I can see big data

Chapter 354 Advertising Effect
Li Han's positioning for Liuli Handmade Hamburg overseas is to keep the Chinese style, but slightly adjusted according to American tastes. It is more authentic than restaurants like Panda Restaurant, but it does not completely retain the original flavor.

The target customer group of the restaurant is foreigners who want to experience authentic Chinese food.

These people are interested in "authentic" Chinese food, but they are foreigners after all, and the original taste will definitely not be acceptable, so a small amount of improvement should be made, but it will not completely become Western food in the shape of Chinese food like Panda Restaurant.

This is like adjusting the spiciness to medium spiciness for a group of guests who are not satisfied with mild spiciness.

But these are all details. The core of Liuli Handmade Hamburger is actually a custom ordering system.What really attracts people is this ordering system. He needs to let people all over the United States recognize their unique ordering app.

For this reason, Li Han personally designed an advertisement, and then put it on the TV channel and Netflix to promote it, which was specially used to show the characteristics of their ordering system.

That night, the advertising company completed his ad according to Li Han's request, and Li Han immediately showed the ad to his lovely wife for inspection.

"Meimei, come on, how about this advertisement designed by my husband?" Li Han lay down beside Wang Man, and then handed over the tablet in his hand, "The whole idea was provided by your husband."

"Hey? My husband still knows this?" Wang Man smiled with interest, and leaned over to have a look.

The ad starts with a game screen that looks like someone is playing the game, looking at the game screen from the No. 1 perspective.

Then the screen turned, and a finished product that was exactly the same as the game screen was brought to the guests.

Although it may not be possible to open more than 3 stores around the world like the Golden Arches and KFC, it is absolutely no problem to open thousands of stores. By then, the company's market value should be tens of billions of dollars.

Wait for the brand of Liuli handmade burgers to become popular in the United States, and then go to Japan, Korea, and Europe to open new branches.

This is a very real world. If it is only a popular brand in China, it is often difficult to drive to Japan, Korea, and Europe.

What's more, this is only the first day of advertising. As long as there is another month of promotion, I believe the whole United States will know about this store.And it is one to two months before the opening of those new stores.

In other words, after one to two months, there may be more than 1000 million people in the United States wanting to try this special ordering mode and characteristic Chinese food at Liuli Handmade Burger.

The industries other than the catering industry are under the responsibility of Qiaokou Company, and the catering industry is under the responsibility of Cranberry Foods.

"Then should I buy the shares of McDonald's for you and make you a shareholder of McDonald's?" Li Han joked.

As for the advertising effect... With the support of big-name websites such as the Super Bowl and Netflix, the effect will definitely not be bad.

"It's still my family's beauty." Li Han rubbed her little head and smiled, "It's done with the golden arches."

Of course, Li Han does have his own judgment. He has already confirmed it through the big data APP. This advertisement... Although the result is only orange, it was designed by him after all, so he is very satisfied and perfect. It shows the characteristics of their ordering app.

Basically, the current Qiaokou company is like the Samsung consortium in South Korea many years ago, except that Li Han did not use his company's rights to do evil, but he does have this ability.

"You call it 'Which is more beautiful, Xu Gong or me'." Li Han scratched the tip of her nose angrily, "There is no reference."

"Perfunctory..." Li Han poked her on the forehead.

"My wife's cooking is fine." Li Han kissed her hard on the mouth.

As long as there is funding, there is always a direction for development.

"The most important thing is to have a husband who loves me." Wang Man shook her legs happily, and kissed him on the cheek, "Sleep, husband!"

Once these two companies join forces, basically all industries in the country will have his shares.

Calculated in this way, after one month, 2000 million people will become regular customers of their store, visiting twice a week.

What follows is an introduction to Ruri's handmade burgers, the location of the store and descriptions of some representative foods.

"How?" Li Han asked excitedly, "Is it like that? I came up with the idea! The people in the advertising company just did what I said!"

Li Han handed her the potato chips, frowned and said, "Just this one advertisement cost me 10,000+, and then it will cost tens of millions more to advertise in the United States, and you still haven't given me any useful advice. "

But if it is a brand that is popular in the United States, then it must be fine.

Now only 7% of people in the United States have seen the advertisement, but 87% of the audience who have seen the advertisement are very interested in the store, and 74% of them are willing to visit the store in person.

Li Han intends to follow Pepsi's approach and promote Chinese-style dim sum and snacks little by little.

