At first, I just wanted to make money

Chapter 413 Alternative history?

At this stage, the field of directing is very different, either very successful or fledgling!
The wave of marketization has just started, and most investors don't believe in new directors at all. If they want to make movies, they should find veteran directors or directors from Hong Kong and Taiwan.

Veteran directors are often pretentious…

It's hard not to change the script...

Directors from Hong Kong and Taiwan...do not understand the situation in the mainland at all, they do not know what is meant by 'a filial son beats the bowl, and the West takes over'!
Not only did they not understand, but when the original version was released, many viewers also did not understand, thinking it was nonsense...

Therefore, we must find a mainland director!
"Please help to find out, don't want that kind of old-fashioned, and don't want a director of a literary film. The background of this film is warmth, not despair!"

"understand!"

Background color is very important, hey, some directors like to emphasize the despair of society and the darkness of human nature.

Is there despair and gloom?

Of course it exists, but it is definitely not mainstream!

But those people like to represent individual darkness as the depravity of the whole, and then continue to highlight and interpret the overall darkness of human nature...

……

"Life Events", the script was released, and then the director was found, the cost was determined, and the preliminary preparations...

This is not in a hurry.

Because even if the filming started immediately, the earliest release date would have to be 2007!
The high-quality schedule for next year has already been booked.

Movie box office income is closely related to the schedule - the schedule is like playing mahjong, how much you win depends not only on your skills, but also on which table you are on.

Just like at this stage, there are only three schedules: Lunar New Year, Summer and National Day...

Only audiences in these three big schedules will enter the theater to watch movies!

"Mythology" failed to break through [-] million. Apart from the movie itself, the more important thing is that the National Day market handicap is too low...

The audience does not have the idea of ​​going into the cinema to watch a movie, and it is useless to support it no matter how much the theater chain supports it.

Speaking of "Life Events", the film's box office is expected to exceed [-] million, so we can only choose these three major dates.

But next year's three major schedules have been confirmed...

Who can you compete with?

"Glory of the Tang Dynasty", "Night Banquet", "Baby Project" or "Golden Armor in the City"?
The schedule reverses the shooting date!
The most important thing right now is the broadcast of "The Best Home Ding".

The ratings of Zhao Yazhi's version of "Moment in Peking" broadcast by Hunan Satellite TV are not bad...

But still not as good as the CCTV version.

Moreover, this version of "Moment in Beijing" broadcast by CCTV, the first ten episodes or so, are affected by the broadcast schedule, and only one episode can be broadcast every day!
So, the ratings were initially only 8.93%...

But the higher it goes, the No.20 episode aired, and the average audience rating directly reached 12%...

Directly surpassed "Bright Sword"...

It is under such circumstances that "The Best Home Ding" was launched!

……

"The Best Family" takes over from "Dae Jang Geum"...

Facing "Moment in Peking" head-on

National ratings rankings are also called satellite TV rankings.

It was officially released around 2009, and then the advertisers placed advertisements based on the ratings of the TV stations—advertising revenue accounted for almost 90% of the TV station’s revenue, and then everyone started to focus on the ratings...

At the beginning, the advertisers were only willing to spend money on CCTV, because CCTV could cover the whole country, and there was a bid king. Like this year, the CCTV bid king is Procter & Gamble. The winning bid price is 3.8 million, and the total bidding amount is 52.48 billion!
We must know that in the whole of last year, Shanghai TV Station, the local TV station with the highest advertising revenue, had a revenue of only 28 billion!
Hunan TV is okay as a whole, but Hunan Satellite TV is not good. People from the advertising company said, "If you want to open the Hunan market, you should vote for Hunan Economic TV. If you want to hit the national market, you should vote for CCTV."

You can't always count on "Huan Zhu Ge Ge" - you have to pay once every time it is broadcast!
Made a big bet and bought out "Beauty's Scheming", which brought more than 5000 million profits!

Then "Super Girl", "Dae Jang Geum"...

Therefore, their expectations for "The Best Family" are not very high, if they can break into the top three...the top five will do!
After all, "Halfway Couples", "Military Workers Behind the Enemy's Rear", "The Wind and Rain", "Family with Nine Phoenixes", and "Marshal Ma" are all on the air...

