Chapter 469
"Hold the peasants of the whole country?" Wang Man frowned, "How are they going to hold them hostage?"

"Do you know why Japanese fruits are so expensive?" Li Han turned to Wang Man and asked, but Wang Man just shook her head.

Li Han then patiently explained: "Because there is an 'agricultural association' in their country."

That's right, what Xinnong Group did reminded Li Han of the Japanese Agricultural Association.

To put it bluntly, this association is a middleman who helps Japanese farmers sell their crops.In the beginning, this agricultural association really helped farmers make money, reducing the price difference made by middlemen, farmers earning more, and everyone buying vegetables at a lower price.

However, as the agricultural associations became more and more powerful, they gradually eliminated all middlemen and monopolized the Japanese agricultural market, and the situation changed instantly.

At this time, it is no longer the agricultural association that needs the farmers, but the farmers need the agricultural association.

Therefore, in order to increase the price of fruit, the Agricultural Association began to prohibit Japanese farmers from growing fruit.Because things are rare and expensive, when the demand for something exceeds the supply, the price will increase.

Similarly, in order to achieve this effect as a whole, the agricultural association even asks some farmers to abandon the fields that can be planted, so that the overall grain production will be reduced, so that they can push the grain price higher and obtain greater benefits.

"The farmers have earned more, haven't they?" Wang Man said curiously, "Is this a good thing?"

"Hehe...you really underestimate them." Li Han sneered, "Of course, the farmers do earn more by doing this, but the Japanese Agricultural Association has come up with a way to stipulate that Japanese farmers They buy high-priced farm tools in their hands, otherwise they will not accept the grain grown by this family. So the part of the farmers’ earnings is finally returned to the agricultural association. The result is that the prices of agricultural products in Japan are terribly high, and the farmers have gone bankrupt one after another. , so poor that they can only go to the city to work. Only the agricultural association earns a lot of money."

"It's really shameless..." Wang Man rolled her eyes, and then asked, "Then their government doesn't care?"

Li Han spread his hands helplessly: "The Japanese government can't control the agricultural associations, because the agricultural associations hold 25% of the votes. If you don't support them, you won't get their votes, and you won't have the right to make decisions. This association is like a cancer that keeps sucking the blood of farmers, common people, and the government. If you don’t cut it, you will die slowly, but if you cut it, you may die immediately.”

Wang Man blinked: "Do you mean that Xinnong Group also wants to play a monopoly?"

Li Han shook his head: "Our country has policies in this regard. It is impossible for Xinnong Group to be as exaggerated as the Japanese Agricultural Association, and they have no such ability. But..."

But this does not mean that Xinnong Group has no opportunities to operate, because China only has rigid requirements for several staple foods, and after meeting these requirements, farmers are free to grow the crops they want.

Therefore, Xinnong Group can follow the example of the Japan Agricultural Association, deliberately lowering the output of certain fruits, such as strawberries and lychees, and then raising prices, which is still a very considerable income.

Although it is legal to do so, the end result is that farmers do not make money, and everyone's cost of "eating" is raised.

It is impossible for Li Han to let this company do whatever they want.

Thinking of this, Li Han was a little skeptical: Can this really be done with only one Xinnong Group?

So, Li Han immediately turned on his laptop and continued to investigate, and finally found a clue: the reason why Xinnong Group found suppliers from the Vegetable Market is because the farmland of these farmers is scattered.

This kind of small-scale scattered farmland is not like those large-scale and concentrated cultivated land, which cannot be cultivated by mechanical automation, so this kind of farmers will be relatively easier to control.

Now those large-scale farmlands basically have partners, such as Alibaba's digital planting and so on.

"This method..." Li Han frowned and muttered: Why does it feel like it's targeting him?
"Meimei, you go to bed first, I'll take a look later." Li Han continued to check as he said.

This time he checked the shareholders of Xinnong Group. If he did not check, he would not know. Li Han found out that the shareholders behind Xinnong Group were actually the largest agricultural product wholesale markets and agricultural materials enterprises in China.

In this way, Li Han became clear: these people are targeting the Vegetable Market.

Because the Vegetable Market buys vegetables from farmers instead of wholesalers, so that farmers can earn more and citizens can buy vegetables at a lower price.It is precisely because of this that the Shumei Vegetable Market has been opening new stores in various cities in China. It has already opened in more than 20 cities, and it is still expanding. It can be said that the future is bright.

