1993 Glamour at a Glance

Chapter 54
Jiang Hong can be regarded as a pioneer in the advertising industry.

Leaving aside the position of the competitor at the moment, Jiang Hong is now ambivalent about Song Yang's accomplishments in advertising and marketing.

Surprised: Damn, some things in his booklet, some things he said, I was actually inspired and benefited a lot after reading it.

There are more doubts.

Of all the people in the field at the moment, he had the most doubts about Song Yang.

Jiang Hong is not unknown to Yanda's professor.

Based on his understanding of the industry, Yanda now has no serious advertising major, and secondly, there is no academic leader specializing in this direction.

So here comes the question, where did this Song Yang come from?
Now this question is not difficult to answer, Song Yang just confirmed to him again with a smile.

Jiang Hong had a mature smile on his face: "I don't know which professor organized your scorching sun advertisement? If you have difficulties in obtaining a license, I can help introduce some friends to help. The industry has just been liberalized, and more people will open it together. The market is better. Are you interested in joining the Advertising Association?"

Song Yang immediately smiled naively: "I don't need to take care of these things, the teacher... To be honest, I don't really want to come forward, and I'm still looking for a suitable general manager."

Jiang Hong felt that he was even more difficult.Wasn't he talking and laughing calmly just now, and now he's pretending to be a simple student?
Seeing that he seemed to want to keep his distance, Jiang Hong only smiled politely: "I am also very inspired by your company's plan. Director Song will definitely become an excellent advertising person after graduation."

Although he was addressing Director Song, the whole sentence made people feel weird. Song Yang thought that his co-author is not an advertising person now?

But he also politely replied: "Thank you Mr. Jiang for your affirmation, the brand name Silk Road is also very grand!"

After the business greetings, Yuan He, Yuan Kun and other factory leaders also sent the leaders away and returned.

"You three have worked hard today!" Yuan He warmly shook hands one by one, "Be sure to stay for a light meal at noon, and let us have more opportunities to ask for advice!"

No one cares about that, they just want to know which of the three options they tend to choose now.

If they themselves have difficulty in choosing, then today they also invited some other experts and teachers to help them score.

On occasions like this, it is indispensable to invite people here and have a meal at noon.

Song Yang and others were greeted by Yuan He and Yuan Kun's subordinates to go to the restaurant first, and the final decision had to be made on the woolen factory.

"As for the judges' ratings, Yelia is the third, Profession is the second, and Silk Road is the first." Yuan He looked at the four core members and asked, "What do you think? It's based on the judges' ratings. Or do you have another opinion?"

Yelia, Yuan Kun's favorite before, was lackluster in today's face-to-face competition, and now she hesitates: "Dacheng has rich experience in advertising, and Mr. Jiang's face-to-face explanation today is also very reasonable. If you want to say that the homophony is ugly, Profei There is a death in the two names of Silu and Silu.”

"One of them is still dead!" One person said, "Since Silk Road is ranked first, let's decide this, and the leader will just not refute face."

"I don't agree with Silk Road! The name depends on how it is interpreted. The young man is right. The brand image must be in line with our main business. Besides, it's better to have a little foreign style. It's not like you don't know about Silk Road! The brand name, to be honest, is a bit pleasing to the leaders, but it is not necessarily good for us to expand our business!"

"The director of Sunshine Advertising is actually a student. I think it looks like a leather bag company."

"It doesn't matter whether someone is a grass-roots team or borrows a reputation, the plan is more attentive and the content is more professional, this is visible!"

Yuan He raised his hand to stop the argument, and then asked Yuan Kun: "Which one do you prefer?"

Although the woolen factory now has a core backbone and "senior executives", it is still a family business in essence.

Yuan Kun's opinion is very important.

She looked at the other three people. The company is not small. It is normal for them to have their own relationships and tendencies.

So she said: "I asked Mr. Jiang before, can Dacheng Advertising also produce a copy for our factory for the whole case planning like this."

