Silver Fox of the Three Kingdoms

Chapter 45 Trade
The three of them entered the house, and Deng Hong prepared some fruits and drinks for them.

There was tea in the Han Dynasty, but the tea at that time was not stir-fried tea, and a lot of oil, salt, soy sauce and vinegar were added in a messy way.

But wine is different, it was a common drink for entertaining guests at that time, although children could not drink alcohol, but it was millet wine with very low alcohol content.

Of course, Shen Chen didn't know how to drink, and Deng Hong and Zhou Lin drank it alone, and he just watched from the sidelines.

After the three of them sat down, Deng Hong looked at his shabby room of less than [-] square meters, and said with a little embarrassment: "The population of Xiangyang has increased greatly, and the house price has risen sharply. Although this house is rented, it is still very expensive. .”

Zhou Lin, who is a businessman, naturally understands this, and said with a smile: "Now the north is in chaos, and a large number of people have migrated to the south. Since last year, more than [-] households in Yizhou have moved south. The current situation in Chengdu is similar to that in Xiangyang, and housing prices have risen. Almost doubled."

"Brother Demao's family has a great career, we can't compare."

Deng Hong picked up his wine glass and sighed: "Now the price of grain has risen so fast that I don't dare to buy grain in the city anymore, so I can only ask someone to deliver grain from Xinye every month, and then buy some watermelon sauce or fish sauce to survive. Fortunately, Xiangyang fish is cheaper."

Zhou Lin also picked up his wine glass, looked around and said, "Brother Youshuo is a careful planner, and he is a person who knows how to live. Oh, by the way, why didn't I see Mrs. Sister-in-law?"

"Forehead"

Embarrassed, Deng Hong quickly took a sip of the mulled wine to cover it up, but as soon as he drank it, he felt spicy and spit it out with a "puchi", looking at the wine glass with his tongue out in surprise: "Why is this wine so weird? "

At this moment, Shen Chen smiled and said, "This is the wine I brewed before I left the clan this year. It is several times stronger than usual. Just now, when my uncle was entertaining Mr. De Mao, I secretly changed it."

"You guys are real."

Deng Hong felt even more uncomfortable. He used to be able to discipline him when he was in the clan. Since Shen Chen became the savior of the clan and later took charge of the power of the clan, it seems that he no longer takes him seriously as an uncle from outside.

Shen Chen said: "This wine is really much stronger than ordinary wine. If you sell it in winter to warm up your body, you will get drunk after a few cups. Mr. Demao, try it and see if it can be sold in Sichuan."

Seeing Deng Hong's appearance, Zhou Lin didn't dare drink it before, but now that Shen Chen urged him, he had no choice but to bite the bullet and take a sip, feeling immediately spicy.

In fact, this is ordinary distilled liquor. To put it bluntly, it is alcohol mixed with water. It is definitely not comparable to the liquor of later generations.

But the problem is that the wine in the Han Dynasty was all low-alcohol wine. The first record of strong wine in history was in Jiannan in the Tang Dynasty, which is today’s Sichuan, the descendant of Yizhou. It was called Shaochun. At least the high-alcohol wine was definitely first.

Zhou Lin felt his throat burning after taking a sip, and his whole body seemed to be on fire. After a while, his face turned slightly red, and he felt a little dizzy.

"This wine."

He has a poor capacity for drinking, but he shook his glass, with a hint of embarrassment on his face: "Strong is strong, but the taste is poor. I'm afraid it will be difficult to sell in Sichuan."

Shen Chen shook his head and said: "It's definitely not difficult to sell. Some people in this world like to drink wine like water, and there must be some people who think that ordinary millet wine is not strong enough. This wine is very strong, and the taste is not a problem. It can be adjusted. The key is how to sell it."

"Oh?"

Zhou Lin glanced at him very unexpectedly, and asked, "What do you think Shen Xiaolang should sell best?"

Shen Chen laughed: "I believe that you are better at this kind of thing than me. I know that Yizhou is very popular in modern classics in Jingzhou, and often holds classics debate meetings. Since you are from a rich family in Yizhou, it is impossible not to know about it. this point."

"this one"

Zhou Lin pondered for a moment and asked, "How much does Shen Xiaolang plan to price?"

"Three hundred dollars a bucket."

"Is it your shipping price here?"

"Naturally, this wine is strong and consumes many times more food than ordinary millet wine."

Shen Chen nodded without hesitation. Distilled wine consumes more than ordinary wine, and it is normal for the ex-factory price to be a little higher when the cost is higher.

"It's a bit expensive."

Zhou Lin hesitated. Except for a few special wines, this price was almost the same as the purchase price of the best wines on the market. Even if they doubled the price and sent it to Bashu for sale, their profits would not be much after deducting the freight and cost. .

Shen Chen smiled and said: "It's okay if you don't dare to buy too much, sir. We didn't make much in the first batch this year, only one thousand stones. If you want this thousand stones, you can take it at half price. As for how much you can sell later One bucket, it all depends on the master's ability. If the master can't sell it, we will pay back the original price."

He knew that Zhou Lin did not understand that there must be a market for spirits, but it is the nature of businessmen to keep prices down.Prices are soaring now. It used to be that in peacetime, good wine was 50-80 yuan a bucket, but now it can be sold for 200-350 yuan. Ordinary rice wine is 20-30 yuan a bucket, and now it is sold for 80-120 yuan. The price has basically doubled. Three or four times.

But spirits are a new product, one is that they don't know the sales volume, and the other is that they are afraid that Shen Chen will ask for prices.Therefore, whether it is in terms of taste or price, if Zhou Lin really wants to try selling this novelty, he will definitely choose to lower the price of his manufacturer.

