Chapter 213 PUA, right?

It was already two o'clock in the afternoon when Jia Yun returned to Tianhai, drove at the airport, and it took more than an hour to rush back to school.

Originally thinking about catching up with the last digital logic class, Jia Yun suddenly received a call from Lu Erbo.

Jia Yun was a little strange, what would happen if Lu Jinsong called him?
"Hello? Second Uncle."

"Where is it? Why are you skipping class again?"

Judging from Lu Erbo's tone, it seemed that he didn't intend to blame, so Jia Yun said casually:
"Hey, what else can I do? It's not to go to work in the store."

"You have to be busy with your career, but your studies are equally important. Xiao Jia, don't forget that your current status is still a college student."

"Yes, yes, that, Second Uncle, you call me. What's the matter?"

This Lu Jinsong is not the leader of the Academic Affairs Office, but a serious professor. He will definitely not call him because of such a trivial matter.

"You should come to Director Yang's office first."

Jia Yun felt even more strange when he heard this.

Why don't you go to the dean's office?

Why don't you just skip a class?As for what?

But after thinking about it, it is also possible that someone from the Normal University came to talk to him about the branch of Ruixing Normal University, so after Jia Yun parked the car in the campus parking lot, he walked towards the Office of the Academic Affairs Office in the Administration Building.

Jia Yun stood outside the door and knocked on the door.

"Come in."

After getting permission, Jia Yun opened the door and entered.

There were more people in the office than Jia Yun had imagined. Principal Lin Zhongqin and Academic Affairs Director Yang Ji were sitting in the middle of the sofa, and Lu Jinsong was sitting on the other side, accompanied by Vice Principal Ma Hongying.

Ho, what a big battle!
Apart from the people from this school, what really caught Jia Yun's attention was the two beautiful and exquisitely dressed beauties sitting on the reception sofa on the other side.

Jia Yun glanced at it out of the corner of his eye. These two beauties have their own characteristics.

The woman sitting on the left has heavy makeup on her face. Jia Yun can't tell her age for a while, she is probably about 30 years old, her hair is very long, it has been left to the waist, it has not been dyed, it is pure black Long and straight, with bangs parted in front, no glasses on her face, delicate features, high nose bridge, careful eye makeup, and the dark red lip gloss on her lips seems to declare to the people around her that this woman is not easy to mess with.

And her dressing and dressing also exaggerated this somewhat aggressive temperament on her body even more strongly.

She was dressed very simply, with an off-white slim shirt as the base layer, and a pair of cropped trousers with long legs on the lower body. Because of her sitting posture, it was difficult for Jia Yun to judge her height for a while, but she could see that, Her legs were very long and slender, and her two beautiful legs turned into two legs, revealing half of her white and tender calves and slender ankles.

As a senior foot controller, Jia Yun's observation of feet is of course the most meticulous.

This woman didn't wear stockings on her feet, and she wore a pair of apricot-colored stiletto high-heeled sandals on her bare feet. She was wearing sparkling cherry-colored nail polish, and she also wore a thin anklet on her left foot.

In addition, she also wore a suit jacket, but instead of wearing it on her body, she wore it like a cape.

When Jia Yun came in, the woman was lowering her head, concentrating on looking at the document-like paper in her hand. Jia Yun could see that her eyelashes were painted very long and curled up, and her upturned Erlang legs were shaking unintentionally. There is a strong temperament of a strong woman in the workplace exuding from top to bottom.

And the other woman next to her looks obviously much younger, so she should be called a girl.

The makeup on this girl's face is much lighter than that of the woman next to her. Basically, she put on a base and lipstick, which is not too dark.

If we only talk about facial features, Jia Yun feels that this girl is slightly better than the OL next to him. Of course, it may also be Jia Yun’s subjective aesthetics. Jia Yun doesn’t like the kind of strong ones, which look very aggressive. makeup.

But Jia Yun always felt that this girl's facial features looked familiar.