However, with the increasing number of vegetable and vegetable markets, these people's cakes have also been touched.

So these people joined forces to deal with the Vegetable Market, intending to snatch away the suppliers of the Vegetable Market.

If it succeeds, they will be able to restore the agricultural products market to the way it was before and keep their own cakes; and even if they fail, they will not lose money, and they will make the vegetables and vegetables market lose money, thereby slowing down the speed of development.

As for why he didn't do it until recently... Li Han estimated that it was because he was engaged in Huaxin Company during this period, and chips were very expensive.These people must have thought that all his money was used to make chips, and there was nothing left to spare.

"I don't even look at how many catties I have, but I want to fight with me..." Li Han sneered, "Okay, then let's compare and see who can't bear the money first."

"Husband..." At this time, Wang Man pawed him with her foot, "Will the country help us?"

"The country is eager to see this situation, silly girl." Li Han smiled and lay down next to her, "This is market competition, and competition is good for the entire market. Survival of the fittest, surviving enterprises It must be better, and the competition process can also benefit farmers."

"Okay..." Wang Man muttered, leaning on his chest, "Go to bed early, good boy."

"I have to go to bed early, I still have things to do tomorrow." Li Han said with a sigh.

The next day, Li Han came to Qiaokou Company to meet Jiang Tao again.

"I've decided to give you 20 billion in funds." Li Han said bluntly.

It can only be said that this happened by accident. He did invest most of his funds in Huaxin Company, but recently he just happened to make a fortune by shorting the leveraged transactions of Ames Company and Pepsi Cola. He has hundreds of billions of RMB on hand. The funds have not been spent yet.

Although there are many big companies behind Xinnong Group, it is a new company after all, and it has not gone through several rounds of financing. How much money can it have on hand?

To deal with these small domestic companies, Li Han doesn't even need much skill, and he can burn them to death by simply burning money, highlighting a rich and powerful man.

This "20 billion" is like a heavy hammer, knocking Jiang Tao unconscious: "How much, how much?"

"20 billion." Li Han replied, and then counted on his fingers, "First of all, we need to sign a long-term cooperation contract with these farmers, and adopt a joint cooperation method with them to operate, which also restricts them to only cooperate with us. They are in charge of planting, we are in charge of selling, and the income generated by their agricultural products, after deducting 10% of operating expenses, will be shared [-]/[-] with them by our Vegetable Market.”

"Oh—!" Jiang Tao understood instantly, "Then they won't look down on the 20% price increase!"

"Almost." Li Han nodded, "Actually, the 20-[-] split or the [-]% price increase, whichever is more depends on the market. But the farmers will definitely prefer our plan, after all, they are equal to the vegetable market. "

"Then I don't think we can spend so much money?" Jiang Tao asked hesitantly.

"Of course." Li Han said with a smile, "Because I want you to strengthen cooperation. Go and establish this vegetable market in every city in the country, and then look for cooperative farmers in every city."

"That won't cost that much money..." Jiang Tao muttered.

"That's not all." Li Han continued, "If farmers lack funds due to some accidents, we will directly provide them with interest-free loans. After the crops they plant are produced, we will pay them back every month."

"Then...it really costs money." Jiang Tao sighed helplessly.

"Small profits but high sales." Li Han replied, "If we want to compete with each other, we must reduce profits, and if profits decrease, we must rely on quantity to make up for it. We must promote this model to the whole country as soon as possible. In addition, We also need to contact Ali to ask them to help establish a digital planting system to help distribute the types of crops grown by farmers to avoid too much or too little of a certain crop.”

Of course, Li Han said so, but to put it bluntly, this kind of competition is just burning money.

Whoever runs out of money first will win the market and raise the price.Of course, Li Han does not plan to change this plan now, but will continue to the end.

Because of this kind of monopolistic behavior, the final outcome is that everyone is a loser, and Japan is the best proof.

And Li Han is not worried about the vicious competition of these companies at all. The resources of the Maowu platform and Station D alone can help him recommend these products from the Vegetable Market.

"Follow my orders for the time being, and let me know in time if there are any changes." Li Han finally warned.

"Yes." Jiang Tao nodded nervously, "Then I'll take my leave first..."

After Jiang Tao left, Li Han sneered and said to himself: "I have a lot of cards in my hand, what are you fighting with me?"

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(End of this chapter)

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