1993 Glamour at a Glance

Chapter 12 Song Yang's Test
The fire in Zhu Ziqiang's heart just started to get weaker: "...but what I mainly buy is... pirated copies."

Song Yang stopped talking.

On the one hand, there is a strong demand, and on the other hand, there are policy controls and high prices for genuine products. Private, pornographic, and pirated products are the background of many people in this era.

Some people started their business with this, and later went ashore with nothing. This is a master, a reckless tyrant.

For Song Yang, he doesn't need to touch these things.

But Zhu Ziqiang must face this choice.

This will reflect his pattern, judgment and ability, and also determine how high he can achieve.

From the point of view of Song Yang's selfishness, as long as Zhu Ziqiang walks out of a path between black and white and has not collapsed, even if he has a bad face at the beginning, he will be considered very capable.

What Zhu Ziqiang saw from his reaction was the distance.

Since he can paint a clear prospect, he must also have a clear path.

The sense of distance now, is it because the money is not enough, or is it because of his current approach and the potential he has shown that he is not optimistic and unwilling to participate?
Zhu Ziqiang couldn't figure out how to make his business bigger if he gave up those good movies and gave up pirated copies.

So he solemnly took out a red envelope: "brother, this idea is so good that even a rough man like me can see it. You were the first to find me, and I was the first to do it, but soon I was learned by others. There are many things that you have to teach me. I don’t have much money to spend now. This is just my brother’s first statement. I’m going all out, and I will definitely do my best in Shimenzhuang now. What will happen later How to do it, you take me!"

This red envelope is not thin, if it is all in great unity, it will be worth a thousand dollars.

It was taken out directly, obviously already intentional.

Song Yang sighed: "Brother Zhu, it's not about money."

"Brother, it's not that I'm reluctant, I've already thought of what you said, and I'm going to go to Guangdong Province as soon as possible to get through the source channels."

"...It's really not a matter of money." Song Yang paused, then said calmly, "Considering that we only saw each other today, I'll take it as an idea, and I'm only going to buy a batch of tapes at a cheap price. Brother Zhu, it’s good for you, you use me as a shareholder. It’s not a good thing to have shallow words, and I remind you that I don’t mean to make a decision now, but to remind you to think about this business at a high level and be prepared.”

Zhu Ziqiang was very tangled looking at the red envelopes on the table.

Isn't this being caught in the air?Zhu Ziqiang really couldn't figure out if the fish left the shallow pond, and then went into the sea and transformed into a dragon or stared blankly in the pot.

In a week, he received more than 4 yuan. Zhu Ziqiang has never made money so fast.

The prospect Song Yang painted for him was too broad, and Zhu Ziqiang knew clearly that he couldn't play it.

But the opportunity to learn and improve must be given, right?It means that he only earns tuition fees, and after being admitted to the door, it is up to him to cultivate himself?
So Zhu Ziqiang asked bitterly: "With this little money, I can earn more than before for the idea of ​​a membership system. If I want to make it bigger, what is the price of further ideas?"

Song Yang finally understood how people sell hundreds of thousands of ideas.

The market is too barren, and it grows wildly everywhere.Precise direction and pattern can really turn stones into gold at this point in time.

Everyone is unfamiliar, Zhu Ziqiang made up his mind to use money to open the way.

But Song Yang said: "Brother Zhu, let's be straightforward. The two businesses you mentioned and the membership system are all up to you. How you choose and what you do after you choose, I can do it accordingly. Judge your potential to do this. So, you really don’t need to ask how to go step by step, let me give you a trick. There is a direction ahead, and how to explore is what you should do. If I I think you really have the ability to do this well, and I will take out the money to form a partnership with you."

These words were indeed straightforward enough, and Zhu Ziqiang felt a lot more relaxed.

There's nothing wrong with him, he has such brains and insight, why bother to pour it all out to himself?
If it is really a business that can reach the whole country, why does he only make such a small amount of money for selling ideas?
But if he is capable enough, he really wants to let himself do it.And he is reading books and giving advice, isn't it easy to distribute money every year?

So Zhu Ziqiang also said: "Indeed, we two brothers have very little contact. Then I will say it straight, I want to do this, and I want to learn if I don't understand. Even if you want to see if my old Zhu has this ability, how much?" I will continue to give pointers first, and see how far I, Old Zhu, can do it!"

Song Yang couldn't help laughing, and then nodded: "Then let me tell you, remember. I don't care about those movies and pirated versions. This is the most test of your means. First of all, the regular movies rented out by your store in the future will only be Rent the original version! If you have the courage, this business will grow bigger and bigger!"

The same is renting, who wouldn't want to take home the videos on the video recorder at home, which are clearer and of better quality?The video hall will also be willing, after all, viewers who buy tickets will feel that the picture quality of this video hall is better.

And as long as the channels are opened up, more goods can be obtained without going through more middlemen, and there will be a cost advantage.

This is a price war in this field.

Song Yang clarified some key points, and Zhu Ziqiang's pen flew away.

"You have videotapes that no one else has yet. That's the competitiveness. You can't eat as much as you want. Don't rush to open a branch store. Expand this one. In the future, you only need to open one main store in each city! Others Branch store, let others pay you, put your name on it, recognize your card, and get the goods from you. After going to Guangdong Province, talk like this..."

From Song Yang's mouth, Zhu Ziqiang heard many words that he didn't understand before.

He understood that the business he was doing was a retail channel.

At this time, information is blocked, and people can make money in every link of circulation.

And once the volume of Yinhe Audiovisual is sufficient, it can become a channel with a wholesale or even agency nature, and directly establish cooperation with the most advanced audiovisual product importers or publishers to get the best price.

Rent or buy, in fact, are carried out simultaneously.

For family customers and operators of video halls, buying some films is more cost-effective than renting them.

Song Yang taught him to find out how many video studios there are in Shimenzhuang.He also taught him what type of company to look for after he went to Guangdong Province, how to use data to brag, how to talk about cooperation and payment methods, and how to establish contact so that they can deliver goods regularly.

At the same time, facing a lot of inventory in the store, how can we continue to use the membership card to make a fuss, improve the turnover rate through customer relationship management, and lead the fashion of video viewing in Shimenzhuang.

How to play the name of the genuine video tape.

How to make members pull members.

How to cooperate with video recorder manufacturers and let them order membership cards in bulk and give them to customers who buy video recorders...

After many years, Zhu Ziqiang has become a student who took notes with a pen again.

When Song Yang stopped drinking and continued to drink Arctic Ocean, he looked up at Song Yang as if seeing a god-man.

If it weren't for him still wearing the uniform of the military academy and having such a young face, when he lowered his head to record just now, he would have thought he was an experienced entrepreneur.

"It's June 6th now, and I have to stay in Shimenzhuang until July 6th. Brother Zhu, it will take more than a month. Whether you can straighten out this matter and develop more members depends on you." tried."

"I'm going to find someone who runs a video studio! The surrounding counties won't let it go!" Zhu Ziqiang has already figured it out, and he can't save himself on this kind of thing. "I'll talk to the store that sells video recorders. Leave a flyer! I will divide the level of the membership card into another point, so that those who introduce others to open membership can upgrade and enjoy other benefits every month!"

Song Yang smiled and nodded: "In more than a month, if you can send out all the cards you are printing now, you will have three to five million yuan in funds, which is enough. Don't be affiliated with it at that time, set up a company yourself, and transfer the license Get the certificate."

(End of this chapter)