Chapter 5 Mrs. Jiang hides a secret

Wu Xuejun copied Jiang Nian's request on the letter paper, admiring his calligraphy like a ghostly talisman with a confused face, and fell into a long-term confusion.

Niacinamide accounts for 10%, no fragrance and coloring agent, how can this be done?
Can't you just mix distilled water with niacinamide powder?
He has been in the sea for many years, and he has always insisted on keeping up with the market to survive-er, to put it bluntly, he is to make the most popular and popular low-end products in the market.

Jiang Nian's way of thinking is completely against the market, and the price is extremely high, and he blindly increases the cost where it is not needed.

What is this idea?

This little girl is not here to amuse me on purpose, is she?

no, I can not!
Wu Xuejun quickly shook his head, pushing this thought out of his mind.

No, Xiao Jiang is well-read and knowledgeable, who is not good to entertain successful people like them, come to entertain me?

Unless that little Jiang always deliberately wants to lose money, otherwise she deviates from the common sense of the market in everything, which only shows that her logical judgment on the market is far ahead of the contemporary, and ordinary people like me can't understand her advanced ideas at all!

Unable to guess Jiang Nian's thinking, Wu Xuejun simply mobilized the wisdom of the group.

He called everyone to suspend work, called all the workers to his side, and told everyone about Jiang Nian's [-] bottles of essence.

Ten thousand bottles is like a drizzle for a big factory, but it is like rain for a small factory like them.

In particular, Mr. Jiang is different. Not only does he not want to reduce costs, he also asks to increase costs, which surprises and delights all the workers in the factory.

"Oh my god, where did this living Bodhisattva come from! Thinking of us so well."

"Wow, could it be that the treatment in our factory was not as good as that of war criminals in the past? Not so much!"

"This little girl is really interesting. Can she really make money by doing this?"

"That's right, only those rich people buy one hundred and one bottles. How could they choose products from a small factory like ours?"

There was a lot of discussion among the crowd, and it was hard to fathom Jiang Nian's train of thought, so they all turned their attention to the old man who was the leader.

The old man was dressed in light blue canvas overalls, with gray temples, and a pair of very elegant gold-rimmed glasses. He was the formula maker Jiang Nian had met before.

After quietly listening to Wu Xuejun's narration, he frowned and asked:
"Which shameless person can translate Essence into essence?"

"Oh, I'm also wondering. It seems that there was no such translation before. It should be Mr. Jiang's original creation, right?"

"That little girl!" recalling Jiang Nian, the old man couldn't help showing a slight smile, "It's only her, this translator is really Xinyada, a genius."

Wu Xuejun: ...

What, you just said that people who translate like this are shameless and change so quickly?

"Well, I don't think it's any different from Fengyoujing or essential oils."

The old man chuckled and said disdainfully:

"During the Devil's First World War, whitening water was launched. It was called hydrogen peroxide bleach at that time. Do you think this thing can be sold?
In the 80s, they named their water Essence. In China, they paid a high price to hire people to translate it as high-performance water—to me, this name is incomparable with Essence.

Essence...the essence of heaven and earth, the aura of all things, this concept has always been understood by Chinese people.

This name alone can sell [-] bottles, Mr. Jiang must have thought carefully before, other names are like nothing in front of him! "

The old man claimed that he only had a high school degree, but everyone in the factory knew that the old man's background was not trivial. Hearing what he said, everyone including Wu Xuejun was in the eyes of everyone.

Even if they are not highly educated, they still know the great power carried by the simple word "essence".

It's not like they haven't used Fengyoujing before, so why didn't they think that the combination of the two words "essence" can be used to name lotion? !
It is self-evident how effective a good product name can be. Back in the day, a certain drink called Tadpole Chewing Wax couldn’t be sold. After changing the name, it immediately became popular all over the country.

Mrs. Xiao Jiang seems to say the name "essence" at random, but it has such a powerful connotation——

In other words, she is really deliberate, and her seemingly far-fetched marketing ideas really make sense?
Wu Xuejun murmured:
"That said, Mr. Jiang's previous move against the market can also be explained.

Similar products on the market are called functional water and gel, and they can’t bear the name of essence. Xiao Jiang is planning to make a new start, making consumers think that she has created another very recognizable category. Use this to create market awareness! "

The old man also smiled and nodded slowly:
"That's right, I wondered before that this girl wanted to make a batch of cosmetics for fun, why didn't she find all the big factories to OEM, instead she wanted to find a small factory like yours to start investing from scratch.

