At first, I just wanted to make money

Chapter 489 Phenomenal Level

The Shanghai Film Festival is in full swing, and Shen Xudong has already left...

His mission is complete, promoting "Stone", attending some forum activities...

Besides, now the focus of media attention has become Li An, and his words and deeds are sought after. After all, he is the "Light of the Chinese" and won the Oscar for Best Director!
However, in addition to the pursuit, many media mentioned the matter of Oscar's public relations.

He also answered truthfully: "Of course the Oscars have public relations, but you have to be excellent first and get into the perspective of the judges before you can talk about other things... "Crash" has really invested a lot in public relations..."

"It's a pity that it didn't win the best picture, but "Crash" is also a good movie..."

"Xudong said it's a pity...it's okay, in fact, I'm already very satisfied with winning the best director."

In fact, Li An himself was quite depressed, "Brokeback Mountain" swept the frontier awards.

Generally speaking, popularity and box office are the two most important indicators for Oscars, except for the results of the Sentinel awards. In the face of "Brokeback Mountain", which led the craze, "Crash", written and directed by Paul Haggis, had no chance of winning at first. .

Starting from the lion capture at the Venice Film Festival, "Brokeback Mountain" has played triumphant songs all the way. On the contrary, "Crash" is just a summer production with a box office of less than 5500 million US dollars...

It was released in the summer, not in the awards season, and the producer didn't aim to win the award at first!
Later, I felt hopeful, and public relations can be said to be regardless of cost.

"Crash" set a new record in the awards season. The producer and distributor mailed over 16 DVDs of the film in total, and a small gift was included in the DVD package in the name of the film information.

This is definitely a big budget that has never been seen in the history of Oscar's public relations. The cost of this item alone will exceed 200 million US dollars.

A high investment may not guarantee a certain award, but it is the basic condition for the Oscar game.

Looking at it with hindsight, so many years have passed, and recalling the excellent movie in 2005, the shocking "Brokeback Mountain" may still be the biggest memory!

"Then what do you think of Xudong's "Carol"..."

"...I haven't seen it, it seems that it hasn't been released yet?"

"But he himself said that the choice of subject matter follows "Brokeback Mountain". What do you think of this follow-up?"

Li Min smiled: "I think it's pretty good, he's really smart, after all, same-sex movies are marginal subjects, and they are more likely to attract attention..."

……

Shen Xudong, known as 'Smart', is promoting "Stone"...

After "Stone" was released, Tianmei Company mobilized everything that could be promoted, focusing on online promotion.

Try to push "Stone" to a phenomenal height in the fastest time!
In the original time and space, "Crazy Stone" is also a phenomenon, but the phenomenon is very slow, and the pirated version is too fast. By the third week, the high-definition pirated version has flooded the Internet.

It is impossible to eliminate such things as piracy-why pay when you can go whoring for nothing?

So, the fastest way to expand the popularity of the film and mobilize enough audiences is the truth!

Traditional media, offline activities, social marketing...

Traditional media technology advertising, newspapers, magazines, TV advertising.

Offline publicity, road show...

Social marketing is about creating topics.

For example, 'blockbusters save domestic films?I'm going to say no! ', 'I'm tired of watching domestic blockbusters, let's watch a low-cost comedy to decompress', '"Crazy Stone", this is the correct way to open domestic films'...

Yes, catch the heat of the blockbuster!
What?"Glory of the Tang Dynasty" will be released next month?
Hehe, last year, the overseas copyright of "Glory of the Tang Dynasty" was sold out - 2700 million US dollars, of which the North American copyright was 1100 million US dollars, and the Japanese benzene copyright was 600 million US dollars...

Just like "Mythology", the overseas copyright has also been sold at a high price, and it may not be released, but it will be profitable enough to distribute the video or sell it to TV stations!
In recent years, as long as there are fighting scenes in Jackie Chan's movies, they are quite easy to sell. According to statistics, overseas copyrights of Jackie Chan's action movies can generally sell for about 2500 million US dollars.

The more you hit, the more you sell...

When will it not be sold, uh... Speaking of "The Founding of the People's Republic of China", many people know that this movie has a very low rating on IMDb, and is even listed as one of the 100 worst movies in history by IMDb...

A lot of people say it’s political revenge, black for the sake of black… Actually it’s not complete, the main thing is that when the videotape of “Founding of the People’s Republic of China” was released in North America, it played a fraudulent propaganda, and the DVD cover featured Jackie Chan, Li Lian and Donnie Yen…

Many viewers who know them take it for granted that this is a kung fu movie produced by China's top line...

Buy or rent a look, immediately feel cheated!

So I went to IMDb to get a low score for revenge...

Of course, such a publicity strategy has nothing to do with the filmmakers and the main creative team of "The Founding of the People's Republic of China". Generally, the overseas DVD copyright of domestic films is handed over to another publicity team, and in order to make the movie itself more explosive. , I chose such a publicity mode.

Of course it hurt the reputation of the actors!
To put it another way, as a low-cost commercial film, "Stone" is naturally opposed to blockbuster films, and it is normal to hype the topic;

And then plagiarism...

This is what some netizens on the Tianya Forum said - plagiarizing "Two Smoking Barrels"...

The propagandist denied it, and Shen Xudong, who was in charge of creating the topic, publicly said: "Of course I know about "Two Smoking Barrels". Multi-line narratives have existed as early as "Heavy Rain"... There is also a Mexican movie called " "Love is a bitch" is also a multi-line narrative... "Stone" borrows from the narrative method, if you say plagiarism, then I think the hat is a bit big!"

"Plagiarism or not, I can't tell? Are you comparing the number of movies I read with me? I spend a lot of time watching DVDs every month. I have basically watched award-winning movies from all over the world. There are only so many narrative routines in commercial movies. The narrative method is almost called plagiarism, right?"

"A good movie must at least be able to tell a story. After all, most audiences are not so full of philosophical thinking. If you insist on explaining a very simple thing into a lot of profound theories and connotations, some people can do it. More People can't do it..."Stone" is a fun movie for entertainment, Bo Jun Yile..."

Then more netizens came out and said that "reference and plagiarism are different", "that is, the elements of the movie are limited after all, and Ning Hao also said generously," the narrative method of "Stone" did borrow from "Two Smoking Barrels" ', Reference and plagiarism are two concepts! '

Well, for better or for worse, at least the topic was created!

There is a third topic...

Expert criticism.

Yes, after watching the internal test screening of "Stone", the company has already predicted that there must be a bunch of experts and professors coming out to beep -- meaningless, meaningless...

So, just find someone to spray on the Internet as a respect - with a rhythm...

'"Stone", a meaningless farce", ""Stone" is not called humor, it is purely a spoof, Chaplin is called real humor. '

Hey, don't even mention it, after "Stone" was released, a large number of experts and professors came out to criticize...

Shen Xudong simply scolded, "The high-ranking people always like to make judgments that are contrary to the common people, so as to prove their own spring and snow."Don't forget, we are a socialist country, what is socialist art?Serve the people, and the common people think it is good, that is really good, one less pretense, give you face, call you a professor, if you don't give face, you are called a beast! '

Well, on purpose...

All for the hype topic...

Propaganda, if you don’t make big news, what kind of publicity do you use?
(End of this chapter)