1993 Glamour at a Glance

Chapter 193 Two Plans
Song Yang couldn't catch up with the sudden change on Skober's side.

On the one hand, it can only speed up the development of a new generation of decoding chips with its own intellectual property rights, and on the other hand, it must reserve more possible foundry partners.

Fortunately, Duan Ping patted his chest and said: What kind of storm has he never seen?There are often problems in the supply chain, so let them rest assured.

Song Yang followed his own pace and went to do another important thing first.

Strictly speaking, coming to Huai Xinhan's side now is incidental.

Bringing Yao Peihua and Duan Hui, Song Yang sent two tapes when he saw Huai Xinhan: "Mr. Huai, this is my solo album that will be released soon, and Miss Zhou Huiya's album."

Huai Xinhan only felt that he was very different. Looking at Song Yang's handsome appearance and the words "people like me" on the tape, Huai Xinhan said with a complicated expression: "People like Mr. Song... I also It's unheard of."

Not to mention anything else, let's talk about advertising cooperation, first send a personal music album, which is outrageous.

Song Yang said with a smile, "It's not abrupt. In my plan for Mr. Huai this time, there is a music part."

Huai Xinhan immediately understood, asked him to sit down and asked, "Like when we asked Mao Min to sing?"

"Did Mr. Huai notice the song "My Heart Wants You to Hear" broadcast by Bodao on CCTV?" Song Yang asked, "That famous company's music TV program."

Huai Xinhan calmly said, "I heard that President Song suggested the king's treatment?"

"It paid for it." Song Yang looked at him and said slowly, "Huai always played this game before, and of course I came here with more than such a simple idea. But, Mr. Huai, do you want to listen to me first?" A new song specially composed for the Sun God?"

Huai Xinhan was a little surprised: "New song? Mr. Song has already composed it?"

Song Yang smiled and nodded, Yao Peihua had already taken out a Walkman from his bag and handed it over.

Huai Xinhan put on the earphones a little unaccustomedly, pressed the play button, and heard only a cappella, which was Song Yang's voice: "When the sun rises for the first time, hope is following, when the body is tired, it is the soul I'm experiencing, I don't care how many reincarnations I have to wait, I don't care about laughter accompanied by tears..."

He was a little moved when he heard it. This song is very simple, but very explosive.

Just a simple one, no accompaniment.

Song Yang waited for him to take off the earphones and said: "I can't sing this song well, it needs to be higher tuned, and I have to find someone with a thicker and higher voice to sing it. Let's not talk about that, Huai always feels that this song How about it?"

Although he couldn't quite imagine the best effect of what he said, Huai Xinhan also had to nod and admit: "Mr. Song's talent in music is indeed amazing. This song... is very suitable for the spirit that Sun God wants to convey. "

Let's go beyond the dream and fly together... The current Sun God himself has reached the stage of "physical exhaustion" and "the initial realization of the dream".

How to go beyond the dream?
Song Yang smiled and became serious: "Mr. Huai knows that in addition to the advertising company, I have also participated in Bodao and Sanyou Electronics, and I also have a trading company. Regardless of the difference in the advertising cooperation, can I work in the company? In terms of strategy, can you have a frank exchange with Mr. Huai and ask for advice?"

Huai Xinhan looked at Song Yang in surprise.

He secretly felt a little unhappy in his heart, but on the surface of course he still had a smile on his face: "Mr. Song is too serious. It's not about asking for advice. I really hope to communicate with Mr. Song more."

Song Yang knew that he was successful and famous all over the country.

Some words may not be pleasant to listen to, after all, loyal words are hard to hear.

But since he was a big client, Song Yang couldn't just run away with the money.At this stage of Sunshine Advertising, the best cases are successful.

So Song Yang thought about it, and said: "In my humble opinion, Helios Group is now the industry leader, and if it can be successfully listed on Xiangdao next year as expected, Helios will represent the entire health care product industry. However, according to my understanding, as well as our research on some ordinary people, the risk of public opinion in the healthcare product industry is not small.”

"Well, the sun god has gone through so many years and has encountered some things." Huai Xinhan didn't take it seriously, "but the sun god can grow so big, and other followers have also grown, enough It shows that this market exists for a reason.”

"Of course." Song Yang said with a smile, "As a leading company, Mr. Huai also felt that he had touched the ceiling of this industry, so he started to enter a state of diversified operations, right? Before our company team came to investigate, but Knowing the scale of Mr. Huai's investment in other industries, I wonder how those businesses are developing now?"

Huai Xinhan's unhappiness increased, but on the surface he said calmly: "It's all good, and it's developing steadily."

Song Yang sighed softly: "Mr. Huai, you are a very courageous entrepreneur who pioneered brand marketing. I came here today with sincerity, Mr. Huai, I know I am young, but for the customer Sun God , We have put in a lot of work. In my opinion, the hidden worry of the Sun God is really great."

After that, he looked at Yao Peihua first, and she took out a few thin sheets of paper from her bag and handed them to Song Yang.

"Mr. Huai, please take a look. This is a research report I asked my friends on Xiangdao to do on Xiangdao's shareholders and financial companies."

After hearing what he said, Huai Xinhan didn't need to maintain his superficial enthusiasm, and frowned as he looked at the contents of the report.

The report was issued by an asset management company, which seemed very formal.

