At first, I just wanted to make money

The highest peak of the domestic film market was December 12 last year, when the three films "Manslaughter", "Golden Armor", and "Scarred City" jointly set a record-breaking 20 million!
The box office record in the first week is 9100 million in the first four days of "Golden Armor"...

In other words, for a phenomenal movie, it is entirely possible to break through [-] million in the first five days!
"Transformers" fully proves this point.

Shen Xudong went back to the room, while Huang Bin got up and politely said to the main creators of the "Old Thousand" crew: "Go up and rest first, we are discussing the promotion..."

Gong Li glanced at Huang Bin, and replied: "...You guys also take a rest..."

"It's okay, we're just doing some behind-the-scenes work, and it's you who really work hard..."

Cao Baoping, Gong Li, and Deng Chao went upstairs, while Huang Bin dialed the phone number of Manager Cui of the theater department, and together with the publicity manager Mr. Chen, they discussed the follow-up publicity methods.

Discuss what?
Of course it is... to support the box office!
To do the phenomenon of breaking [-] million in the first five days...

How to get started?

Uh...it's the box office...

In fact, regarding the box office of movies, in the early days there were false box office reports, handwritten tickets to steal box office, rebates, and later dual systems, box office purchases, ticket reimbursement...

It's not an act of conscience!
Therefore, there is no need to let the actors of the crew know.

Does Shen Xudong know?

Hehe, what do you think?

Checking the box office is indeed a very useful marketing method. The industry has done actuarial calculations, and it is better to spend all the budget on publicity.

In other words, brushing and proclaiming are a set of combined punches, which can kill many birds with one stone!

But how to brush, how much to brush, how much to steal, this is a knowledge!
Definitely have to discuss it with China Film Group...

……

The second day after the official release of "Old Thousand", that is, August 8th, the news about the box office of "Old Thousand" on the first day of 5 million has spread all over the Internet...

'Break the record', of course we have to brag about it!
Everyone knows it well, this is called false box office promotion...

The main force of publicity has become actors and directors.

Shen Xudong is a producer after all, there is no need to show his face...

Just did a few interviews.

For example, "Watching a Movie"...

"I talked with Director Cao, "The Old Thousand" is not about showcasing a thousand tricks, but the story in the film can reflect human nature more completely..."

"I never gamble. I always believe in one sentence: long-term gambling will lose, winning is accidental, and losing is inevitable. As long as you go to the table, you will definitely lose the day! This sentence is not only for chess and cards, but also for People. Because of this, watching "Girls" can make people go from flat to crazy, and then the blood goes cold."

"My personal favorite is the end of the movie, where Deng Chao plays Gao Ni hanging outside the speeding train, his life hanging by a thread. Then, the backpack he was holding on to was finally torn apart, and the banknotes were flying all over the sky, and he was in a trance After a while, I smiled and let go. There is a feeling of ease..."

"Hong Kong-style gambling films, I remember a 1976 Shaw Brothers made a "Gambling King's Big Scam", from listening to the sound judgment, to cigarette box tricks, to psychological games, presenting a dazzling gambling scene on the screen. Shu Qian Shu, and then Wang Jing's "God of Gamblers" series, "Gambler", "Gambler" and so on. However, most of the Dagang-style gambling films are actually entertainment films with dazzling gambling skills as a gimmick ..."

""Girls" can be regarded as a realist line..."

"I think the audience should like it... because our audience basically grew up watching Hong Kong movies, and the routines and plots of "Crazy" are very Hong Kong style..."

"The box office...I estimate it can reach more than 2 million!"

""Harry Potter" is a fan movie, except for Harry Potter fans, there are not many audiences..."

Well, Shen Xudong is talking nonsense, although Harry Potter is a fan movie, but...it can't stand the fact that there are so many fans, there are fans all over the world!
But the box office of 2 million is not his bragging. The publisher of "The Old Thousand" has China Film, and the China Film has clearly stated that "The box office of "The Old Thousand" is at least [-] million."

China Film Group has expressed its position, Shen Xudong can certainly brag about it!
……

From the point of view of the movie alone, "The Old Thousand" has many shortcomings, the most typical of which is that the plot is a bit dated.

Nothing reverses...

But the charm of the actors concealed these things. After the release of "Girls", almost the whole Internet praised Gong Li's figure...

The media reported overwhelmingly on "Gambler", with the same title as "The Best Gambling Film After "God of Gamblers"" and the Hong Kong box office performance of "Gambler": The Hong Kong box office performance of "Grandfather" is still in line with expectations: 310 The daily box office is 1800 million Hong Kong dollars, and with the blessing of good word of mouth, it is estimated that the total box office will not be less than [-] million Hong Kong dollars...

It's already pretty good, but the box office of "The Gambler vs. Las Vegas" is only 1776 million...

It is estimated that there is no chance to surpass "The King of Thousand Kings 2000", after all, there is Zhou Xingchi in that movie!

Zhou Xingchi is really the king of Hong Kong movies - "Yangtze River No. 5144" has a box office of 2196 million in Hong Kong, and "The New King of Comedy", a super bad movie, has a box office of [-] million in Hong Kong!
To put it another way, it is normal for the media to report overwhelmingly - after all, according to the propaganda, "Crazy" is a blockbuster with an investment of 1.2 million.

Apart from paying attention to the daily box office, Shen Xudong basically didn't pay much attention to other things. He was busy with Joseph Drake to confirm the release of "The Fault in Our Stars".

Well, distributor Lionsgate wants The Fault in Our Stars to go straight to August.

They are very optimistic about the market space of "The Fault in Our Stars", and promised to arrange no less than 2900 theaters to release it...

Joseph Drake discussed with Shen Xudong, and then agreed.

On the one hand, there are really no big movies released in August, on the other hand, the two of them watched the finished film of "The Fault in Our Stars" and felt very stable...

Then show it.

Anyway, the publicity costs are paid by Lionsgate...

Well, the North American release date of "The Fault in Our Stars" is tentatively scheduled for August 8th...

If Shen Xudong didn't want to wait for the release of "Harry Potter" so that he could adjust the distribution strategy in time, he would have gone to the United States a long time ago!

"The Fault in Our Stars" is more important than "Crazy"-it is related to the operation of the project after North America.

Oh, the real box office of "Crazy" in the first four days was 7800 million. It is estimated that it is unlikely to exceed 8 million in five days, because August 8th is a Saturday, and the highest single-day box office is only 2100 million...

But there is basically no possibility of breaking [-] million in five days.

Generally speaking, the box office on Sunday is definitely lower than that on Saturday...

But it doesn't matter, the company has already prepared a five-day draft of breaking 1000 million, and the false report is less than [-] million...

In fact, after the release of "Grandmaid", the most influential one is actually... "The Untold Secret".

It is impossible to greatly reduce the film schedule of "Transformers" - even the theaters under Golden Harvest have to arrange one or two halls to show "Transformers" every day. …

Then... we can only cut down the schedule of "The Unspeakable Secret"...

It's embarrassing when the film schedule is cut-the box office is dismal.

In Yuanshikong, "The Unspeakable Secret" still has 2600 million at the ten-day box office, this time... only 1600 million...

Jie Lun is very sad, comparable to Chopard in November!

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