And this girl's clothes are much more casual, with a slim T-shirt inside, a denim jacket outside, black casual trousers on the lower body, and a pair of canvas shoes and white cotton socks on her feet.

The same sitting posture, but Jia Yun can tell at a glance that the girl's height will never be less than 1.7 meters, and her legs are obviously longer than the woman next to her.

Next to the mature OL with long hair reaching to the waist, this girl's hair is much shorter, hanging down to the shoulders. Jia Yun's first impression of the whole person is that she is a fresh and energetic woman.

"Hey, Xiao Jia is here? Sit down, sit down!"

Seeing Jia Yun pushing the door and coming in, Yang Ji smiled and greeted Jia Yun to take a seat.

"President Su, this is the founder of Luckin Coffee, Jia Yun, a 12th grade student in the software department of our school."

Yang Ji yelled at Mr. Su, and he yelled at the long-haired OL.

"Jia Yun, let me introduce, this is the investment manager of Jingwei Capital, Su Ying, President Su."

Jingwei Capital?

Jia Yun had worked hard in Tianhai in his previous life, so he had heard of this company. It is a well-known venture capital group.

It seems that your business has been taken a fancy to by investors?

Originally, Jia Yun was still struggling with where to solicit investment during this period of time, but he didn't expect that he would come to the door by himself?

Is there such a good thing?
"Hehehe, Xiao Jia, you are truly blessed!"

The principal Lin Zhongqin next to him smiled and said:

"Jingwei Capital, have you heard of it?"

"I heard something."

Jia Yun smiled and said:

"Tianhai's famous venture capital group, since I choose to start a business, how dare I not know about it?"

"Principal Lin, could it be that my small business has been favored by the Jingwei Group?"

"Hehe, I heard from Principal Lin that the founder of Luckin Coffee was a freshman, and I thought he was joking with me~"

"Now that I have seen it with my own eyes, he is indeed a talented person with an extraordinary appearance."

The long-haired OL beauty spoke, her voice was cold but nice.

The woman stood up on her own initiative, stretched out her hand towards Jia Yun, and said:
"It's my first meeting, classmate Jia Yun, nice to meet you."

"Oh, it's a pleasure to meet you, Mr. Su."

The two shook hands briefly, then sat down facing each other.

Lin Zhongqin next to him continued to speak:

"I have an old friend who works in Jingwei Group. We had dinner together last night. He inadvertently asked me if I had any potential entrepreneurial projects for college students recently. I recommended you to him at that time."

In this matter, Lin Zhongqin told a small lie. Of course he couldn't tell Jia Yun that he chose you because Wu Songtao's chalk head website was not liked by others.

"And my old friend is also very face-saving. No, I invited President Su and the others to come over for inspection that night. Jia Yun, do a good job. This opportunity doesn't come around all the time."

The implication is that when Lin Zhongqin said that his old friend in the Jingwei Group was not Su Ying, but someone else.

And from the sound of it, Su Ying should still be that person's subordinate. After a little deliberation, Jia Yun probably had a good idea of ​​Su Ying's status.

"Jia Yun, let's get straight to the point."

With a faint professional smirk on Su Ying's face, she said:
"After the examination room last night and today, I am very optimistic about the prospects of your Luckin Coffee. We intend to help you expand your business and provide you with the first investment."

"But before that, I need your detailed financial statements. Also, can you please explain your entrepreneurial ideas and ideas for me?"

Jia Yun is not too familiar with this kind of rhetoric for drawing big pies for his own entrepreneurial blueprint, so he first called Mr. Guan to bring over the financial statements, and then he started talking nonsense, nothing more than that , I want to be our nation's own coffee brand, and regain the market occupied by Starbucks.

These words were already clichés for Jia Yun, but Su Ying who was opposite seemed to be listening intently. She looked serious and nodded slightly from time to time to express her agreement with Jia Yun's ideas.

She simply sat there, neither saying nor doing anything, her whole body exuded a cold queen style, just like the female president of Bingshan described in the novel.