According to the current information of the six overseas branches, 68% of customers are very satisfied with the Chinese food in their store, 49% of them visit twice a week, and the rest visit at least once a week.

"It's just the same as last year." Li Han tapped her nose lightly, "You consciously change into a cute outfit, and then I will enjoy my lovely wife slowly. Anyway, you are four months pregnant Yes, we can share a room too."

As for the excess funds obtained in this financing...

His company is "Cranberry Food Co., Ltd.", not "Liuli Handmade Burger". If he doesn't develop a burger restaurant, he can also develop other Chinese snacks under his banner. He will try it out for people from every country and understand them. national food culture.

Soon, Lu Minho followed Li Han's request and placed the advertisements all over the United States.

"I'm just an ordinary person, you are the big boss of the listed company." Wang Man smiled mischievously, and then stuffed a piece of potato chips into his mouth, "Your feeling must be right."

As for the extra funds after opening a branch, Li Han will use it to acquire well-known brands in the domestic catering industry and snacks.

And this game is an ordering app for Liuli's handmade burgers, which allows guests to choose and match the final meal by themselves in the form of cartoon pictures.The screen on the game slowly changes from burritos to vegetables to meat, and the final sauce is added. These ingredients are combined on the game screen bit by bit, and finally become a finished product.

"Based on this calculation, even if we open 100 branches, we will receive [-] million customers a week, which is far from reaching saturation..." Li Han said to himself, "Do you want to increase to [-]?"

Just like Pepsi, although it is far inferior to Coca-Cola in the sales of beverages, it can't bear the fact that it has many industries, from snacks to clothing, covering all walks of life, so its annual total profit is much higher than that of Coca-Cola.

"Hmph..." Wang Man couldn't help laughing, "Look at you, you're as excited as a child..."

Although Lu Minhao hasn't given him feedback yet, Li Han can already see the results through the big data APP.

At that time, Li Han will not continue to develop more stores. It is best to keep the supply in short supply. Let everyone go to the store to queue up every day. This will maintain the popularity of the brand and at the same time will not arouse the jealousy of colleagues in the industry.

"My husband is the best." Wang Man kissed him on the face and said with a smile, "Help me some potato chips."

On average, a store can receive [-] customers a day, and [-] customers a week.

Because of Li Han's reputation as a "legendary investor", these companies dare not offend him at all. His withdrawal of shares will cause the stock prices of these companies to plummet, so it is almost the same as holding shares.

Of course, not all companies have reached the level of holding shares. Some companies only hold shares and do not participate in management, but this does not matter.

"Let me tell you, the greatest contribution you made to chasing me was the Golden Arch." Wang Man wrinkled her nose and smiled brightly at him, "When you came in with that bag of Golden Arch, I felt , this man understands me."

As she said that, Wang Man fondled his face and smiled and said, "I don't understand these commercials, but seeing how happy you are, I think it must be great!"

"Then your life is really complete." Li Han was amused by him, "You have both cats and dogs, you have both sons and daughters, you have both Ken and Mai."

After finishing all these, Li Han took advantage of the advertising to make their brand popular, and opened the store to the whole United States.

"Where's the food? What do you want to eat?" Wang Man blinked and asked.

"Okay, then I'll make you salt and pepper pork ribs, then stir-fried shredded lotus root, stir-fried tomato scrambled eggs, and braised fish..." Wang Man moved out her favorite dish, "Soup?" , let’s stew a pot of backbone lotus root soup.”

"It's fine as a shareholder, just buy me a McDonald's." Wang Man was amused by him and giggled, "It's better to have a KFC, which happens to be both Ken and McDonnell."

"Hey, husband." When Li Han was sending the advertisement video to Lu Minhao, Wang Man suddenly rubbed his small head on his face, "You have a birthday in a week, how do you want to celebrate this year? ? Me and you two, or with family and friends?"

This data can be said to be very beautiful.

The moment this number emerged from his mind, his heartbeat also quickened: He didn't have so many branches in China, but could he actually open a thousand branches in the United States? !

Although this is not surprising, after all, the per capita consumption of [-] may be considered high consumption in China, for those second- and third-tier cities, but in the United States, it is common people's food, and there are many people who can accept this consumption level .

"The effect of this advertisement is really good..." Li Han said excitedly to himself, and then sent a message to Lu Minhao: "Get all [-] stores for me as soon as possible! Don't care about the money!"

(Thanks to Su Xi for not combing the hardships of the ten-year cold window, baby with fake legs, sad balls 丨 faint worry monthly pass)

(End of this chapter)