Chapter 502
The various domestic stabbings this time also made Li Han completely see one thing clearly. There are only two kinds of relationships in the business world, one is competition and the other is domination.Those who are not controlled by oneself will always be enemies.Even if they don't dare to resist for the time being, it doesn't mean they are obedient in their hearts.

"It's such a ruthless world..." Li Han laughed a little self-deprecatingly, and came downstairs.

At the moment, Wang Man is helping Li Shiyun comb her hair and braid it after taking a shower.

"Do you remember? Let Dad tie your hair like this in the future." Wang Man said with a smile.

"Remember!" The little guy smiled happily.

And Li Junhao is playing with toys next to him, he can also be very happy to entertain himself, he is indeed a trouble-free child.

"Hey, dad is here." Wang Man also saw Li Han at this time, and the smile on her face instantly brightened.

"My little beauty." Li Han smiled and kissed Wang Man's face, "What's for dinner?"

"It's finally cooling down recently, how about having a hot pot?" Wang Man asked with a smile.

"Hot pot can only be enjoyed if people eat it." Li Han said while touching her little face.

"Just call Jiajia and the others." Wang Man rubbed his hand and smiled, "You go and send a message to call them, and I will prepare the hot pot ingredients, remember to ask them to bring some wine when they come .”

So, in the evening, a lot of people gathered around the table and ate hot pot. By the way, they chatted about some recent events. Basically, all platforms under Li Han are facing competition from other brands.

The only thing that is gratifying is that the charity fund of the Romantic House has not been affected. After all, when it comes to charity, everyone adheres to the principle of saving what can be saved.

"Xiaohan, have you been under a lot of pressure recently?" Li Jia asked worriedly, "Eat more, you will be energetic when you are full."

"Everyone, don't worry about me." Seeing the worried expressions on everyone's faces, Li Han replied with a smile, "A long time ago, the outcome of this matter was already doomed. Eat and eat, don't let those capitals affect our mood. "

Hearing what Li Han said, everyone seemed a little more at ease.

Liu Chang also gave them a shot in the arm at this time: "Don't worry, our Liuli Burger has developed very well in Korea and Europe, and the daily business has exceeded [-]. And it's Euros? The newly opened store in Japan The door is almost at that level."

"The farmers of the Cranberry Agricultural Cooperative were not fooled by the Japan Agricultural Association." Li Han added.

This meal lasted until nine o'clock in the evening, because it was inconvenient to drive after drinking a little wine, so everyone stayed here overnight.

"Hey, it's really good for everyone to get together like this." Wang Man jumped on the bed, shaking Li Han from the bed, and then grabbed Li Han's arm, "Only at this time I That’s why I thought a big house would be nice.”

"Don't talk about that, give your husband a massage, I've been sitting all afternoon this afternoon, my back hurts like hell..." Li Han slapped his waist and frowned.

Wang Man pinched his face, and then pressed him to lie down, "You, you haven't exercised for too long, and your waist muscles are not strong enough."

"Oh, your husband is getting old, everyone will get old, unlike you, who has always been so young." Li Han said with a sigh.

"I just look young, and I will grow old with you in the end." Wang Man leaned on his back and said softly, "It's good to be young for a few years, and squeeze you dry before I get old. Not a drop left, and you won't change your mind."

"You have this purpose, so you torment me every night..." Li Han smiled dryly.

"Just kidding, I just love you and want to make out with you." Wang Man said with a happy smile, "Lie down, I'll give you a massage, and then we'll go to bed."

"You'd better say sleep." Li Han adjusted his posture and lay down on the bed.

In the next few days, the countermeasures announced by Li Han gradually began to take effect.

The price increase of Liuli Handmade Burger not only did not arouse the disgust of customers, but brought a wave of praise.

Because it was originally a long-term discount, but now the discount is cancelled, but the portion has increased, and the increase is visible to the naked eye. Many customers with relatively small appetites reported that they even ate a hamburger after the portion increased. It's not over.

Correspondingly, the per capita consumption price has risen back to about 70 yuan, which is still within the acceptable range of everyone.

However, in this way, McDonald's and KFC have staggered the competitive market.

Moreover, Liuli's handmade burgers are not for takeaway but for dine-in.Theoretically speaking, as long as the other party does not stalk to death, both parties can make their own money without disturbing each other.

Even KFC and the Golden Arches didn't expect that Li Han chose to raise the price instead of lowering the price with them, and they didn't know what to do.

