Huayu's I am destiny

Chapter 441 Benchmarking the world's number one
The first day's itinerary after wrapping up was the cover shoot of Esquire's Jin Jiu.

With the announcement of the list of invited guests on the covers of various magazines last week, this year's domestic entertainment Golden Nine Wars finally came to an end.

Among the top five women's magazines, "VOGUE" chose Zhang Ziyi, "Harper's Bazaar" chose Liu Wen and Chen Kun, "ELLE" chose Li Yuchun, "Fashion COSMO" chose Lin Qingyuan, and "Marie Claire" chose Three photographers and five supermodels returned to the group model shooting.

Among the top five men's magazines, the two first-line magazines "Esquire" recruited Lin Qingyuan to play with Jin Jiu this year. More than a dozen new-generation artists including Ming Hao took a group cover.

The other three quasi-first-line magazines with slightly lower gold content: "Harper's Bazaar Men" chose Chen Feiyu, who suddenly started to invest in the capital behind this year, but it was a pity that Arthur's long-cherished Dangai was still aborted in the end, and he couldn't let him eat Dangai Change the bonus, the calendar will tear more and more.
"Men in Fashion" chose Zhu Yilong, who is still conscientious in filming and not messing with traffic, although he relies on delaying changes and knowing whether he accidentally became popular.

The cover character of "Rui Shi ELLEMEN" is Cai Xukun of Prada, the second global spokesperson of blue blood in China.

In fact, the first magazine Kunkun came into contact with was "Esquire", but with Lin Qingyuan as a partner, the magazine was actually a good choice.

After all, no matter how high fashion Kunkun is now, he is completely incomparable with Lin Qingyuan who has five luxury blessings.

Prada, which ranks at the bottom of the blue blood, collides with the blue blood Louis Vuitton with the highest brand value, as well as top luxury brands such as Bulgari, Dior, YSL and Piaget.
The two are completely incomparable.

Therefore, Kun, who knew he could not compete with Lin Qingyuan, had no choice but to choose the men's magazine "Ruishi" under "ELLE" as the next best thing, and compared Li Yifeng and the old actor Qin Qin who had recently become popular with "The Hidden Corner" Hao squeezed out next month's Silver Ten.

Young people don't respect their seniors at all, but there's nothing they can do about it. It can only be said that the former top streamers really have no face in front of the popular top streamers. The times have changed, and the filters that were once popular can't be eaten for a lifetime.
Back to the work itself.

The location is in Beijing, and the theme of "Esquire" this year's Golden Nine is a blockbuster mirror.

According to the instructions, Lin Qingyuan stood in the black wall made up of six prisms. These prisms refracted his figure from many different sides, reflecting different aspects of different people.

From the perspective of photography techniques alone, the cameraman focused on capturing his superior profile.

And starting from the subject of photography, this seems to imply that his persona and himself are both true and false.

In fact, since his debut, Lin Qingyuan has been the subject of heated discussions among the public. Some people like his image of a humble and hard-working artist, while others will insinuate that he was a scheming man who relied on green tea in his early days.

But no matter what, these negative remarks did not affect Lin Qingyuan's stardom, and he gradually became a better him amidst the constant doubts and abuse.

Fashion always needs to have some cultural connotations, and this statement about Lin Qingyuan may appear in the draft copy of Mr. Esquire Jin Jiu's fashion blockbuster.

While Lin Qingyuan was in the studio and shooting in full swing, the latest developments released by Anta, the number one sports brand in Huaguo, quickly attracted the attention of many netizens from different circles.

[The three-day countdown is about to be announced. He is a patriotic young man full of positive energy. Who is he?Shout out his name in the comment section! 】

Then this warm-up microblog copy below is a still photo silhouette, fans who are familiar with Lin Qingyuan can recognize him at a glance, so they ran to the comment area to start making data for this official microblog ****, It soon set a historical record for the fastest number of Weibo comments to exceed one million.

However, Lin Qingyuan is after all a humanoid hotspot maker with high traffic attention. Everything related to him will attract the attention of many people, not only his fans, so this time the cooperation with the domestic brand Anta naturally attracted attention. Widely discussed.

The controversy is also ridiculous:
During the period when domestic entertainment stars collectively endorsed well-known international brands such as Nike, Adidas, and Converse, Lin Qingyuan uncharacteristically chose to cooperate with domestic brands, causing many netizens with admiration emotions to mock Lin Qingyuan, thinking that others endorsed Nike Adidas, But he can only endorse Anta, very low.

But in fact, Anta is a typical example of making a fortune in silence. His current market value is three times that of Li Ning, and he is gradually narrowing the gap with Adidas.

And in 2020, Anta's net profit even reached 91 billion yuan, three times that of Adidas, ranking second among all sports apparel brands in the world.

With the strong support of the state, it is time for domestic brands to rise and compete with foreign big names for the market.

Of course, for this slightly controversial event, the public relations team will also send out various hard publicity and soft marketing.

[How do you view the latest official announcement of Anta's upcoming cooperation with Lin Qingyuan?In fact, Anta wants to use Lin Qingyuan's delivery ability and influence to compete with the world's number one Nike, and to seize as much market share as possible in China and Asia.

In fact, as early as a long time ago, many fans and netizens asked why Lin Qingyuan never cooperated with world-renowned sports brands such as Nike and Adidas?Could it be that he is really taking the high-end route, not accepting low-end sports brands and only accepting luxury endorsements?

