I can see big data

Chapter 64 Branch Program
MCN is a kind of Internet celebrity economy that has emerged in China in recent years, and it was born for Internet celebrities.

In other words, it is for the economic companies that operate the anchors and UP hosts to help them hype, promote, accept business cooperation and then extract intermediary fees from them.

But the service target of this organization is internet celebrities, so what does it have to do with their restaurants?
"Internet celebrity... a restaurant?" Li Han mused while resting his chin.

Indeed, the operating models of many current "Internet celebrity restaurants" are similar to those of Internet celebrities.

The quality of these restaurants is mediocre, and usually only rely on a gimmick to attract people, and more rely on "operation" to stir up the popularity, and then attract people to patronize, and when the popularity is high enough, they will open branches and attract franchisees.

But in fact, the quality of most Internet celebrity restaurants is not very good. The customers are basically one-time, and everyone will not be fooled again after eating once.Therefore, the store can only rely on spending money to maintain its popularity. Their ultimate goal is actually to cut the leeks of the franchisees.

After the franchisee pays the money to join, the business of the branch has nothing to do with the head office.

At first glance, this model of online celebrity restaurant sounds very suitable for their family, but it is actually a way to make money by overdrafting the future and exploiting legal loopholes.

Li Han is not going to ruin the future of his store, he wants to take a long-term development.

Although the hamburger restaurant he and Liu Chang has just started, there are still many deficiencies. At present, it only relies on freshness to maintain its popularity, but as the plan he formulated is launched step by step, the quality of the hamburgers and snacks in the store is absolute. It will be improved step by step. It can attract new customers and retain old customers. There is no need to rely on the operation of MCN.

What's more, he now has enough funds to open a branch by himself, and doesn't need an intermediary to get a share of the pie, but the most important thing is that the operation policy of the branch is his important source of experience points.

After all, one thousand experience points are required to upgrade to LV4.

"Reject them." Li Han replied on the phone, "Open a branch, can't we open it ourselves? Let them take a share of our business? I have the funds, you have the ability, let's do it ourselves!"

"I..." Liu Chang also deliberately broke the sentence: "I think so too! I plan to let my wife resign and come to help me open a branch and let her manage it. After all, it is my family, so I should feel at ease when managing it. Her attitude towards things Seriously, I am also relieved."

After chatting with Liu Chang, Li Han helped Li Jia move the newly ordered raw materials to the cold storage, and then began to think about opening a branch.

Although the MCN organization thinks they can open a branch, they are not really able to open Li Han and plan to weigh it again. After all, the MCN organization does not care about the problem of customer flow at all, and the popularity can be speculated.

On the one hand, Li Han has to confirm that the popularity of the store will not dissipate too quickly, lest there will be no customers after the opening of the branch; Base.

So Li Han planned to "investigate" the store first to see if the business was so good.

"Xiao Man." Li Han moved closer to Wang Man.

"Say." Wang Man looked up at him, and stuffed a strawberry into his mouth, "The leftovers from making the cake."

"Oh my god, it's so sour..." Li Han frowned, "Accompany me to a hamburger restaurant at noon tomorrow."

"Okay." Wang Man readily agreed, making all of Li Han's justifications in vain.

This favorability is also visible to the naked eye.Li Han rubbed his cheeks and thought to himself: Now the two of them should officially enter the "ambiguous period".

At noon the next day, Li Han and Wang Man came to Liuli Handmade Hamburger. Although it was only 11:30, almost [-]% of the seats in the store were already filled.

"Wow, business is so good!" Wang Man said to herself in surprise.

"Is it okay? The seats are not full yet." Li Han led Wang Man to sit down in the middle of the shop.

"I'll order." Wang Man happily grabbed the tablet and started ordering, while Li Han took the opportunity to observe the guests around.

Seven out of ten tables of guests here are college students, and everyone is excitedly discussing: "It is highly recommended to add potato chips as an ingredient, it is super delicious!" "What the hell, add potato chips to the burger?" "Come on, You try it, if it doesn’t taste good, you’ll kill me!” “Hey, will you eat it, of course the pork chops should be served with honey char siu sauce, it’s super delicious!” “You don’t mind me, I like to add French mayonnaise !"

Hearing the comments from the guests, Li Han breathed a sigh of relief: Obviously, the new dishes made the restaurant break away from the model of only relying on "freshness" to attract customers, and greatly improved the quality, giving their burger restaurant its own characteristics.

"Is this okay?" Wang Man handed the tablet in her hand to Li Han to have a look.

"No problem." Li Han replied casually. His focus was not on eating hamburgers, but on the flow of customers in the store.

Although today is a working day, if we want to open a branch, the head office must have an overflowing flow of customers, so as to ensure that there will be business after the branch opens.

Li Han looked at the time, it was ten minutes to twelve: it was still a little short of the peak meal time.

"Let's wait and see." Li Han thought to himself calmly.

And when his and Wang Man's hamburgers were served, the shop was full in the blink of an eye, and there were still many customers arriving outside.

"Oh, it's full again! I told you to come early!" At this time, a couple passed by Li Han and Wang Man, and the girl complained to the boy.

The boy said innocently: "But how do you leave in the middle of the class? The teacher is watching."

"What's the matter? Just leave and it's over! I missed it again this time!" The girl said angrily, "I have come here three times and I haven't caught up! You see, everyone knows to come early!"

"Don't worry, let's see if we can share a table with him..." the boy comforted quickly.

Li Han glanced outside the store again. There was already a long queue of customers, but there was no place in the store, so these people could only choose to pack and deliver.

Even so, the number of customers is too much, and the customers who are relatively low in the queue have to wait for a long time even for takeaway, so they have to return home.

Seeing this situation, Li Han knew that it was time to consider branching, and it had to be done as soon as possible.

It’s fine if you can’t get a seat for a day or two, but if this goes on for a long time, the guests will feel dissatisfied: every time you come, you can’t wait for a seat, so why don’t you eat?
In order to avoid such rebellious psychology of customers, they must open the branch as soon as possible.

The most important thing is that in the next few days, we will inform the customers of the news of the opening of the branch, so as to give everyone a peace of mind.

At least judging from the current customer flow, it is no problem to open another small store similar in size to KFC.

With his money and Liu Chang's efforts, he should be able to close the branch within two months.

Just in time to get the new special snacks done, after two months, the main store can also have a complete operating policy, and at the same time, it has accumulated enough heat. At this time, the branch store will open for a wave of sales...

"Perfect." The corners of Li Han's mouth rose slightly. This feeling of smooth sailing put him in a good mood: I will ask Big Data APP to recommend a few new store addresses for him when I go back today.

(End of this chapter)