Therefore, Shen Chen didn't bother to go around with him, and directly asked Zhou Lin to sell it at half the price.Get the goods after the sales volume, and return the goods if the sales volume is not good.Anyway, he doesn't brew much now, so it's right to be engaged in hunger marketing.

"Is that so?"

Hearing his words, Zhou Lin looked at Shen Chen and thought about it. The child seemed to have seen through his thoughts, so he simply stopped pretending and said, "In that case, those porcelains?"

Shen Chen shook his head and said: "Porcelain is no better than wine. Wine depends on people's taste. You can tell whether the porcelain is good or not by touching it. It can't be half price, but the real price."

"But the price of porcelain fluctuates greatly."

Zhou Linwei wondered: "People have to drink every day, but you only need to buy a few porcelains. Now Jiangdong white porcelain is mostly used in Sichuan. Although your porcelain looks good, it is not easy to sell it at a high price."

"This can be discussed."

Shen Chen is not ignorant of this. To a certain extent, wine was a necessity in the society of the Han Dynasty, and people's daily life could not do without wine.

Just like water, it is just needed. The dignitaries need wine for their daily meals, they need wine for banquets, and they also need wine when guests come to the house.Not only nobles, but ordinary people also need wine to make up for the monotonous life.

Porcelain is different. Ordinary people don’t need extravagant high-end porcelain for their pots and pans. Just burn some pottery pots and bowls to use. Countless ceramics have been unearthed in later generations, but the most valuable ones are always the best officials. Kilns, as they were a luxury in their own right in those days.

So wine can be sold at a high price, but it is difficult to sell high prices for more exquisite porcelain.Therefore, Shen Chen had to let go of the price of porcelain, and it might even be lower than the price of Jiangdong white porcelain, otherwise, they might as well buy white porcelain from Jiangdong and return to Yizhou.

Zhou Lin pondered and said: "I can only give 15 yuan for a bowl, 40 yuan for a porcelain jar, and porcelain plates, porcelain bowls, porcelain pots, porcelain washers, porcelain bowls, porcelain cups, porcelain ears, porcelain cup holders, candlesticks, and tiger spit pots." Porcelain Pillow, Porcelain Pot, Porcelain Bottle”

He mentioned dozens of kinds of porcelain in one breath, all of which were popular ceramic utensils at that time.For example, the so-called tiger is actually an imitation of the bronze tiger of the Warring States period, and the spit pot is something used for spitting, as well as chamber pots, pillows, dishes, and many other household appliances.

But every time Zhou Lin said something, Shen Chen frowned.Because the price of a Jiangdong white porcelain bowl in Jingzhou is 40-50 yuan, and the purchase price is at least 20-30 yuan. The price reported by Zhou Lin is basically a half-cut.

In a way, ancient porcelain has never been expensive.For example, a white-glazed lotus-petal bowl carved with white glaze from the Song Dynasty was unearthed in Hebei later, and the bottom of the bowl was engraved with the selling price "Sanshi Wenzumo"; Pick up texts".

According to the "Juyan Han Bamboo Slips", the price of porcelain in the Han Dynasty was actually lower than that in the Song Dynasty, and the price of ordinary porcelain in normal years was maintained at around 5-20 yuan.But white porcelain is a high-end product, so the price will be a little more expensive, and in addition to the troubled times, the price will be even higher.

After all, the north is in such a mess now, who still makes porcelain?These are all porcelains from Nanyang caves, so even ordinary porcelains have risen a lot, about 10-30 yuan, and the price of white porcelain has doubled several times in the north.

Although Shen Chen made new porcelain in the Nanyang cave, the price should be lower than that of the old Jiangdong white porcelain, but no matter how low it is, it cannot be so low.Zhou Lin was selling his porcelain as if it were ordinary porcelain, cutting too much.

Only after careful consideration, Shen Chen finally agreed to his condition.One is that the new porcelain has not passed the market test, and Zhou Lin may not know that these things will be popular in Yizhou.

The second is that people travel so far, not only bear a huge cost, but also have a high risk.In case the market response is not good, then this trip will be a loss, and the transaction will naturally not be worthwhile.

So it is understandable that the price is lower.

Thinking of this, Shen Chen said: "The price that Mr. said is more reasonable. Unfortunately, I missed a little bit. I just produced porcelain this year and I was eager to find Mr. to sell it. If I try to find a merchant in Jingzhou first, maybe We can see if it can be accepted by the world."

Hearing this sentence, Zhou Lin smiled and said, "It's quite simple. I have some businessmen friends in Jingzhou. If Shen Xiaolang wants to, I can introduce them to you. The most exquisite porcelain now is Jiangdong White Porcelain. You The porcelain is considered top-grade, and if it can break the monopoly of Jiangdong white porcelain, many people will be willing to see it."

The word monopoly comes from "Mencius". Since the Spring and Autumn Period and the Warring States Period, businessmen have known what monopoly power is.

like now.

In fact, Jiangdong white porcelain does not mean that only Jiangdong produces white porcelain, but that the current war in the north has basically shut down all kinds of porcelain kilns, and the output is pitifully small.

The soil quality of Jingzhou and Yizhou for making porcelain is far inferior to that of Jiangdong area, just like Jingdezhen in later generations.The reason why Jingdezhen became the capital of porcelain is because the local soil quality is particularly good, which is suitable for making porcelain.

Therefore, the white porcelain produced in Jingzhou and Yizhou is much inferior to Jiangdong white porcelain in terms of exquisiteness, and high-end porcelain is basically monopolized by Jiangdong white porcelain.

In this case, the price is often determined by the porcelain merchants in Jiangdong.

These long-distance merchants suffer a lot.

If someone can break the monopoly of Jiangdong White Porcelain, and the price is lower, as a businessman's profit-seeking nature, people must be more willing to cooperate with Shen Chen.

(End of this chapter)