I can see big data

Chapter 214

Taking advantage of the high-quality afternoon tea in their own store before it was on sale, Li Han took Wang Man and Li Jia to the nearest Mick's Coffee to find out the truth.

"I always feel so uneasy going into the enemy's rear..." Li Jia sat in the store and looked around anxiously, Wang Man poked her forehead angrily: "What are you afraid of, it's not that we don't give you money."

"It's nothing to worry about inquiring about the enemy's situation." Li Han opened the menu of their home and looked at it while talking.

The recommended one is "Boutique Afternoon Tea". The menu is full of "Handmade Dim Sum" and "Handmade Coffee".

It is almost missing to write "This menu refers to Baizhe Cake Shop".

Li Han can even imagine He Jiaxing's words to persuade the person in charge of the domestic market of Mick Coffee: This Baizhe Cake Shop is built in this way, so we just need to imitate them and invest more money. .

However, compared with the price of Baizhe Cake Shop, these handmade snacks and hand-ground coffee are much cheaper, plus the [-]% discount for opening the store, the final price is only half of their store.

There are also many customers in the store at the moment, but I don't know how many customers are real.

"Why is their house so cheap?" Wang Man asked with a puzzled frown.

"Just order one and you'll know." As Li Han said, he came to the cash register and ordered three set meals, and ordered all the dim sum in their house. The total cost was just over a hundred, which is indeed cheaper Their home is much cheaper.

Then, Li Han returned to his seat with a tray full of "hand-made" snacks and "hand-ground" coffee.

"It's clearly made by a machine." Wang Man glanced at it and frowned, "How could it be possible to cut the material so neatly by hand? Look at this, the standard round shape, can this be cut out by a human being?" ?”

"And this hand-ground coffee..." Li Jia complained after taking a sip, "As soon as you drink it, you know it's made by a machine. How could it be so smooth?"

"Isn't this considered false marketing? It's defrauding consumers, right?" Wang Man turned to Li Han and said unwillingly.

"That depends on how they interpret 'hand-made' and 'hand-grinded'." Li Han shrugged, "They can say that although we use machines to make dim sum, we put butter jam on it with our own hands. Sprinkled with powdered sugar; we brew the coffee by machine, but we grind the beans by hand.”

"Is this a loophole?" Wang Man looked in disbelief.

"Yeah, but they can make a lot of money before this gap is filled. By the time you fill in the gap, other coffee shops have been squeezed out by them, and they have enough funds. The market is already theirs." Li Han replied.

This method is very common in business competition, and it can even be said that most of the first-established companies rely on this method to win the market: taking advantage of imperfect laws to exploit legal loopholes, accumulating funds and crushing peers at the same time, waiting for laws to improve When it is time to rectify and reform, relying on funds and monopoly to continue to make profits, very few companies really win the market by relying on operations and foresight.

"Then how can we compete with them? Are they selling so cheaply?" Li Jia asked worriedly.

"It's better for you to keep the previous method." Li Han said with a smile, "Leave the rest to me."

"The dim sum in their house is obviously not as delicious as mine." Wang Man snorted coquettishly while eating the dim sum.

"My coffee is better than theirs..." Li Jia muttered unwillingly.

But Li Han is very clear in his heart that if you look at coffee and handmade desserts separately, you can't tell the difference. The key is the combination of the two.

Comparing the combination of their home with the combination of Mick Coffee, you can clearly find the difference.

After personally inquiring about it, Li Han was completely at ease: there is nothing to be afraid of.

He Jiaxing's idea Li Han has already understood: it is undoubtedly to force Baizhe Bakery to compete with them through discounts, but the output of handmade dim sum is low, and what they earn is the manual fee. It is impossible to compare the discounts with machine-made dim sum.

Over time, their store's funds will be used up first, and they will naturally lose in this competition.

It can only be said that He Jiaxing did not understand the core of their store. This woman always felt that the only way to make money was to rely on opportunism, so the only way she could think of to compete was to launch cheaper similar products without thinking.

But in fact, she failed to grasp the key points of the customers of Baizhe Cake Shop. Most of these customers who can buy handmade coffee are white-collar workers or petty bourgeoisie. What they pursue is not cheap but style, and they hope to enjoy life through afternoon tea.

In addition to handmade desserts, starry sky pudding and rainbow pudding are also very important. These two items cannot be made by machine, but can only be made by hand.If Mick's Coffee doesn't come up with works comparable to these two puddings, it will be impossible to fight them.

After returning from Mick Coffee, Li Han began to communicate with Liu Chang.