The sample of the survey includes ordinary stockholders as well as some investment managers in the field of financial investment.

The research questions are also listed above, including whether you know the Sun God Group, know the Sun God Oral Liquid, are you willing to buy new shares of the Sun God Group, etc...

Song Yang said: "This survey itself can be regarded as a small-scale promotion of Helios Group in the financial market of Xiangdao. However, Mr. Huai can also see the survey results, so he is not very optimistic."

Huai Xinhan smiled, and after reading the results of the purchase intention ratio on the last page, he put down the report and said, "The main investors of Sun God's stocks will still come from the mainland. Xiangdao is just a listing platform."

Song Yang saw that he was still holding it when he saw this, and Huai Xinhan probably wouldn't despair if he didn't know the result and chain reaction after listing.

Most importantly, he has a very stubborn concept.

"Mr. Huai, do you really think that oral liquid is like cola, which can last for a long time with a single formula?" Song Yang asked this question.

"Of course!" Huai Xinhan answered decisively.

Song Yang sighed softly again: "It seems that I am going to return in vain this time. If this is the case, let's just talk about pure advertising cooperation."

He actually picked up the thicker booklet that was already in front of him and handed it to Duan Hui, and Duan Hui took out a thinner booklet from his bag.

Huai Xinhan saw his actions, received the booklet in his hand, and glanced at Duan Hui's bag again.

Is it okay to show it?What kind of mystery is playing...

Flipping through the thin brochure, this so-called pure advertising cooperation plan has three main points.

First, choose this song "Beyond Dreams" to shoot a music video, and participate in CCTV's famous corporate music video show.

Second, as a special sports supplement for the Chinese delegation of the Asian Games, it has signed a contract with the General Administration of Sports. From next year, a large number of sports stars will be used to shoot advertisements, which will be broadcast on the CCTV sports channel that has just officially launched.

Third, focus on the concept of "Health No. [-]", and let dealers strengthen their brand image to consumers in the distribution network system.

Huai Xinhan put down this plan and said: "Is the effort of President Song mainly in another plan?"

"That's true." Song Yang didn't shy away from saying, "But since I haven't had a deep relationship with Mr. Huai, I don't want to give Mr. Huai the impression that he likes to point fingers. I can only do it in a well-regulated manner for a purely advertising cooperation plan." Come up with some ideas."

"Not even mentioning the choice of an influential spokesperson?" Huai Xinhan stared at him. "Among the sports stars, Ma Jiajun is the most famous now. I know someone has already approached them to cooperate."

He sneered: "What turtle spirit."

Song Yang smiled and didn't speak. After he controlled his expression, he said meaningfully: "Mr. Huai, this is exactly what I said before. The sun god is the leader of the industry. No matter what happens in this industry, others will be more concerned Take a look at the sun god."

Huai Xinhan frowned: "Taiyangshen Oral Liquid is a national high-quality product, a sports nutrition gold medal product, and it has been proven for a long time."

"...Forget it." Song Yang beckoned to Duan Hui again, "I've worked hard on the plan, please correct Mr. Huai. Mr. Huai knows the hidden worries of the Sun God Group better than me. If I point it out No, when I come back from Xiangdao to visit again, I will personally ask Mr. Huai for advice. In a word, when I work as an advertising company, I really want to help clients develop better."

After putting down the thick strategic planning plan, Song Yang stood up and stretched out his hand to Huai Xinhan: "President Huai forgives the presumptuous remarks. If you think that song is good, just let me implement this one first." It's okay, I can start preparations to help Sun God choose the most suitable singer."

Huai Xinhan weighed the thick plan in his hands, looked at him with open eyes, thought about the fame he had already achieved and said with a smile: "The sun god doesn't show his face in the music TV shows of famous companies, so this column may be The name is not worthy of the name. Mr. Song, let’s not talk about other things, please help implement this matter. I will read your plan first and wait for you to come back from Xiangdao.”

Song Yang and the three left first, and Huai Xinhan returned to the office, and only then did he open up the plan.

Looking at it, he became more and more serious, and even sat up straighter.

What Song Yang said was absolutely correct. Of course Huai Xinhan knew better about the internal situation of the group.

How did this Song Yang understand the issue of internal personnel management so clearly?
Who told him that the more than 3 million yuan invested in other industries has almost lost money?

Wahaha's strategy...Giant, a technology company's investment in the health care product industry...a huge hidden danger in the direction of nutrition and even medical treatment...Nutritional supplements are not fast-moving beverages like cola...

Huai Xinhan finally understood why the booklet was so thick.

This is indeed what he has worked hard for the Sun God Group.

From the combing of industry history and trend analysis, from the hidden dangers and disadvantages of capital operation methods and listing financing of companies listed on the market, from the management costs and capital utilization efficiency and even losses caused by improper diversification strategies, from the importance of product lines, from the brand What type of new business should the value radiate...

Huai Xinhan has been sitting in the office, looking at the plan motionless.

Seeing the sun go down, he leaned back on the boss chair and watched the sunset outside the window.

He knew why Song Yang said that.

The logo of the Sun God is a rising red sun, but in Song Yang's eyes, the Sun God is now more like a slowly setting sun.

Although the scenery is beautiful and bright, the night is ahead.

is it so serious?

Huai Xinhan asked inwardly.

Song Yang is not here, but he himself cannot answer with certainty.

(End of this chapter)