1993 Glamour at a Glance

Chapter 40 Counting Birds with One Stone

When Dai Can saw Song Yang, he was stunned.

Because he was led here obediently by Bian Kai, and after seeing Bian Kai knock on the door of a room for a while, Song Yang opened the door sleepily and came out.

After a while, another woman came out from another room yawning, and when Song Yang saw her, he said, "Sister-in-law, next time we won't engage in wheel battles, I can't drink more than the two of you!"

After finishing speaking, he stretched out his hand and walked over along the hair: "Long time no see, Dai Can, are the tapes sold out?"

"...Teacher Bian, this is?"

"He was looking for you, and he has no contact information." Bian Kai shook his head and explained, before going to cut watermelon.

"Is this Teacher Bian's house?" Dai Can asked softly.

Song Yang replied with a smile: "Yes. Don't blame me for harassing you. I can call myself if I ask, but you are so mysterious, I don't remember your phone number."

"...how could it be that exaggerated?" Dai Can was embarrassed, "You only came to me because of the tape? I knew I would bring the money here."

"How is it possible? I came to you because of another matter." Song Yang patted his face, "You eat some melon first, I'll wake up, I drank too much last night."

So Dai Can was really eating melons.

Because Song Yang turned his head and said in admiration: "Brother Bian, you are really not bragging about drinking well, but you can still get up to pick up Dai Can."

Dai Can didn't understand: Did he come to Yanjing to eat and drink, and he called brother and sister-in-law?Shouldn't it be the teacher and mistress?

Bian Kai brought the watermelon over, and Dai Can quickly stood up and thanked him politely.

"I don't care about you at noon. I have something to do when I go back to school."

Seeing that Bian Kai and Qin Yue'e had packed up and left with some restraint, Dai Can asked in a daze, "Ms. Bian is so relieved to throw you at their house?"

"You make me look like a bad guy, what's there to worry about?"

There are some things that Dai Can doesn't need to know for the time being, unless he gets on the boat completely later.

No matter what, Bian Kai still wants face in school.

So Song Yang cheerfully asked: "How is it? I have a thick skin, right?"

"...What are you looking for me for?"

Song Yang ate a piece of watermelon to pad his stomach, then wiped his mouth and said, "I've been to Lao Dong's house before, and the BP machine has been discussed. But in fact, I want to borrow this thing to count with one stone." It’s a bird. Saving the first big money is one purpose, helping my father who is about to lose his job to pave the way for a career is another purpose, and opening up the industry that I really want to do in the future is the main purpose.”

Dai Can opened his mouth and said after a long time, "I don't understand."

"The upgraded version of selling ideas, in fact, what I want to do is the advertising industry." Song Yang didn't explain much about his layout, but directly focused on the key points, "There is a large-scale clothing company in my hometown, and they are openly recruiting groups The set of the brand name, logo and slogan after the transformation, the winner will have a reward of 2. I already have an idea, but I can’t draw the logo.”

"I can't draw either!" Dai Can understood now, "Isn't it the same as ordinary drawing? After all, it is the image symbol of the company."

"I understand the norms!" Song Yang raised his eyebrows, "After the tapes are sold out, I will give you and Shu Guangfu some more share. The effect of the lyrics book is very good. And this brand VI design project, if I If you are selected, you will be given 2500. I already have an idea, so you just draw a set of things according to the specifications I described.”

Dai Can was really shocked: "Brand...V...I? What?"

"Brand visual identity system..."

Song Yang explained to him for a long time, but the more Dai Can listened, the more numb he became, and finally he could only ask: "How do you... understand these things?"

"Aren't we the ones who can be admitted to Yanda University? Find a few books to read and learn. After telling you like this, don't you understand it?"

Dai Can thought that I belonged to Yanda University too, but did you misunderstand?

He could understand what he was saying, but felt completely incomprehensible, because...

"Are you going to compete with people who specialize in this industry based on these half-baked understandings?"

Song Yang resorted to his trump card: "Try it! Besides, don't you think it is very challenging? Can you learn a lot in the process of trying? If you are selected, then a large group with annual sales of hundreds of millions in the future The logo, you drew it!"

As expected, Dai Can felt numb and a little irritated.

