At first, I just wanted to make money

Chapter 594 Unexpectedly
Why did you report less?
Because if there is less data, there will be less accounts paid to the theaters. Generally speaking, after deducting the 3.3% special business tax and the 5% national film special fund, 57% of the box office accounts are given to theaters and theaters.

The theater chain is the brand, and the theater is the place where movies are shown!
According to the definition of nouns, a theater chain is actually based on a number of theaters, with capital and film supply as a link, formed by a combination of a film distribution entity and several movie theaters, and implements a distribution and projection mechanism of unified brand, unified film arrangement, unified operation, and unified management. .

Generally, the account is divided, theaters get 50%, theaters get 7%...

Of course, there are two sources of box office revenue for theater chains, not only the theaters below, but also upstream film distributors. When a movie signs a movie announcement contract at a certain stage, the theater chain will also finalize the precise amount with the distributor. Video share ratio.

Rebates, scheduling fees, etc...

Is there any concealment?
there must be…

But definitely will not report to the big!
Therefore, the attendance rate of 80% will only be less, not more!
Huang Bin immediately called Chen Xi, and the latter contacted Gao Fenfen, so he added an additional 500 million publicity funds—the original publicity funds were 1000 million...

Generally speaking, for a movie with a cost of 3000 million to 5000 million, 1000 million publicity funds are enough.

An additional 500 million, mainly used for press release marketing and trailer launch...

……

Daoming Chen doesn't really like promoting movies!
Huang Jianxin didn't like it either.

The older generation of filmmakers and actors have very old-fashioned ideas-mainly because under the previous film studio system, the film was released, there was no such thing as publicity, just sell copies...

There is no need for actors or directors to sell copies, the film studio directly invites a bunch of heads of brother units and some film experts to watch the film together, and the matter is settled!
what?
Audience opinion?

What can the audience have to say?
Even if they have an opinion, is there a place to comment?

Therefore, making films in the early years was actually a privilege...

But not anymore, you have to publicize, listen to the views of the audience, you have to go to theaters, you have to accept interviews!

These are unavoidable, since you want to make a film, you have to accept it all - after all, film production requires costs, and the way to recover costs is the box office, where does the box office come from?
audience!

How to get the audience to pay for tickets?

You just have to spread the word...

Of course, considering the age of the main creators of "Blockbuster", the basic publicity revolves around interviews...

That is also very tiring!
After the premiere, they flew to Wuhan that night, and then accepted interviews from three magazines and two TV stations.

Already exhausted!
It was almost midnight when we got back to the hotel...

Wuhan is the largest ticket warehouse city in the country except Beijing, Shanghai, Guangzhou and Shenzhen, and no movie will ignore it.

Of course, "Blockbuster" chose Wuhan as the second stop for promotion, the main reason is to cooperate with the opening of Golden Harvest Cinemas - the opening of two theaters...

After returning to the hotel, the two of them ate something, chatted casually, and then the phone rang—it was the call from Shen Xudong, who excitedly told Huang Jianxin: The first day of "Blockbuster" was 980 million!
Huang Jianxin asked: "980 million on the first day, is it high?"

"...Director Huang, today is Wednesday...and many of our movies are released all day long..."

Shen Xudong explained, and then added: "Starting tomorrow, I will also join the propaganda camp, and by the way, I will also call Uncle Ge!"

……

Oh, Xudong's wave is just rubbish!
To be honest, he really didn't expect the first day of "Blockbuster" to be so powerful...

Yes, 980 million doesn't look like much, but on the one hand, today is a working day, on the other hand, the national screening will start at [-] pm.

Most importantly, the company's first-day box office forecast for "Blockbuster" is around 600 million. By the way, the total box office forecast is around 5000 million. This is because of Uncle Ge's role...

Uh, the whole company really thinks that the theme of "Blockbuster" is too small...

Moreover, the director is not very well-known in the market-Huang Jianxin made a big splash in the 90s and [-]s, "Back to Back, Face to Face", "The Black Cannon Incident", and even the science fiction film "Dislocation".

It's a pity that foreigners can't understand the movies he made, and he can't win awards, so his reputation is not as good as other fifth-generation directors...

Therefore, the publicity department didn't even think about promoting the director - it revolved around the promotion of Chen Daoming and Ge You's first collaboration film.

In fact, Huang Jianxin is very capable. Just say "Blockbuster", it looks simple, and the plot unfolds like flowing water, but the concept is exquisite, the plot is compact, and there is no feeling of procrastination or redundancy at all.

Some movies are like cola or ice cream, which are refreshing when you eat them, but you will inevitably worry that you will gain weight if you eat too much;

There are some movies that you want to watch again after watching them once. They are worth chewing repeatedly, and you won’t get tired of them!
"Blockbuster" should belong to such a movie, anyway, Tianya, Tieba, a bunch of netizens have already made appointments for a second time...

The first day was 980 million. For "Blockbuster", this number has already made everyone feel happy. They don't worry about paying back their capital, and they don't worry about making profits. It depends on how much they can earn in the end.

Then, of course, there will be additional publicity...

……

In fact, on August 8th, there was a film "Heaven's Mouth" released, co-produced by Yindu and Huayi, starring Wu Yanzu, Shu Qi, Li Xiaolu, Liu Ye, directed by Chen Yili, Chinese-American director...

Crime, Action Movies…

The cost is 4000.

By the way, it is still produced by the great director Wu Yusen!
In addition, on August 8, there will be a "Contract Lover" by Fan Bingbing's partner Ren Xianqi - Wu Siyuan invested in the production...

So, it's not that "Blockbuster" has no rivals.

But after "Blockbuster" was released, the theaters directly cut the schedule of "Heaven's Mouth" and "Break Up Contract" by half.

After word-of-mouth came out, theaters continued to cut and arrange films...

Then the full box office of "Blockbuster" on the second day was 1300 million, and on the third day, August 8, Friday, the box office actually got 22 million!
On the 23rd, Shen Xudong, who flew back to the capital from Guangzhou, was surrounded by reporters, asking him to talk about how "Blockbuster" broke 4000 million at the box office in three days...

Shen Xudong said seriously: "It's a bit unexpected. We originally thought that movies with this kind of theme would hardly resonate with the audience... But judging from the audience's word-of-mouth feedback, we still underestimated the audience's aversion to the so-called domestic blockbusters!"

"...Will the release of "Blockbuster" affect the development of domestic blockbusters?"

"...Why do you say that?"

"You clearly mentioned the European and American markets in the movie, and the ebb tide of martial arts..."

Shen Xudong shook his head: "I think we shouldn't focus on the international market, and don't talk about the international perspective. Let's serve the domestic audience honestly and make the Chinese market bigger. Compared with making a few so-called blockbuster movies, there is more Means a lot."

"But only the overseas market is enough to support a large-scale production of over [-] million yuan. Without the support of the overseas market, it is impossible for a large-scale film to be approved!"

"Who said that the cost of "Jingjue Ancient City" is 1.2 million, and we have never considered overseas markets since the beginning of production!"

(End of this chapter)