After all, these two brands are determined to compete with Liuli's handmade burgers and burn a wave of their funds.The reason is that Li Han's glazed Chinese-style burger has seized too much of their market.

Not only the Chinese market, but the most important thing is their overseas market, especially the US market.

Due to the rapid development of Liuli Chinese Burger in the United States in the past few years, it has taken away a large number of markets from these two brands. There are only so many consumers in total. It does not mean that Liuli Chinese Burger is much better than these two brands. The key is freshness.Just like when McDonald's and KFC first opened in China, they were very popular.

However, this "increasing price and increasing quantity" activity has caused an unexpected effect, that is, a post about "comparison of Liuli handmade burgers with KFC and McDonald's burgers" suddenly became a hot search.

In fact, the content of the post is also very simple. It is to compare the double-layer beef burgers of McDonald’s, KFC and Liuli’s handmade burgers as reference objects. The final result is that the weight of Liuli’s handmade burgers is about [-] times that of KFC and McDonald’s. , but the price is less than twice that.

This post... didn't directly cause netizens to boycott KFC and McDonald's, but it did a wave of promotion for Liuli's handmade burgers, which caused the domestic turnover to skyrocket.Li Han really doesn't know who the person who posted this post is, but he knows why there is this post, which can be regarded as "help" by Wall Street.

KFC and McDonald's are not a big problem here, but it is the various vegetable markets in China that give Li Han a headache.

For the vegetable market, discounts are indeed a simple and violent method of competition. Even if Li Han buys high-quality seafood from Japan in Shumeili, he still cannot match the temptation of discounts.

After all, the vegetable market still depends on ordinary people for food, and this kind of low-priced high-quality seafood that costs thousands of yuan can only meet the needs of a small number of people.

And those fresh food markets are obviously colluded in advance, with discounts on vegetables on [-], meat on [-], and all-site discounts on Sundays. In summary, these fresh ingredients are discounted every day of the week.

If there is no discount in the vegetables and vegetables market, the business will be much less in that week.After all, those who need to buy and cook their own food are either housewives or young people living in poverty, and a discount of one or two yuan is not a lot for them.

After a week, the overall sales of vegetables and vegetables market fell by nearly 15%.

There is no doubt that these brands want to fight against him, and these capitals are surprisingly united this time, because they know very well that the good money must be driven out, so that the bad money can survive.

If this problem is not resolved, it is still very troublesome, and the profit is second. The key is that the smell of blood will attract more hyenas.

However, the vegetable and vegetable market cannot solve the problem through discounts, because the contract signed with farmers is [-]-[-], and discounts will reduce the profits of both parties.

What's more, Li Han didn't like such a non-technical method either.

Jiang Tao was in charge of establishing the vegetable market, and he knew all aspects of it well, so Li Han decided to talk to him.

On October 20th, Li Han invited Jiang Tao to the company alone and talked to him about it.

"I've been thinking about this too recently." Jiang Tao said, frowning and becoming serious: "What do you think, the system of redeeming points for commodities is adopted in the Vegetable Market?"

"I remember that it seems to be the same system now, right? Recharge [-] to get [-], spend the same amount to get points of the same value, and use the points to exchange for discount coupons." Li Han asked, holding his chin, "Is there any difference?"

"Yes, let's change these high-quality seafood to 'for point redemption only', isn't it okay?" Jiang Tao suggested, "The redemption is 'pre-order', for example, I choose to use [-] points to exchange for a king crab , when we exchange them, we will book with Japanese fishermen and deliver them directly to their homes, which may encourage them to patronize for a long time.”

"Hey, that's a good idea." Li Han rested his chin and muttered, "Let's treat it as a bonus for customers at the end of the year."

Because these aquatic products imported from Japan were originally received at low prices without middlemen, and the cost would not be very high including the travel expenses.

However, in order not to lose money, the exchange points had to be increased a little.For example, spending 2000 yuan can be exchanged for goods worth [-] yuan, then this is still within the profit range.

"Yes, that's what I mean, to give some benefits to those guests who come to our house for a long time." Jiang Tao said excitedly, "Then set up some exchange products that require less points, so that everyone can experience the benefits of points exchange first."

"Well, not bad." Li Han nodded, "I'll leave this matter to you."

"Yes." Jiang Tao stood up and said with a smile, "It's just that the 20 billion you gave me before has not been used up yet. I haven't been able to figure out how to spend it. Now I have a direction."

(End of this chapter)

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