I trained my sister to the eighth level of boxing

Chapter 369 The So-Called Brand Culture

Lu Ziqing brought the bowl to the chef, and the chef picked up chopsticks and was stunned.What is it like?There is not even a piece of meat in this bowl of noodles!Why such an appetite?The combination of sour and spicy makes the mouth water continuously!This spiciness is completely different from the stimulation of garlic. When the oil is splashed, the aroma it brings is a punch in the mind, making people want to lie on the noodles and smell it non-stop.

Lu Ziqing said: "For this noodle, how about we just add two cents to the price of the plain noodle?"

The chef said in surprise: "Young master, it should sell Bawen. Compared with plain noodles, we have to pour a spoonful of oil, and we can put some meat grains in it. Well, we can also add some steamed fish oil to enhance its fragrance. Well, this noodle is worthy of the name Papa Fa Cai Noodle!"

"It's not Dad, it's Ba Ba! It's the crisp sound of smashing noodles on the chopping board, and it also coincides with the meaning of getting rich."

Shopkeeper Lou took a sip and nodded, "Well, this one is bright red, we can emphasize the good luck, the price is low, and it will definitely sell well at the temple fair. We don't want to make more money, we just want to make our name famous. The price for a bowl of eight cents must be right."

"Don't worry, it has a story. Someone will definitely ask if it's Baba or Dad. This is our gimmick."

The chef and the shopkeeper glanced at each other. This is... the story has already been made up?

Xie Wushuang worried: "Don't mess around."

"Let's listen to it first. If the story is not good, let's not use it, okay?" Lu Ziqing said, "If there are not a few memorable stories behind any signboard, it is not considered to have a brand culture. I After thinking about it carefully, it doesn’t matter if you make up a story. The point is that our story should attract people to be kind and deeply rooted in people’s hearts. In this way, the food will be more delicious. This is called advertising. In the future, it may become a new industry. A lot of people specialize in advertising."

Xie Wushuang thought about it, and felt that what Lu Ziqing said made sense.Making up stories to help people make money is just a penny, and it doesn't hurt.What's more, according to Lu Ziqing's intention, this noodle will soon spread along with this story, and everyone can use it if they want. This is a story created for the people of the world.Although bluffing, its starting point is very good.

Then everyone thought that if this kind of business called "advertising" really appeared, people in this business must often be wicked and hateful.If the store is shoddy and the advertiser is blowing the hype, it is a lie.

However, everyone has confidence in the spicy oil noodles developed by themselves, and this advertising is not a lie.It should be considered a merit when promoted.

Lu Zi cleared his throat and began to tell a story: "Once upon a time, there was a down-and-out scholar who happened to pass by a noodle stall on his way to study. He heard the stall owner kneading noodles and smashing them on the chopping board. The noodles were actually It's red, and the smell hits his face, making his mouth water. He's hungry and cold, but he's penniless."

"So, he asked the stall owner if he could have a bowl of noodles on credit."

"The stall owner is also in a difficult situation. They operate on a small budget and don't pay on credit. If everyone came to buy noodles on credit, wouldn't the stall immediately lose money?"

"The scholar then asked, what's your name?"

"The stall owner is very strange. Noodles are just noodles. What name do you need? Aren't all the noodles in the world called noodles?"

"So the scholar said, how about this, I will give your noodle a name and write a signboard for you. From now on, you will be a noodle stall with a signboard, and you need money to find someone to write a signboard. Although I don't have money, but My words are also valuable. After you have a signboard, your business will be very good, and if you keep it, you can earn more money from me today."

"The stall owner agreed."

Everyone pricked up their ears and listened carefully.Lu Ziqing spoke as if it were the real thing, and it sounded nice.

"The scholar took out the four treasures of the study." Lu Ziqing also took out the pen, ink and paper from the treasure bag, and began to write an extremely complicated character.

It looked okay at first, but the more it was written, the more complicated it became. Everyone was stunned and didn't know how to pronounce the word.Even Xie Wushuang, who is well-informed, and Li Waner, who has excellent grades, have never seen such complicated characters.This character is actually composed of ten radicals, the hole treasure cover, the side of the moon, the side of the twisted silk, the side of the word, the side of the long character, the side of the Ge, the side of the horse, the bottom of the heart, and finally a walk. beside.

Lu Ziqing read while writing: "One point flies into the sky, and the river bends on both sides; the character horoscope opens its mouth wide, and the characters go inward, twisting left and right; the west one is long, the east one is long, and a horse king is added in the middle; the heart character is at the bottom. , next to the word moon, leave a hook to hang sesame candy; push the cart and go around."

Then Lu Ziqing threw the pen boldly: "This word Ba is written in the geography of mountains and rivers, and the world is cold. The stall owner hung up a signboard, inviting scholars to eat noodles! As soon as the word was hung, people stopped to watch, and people who ate noodles also There are too many. Everyone thinks that this noodle is refreshing and durable, and it is extremely delicious. Especially the strange red taste on this noodle is said to be a gift from Immortal Master Hongmeng."

Lu Ziqing paused at this point, Tie Xingnan couldn't help asking: "Then what happened later?"

Lu Ziqing shook his head and said, "Later, the scholar won the first prize, and the stall owner also got rich."

Both the shopkeeper and the chef shouted in unison: "Good!"

"Later!" Lu Ziqing said, "The number one scholar really wants to eat this noodle again!"

Li Wan'er was almost choked, can you speak without panting.How could this story continue?

Lu Ziqing said: "Otherwise, how would you push the pepper?"

A few people thought about it, yes.

"But he didn't expect that he would never find the stall owner. He was an official everywhere and kept asking. Finally, he found the stall owner. Only then did he know that the magical red seasoning is called chili pepper, because it is Bestowed by Immortal Master Hongmeng, the stall owner stopped cooking after the peppers were used up. It haunted him for half his life! Finally... this signboard and Ba Ba Fa Cai Noodles appeared again!"

The shopkeeper has already shouted: "It's in the cheap building! Whoever eats Ba Ba Fa Cai Noodles will get the blessing of the immortal master, get the first prize in the exam, and make a fortune by doing business!"

All the people cheered, this time it will definitely become a hit!By the way, with the money I earned, I also repaired the temple of Hongmeng Patriarch, and everyone was happy.

The chef suddenly felt a little in awe, because the chefs are all from the Hongmeng sect.The chef hesitated: "Let's include Immortal Master Hongmeng, isn't it, a little bit, disrespectful?"

"No and no." Lu Ziqing shook his head, "Because chili is such a treasure, it was really given to you by Immortal Master Hongmeng!"

As he said that, he took out the koi waist card and waved it, and a Hongmeng Dharma seal flashed in the room, and the shopkeeper Lou and the chef were all stunned.

(End of this chapter)