"Oh? What did he say?" Yuan He asked.

"It can be done, but at least this amount is required." Yuan Kun made a cross, "One hundred thousand."

The four of them couldn't believe it.

"Mr. Jiang said that this time we only collected brand names, logos, and slogans, while Sunlight Advertising used a so-called full-case plan, which is actually not called in the industry." Yuan Kun paused, "What CI is it talking about?" The theory is there, but the rest is up for debate."

"Since Boss Jiang said that, it means that the scorching sun advertisement was a lie!"

"No!" Yuan Kun looked at Yuan He, "Although Mr. Jiang said it lightly, he cared about that Song Yang very much. Brother, have you noticed?"

Yuan He nodded silently: "Xiaolu told me that Mr. Jiang took the initiative to talk to him when we went to see off the leaders."

The expressions of the other three people were different. At this moment, they already understood that Yuan Kun should be leaning toward Provis now.

"One hundred thousand! Even if we talk a little bit more, the cost is not low for Mr. Jiang to come up with a whole set of development plans for our new brand, right? On the contrary, since Sunshine Advertising has already come up with the framework, the rest of the content may be too expensive." Just keep it for now. If you choose them, you should only have to pay a small price to get a whole set of plans."

Yuan Kun continued to talk about his own opinion: "My opinion is that since the professionalism of Sunshine Advertising has been recognized by everyone, they need us as a client more than Mr. Jiang! As for the leader, let's talk about it later. Those words, I am afraid that the leaders have their own judgments in their hearts. As long as our factory develops well and the scale becomes bigger and bigger, it is not important to sell personal favors on such a small matter."

Yuan He didn't like the Silk Road in the first place, and Song Yang also reinterpreted the Chinese meaning of Provis.

Yuan He likes that meaning very much!

So Yuan He also nodded: "There is another problem with the Silk Road, have you thought about it? The traditional feeling of this word is too strong. At first, I thought we were making cheongsam or something. Suits are products that are traditionally passed down by foreigners. Come in. 'Silk Road clothing, national glory', let's use Western clothing, I'm afraid it's not right to brag about it like this!"

When the other three heard it, well, the sisters have already made their minds up.

It sounded like a discussion, and at this moment, everyone followed the path to talk.

"I heard that Sunshine Advertisement is not asking for bonuses, but suits, and helping with a brand promotion? Very sincere."

"Silk Road, the brand name in foreign languages, is also a bit problematic. What is it called, Lao Gong?"

"Silk Road, not many foreigners know about this, right? I'm afraid to talk about the business of foreigners, you have to brag about the great achievements of your ancestors first. People think we are bragging and not true. Provis's professional face, It's easy to understand!"

Yuan He and Yuan Kun looked at each other and nodded slowly.

If you say a thousand words and ten thousand words, Provis is a little more moderate.It's not as completely exotic as Yelia, and it's not as obviously tall as Silk Road.

But the most important thing is actually the half-written plan, and the good conditions that the scorching sun advertisement has already offered.

Weifang Woolen Clothing Factory has developed to its present scale, and still knows that it is a little bit of truth to save a little.

Converting the 2 bonus into suits, the actual cost is not that much; and taking away so many suits with this money, the brand promotion activity should not be small, right?

The college student said, let them see the results, and then decide whether to continue to cooperate with them in the advertising business!

Yuan He made a decision: "Since everyone's opinions are unified, let's make a decision. Lu Province Provis Garment Group Co., Ltd., how does it sound?"

"It's foreign! Every aspect of the profession, success can be seen, which is also a good meaning for us."

"Okay!" Yuan He stood up, "Eat first, and then ask them for advice, don't decide which one."

After finishing speaking, he said to Yuan Kun: "After the meal, send a car to send Professor Li and his students, as well as Mr. Jiang and the others, leave that Song Yang behind!"

(End of this chapter)