Chapter 90
Central Plains TV backstage.

Yu Chu, director Dou Zengwen, and a group of leaders and management of participating companies watched the real-time ratings data nervously here.

What they signed with Tianji was a gambling agreement, if the ratings don't increase, it will be over!
As soon as the show started, the ratings data gave them a chill. The ratings of "Pear Garden", which is broadcast at this time of weekdays, is about 0.21%.

For the sake of "The Voice", Zhongyuan TV specially moved the program "Pear Garden" to Friday, allowing the main station and subordinate channels to promote for several days in a row. "twice as many, even lower than the ratings of the Spring Festival Gala held by my family a few days ago.

All the leaders fell silent.

When the VAM agreement was signed, they were actually very empty in their hearts. As the leadership team of Central Plains TV, they knew their affairs because of their own family members, and they never thought that their program ratings could break 1.

In fact, Zhongyuan TV has not had a brilliant time. The program "Liyuan" was once the national ratings champion in the early years, and the ratings even reached 35.7%.

What is the concept?
A local opera program, more than one-third of households with TVs across the country have watched it!

Even Yu Chu's orphanage locked on the Central Plains channel on time, just to watch "Pear Garden".

As a result, Yu Chu also sang a few lines of "Mulan" and "Mu Guiying in Command".

35.7, this is a remarkable number, and it also set up a milestone for the program "Pear Garden" in Chinese opera programs. The opera columns and opera channels of various TV stations have sprung up like mushrooms after rain, which immediately contributed to the cultural situation where a hundred flowers bloom and a hundred schools of thought contend.

At the beginning of the century, when "Liyuan" was in full swing, the Liyuan Opera Week was held consecutively in the capital, causing a sensation in the capital, and was highly appraised by the leaders and warmly welcomed by the audience.

And was invited to go to Xiangjiang Treasure Island for a live broadcast, and also won the love of many people on the other side of the strait.

This is the most glorious time of Zhongyuan Taiwan.

I don't know when it started, maybe because the TV programs became more and more colorful, but the ratings of Zhongyuan TV were getting worse day by day.

Although, the team of Central Plains TV has never been flat and bad, and they still introduce new ones on the program, such as "Chinese Character Heroes", "Idiom Heroes", "Underwater Luoshen", etc., they have always insisted on making entertainment programs while promoting audiences. Pay attention to cultural accomplishment and cultivate the habit of cultural consumption, pay attention to and pursue various traditional cultures.

Even their program was once named and praised by the Cultural and Propaganda Department.

However, the launch of these programs still cannot stop the decline of Zhongyuan Station.

The people in the stage had already recognized the reality, so even if they invited the most well-known mentors and tried their best to arrange the venue of "The Voice", they still had no confidence in their ratings.

Under such circumstances, how could they take the risk of signing a gambling agreement that they thought could not be reached at all?
This agreement was completely led by Yu Chu.

For her, losing money is harmless, and if she earns ratings, she can get a large commission on advertising fees.

But she is not a living Bodhisattva, she said early on that if she didn't break one, then they would still have to take 3000% of the [-] million advertising fee given by Tianji. After all, she almost paid for the production of the program alone.

Zhongyuan TV has also invested a lot of money in this area. Although the venue is ready-made, it is quite expensive to add promotion, casting, props and the like.

If this is the case, they will lose everything.

At this moment, the faces of several leaders were different. Dou Zengwen was sullen and didn't know what to think. Qin Ru could see that her face was slightly pale through the exquisite makeup.

Several other deputy editors had already sat down and lit cigarettes, and began to puff.

Fu Yi's complexion was also a little ugly. He looked at Yu Chu who was still calm, and said, "With such an opening, the chance of a comeback is very low."

"What's the hurry? This is just the beginning, and it's also the first issue."

The smell of tobacco in the space aroused Yu Chu's desire to smoke. She took out a pack of women's cigarettes from her bag, took out one, and lit it.

She has confidence in "The Voice", not to mention that the lineup and quality are much better than the original world version.

The "The Voice" in the original world is getting better and better, and it still has one rating. This is only the first season, not to mention three, how come it has to be two?
"It's gone up! It's 0.59!" The staff who had been staring at the ratings shouted.

Qin Ru's eyes lit up, and she turned her head to look at the TV broadcast screen. At this time, the scene of Zhou Shen singing was playing on the TV.

It's just that everyone has no time to watch, and they are only thinking about the ratings.

"It's the first time for the audience to see this kind of 'reversed singer'. It's relatively novel, so they naturally want to see more." Yu Chu said calmly to Qin Ru while holding a cigarette.

When many people see a beautiful and young girl, they will subconsciously think that the girl is not smart, has poor academic performance, and relies on her face for food.

But when Qin Ru met Yu Chu for the first time, she didn't despise Yu Chu.

Because she knew that no one in the entire Zhongyuan station could write the proposal for "The Voice".

But she was still very curious, how did this young girl in front of her come up with the idea of ​​opening the show with a "reversed singer" to retain the audience?

In the beginning, Central Plains Channel actually wanted to find a capable student from a conservatory, or simply find a suitable capable but unknown player from the Youth Song Competition to be the first player.

But now that I think about it, no matter how well they sing, they are not as strong as Zhou Shen's sense of contrast. It is this sense of contrast that can retain the audience!

After Zhou Shen finished singing a song, the ratings had reached 0.68%.

This is a height that Central Plains TV has not reached for many years!
Everyone swept away the previous depression and looked at the mentors and Zhou Shen on TV with very fiery eyes.

"His song has already been sung, and the previously arranged announcements must follow, except for Zhongyuan TV's own platform account, Brother Fu." Yu Chu turned to look at Fu Yi beside him, and continued: "The one we arranged The first public relations companies have to move."

Fu Yi nodded, and winked at the assistant beside him, and the assistant opened the Weixin group on the phone, and after simply sending a few words, the Weixin group began to swipe the screen full of "received".

The leader in charge of publicity and distribution of Central Plains Station didn't talk much, so he directly called and started to give orders.

Not long after, Zhou Shen began a large-scale publicity period on the Internet.

Weibo, Douyin, Station D, and related entries are also listed on the hot search.

[Central Plains Good Voice Zhou Shen]

【Zhou Shen's Sound of Nature】

[Cross singer Zhou Shen smiles]

Dou Zengwen's complexion obviously lost the initial tension. He sat opposite Yu Chu and said, "It's hard work for Mr. Gu to arrange public relations for us."

Yu Chu shook his head, and said with a smile: "It's hard work, the ratings have gone up, and it's also good for our broadcast hits at station D, and Zhou Shen has signed a contract with us, which is also to promote our own singers, A win-win thing."

 one more later

  Please subscribe woo woo woo~ The ratings in the book have been rising, but the rankings outside the book have been falling, the comparison is so tragic o(╥﹏╥)o
  Ask for a recommendation ticket, ask for a monthly ticket, thank you Shufen
  mwah

  ('')
  
 
(End of this chapter)

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