There is no such thing as national ratings now...

"Dae Jang Geum" is a thing that is sought after all over Asia, and "Need for Home Ding" is obviously not enough weight, if it can reach half of the influence, it would be good!

Then, "The Best Home Ding" aired...

……

Time-travel dramas are actually not banned...

At least not yet.

Therefore, Liao Gaoxiang can use a special astronomical phenomenon such as "Nine Stars" to explain the reason for Lin Wanrong's crossing...

Aren't they afraid of being accused of plagiarizing "Love Through Time and Space", and in order to avoid censorship, they simply created a drama within a drama, that is, making the entire story of "The Best Family" a story written by modern people.

On the day of the broadcast, Shen Xudong switched the TV to Hunan Satellite TV and watched it immediately:

In the first episode, Xu Zheng, a professor of the Chinese Department, was discussing "The Deer and Ding Tale" with the students, and then he was so angry that he said "it's just a horse novel", so he wrote one himself - "The Best Family Ding"...

Everything in the lens is Hangzhou West Lake.

The camera first focuses on the boats in the middle of the lake, Yingyingyanyan's daughters and a group of scholars...

Then cut to the shore, it is still Xu Zheng, wearing a blue cloth gown, a pair of rag shoes with leaking tops on his feet, short hair that is completely different from the pedestrians on the road, and he can't even pull up a scarf on his head. The environment seemed out of place.

He spat a few mouthfuls of saliva, 'I see who dares to fine! '

Then he laughed again, and said in his mouth, "Although this era is not in my memory, it's... pretty good!" '

Suddenly, the little girls on the side of the road rushed towards the lake like crazy, and kept looking at the lake, Yingyingyanyan screamed:

"Wow, look quickly, look quickly, he is the most talented man in Jinling, Mr. Hou Yuebai..."

"Wow, so handsome~"

"Wow, so infatuated~"

"Hey! Which family's lady is so blessed~"

Xu Zheng followed the eyes of the chicks, looked forward, and then saw three painted boats floating on the lake, with high lanterns and flying eaves, which can be called majestic.

Flags fluttered on the three painted boats, and the left one and the right one each had a pair of huge banners falling straight down from the top of the boat.

On the right is "spring breeze caresses my mind", and on the left is "only for the king".

On the boat in the middle, a young young man stood on the bow of the boat, his face was like a crown of jade, he was holding a fan and standing lightly, with a smile on his face, his long gown fluttering, and he had an indescribably romantic and unrestrained taste.

Opposite the three painting boats is a larger and exquisite painting boat, bigger than Hou Gongzi's three painting boats, with flying eaves and pavilions, and an indescribable style.

On a huge lantern fluttering in the wind at the bow of the boat, there is a big gilt character - "Luo"

Well, it's Luo Ning's painting boat - only the boat, but no person, and Tang Yan is playing Luo Ning.

Then there is the science popularization of the little girls next to her. Luo Ning is the number one talented girl in Jinling... and Mr. Hou has been pursuing her all the time. Shi Renquan, come here for a cameo...

Passers-by next to him expressed their regret for the pair of CPs, and by the way despised Xu Zheng...

This scene was filmed for about 10 minutes. When it was time for Xu Zheng to perform, a narration came: Alas, I heard that the war is raging in the north, but these so-called gifted scholars and beauties seem to have no consciousness at all, and they are doing things like this all day long. The deeds, this Dagan is quite similar to Da Song...

Recite a poem "The warm wind makes tourists drunk, and Hangzhou is called Bianzhou!"well…'

A voice came from behind, "Well, one only uses Hangzhou as Bianzhou. This sentence, brother, is really wonderful, wonderful!" '

When the camera turned, it was Xiao Qingxuan disguised as a man...

And then...the ending song sounded—"Fortune and Beauty", sung by Hua'er Band, with lyrics adapted from "The Son of Heaven's First Favorite"...

After watching one episode, Shen Xudong nodded in satisfaction, and called Liao Gaoxiang by the way: "I think it's good, it's very interesting, and the rhythm is okay!"

"...I also think it looks pretty good, but I don't know how the ratings are..."

"It shouldn't be a big problem...you have to be confident..."

(End of this chapter)