I can see big data

Chapter 205 Starfire
Li Han drove to Cheng Hui's store, and just entered the store when he noticed the pile of cakes on the shelf, with strange shapes and bright colors.

But that kind of bright color didn't make people feel cute. On the contrary, it seemed to have entered some kind of Halloween gift shop, exuding a weird atmosphere.

"What are you doing?" Li Han frowned, grabbing a pink gingerbread, "What is this? Gloves?"

"That's Peppa Pig!" Cheng Hui widened her eyes and said angrily, "Does the kids like it very much?!"

"Such a hideous Peppa Pig? Will kids not have nightmares after buying it?" Li Han sighed, "I really sympathize with the customers of this store..."

"Brother, are you here to laugh at me?!" Cheng Hui asked dissatisfied.

"That's not true. I have business, so I just laughed at it." Li Han said with a smile, "How's the turnover recently?"

"If you don't count these Huihui's hobbies, we can make a net profit of more than 2000 a day..." Yang Dong looked at those hideous cakes and said with a wry smile, "but if you count these things, it's about [-] yuan. .”

"Adong, you don't help me!?" Cheng Hui stared at her husband in disbelief and asked.

"Has this profit stabilized?" Li Han asked curiously.

Yang Dong nodded: "This is still in the case of participating in the full discount event of the food delivery platform. If you don't participate in the full discount, you can earn more. Every day, the products in the store are basically sold out as soon as they are on the shelves. A product of Hui's interest. I'm thinking of giving these murderous cakes to those welfare organizations for free."

Cheng Hui stared at the two of them angrily.

"That's not bad." Li Han smiled, "So, are you ready to become lobbyists?"

"Are you talking about the franchisee of Jiaxing Coffee?" Cheng Hui asked curiously, "But it's hard to convince them with our business alone. Jiaxing Coffee's net profit in a quarter is tens of millions. They are 30 Many stores make millions of dollars a month."

"I did a survey of their financial reports, and there are false elements." Li Han replied, "Their marketing costs are not included, such as hiring people to line up in the store to create the illusion that the business is booming, or inviting Internet celebrities to visit the store. These marketing projects are very expensive. In fact, 58% of their income is used for marketing, and 42% of the 38% of their income comes from franchisees’ franchise fees.”

"Brother, do you mean that the actual profit of Jiaxing Coffee only accounts for 4%?" Yang Dong asked in surprise.

"That's right." Li Han nodded, "They have [-] franchised stores, and the coffee and snacks they buy from the main store are [-] to [-] yuan a month, but in fact the cost of these coffees and snacks is only [-] to [-] yuan. "

"Good guy, you can earn more than 100 million yuan every month just by cutting the leeks of the franchisees?" Yang Dong said in amazement.

"This is their main source of income." Li Han spread his hands, "That's why I want you to instigate rebellion. As long as you can let them join us, Jiaxing Coffee's source of income will be cut off, and their operations will soon be over. I won’t be able to support it. But I don’t have evidence for this, it’s just a calculation based on their financial reports.”

"How can it be that simple..." Cheng Hui muttered, "Should we just show them our turnover?"

"There is also the introduction and contract of our food company. Draw a cake for them and make it look better." Li Han nodded, "It is not necessary to instigate all of them, as long as someone is moved. After they join us, as long as they have been in business for a while, they will naturally understand that we have not lied to them, and then more people will join.”

"Okay, I'll try." Cheng Hui thought for a while, nodded and said, "But what if I fail? Brother, you'd better have a backup plan."

"Of course I have a backup plan." Li Han said with a mysterious smile, "If you fail, it's just a delay in my plan, and the outcome will not change."

"We used to have a group of franchisees, let's add them individually and talk to them." Yang Dong said while grabbing his phone.

"In this way, you tell them that if they are willing to join, we don't have to take a commission for the first three months." Li Han thought for a while and said, "We will supply the equipment, and our materials are cheaper than the market price. They can verify these first. Say it again."

"Okay." Yang Dong nodded, "Then I'll let you know after I contact them, brother."

After leaving Cheng Hui's side, Li Han started driving back to the cake shop.

In fact, under normal competition, Li Han is not worried about Jiaxing Coffee at all. The kind of enthusiasm supported by marketing is very fragile, and a small funding gap will lead to the collapse of the entire brand.

And what Li Han has to do is to create this funding gap. The easiest way is of course to instigate their franchisees.

If it can’t be done, it will increase the operating cost of Jiaxing Coffee, which is why he opened the store of Baizhe Cake Shop near Jiaxing Coffee.

With the competitive pressure from Baizhe Cake Shop, Jiaxing Coffee has to increase its advertising efforts if it wants to maintain its popularity.As the cost of marketing continues to increase, their company's funds will eventually have a gap.

