?"

"Correct!"

"That's enough. Each hall and each screen has three performances of "Red Cliff" and four performances of "Exquisite Ancient City" every day..."

"...Isn't this okay?"

"Why not? The three shows of "Red Cliff" took seven and a half hours. With the pre-roll commercials, it took eight hours. The four shows of "Exquisite Ancient City" took eight hours, isn't it 7%?"

"Boss, the theater schedule depends on the audience buying tickets. It doesn't mean that the audience will buy the tickets as you want... "Red Cliff" must be very intense in the first week... And, 8+8, 16 hours, we also have to rest of!"

"..." Hearing this, Gao Fenfen was silent for a while, and then lowered her voice: "Then, tell the theater managers that after "Red Cliff" is released, we can give up five points for the "Exquisite Ancient City"... Even ten points!"

Yuan Xin thought about it, and directly agreed: "...OK."

……

Gao Fenfen didn't tell Shen Xudong about the transfer ratio...

She knows that if this thing knows about this, it will definitely beep...

It is actually a very normal behavior to transfer the ratio of account sharing-the issuer lowers the account sharing, and the theater chain can also lower the ticket price accordingly to promote sales.It's a sale.

But... spread out, shame is certain...

Shen Xudong has high hopes for "The Ancient City of Essence". It can be said that he spared no expense to create it. Apart from the box office, he values ​​word of mouth more. After all, this thing is a series.

The kind that can take several films!
If the reputation of "Jingjue Ancient City" is ruined because of the small matter of the ratio of accounts, and it affects the development of subsequent movies, it will definitely be an act that is not worth the candle.

Shen Xudong didn't know what they were doing behind his back, he was busy participating in activities, "The Ancient City of Essence" was a hit, and he had to participate in a bunch of seminars and study sessions...

Oh, as of July 7, "Exquisite Ancient City" has been released for 17 days, with a cumulative box office of 13 million, which is only 3.29 million short of the 3.59 million of "Titanic"...

At eight o'clock in the evening on the 17th, "Red Cliff" premiered.

Shen Xudong held hands with Chen Hao and attended the premiere ceremony of "Red Cliff" together...

(End of this chapter)