1993 Glamour at a Glance

Chapter 251
Before the movement on Li Ru's side, Sanyou Electronics was a little unsteady.

It took another 1.38 million to get the bid king, but after a year of gnawing, not only failed to become the leader in the VCD industry, Wanyan also successfully went public.

Ordinary employees don't care, anyway, the salary is good.

But middle-level employees who don't know the high-level strategy and secrets have a lot of intentions to change jobs for a while.

Cheng Mingyong, who was first sent by Duan Ping, is now in charge of the marketing department.At this moment, looking at the resignation letter handed over by a subordinate, he frowned and asked, "Don't you wait until the end of the year to pay the bonus?"

"...Mr. Cheng, I can't help it. It's because of my family. My wife has been transferred to work in Guangdong Province. It's prone to problems."

Cheng Mingyong looked at him deeply: "What if I tell you that an office in South China will be established after the Chinese New Year?"

"..." The subordinate was a little surprised, but he still gritted his teeth, "I have let down Mr. Cheng's cultivation of me."

Cheng Mingyong sighed: "Okay, I also understand. Then arrange a handover, but I didn't expect that you can't wait until the end of the year."

Such a situation is not an exception, and Cheng Mingyong later found Shen Wei who came here together.

"Has anyone been poached from your side?" Cheng Mingyong said straightly as the two exchanged messages.

Shen Wei nodded: "There are four people, all of whom are technical backbones in production and after-sales."

Cheng Mingyong shook his head helplessly: "After Wanyan went public, there was a new product line, and further mergers and acquisitions to expand production capacity. Now that I have raised money from the stock market, I have so much money, high salary and high position...Old Shen, have you been approached too? "

Shen Wei hesitated for a moment, but still nodded.

"Talk to Mr. Duan."

"What do you think about continuing to win the title, and the competition next year?"

When Cheng Mingyong heard Shen Wei say this, he looked at him in surprise: "...Old Shen, you won't be shaken too, right?"

"This year, we originally planned to ship 200 million units. According to the current figures, it is estimated that there are only a little over 160 million units." Shen Wei only analyzed, "The proportion of super VCDs is very small, and the price of VCDs It has also been smashed. On the whole, the gross profit is less than 2 million. In this, more than 7000 million of the bidding cost will be deducted."

Cheng Mingyong frowned and said nothing.

"In addition, the third phase is still under construction, a DVD player production line, and the rest are all super VCD. The joint research and development investment with Sony and Philips, the advertising cost of 1.38 million, plus the price war next year, I don't know what will happen. How to fight." Shen Wei said after a pause, "Next year, we may have to sell more than 400 million units to barely cover the cost. This year, the shipment volume of all manufacturers is only 500 million!"

"Do you want to leave?" Cheng Mingyong asked directly.

Shen Wei shook his head: "I won't leave, I just can't figure out how to win."

"According to your calculations, last year you spent more than 7000 million yuan to win the bid, and you still made money, so what are you worried about?" Cheng Mingyong didn't seem to want to think too much, "There are obviously many ways to expand sales this year, but Mr. Duan They are useless. Next year’s advertising cost is nothing more than 6000 million more, 400 million units may be difficult, but 300 million units next year should still be possible.”

Shen Wei sighed: "I want to report the situation to Mr. Duan. No matter what, now we need to stabilize the morale of the army."

The huge Sanyou Electronics is now actually a very large company in the Yanjing Economic Development Zone.

The million-level production capacity is all placed in such a place.The workers that need to be hired and the procurement of spare parts that need to be driven are an industry with a large output value.

In fact, Shen Wei has never quite understood this.

Why die in Yanjing?
Now it seems that although Wanyan’s chip cost is much higher, she has been daring to maintain a lower price, which should also be due to lower labor costs.

Even in Anhui Province, where other factories are located after their merger and acquisition, I am afraid that they have given a lot of preferential policies in taxation and other aspects, which should be more powerful than Yanjing.

Sanyou Electronics expands its production for one phase a year. Why didn't it work hard to reduce costs from this idea?

The issue was eventually brought up to the board.

This time, Li Ru simply refused to participate in a "pissed off".

"After listing, it's normal to poach people head-on." Song Yang didn't mind this. "It caused internal instability. Do we need to take measures? Old Duan, if you have any ideas, just tell me."

Duan Ping thought for a while and said: "This year, the super VCD segment mainly focuses on the video hall market. Relying on Mr. Li's Sanyou Culture and Mr. Zhu's Galaxy Audio and Video, we have maintained a retail price of 2580 on the surface. The retail price of ordinary VCD players is the same as theirs, but the promotional efforts are less than theirs. In terms of profit margins, there is no doubt that we are the highest."

"The core issue is the company's prospects." Duan Ping looked at Song Yang and Lianxiang's people, "After Wanyan's listing, there are many factories, and the salary and positions that can be offered are more attractive. On the one hand. On the other hand, in the final analysis, we are worried that we will lose. If we continue to win the bid, the outside world will see nothing more than breaking the boat and fighting to the death. To solve this problem, we must let some people have more confidence in the company’s prospects.”

The people at Lianxiang nodded: "The current situation is really not optimistic."