Back to the cake shop, there was no one in the shop.

Li Han pushed open the shop door and called out: "Meimei, Jiajia, where are you? Why doesn't my concubine come to welcome me?"

"Here we come!" Wang Man's voice came from the kitchen, and then she came up to him with a smile, scooped up a spoonful of pudding and fed it to his mouth: "Come, try it."

Li Han took a sip, then raised his eyebrows: the fragrance of lotus root brought by the lotus root starch has a distinct sweet and sour taste, and under the unique sweet and sour taste, the taste of several other fruits can be clearly understood.

He can distinguish the sweetness of mango, the freshness of honeydew melon, the sourness of blueberry, and several strange flavors.

Although he couldn't distinguish the taste of all the fruits, he couldn't deny that the taste of this pudding was really rich and delicious, with just the right amount of sour and sweet, full and rich taste and strong aroma.

Li Han smiled happily: "Huh? This taste is really good!"

As he said that, he took the pudding from Wang Man and observed it, and found that Wang Man used different fruits this time.

The orange ones were replaced with mangoes, the yellow ones with peaches, and the purple ones with black currants.

There is only red, and Li Han doesn't recognize the small piece of fruit, it looks like a strawberry but it's not that big.

"What's the red one?" Li Han asked curiously, "Raspberry?"

"No, yes, yes..." Wang Man faltered, as if a little embarrassed.

"What is it?" Li Han asked while touching her little head.

Wang Man blushed slightly, and muttered softly: "Cranberry..."

"It's decided to be it!" Li Han smiled excitedly, "From now on, this pudding will be the signboard of our Baizhe Bakery! It corresponds to our company's name, it's perfect!"

"Oh, don't be like this, it's embarrassing!" Wang Man patted him and said angrily, "If you want to do this, I will replace it with strawberries!"

"No, I'm the boss of the company, so I want cranberries." Li Han lifted her chin and said domineeringly.

"Bastard..." Wang Man frowned and pinched his cheeks, "I hate you!"

"It's okay, I love you." Li Han hugged her and kissed her: "This way it can be officially released, right? Make a new one and I'll take a picture."

"There are several other combinations that are also good." Li Jia said with a smile, "This one with a green apple as the base is also super delicious, but the order of colors is a bit different from the rainbow, starting from green. "

"That can also be kept." Li Han pointed to the pudding in Li Jia's hand and said, "I will use it for rotation later."

Then Wang Man brought out a complete rainbow pudding, and Li Han took it and took pictures with his mobile phone.

"Tell me, is there a way to combine the rainbow pudding with the starry sky pudding, so that the rainbow pudding has the cloudy feeling of the starry sky pudding?" Li Han asked while taking photos.

"That's very simple, just replace the added water with sparkling water." Wang Man replied while eating the remaining rainbow pudding, "but is it necessary?"

"Of course it is necessary, silly girl!" Li Han poked her on the forehead, "After the popularity of rainbow pudding dissipates, we will launch a 'Starry Sky Rainbow' to continue the popularity! Everyone will love it crazy!"

"Whatever..." Wang Man muttered, scooped up a spoonful of pudding and fed it into his mouth.

"It's over." Li Han looked at the photos he took and nodded in satisfaction, "The timing is really good."

If the current starry sky pudding is not enough to instigate those franchisees, then with this rainbow pudding, anyone will be tempted.

"This rainbow pudding will be on sale tomorrow." Li Han touched Wang Man's braid and said.

"It's very slow?" Wang Man frowned, "It may take an hour for these five."

"Then, when the rainbow pudding is sold, the sales of the starry sky pudding will be halved." Li Han said, and took another bite of the rainbow pudding. "How much does this thing cost?"

"It's about 20 yuan, because it's fresh fruit, and there are many kinds." Wang Man thought for a while and said, "However, this pudding can be stored for a longer period of time than starry sky pudding, and the fruit is not easy to deteriorate after being sealed inside."

Li Han nodded: "Then let's set the price at 72."

"Isn't that more profitable than starry sky pudding?" Li Jia counted with his fingers, "If 30 starry sky puddings are not discounted, one can earn more than 1000, adding up to more than 200. Only five rainbow puddings earn More than [-]..."

"But the popularity will rise." Li Han said with a smile, "Although the profit may drop for a store, for a chain store, it can increase the popularity of the brand. As the main store, of course we have to do something for the brand. It’s a bit of a sacrifice. Temporary turnover drops, but more branches come back, and then you can get more share.”

"That's why we're just working part-time." Li Jia elbowed Li Han and smiled, "That's called business acumen."

(End of this chapter)