"Well, I have ambitions and ideas."

The woman nodded and smiled:

"To be honest, student Jia Yun, your ambition is really beyond my expectation."

"But I'm also very happy. You are not the kind of person who is willing to guard an acre of land and earn a little money to be satisfied."

"To beat Starbucks in the commercial coffee industry, to be honest, not everyone dares to say such a thing."

"But for young people, you must have this kind of momentum that a newborn calf is not afraid of tigers."

Hearing what Su Ying said, Jia Yun can basically be sure that Su Ying's age should not be less than 30 years old.

"However... just having ambition and ideas is not enough."

Su Ying changed the topic, and her eyes became sharper.

"Student Jia Yun, you have opened three branches in just two months, which is very impressive, but do you know how many Starbucks stores in China?"

"of course I know."

Jia Yun said with a smile:

"As of the first half of this year, Starbucks has opened a total of 1689 stores in my country."

Seeing that Jia Yun could answer such accurate data casually, Su Ying was slightly taken aback.

"Well, that's right."

The woman still had a flat smirk on her face, and said:
"From 11 to June this year, Starbucks has basically maintained an expansion rate of 300 stores a year for nearly a year."

"After calculation, it is almost close to the expansion speed of a family every day."

"Jia Yun, how long do you think the expansion of the market centered on colleges and universities you proposed can last at this rate of expansion?"

"Or, there are other people with the same vision as you, who have also seen the market of colleges and universities, and followed suit to create another brand of commercial coffee. What do you think will be your advantage by then?"

Of course Jia Yun could hear the meaning of this woman's words.

What she wants to express is nothing more than how important capital's intervention is.

Without the support of capital, no matter how business-minded and foresight you are, you will not be able to achieve any great things. Your ambitions will only be a fantasy in the end.

To put it bluntly, after listening to Jia Yun's impassioned statement, he poured cold water on Jia Yun, telling Jia Yun not to be too careless and take himself too seriously.

Jia Yun also knows in his heart that this is a common way to negotiate business in the mall, especially between investors and investees. It psychologically implies that you are not as valuable as you think, suppresses you verbally, and belittles you. Emphasize their own importance in order to strive for greater benefits for their investors.

In the words of later generations, this is probably a kind of PUA. Of course, it is understandable to a certain extent. After all, investment groups are not charities, and the purpose of investment is not for greater profits?

Facing Su Ying's aggressiveness, Jia Yun was not overwhelmed by her aura. To be honest, he was very displeased with Su Ying's condescending attitude like interrogating a prisoner.

"First of all, Mr. Su, I can give you a clear answer. Regarding the college market, at least for public colleges and universities, Starbucks will never intervene."

Su Ying was taken aback when she heard the words, and then laughed out loud.

"Oh? Why are you so sure?"

"Based on what I know about Starbucks and Starbucks' own arrogance."

Jia Yun said lightly:

"Starbucks opened its first branch in Beijing in 1999 until 2008. In the past nine years, Starbucks' business in China has been in a loss state. President Su should know this?"

Su Ying didn't expect Jia Yun to understand such details, she was slightly taken aback, and continued to ask:
"so what?"

Jia Yun smiled and said:
"President Su, since you are the manager of the investment department of Jingwei Group, you must have a keen business vision, right?"

"Tell me, why is such a successful coffee chain brand Starbucks losing money in China for nine consecutive years?"

This stopped Su Ying from asking.

She originally thought that Jia Yun was just a college student with a little business sense but no social experience, so he should be easy to deal with.

Unexpectedly, the right to speak that he firmly held was taken away by Jia Yun in the blink of an eye.

"Unsatisfactory."

Su Ying still had a faint smirk on her face, and said:
"After all, coffee is an imported product, and many Chinese people are not used to drinking it. Most Chinese people's understanding of coffee is still at the stage of instant coffee, and it is expensive, which has certain requirements for consumption level."

