After the rebirth became popular in the entertainment circle, the scumbags regretted it

Chapter 317 Jewelry Endorsement
In stark contrast to Kang Ren's life slipping into the abyss, is Ming Dai's triumphant career.

Signing two high-quality endorsement contracts in a row not only brought her a good income, but also made her future path clearer.

Just like Su Fangyun’s criteria for selecting scripts for Ming Dai, he would rather give up the way of quick money, but also pursue quality and cast, cherish the feathers as an actor, and take every step steadily.

Now that Ming Dai's new script has not been finalized, the C family jewelry commercial that she just signed is on the agenda first, hurry up this weekend, and prepare to finish filming in one go.

The C family jewelry that we are cooperating with this time is a century-old jewelry brand from country F. It first started out as a wristwatch, and now it has deepened its cultivation in the jewelry field. It ranks among the top ten jewelry brands and is a real top luxury brand. Many powerful and royal families will rush to buy luxury goods.

Therefore, the impression of C’s jewelry is relatively mature and heavy, and the consumer class is concentrated in the age of 35 and above, which is not the number one choice for young people.

In recent years, luxury goods have become younger. C Jewelry wants to open up the young people's market. It has done several promotions in Europe and the United States, but the results are not satisfactory, so this time it chose the huge Huaguo market, intending to borrow the fame of popular young stars to come Open up market awareness among young people.

They picked and chose, and finally carefully chose Ming Dai, who fits well with the brand in terms of image, temperament and career path.

Of course, what Ming Dai will endorse is not the whole line of the brand, but the young new line.

No one makes Gao She very cautious these days. It would be nice to be able to give an ambassador title at the beginning of contact with a star. Ming Dai can become a branch spokesperson as soon as she comes. Among the many stars who choose to cooperate with Gao She, it is already a super standard treatment.

One must know that in her previous life, with Ming Dai's reputation and external image, she couldn't even touch the edge of such a luxury brand, let alone a spokesperson, she didn't even qualify as an ambassador.

After being reborn, Mingdai was able to cooperate with a brand that was difficult to achieve in her previous life. Apart from being happy, Ming Dai was more novel and eager to try, as if she was preparing to take a road she had never experienced before.

For this reason, she was very cautious. After signing the endorsement contract, she would spare time every day after school to go to the brand headquarters in Yanjing to communicate with the advertising director they invited from Country F.

I don’t know if it’s because C’s Jewelry made up its mind to “rejuvenate everything”. First, it chose Ming Dai as the spokesperson, and then invited the advertising director Jean, who is also a young woman in her early thirties. She is a rising star in the advertising industry. .

Jean is a mixed race from F country and Hua country. He understands Chinese characters. Influenced by his mother, he has a certain understanding of Hua country culture. The executives of C family should also feel that a director who knows Hua country can better shoot commercials that Chinese consumers love. .

Jean is young and has a lively and cheerful personality. When she first saw Ming Dai at the headquarters, she expressed a strong love for her. After taking over the commercial project, Jean wanted to know the latest trends in Huaguo, so she chose some It is a popular film and television work, and the first work Jean watched happened to be "A Generation of Emperors"...

Therefore, the first time Ming Dai met Jean, she transformed from a serious and prudent creative communication to a fan meeting. Jean, who is pure and fluent in Chinese, used a lot of compliments to express to Ming Dai her love for Princess Pearl. , said that she has a tragic beauty of fate in her body, and she is extraordinarily fragile and pitiful.

For this reason, Jean has a particularly good impression of Ming Dai. Before coming to China, she has already worked out several sets of shooting plans, and her inspiration is like a torrential river.

Advertising directors are different from film directors. Film directors focus on the presentation of the plot of the script and are storytellers, while advertising directors focus more on artistic and creative expression.

Jean can have such ample inspiration at the beginning, which is definitely a good thing for the next shoot.

As for Ming Dai, as the absolute protagonist of this commercial, she does not want to be a puppet to be dominated, but she also has something she wants to express, and the communication with the director is particularly important in this process.

Fortunately, Jean respects Ming Dai's ideas very much. She is young, tolerant and open, and is good at absorbing other people's opinions. She is not the kind of "set tyrant" director, and she will basically consider Ming Dai's opinions.

Among the several plans she had prepared, Jean still wanted to choose the one that was less difficult to shoot and relatively balanced in all aspects. In the end, Ming Dai persuaded her to choose another one that was more difficult to shoot and more stunning. .

In the end, the two hit it off, and after a few days of communication, they became good friends. They also exchanged certain letters, closed certain blogs, chatted occasionally, and most of the time they liked it in the circle of friends.

Finally waited until the weekend to shoot.

The entire shooting plan was split into two parts and completed in two days:

Part of it is an interior scene, which will be performed in an indoor pool;

The other part is the location. In order to facilitate Mingdai’s shooting, I finally selected a well-known resort in Yanjing, also known as the oil painting manor. In the gray-blue steel city, the grass and flowers here are brilliant and fresh. It can be said to be worthy of the name.

Now in the early spring season, everything has just recovered, but this oil painting manor can grow a large number of flowers, and the power of money and technology is indispensable behind it, so this resort is also a membership system, and reservations are required to enter.

In contrast, the flow of people is relatively small, which is more suitable for shooting.

The venue communication was personally attended by the senior executives of the Yanjing headquarters of the C family. The owner of the oil painting manor was very happy to give his villa a chance to promote, and agreed to the shooting after communicating with the reservation guests and obtaining permission.

On Saturday, the shooting equipment brought in a few days in advance has been arranged. In addition to the flowers that grow naturally inside the manor, a batch of fresh cut flowers worth more than [-] yuan was temporarily transported by air, and a professional florist was invited to decorate.

When Ming Dai arrives, it will be like a kingdom of flowers, romantic, ethereal and beautiful.

In order to cater to the aesthetics of young people, the new series of C Jewelry mainly uses K gold, pearls, and colored gemstones. The cut gemstones are scattered like stars, like the crystal dewdrops on the petals in the morning, and the water is spirited.

Therefore, the theme of this shooting is also related to water. The overall commercial shows the process of Mingdai waking up from the bottom of the water, then walking out of the water and stepping over flowers.

There is no plot, the main thing is creativity and aesthetics.

However, Ming Dai is still acting out of an actor's instinct, setting her role in an invisible place outside the screen. She has been sleeping underwater for many years, completely forgetting the beauty of sunshine and flowers. She was curious, and then the flowers and water droplets turned into jewels, she was amazed and delighted.

(End of this chapter)