"You stabilize our franchisees first, so that they don't have to worry about malicious competition from Mick's Coffee. Their impact on us is short-term." Li Han said as he paced around the store, "We don't need to lower prices. , Keep the original price and sell it. This month we will reduce the franchisee’s commission from [-]% to [-]%, and then restore it to [-]% next month.”

"Only reduce by [-]%?" Liu Chang seemed a little hesitant, "Could it be too little?"

"One achievement is enough. If you drop too much, it only shows that you don't have confidence." Li Han disagrees, "According to my calculations, the business will be affected in the first week at most, but it will recover soon. "

"Then, is it only for this month?" Liu Chang asked tentatively, Li Han nodded: "Don't forget that we also have Liuli handmade burgers. Handmade burgers will take shape in mid-April, Baizhe Cake Shop and Hamburger After the store starts to interact, the customers of the two will circulate. If everyone is worried at that time, let them make bread for the burger restaurant.”

"That's right... isn't there our hamburger restaurant here!?" Liu Chang's voice gradually recovered.

"In short, don't worry about that side. This will be a protracted battle. Let's adapt to the situation and take it one step at a time." Li Han said as he came to the kitchen door and looked at Wang Man who was busy inside, "Some things They can't imitate."

After hanging up the phone, Li Han pushed open the kitchen door and went in: "Meimei, baby."

Wang Man turned to look at him, and smiled slightly: "Husband? Are you done talking?"

"The talk is over." Li Han came behind her, wrapped her arms around her slender waist, and kissed her lightly on the neck, "Don't worry, I'm here, these are trivial matters."

"I'm not worried at all." Wang Man said with a cheerful smile, "I'm much better than them. The smell of wine is not afraid of deep alleys."

"Silly girl." Li Han stroked her braids, "Just keep it like this."

He will definitely not remain passive and be beaten, and will take the initiative to attack, and he already has a plan, he just needs a suitable time.Now his main energy is still on the event promotion of "Eastern Front".

At present, the online Shanghai selection competition has officially started. There are more than 100 registered teams, and the online Shanghai selection competition will not be broadcast live. The live broadcast will officially start after these four teams are selected for the quarter-finals with four foreign teams. .

The next day, Li Han also obviously felt that the business in their store had indeed decreased, but the impact was not obvious. The rainbow pudding, starry sky pudding and boutique afternoon tea in their store were all sold out, but not as fast as before. .

Li Han consulted with Liu Chang about the franchisee's situation, and they were basically the same. Everyone's business was affected to some extent, but the pudding and high-quality afternoon tea were almost sold out.

In general, even if the business is affected, the daily net profit is more than [-], so the franchisee side is relatively stable for the time being, and there is no disturbance.

And from the third day onwards, the store's business picked up. At two o'clock in the afternoon, a large number of customers appeared in front of the store on time.

While making coffee, a white-collar girl who often came chatted with them.

"I went to that Mick's coffee yesterday to taste their boutique afternoon tea." Speaking of this, the girl wrinkled her facial features into a ball and made a grimace, "It's really not good... the desserts are too sweet, and the coffee is too bitter , I feel like imitating your family."

"Our coffee uses Yun N coffee beans, and the desserts are also matched according to the unique aroma of this coffee beans, but they usually use imported coffee beans." Li Jia said with a smile, "That kind of coffee beans are just superficial. Imitation, how can it be delicious?"

"So it's cheap but not good. Your afternoon tea is delicious." The white-collar girl sighed.

"And the clerk in that store is very aggressive." Another short-haired girl who was waiting for afternoon tea also echoed.

"Oh? What's the matter?" Li Han asked with interest, and the short-haired girl rolled her eyes: "The child brought by my aunt at the next table knocked over the coffee companion on the table, and then called the waiter to come over and help wipe it. Shit. No one came after yelling for a minute, and then the aunt ran to the front desk to complain, guess what they said?"

Speaking of this, the short-haired girl imitated the staff in the store, rolled her eyes and said aggressively: "We only have baristas here, and there are no waiters. It's a small matter, just wipe it with some napkins yourself, won't it be fine?" ? We're busy!"

"Please, who is the customer?" The white-collar girl sneered, "These foreign brands are like this, even the employees in the store think they are superior."

And Li Han next to him was delighted when he heard that: the marketing opportunity for their store had come: he was waiting for this kind of "superior".

This kind of result can be said to be inevitable. The new store has just opened, it is a well-known foreign brand, and it is still doing promotional activities with great discounts. At the same time, there are too many customers in the store to greet them.The combination of these points, coupled with He Jiaxing's own attitude of looking down on consumers, it is not surprising that this happened.

And Li Han is going to use the arrogance of "do you like to buy it or not, if you don't buy it, people will buy it" to launch a counterattack.

(End of this chapter)