But he still doubted his abilities.

Song Yang asked: "Do you think the money is too little? Let me tell you, although you only get one-tenth of it, I still have to write a whole set of content, including the explanation of the logo and slogan, and the In the future, the enterprise will standardize and unify the planning of office equipment, packaging styles, flags, signboards, display and many other application scenarios!"

As soon as he opened his mouth, he went on and on about the typesetting format of the business card, letterhead, information bag, contract... "In short, I have to make it more standardized and high-end than others, and highlight the grade of a modern large enterprise!"

"...It's not about the money, it's just me... There is such a big company in your hometown?"

Song Yang nodded: "Yes, it's called Weifang Woolen Clothing Factory. It was developed as a township enterprise, and now it is probably one of the best group clothing customization companies in China."

Looking at the newspaper clipping brought by Song Yang, Dai Can confirmed the authenticity of this matter.

Then, I saw that Song Yang had written many things in a notebook one after another.

"Provis?"

"Yes. Provis Group, Pro-Face clothing!" Song Yang said with certainty, "Their main business now is to customize group clothing for enterprises. Pro means professionalism and professionalism. As the saying goes, clothes are people's clothing." They will focus on business suits, high-end suits and dresses in the future, so the promotional slogan is: Provis, professional in every aspect, and success is visible."

"Look at the advertisement of the design again: the lining can stand scrutiny. Face is not just clothes. Professionalism is attitude, direction, and belief. Because of professionalism, it is naturally excellent. When you meet for the first time, you will know the depth. Pro-Face, professional in every aspect, Success is visible."

"The logo is designed like this: the overall shape is a tie, but it looks like a bird flying..."

Song Yang talked about his thoughts to Dai Can, and Dai Can was already numb.

Although I don't understand it very well, it sounds very professional and true.

It is a brand name conceived for the main business direction and future development direction of this company. It emphasizes professionalism, and the feeling it wants to give customers is also: wearing their clothes, it seems professional, and it seems that it is on the direction of success. Spreading your wings and flying high is just around the corner.

For Song Yang, the name is also a bit risky.Because he knew that although the business of the company in his memory was still developing better and better, the brand name Yelia was settled on... how should I put it?The typical business is not small, but the brand is not advertised at all.

At first glance, I thought it was a women's clothing brand.

I don't know what I thought at the beginning.

As for the western style of the name, it has its own characteristics of the times: it looks tall, like a foreign famous brand.

Now, with a more mature brand design concept, Song Yang decided to help the company in his hometown to make a whole case plan.

It's not just the brand name, logo, and slogan collection they need, but more things.

He firmly believes that other competitors at this time cannot come up with a better plan than him.

Whether it is in terms of comprehensive value, or just in terms of the standardization and professionalism of the brand VI system.

After all, during this period of time, the CI theory of the brand has just received domestic attention because of the success of the sun god.But now, Song Yang is carefully helping them make plans with the theory that has been continuously improved since then.

After it was done, Song Yang was able to get a batch of high-quality suits at a lower price. Song Guowei later had a solid foundation in his career in Weifang, and his first attempt to enter the advertising industry would also be fired.

The marketing activities of the BP machine are part of the clothing factory's brand name collection plan, and bidding for the clothing factory's brand name collection is also part of using that classic routine to make a wave of money.

The joint marketing activities of paging stations, wave channel BP machines and clothing brands are also part of Song Yang's grand plan to enter this magnificent era from the advertising industry.

Dai Can didn't know this. Now he looked at Song Yang's list of things that needed to be drawn clearly, and the poor schematic diagram he sketched out, and he couldn't help looking at him in shock.

"2500 yuan, not to mention sure, I'm at least [-]% sure. After all, I'll go to a professional printing factory to make a plan after you finish the painting, and then go back to my hometown to report my plan in person." Song Yang Pointing to himself, "With my brain and this tongue."

Dai Can thought about his extraordinary strength, and quickly ate a mouthful of melon to quench his thirst.

This is much more challenging than drawing lyrics.

Song Yang looked at Dai Can with far-reaching eyes.

In addition, this process is used to win over some potential or experienced talents inside and outside the school.

Counting birds with one stone, Song Yang is serious.

(End of this chapter)