I became the richest man by relying on daily chemicals

Chapter 24 Setting the Market Tone

Professor Zhong Lixian is an expert in helping the development of private small and medium-sized enterprises. The previous fire of The General Whitening Essence made him very interested in Yangfan Daily Chemical, a new small and micro enterprise, and began to conduct research and investigation.

This investigation was incredible. He found that in addition to the unique marketing methods of this company, the company's management model is completely different from most of the current private companies.

Since the re-opening, Zhong Lixian has been trying to find a management method suitable for domestic private enterprises for anchor promotion.

However, other companies either copied the ideas of other foreign companies with a little knowledge, or they still met new challenges with a strong old-age thinking.

This made him even more interested in Yangfan Daily Chemicals, and today he brought Mr. Zhao, who has a good relationship with him, to study the latest products of Yangfan Daily Chemicals.

Mr. Zhao has been very worried on the way here.

He has been in Pengcheng for many years, and he has seen this small fishing village become an international metropolis full of strength and vigor, and he has also witnessed many private enterprises being swept away by the market tide after a short period of glory.

He has heard the story of Yangfan Daily Chemicals, and he doesn't want this small factory to be just a flash in the pan.

But he took the advanced foreign products and looked at them again and again, but he still didn't see any mystery, so he could only cast his expectant eyes on Zhong Lixian.

"Look, Comrade Zhao, what is this?"

Zhong Lixian opened a box of The General mask, only to see that there was only a small instruction booklet inside except for a lone vacuum-packed mask.

The manual reads in fairly clear and regular writing:
Hello comrade, thank you for supporting The General.

We are a somewhat paranoid daily chemical brand.

We believe that users have the right to know what they are putting on their face, its core ingredients and concentrations.

A good formula is not simply piled up. Strong drugs need to be released slowly, and raw materials need to be purified, so as to improve our skin.

Skin care products should be loyal to improving the skin itself. We promise that products such as pigments, silk-drawing agents, foaming agents, and fragrances that are born for marketing will never appear in our products.

We will continue to optimize the preservatives, and even add no preservatives under suitable conditions.

Hope our products can make your skin better.

There are only these few words written on the front of this paper, which are clearly visible. On the back are the specific usage and instructions of the mask, as well as a reminder not to use too much mask, so as not to over-hydrate the skin and rot the face.

Especially at the end, the instructions also emphasize that the mask is not a panacea, so don't be too superstitious about its effect, if you have serious skin problems, you need to go to the hospital.

Zhong Lixian turned over the box again, and saw that the ingredients of the mask, the core ingredients, the amount of core ingredients added, and the instructions for use were listed in detail on the back of the crude box.

From the beginning to the end, there is no mention of any magical effect after using this product, but even a person who is new to skin care feels that this is a very valuable product that will work on the face.

Mr. Zhao compared the big international brands in his hands, frowned and said:

"It simply states the ingredients, it doesn't introduce the amount of core ingredients added, and it doesn't mention how much the mask should be used for a day..."

Zhong Lixian nodded and said:

"That's right, this is Mr. Jiang's brilliance——

Boss Sui, may I ask, was this product rushed when it was launched? "

Sui Wenjie nodded hurriedly and said:
"That's right. It only took one and a half months from planning to launching this product.

During the period, Mr. Jiang seemed very anxious, regardless of the cost of raw materials and labor, and the manual was printed and boxed at the last moment. "

A calm smile appeared on Zhong Lixian's face, and he sighed:

"Yes, as I thought."

He turned his gaze to several of his students and asked:

"What do you think of Mr. Jiang's marketing this time?"

Behind Zhong Lixian, a tall boy with a square head and long face couldn't bear it long ago, and eagerly said:

"Teacher, I think Mr. Jiang's marketing plan is going to fail!
As Boss Sui said, Xiao Jiang received a lot of funds after the last success and found a foundry. He thought that he did not need to use hunger marketing to win the market, so he rushed to launch new products.

I think that although the current sales scene is hot, three kinds of masks are launched at one time, regardless of priority, and the promotion is not in place. It is difficult for early consumers to continue buying after the novelty has passed. "

The few students behind him didn't have such a low EQ as Square Head.

