At first, I just wanted to make money

The box office of "Republic of China" was 440 million on the first day!
It doesn’t look like much. After all, the first-day box office of "Yin Yang Town Strange Talk" is close to 700 million, and "Fengtian Baishipu" also has a box office of 680 million on the first day...

But not so much.

Shen Xudong's folk horror film has become a brand name, even with a brand new cast - starring Yuan Hong, Zhu Yuwen, Lu Fangsheng, Liu Shishi, Tang Yan and the others...

Except for these two horror films, the domestic films in the first half of the year are simply horrible!
So far, the top ranking is "Blood War to the End" with 200 million, followed by "Looks Beautiful" with 157 million.

Note that this refers to the total box office.

The box office performance of "Republic of China" on the first day of its release directly ranked third...

In fact, even if it is considered a Hong Kong co-production, except for "Fearless" slammed "Republic of China", everything else was trampled under its feet...

In the first half of the year, so far only one "A Couple Born" has a total box office close to 800 million...

……

After any movie is released, what the media cares most about, including the main creative team's heart, has changed from the vividness of the movie to the cold and direct data.

Even more so with commercial films.

"Republic of China" must be a commercial film...

The box office on the first day was 440 million, which is considered big news. Of course, it must be reported in a draft.

Definitely go with word of mouth...

Word of mouth, of course, is very good!
"Obviously it's Shen Xudong's style, suspenseful reasoning + folk tales + historical interpretation, the story is told without haste, with a high degree of completion..."

"The story of the Republic of China + suspenseful reasoning, the atmosphere is created very well, there are a few parts that are really scary, and the helplessness of current events at the end sublimates the theme, it is worth watching;"

"I originally thought that the picture of the TV movie would be very bad, but it turned out not to be the case. The color tone, picture and art are all at the big screen level..."

Although it is not overwhelming - after all, it is not a great blockbuster.

The focus of the promotion has become, medium and low-cost genre films, the story wins...

A bunch of media even dubbed it a benchmark for low- and medium-budget movies.

"The first day of "Republic of China" reached 440 million, and the word-of-mouth was overwhelming. We are very happy to see such a movie. It is really a rare dark horse to stand out in a market where domestic movies are dominated by blockbusters..."

""Republic of China" is another miracle led by Shen Xudong. In the mainland film market where blockbusters are popular, investors hope to get a quick return. They are more willing to trust those big directors who have box office appeal. Shen Xudong does not believe in evil and just left. A medium and low cost way...'

"There is a phenomenon in China's film industry. The larger the investment, the more the film is hundreds of millions, or one or two million, and some people dare to vote for the ones below three million. No one dares to vote for the middle part. "Republic of China" happens to be the middle part…"

In addition to bragging about Shen Xudong, of course we should also brag about Chen Hao, Huang Bo...

The news that Chen Hao starred in it for free continues to be hyped-a movie needs a star to achieve market effects, and Chen Hao joined for free, which solved the biggest problem of the crew: there is no star familiar to the audience;

Huang Bo...

"The Aviator", "Republic of China Detective", and later "Crazy Stone", he has been successfully promoted to a second-tier movie actor.

As the first actor to join the company, he must buy a few drafts to blow a wave.

"Huang Bo, an underrated actor..."

"A review of the episodes that Huang Bo starred in..."

"You don't know Huang Bo..."

……

The main plot of "Republic of China" is very simple, the case of floating corpses in the Haihe River!

Song Yanqing, played by Chen Hao, is the daughter of the police chief of Tianjin Weihua. She studied intelligence from abroad and wanted to be a policeman after returning to China, but was opposed by her father. Just in time for the Shanghai River Floating Corpse case, she wanted to prove herself, so she secretly investigated the case. On the way, I met Guo Deyou (played by Huang Bo), known as Master Guo, who specializes in salvaging corpses in the river...

The process of investigating the case was obstructed by gangsters including the police station, and even the National Government of TJ City issued a decree prohibiting major media from publishing articles about the case of floating corpses in the Haihe River...

At the end of the chapter, of course it was found out—it was done by Japanese Benzene people.

The Garrison Department of the Japanese Army stationed in Tianjin forcibly conscripted Chinese laborers to build the Dongdong Juzi barracks.

These Chinese workers were all from poor people in Hebei and Shandong, and they were forced to work for the Japanese people in order to make ends meet.During the construction of the fortifications, a large number of Chinese laborers were overwhelmed and died of illness or starvation. In order to conceal the truth, the Japanese hired local gangsters and threw the dead laborers into the Haihe River...

The corpses thrown away at night had already flowed into the Bohai Sea by the next morning. Too much was thrown away, and they floated up...

They wanted the police station to close the case, Song's father locked Guo Deyou directly, and explained why he wanted to stop him: "From the very beginning, I knew that it was related to the Japanese benzene people, but what if you find out? Lushun killed 2 people, 30 dead in Nanjing...International condemnation? And then? This is a fucking era, the country is weak and the people are poor...Forget it!"

At the end of the movie, Song Yanqing found her uncle, that is, Song Zheyuan, and begged him to release Guo Deyou, then the northern chief of the Nationalist Government.

Song Zheyuan had no choice but to order the TJ city government to build some low-cost guesthouses to accommodate the poor people who went to work in the city, strictly prohibiting them from entering the Japanese concession, and organizing them to work...

It has saved a lot of people...

At the end of the movie, Song Yanqing was very confused: "...But I don't know what I can do?"

Guo Deyou is very open-minded: "In troubled times, what can we do? It's good to be able to protect ourselves, live well..."

"How do you live a good life? How can there be a dead egg under a nest, how can you survive alone in a troubled world?"

"Don't tell me this, I have a master to raise... By the way, are you interested in a case?"

"case?"

"After cracking, 30 yuan ocean!"

"... what case?"

"That's it!" Guo Deyou pointed to the newspaper, and wrote four large characters: ghost city head!
Well, it's a promotion for the next one...

……

After the box office hit on the first day, the main creative team became even busier.

Roughly divided into two groups, Shen Xudong and Chen Hao, the other group is director You Dazhi and starring Huang Bo, Zhu Yiwen...

In the next three days, which is the first weekend, the two groups of people will run through the seven cities of Chongqing, Chengdu, Changsha, Wuhan, Nanjing, Guangzhou and Shenzhen.

frenzied!

It's a road show. When you arrive in a city, you have to go to two or three theaters non-stop to communicate with the audience, and then accept media interviews.

Newspapers, TV stations, weekly magazines, including portal websites, all channels that can gain exposure are welcome.

Chen Hao is too tired, busy with the schedule, almost no time for serious rest, can only catch up on sleep in the car on the plane or when changing scenes...

Shen Xudong felt okay at first...

Without art communication, it's just physical fatigue, he can handle this thing!
Well, in fact, the number of art exchanges is limited...

No matter how busy you are, there are still times when you are free, for example, on the plane, just call him to the bathroom or something...

Chen Hao is very excited—she is the publicity and selling point of "Republic of China", and now the box office and word-of-mouth are a win-win situation. In terms of commercial achievements, she is no longer inferior to the so-called Four Dens Double Ice!
Emotions run high, excitement overwhelms physical exertion…

For commercial films, the first weekend is very important. If the first weekend is sold out, there will be no problems with the subsequent film schedule...

On the third day, Shen Xudong was obviously in a trance—after waking up, he was dizzy for a long time before he could figure out where he was.