Duan Ping asked Song Yang: "Last year, we released the super VCD before CCTV's bidding. This year, our press conference and order meeting are all prepared to wait until after participating in CES. Looking at it now, an American exhibition news spread It will take some time to form influence after returning to China. The second reason is that Wanyan started an organized poaching operation that we need to deal with. Dividend rights and potential are not as real as the prosperous ordering club. Mr. Song, Bodao and Is Shenlong Motors ready?"

Song Yang nodded: "Then let's put it at the end of the month. Don't worry about Bodao and Shenlong Automobile, there is no problem."

"Okay." Duan Ping nodded, "Then it will be held at the end of the month. In addition, although the Biaowang advertisement will only start on New Year's Day, we also need to start working hard. On the Sunshine advertisement, Mr. Song will take care of it."

"Should be."

The people from Lianxiang were puzzled: "Bodao and Shenlong Automobile? CES?"

Duan Ping smiled: "It's just a specific marketing plan. Sunshine Advertising has just brought it over, so it hasn't been discussed at the board meeting. As for CES, it's something that has been in preparation since last year."

"Let's discuss it? Now is very critical, and it will determine the success or failure of next year."

"Of course, the specific strategy is this..."

Song Yang looked at him who was listening quietly, thinking silently in his heart.

The entry of Lianxiang Holdings into Sanyou Electronics was undoubtedly promoted.The position of the director who was sent here was not very clear.

Lianxiang Holdings was suggested to take a stake in Sanyou Electronics in order to dig a hole for Lianxiang Holdings from the future loss of Sanyou Electronics, so that Lianxiang Group can reversely hold the parent company.

Then this person may be on the side of Lianxiang Holdings and really consider the investment income.It is also possible that they are standing on the side of Lianxiang Group to inquire about the news.

Now, the DVD prototype will be released at the end of the month, and the news that it will go to the United States to participate in the Consumer Electronics Show in one month, if Wanyan can respond accurately, then it can be judged.

This is something that will definitely arouse Wan Yan's reaction, if the director of Lianxiang Holdings is really the one who inquired about the news.

……

From CCTV's point of view, although Song Yang is no longer the general manager of Sunshine Advertising, Yao Peihua, who comes out every day, must be taken seriously.

Those who are qualified to know know that Yao Peihua's background is not simple.

Not to mention that since the establishment of Biaowang, CCTV Biaowang has been contracted by Song Yang.

One year for Bodao, two years for Sanyou Electronics.

Now, Yao Peihua came to CCTV's advertising department with a launch plan, but Tan Song was a little numb after watching it.

"...Biaowang teamed up, so bullish?" Tan Song felt a little toothache when he saw this advertising plan, "Mr. Yao, the Biaowang held by Sanyou Electronics, why did you bring Bodao and Shenlong Automobile?"

"This is also Mr. Song's innovative suggestion on the bidding system for bidders." Yao Peihua smiled professionally. "Now the cost of bidders is higher. After it exceeds [-] million, the growth rate will become smaller and smaller. Mr. Song suggested that it can actually be divided into industries. , Quarterly, come up with more golden advertising resource packages. This time, it is an attempt. Moreover, it is mainly based on Phantom VCD, Bodao BP machine and Shenlong Automobile are just promotional means, and it should not violate the agreement. ?”

"..." Tan Song was speechless for a moment.

This is really not a violation of the agreement, the main promotion is still the Phantom VCD.

But after all, there are three brands in one advertisement.

[Buy Phantom VCD, get free Wave BP player, and Beverly Car Award!Biaowang teamed up, bullish, well-off families, Fukang Avenue! 】

Tan Song always feels that CCTV advertisements have suddenly changed from a promotional brand image positioning to a promotional event loudspeaker.

But Sanyou Electronics became CCTV's largest advertiser.

This is not easy to refuse.

"They are all domestic brands." Yao Peihua said again, "At the end of the month, a joint press conference will be held. The leaders of the Ministry of Electronics Industry and some other departments will be present. This time, there will be a very big news point, and there will be a world-leading product release .”

"Leading in the world?" Tan Song's eyes narrowed, "What product? Which company?"

"Sanyou Electronics." Yao Peihua smiled, "I still dare to spend 1.38 million to win the bid, of course I have confidence."

Tan Song nodded thoughtfully, and then said: "Mr. Yao, for the rest of this year, just use some other advertising spaces. Next year's Biaowang advertisement will still focus on image? This sample , you still have to take it out as soon as possible. Taili still attaches great importance to the advertising of the king of bids."

Yao Peihua agreed with a smile on his face, and after finishing the temporary release and leaving CCTV, his expression became tangled.

The spokesperson of Phantom VCD is Zhou Huiya.

Sanyou Electronics is the standard king again.

Biaowang's advertisement was filmed again by Sunshine Advertisement.

...Just treat it as Song Yang who is bothering to make Sunshine Advertisement more profitable, let him save enough money to buy his shares sooner!

When Yao Peihua returned to the company, he met Zhou Huiya who had come to discuss with the creative team because of the Biaowang advertisement.

Looking at her polite and unfamiliar attitude towards herself, it is obvious that Song Yang has a story with herself.And...it happened at the same time.

After all, that guy cut first and played later.

Yao Peihua still didn't say anything, just showed the gesture of "Let the subordinates handle this trivial matter", and returned to the office after some politeness.

In the end, he clenched his fists and roared silently with his mouth open a few times in the office.

torture!
(End of this chapter)