Now it seems that she is really ready and wants to do some big things, for fear that those big factories will take away the name of essence and do it alone.

Hey, this girl is cautious. "

Speaking of this, the old man seemed to be touched, and the expression on his face was particularly bitter.

Wu Xuejun had a thought:
"Mr. Zhang, do you think that Xiao Jiang always came here on purpose because she knew you were hiding with me, and asked such difficult and strange questions?"

"How is it possible? I am now a 'three no' person, and I have lost contact with everyone I knew before. How could she, a little girl, know my identity?"

"How is it impossible?" Wu Xuejun's voice trembled with excitement.

"Although the formula of this niacinamide is simple, it is the first to be used in China. Xiao Jiang doesn't want to spoil his own brand, so I found you and asked a strange question to see if you can answer it!

Do you think, how can normal people ask OEM factories to improve the treatment of workers?
She also cites the requirements of the Geneva Conventions, a humanitarian program for war criminals, does that imply that she already knows about your exile self-imprisonment here? "

Wu Xuejun's words gradually brightened the old man's numb eyes.

This child... Could it be...

"Give me a question? Okay, bring me a question!" The old man's voice trembled slightly.

Wu Xuejun hurriedly delivered the letter paper to the old man. Looking at Jiang Nian's request, the old man couldn't help nodding his head repeatedly.

"Okay, sure enough, it's a question for me.

This question is strange but not difficult, I can only say that Xiao Jiang's way of thinking is indeed superior to others, as expected of..."

Speaking of this, there was another look of loneliness in his eyes:
"If there were such people in our factory back then, it might not have ended up where it is now.

Xiao Wu, what Mr. Jiang said, you tell me everything, don't miss anything. "

Wu Xuejun hurriedly searched his stomach, telling the whole story from seeing Jiang Nian outside the field to taking her father and daughter in the factory, trying to be verbatim.

The old man repeatedly chewed Jiang Nian's various speeches. Hearing that Jiang Nian knew the history of niacinamide as a dermatology drug and proposed the concept of cosmeceuticals, the old man couldn't help applauding.

"Okay! You have the ability! You have ideas!"

An inexplicable frenzy ignited on this wrinkled old man with frosty temples, as if he had returned to the passionate years 30 years ago.

At that time, they started from scratch and made countless firsts in the country. They thought they could do everything in the world.

But time has changed, and he suffered a serious injury in the year of his retirement. He thought his life was completely over. In order to avoid the humiliation of his peers and to see the prosperity of spring, he came to the small factory in the south.

Unexpectedly, a female doll who just graduated from college actually ignited the fighting spirit he hadn't had for a long time, and made him hope to return to his hometown and rebuild his career.

"Xiao Wu, you still need to learn more.

Mr. Jiang has already reminded you that nicotinamide used to be a skin medicine, and he also told you in advance the concept of cosmeceuticals.

It’s all said so clearly, but you still don’t understand? "

Wu Xuejun lowered his head in shame. He had doubts about Jiang Nian just now, but he didn't expect this bright young girl to get such a high evaluation from the old man.

You know, as an old man, his praise is an extremely high honor in the industry!
"Then, invite Mr. Zhang to come..."

"Hey, of course I have to do it myself." The old man's eyes glowed brightly, "Just follow Mr. Jiang's idea and increase the cost!

Feed-grade nicotinamide is absolutely unnecessary, go to the foreign trade to buy me the most expensive nicotinamide, the kind that can’t be less than 100 per kilogram! "

"It's so expensive!" Wu Xuejun was shocked, "Here, such a high-purity niacinamide, with an added amount of 10%, can the skin bear it?"

"Hmph, underestimate me, don't you? You still don't understand Xiao Jiang's formula ideas!

Then prepare zinc pyrrolidone carboxylate, use pentylene glycol, isocetyl pure polyether as ingredients, and preservatives... um, use chlorphenesin.

What are you doing in a daze?Within three days, samples must be made! "
-
Small theater time:
Wu Xuejun: No, how did you come up with the name hydrogen peroxide bleach?Don't they all claim to know the country well?

Jiang Nian: Hehe, in a few years they will make a gene essence, which frightens Midi's father and won't let their product go on the market for more than ten years, just get used to it.

Wu Xuejun: Didn't their marketing department do seppuku?From this point of view, Mr. Jiang's marketing ideas are indeed far ahead of the times!
(End of this chapter)

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