"Yes, Not Bad."

Jia Yun smiled and said:

"That being the case, why did Starbucks start to make rapid profits after 08 and expand wildly?"

"That's because our country's economy is developing rapidly."

Su Ying replied:
"People's lives have improved, and with money in their hands, the structure of consumer demand has naturally changed accordingly."

"Student Jia Yun, do you ask me these questions, do they have anything to do with the questions I asked you?"

Su Ying tried to regain the right to speak.

"Of course it does."

Jia Yun smiled and said:

"As the world's largest coffee chain brand, in the world's largest market, it took nine years to start making a profit. With all due respect, Mr. Su, perhaps in your eyes, Starbucks is a giant in the industry, but in my In my eyes, this is an extremely incompetent performance.”

"You just mentioned one part of the analysis of Starbucks' profit and loss situation, but you didn't talk about the most critical and fundamental part."

Being pointed out like this by a boy who was only 18 years old, even though Su Ying still had a smirk on her face, there was a little displeasure in her eyes.

"Oh? I'd like to hear about it."

Jia Yun was also polite and said:

"In my opinion, Mr. Su, the biggest reason for Starbucks' losses is precisely because of the arrogance rooted in their hearts."

"They are unwilling to make localized changes. They always think that their white goods are high-end, and they want to force their dining habits on us."

"But it's clear that most Chinese people don't take that approach."

"The so-called 'Third Space' business philosophy they put forward, in my opinion, can be summed up in two words—pretentiousness."

"However, even in the face of arrogance and the power of money, they will still succumb. Therefore, starting in 08, they began to reform the localization of Starbucks, from traditional American extraction to various fruit juices, and syrup."

"But even so, deep down in their hearts, they still feel that it is a very stylish thing to hold a cup of coffee in their hands and work with a laptop in the midday sun. Therefore, they are absolutely unwilling to cater to the college market. and reduce profitability.”

"If you don't believe me, you can talk to someone from Starbucks and ask them if they are interested in the college market."

"As for competitors, I admit that I am definitely not the only one who can see this market."

"But I know at least one thing, that is, the first person to eat the crab can often get the biggest profit margin."

"At least so far, Ruixing's business model and philosophy are the only ones in the country. Whoever ends up first will eat meat first."

"You can choose to wait and see, but I won't wait for you. After all, Tianhai has so many powerful venture capital companies, right?"

In a few words, Jia Yun first expressed doubts and disdain for Su Ying's personal strategic vision, and then expressed disdain for Jingwei Capital itself, and even reversed PUA. At this time, Su Ying can't be dealt with.

Is this really the courage and vigor that a person who is only 18 years old can have? !

"you"

Su Ying opened her mouth, but said nothing.

At this time, someone knocked on the door of the office.

"Mr. Jia, I brought the financial statements."

Guan Shuting was wearing a JK uniform customized by Ruixing, with flesh-colored pantyhose and brown leather shoes, standing outside the door, and said timidly.

"Well, hard work."

Jia Yun didn't get up to pick it up, but beckoned to Teacher Guan, beckoning her to hand over the document, and at the same time raised Erlang's legs, changed a comfortable position, and leaned on the sofa, as if the office of the dean of education was his own. home field.

Originally, Guan Shuting was a little nervous seeing so many school leaders in the office, but after thinking about it, she was not a student of Jiaotong University, so what was she afraid of?

She is also a smart person. On weekdays, Jia Yun treats herself the same way she used to treat her, Mr. Guan. She is considerate and respectful. Now she suddenly poses as a boss. Look at the sitting opposite Jia Yun, wearing an OL suit , a domineering beauty with her legs crossed, she can roughly guess Jia Yun's intentions.

It can be seen that Jia Yun intends to show something in front of these people.

So Teacher Guan cooperated with Jia Yun very much, walked to Jia Yun's side respectfully, bowed slightly, and presented the document to Jia Yun with both hands.

(End of this chapter)

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