They can see that the teacher obviously agrees with this product, and it is obvious that Mr. Jiang's operation is in line with the teacher's wishes.

A thin boy raised his hand and said:
"Teacher, I think Mr. Jiang is planning to hoard a large number of products to occupy the market in one go. The continuous introduction of new products can also show people's determination and strong financial resources to sail daily chemicals, and make everyone more interested in their business. rest assured."

Zhong Lixian nodded slowly and said:

"Well, you answered pretty well."

He glared at Cube's head, dissatisfied and said:

"You talk about it, but you still haven't grasped the essence.

I have always said that we must do a good job of research when we are doing business management. Have you transferred your research on the daily chemical industry to the dog these days? "

The students bowed their heads in shame, Mr. Zhao said with a wry smile:

"Why did you make the mistake of dropping your book bag again? Tell me quickly, I can't breathe in such a hurry."

Zhong Lixian cleared his throat, pointed to the instructions on the mask, and smiled;

"Actually, I don't blame you, Mr. Jiang's method this time is very sophisticated, vicious, and ambitious - she is setting the tone for the market!"

"What, set the tone?"

These words not only made Sui Wenjie and several students stay on the spot, but also made Mr. Zhao stunned.

Zhong Lixian said with confidence:
"That's right, just set the tone.

Xiao Jiang has already accumulated enough funds through the whitening essence fire, so there is no need to be so anxious to launch new products quickly.

But not only was she anxious to launch new products, but she also launched three types of moisturizing, whitening, and repairing products in one go, and she was very anxious to promote them to the market.

Could it be that she is a person who has no priorities and no ideas?

And she put such a complicated description on the outside of the box, but she only sold it as a single piece. Could it be that she deliberately put money away, not knowing that it is more profitable to pack six pieces in a box like foreign big brands. "

Everyone shook their heads again and again, even the square head who was very pessimistic about Jiang Nian before nodded in confusion and said:

"Yeah, we all know something, Xiao Jiang has no reason not to understand, she makes three kinds of masks in one go, and sells them as a single sheet...Even if you copy foreign ones, you shouldn't sell them as a single sheet."

Zhong Lixian sneered and said:

"Yeah, so there's only one last explanation—

Xiao Jiang is deliberately investing huge funds and products to quickly seize the market!Seize the right to interpret this product!

This new type of facial mask has caused a sensation overseas just after it was launched, and it will sweep the world within this year.

Xiao Jiang is very confident in this product, so he started to seize the opportunity to seize the opportunity and set a tone for the market!
Based on the sufficient funds accumulated in the early stage, she is now distributing goods quickly regardless of cost.

Each mask has such a complicated instruction manual, which proves that what she wants now is not short-term benefits, but to quickly push the product away and use this complicated rule to cultivate consumers' habits. "

"This method is very clever, I think... this is the best way for domestic daily chemicals to survive the continuous influx of foreign big brands!"

"What?" Everyone was shocked, they didn't expect Zhong Lixian to have such a high evaluation of this product.

even rose to the...

The height of life and death of domestic daily chemical products!
"Teacher, tell us carefully!"

Several students of Zhong Lixian took out their notebooks one after another, and looked at Zhong Lixian eagerly.

Just as Zhong Lixian was about to explain, Mr. Zhao on the side had already waved his hand violently.

"Don't talk about it here. I have researched many daily chemical companies, and they are very confused now and need guidance.

I'll contact Yangcheng TV Station and Radio Station, forget it, I'll look for the bosses of the main station, I will save the program after the evening weather forecast for you, and you can tell everyone about it. "

"Low value-added foreign trade is not a long-term road, and this kind of long-term vision...is our future!"
-
Small theater time:
Sui Wenjie: First, Mr. Jiang must be able to see the problems that we can all see; second, we now feel that Mrs. Jiang's unreasonable actions are due to our lack of structure, and she must have deep meaning.

Everyone: Yes, President Xiao Jiang is simply a genius sent by God!
Jiang Nian: Are you sick...

(End of this chapter)