Of course, this is just a joke among fans, but it can also reflect from the side that Lin Qingyuan was cautious and thoughtful when contacting business endorsements.

As for the title, it must be the highest global spokesperson without even thinking about it. Everyone is waiting for him to bring the brand flying!

After all, the meaning of his endorsement is different from others. Others are just ordinary business endorsements, and finding him as an endorsement is tantamount to upgrading the brand and directly targeting the world's No. [-] sports brand, driving the domestic secondary market, and having the essence of being different from others. Lin Qingyuan's market influence is so exaggerated!
Then I will share an interesting phenomenon: Some time ago, the shoe circle heard the wind, and they also started hoarding shoes crazily, praying to God and worshiping Buddha one by one, shouting at each other, just to wait for the price increase after Lin Qingyuan’s official announcement of Anta , although this kind of behavior is not advocated, but I will really die laughing!
In addition, I think we can also look forward to Lin Qingyuan's personal clothes in the future.

Think about that "Trend Partner", regardless of the content of the show, it can definitely be called Lin Qingyuan's personal fashion show in terms of clothing collocation, and every outfit in each issue can be called a classic. It has attracted countless fashion bloggers and trend lovers to analyze and research.

So I think everyone can look forward to how Lin Qingyuan will match Louis Vuitton, ACE and Anta in the future, and find a balance between top luxury, fashion brands and sports brands. I can’t wait to see the trend vane leading a new fashion trend. Ha ha! 】

On the day of Anta's official announcement, articles like this can be seen almost everywhere on the Internet. The purpose is to help Lin Qingyuan shape the patriotic youth personality, complement each other with Lin Qingyuan's tax promotion ambassador and the space promotion ambassador who is waiting for the official announcement on the road, and work together. Do your best to build momentum for the Golden Rooster Awards at the end of the year.

After all, when there is no obvious difference in personal performance, some off-court factors may become the key weights that determine the direction of the balance.

From 10:30 in the morning to [-] in the afternoon, Lin Qingyuan changed into several different styles of clothes and accessories according to different shooting needs, took several sets of pictures and the most important fashion blockbusters, and completed the After the interview on the inside page with sublimation theme.
The shooting of his second appearance on the cover of "Esquire" Kim Koo is considered complete.

And this "Esquire" September 2020 issue is also his seventh Golden Nine cover in the past few years since his debut.

Among them, there are two "Mr. Esquire" under the Fashion Group, one "Fashion COSMO", one "Figaro" by the Figaro Group, one "GQ" under the Condé Nast Group, one "VOGUE" Hua There is a Chinese version and a French version with the highest gold content.

In addition to the quasi-first-tier magazine "Figaro", Lin Qingyuan appeared on the cover of the first-tier fashion magazine Jinjiu six times in the four years since his debut. In the history of internal entertainment, it is only second to Zhang Ziyi who has Dengfeng ten times and Zhouxun seven times. He belongs to the same sixth echelon as Fan Xiaopang and Gong Huang.

In addition, five times for Li Bingbing, four times for Yang Ying, Li Yuchun, Shu Qi and Zhao Junqi, the newly promoted double gold actress Zhou Qiuyu, and Tang Wei who went to South Korea for development twice.

It can be found that the artist's resource level in the fashion circle can basically reflect the status of TA in the entertainment circle.

Of course, there are exceptions to everything. For example, the reason why Yang Ying has so many Jin Jiu covers is mainly because of her early model status.

After all, as we all know, magazines are not cards for stars but models, so since she completely transformed into an actor and her reputation began to collapse, she has never been on Jin Jiu again.

But, this does not prevent her fans from forcibly binding Lin Qingyuan, flaunting her idol and Lin Qingyuan as the fashion emperor and fashion queen in the traffic era.

In this regard, Irene said that we have long been accustomed to the daily life of Brother Yuan being tied up by people's enthusiasm for promotion.

So as long as you are happy, everything is in vain anyway.

"I feel that today I have finished looking in the mirror for a month. I have never felt that my face is a little strange like now."

On the way back to the hotel after work, Lin Qingyuan leaned back in the chair, closed his eyes and began to rest.

He made facial expressions crazily under the command of the photographer all day, and his facial muscles were almost cramp.

"Then you have a good rest tonight. Tomorrow will be Jin Jiu of fashion COSMO, and the day after tomorrow will be Figaro. You have won three copies of Jin Jiu this year. We must issue a press release to vigorously market, so try to adjust the status Best of all, now the entire entertainment industry is waiting to comment on your cover performance this time."

Jin Jiu, which has a certain gold content, only has a few copies every year, five majors and two minors for women’s magazines, and five majors for men’s magazines, and Lin Qingyuan took away three copies this time, which means that other companies will not be able to share the cake, and young people don’t know how to do things. , a bit too domineering.

And the vast majority of mediocre people in the market will join forces to reject the existence of giants, so if his cover is not shot well this time, there will be a lot of ridicule.

"Actually, it's okay. Anyway, there's not much difference between shooting the cover and acting. It's just that the lower limit of the presentation effect is lower and the upper limit is higher. It just depends on one's fashion sense and lens expression." Lin Qingyuan is not very worried, because he is shooting The cover has its own unique understanding and is very confident.

Of course, the premise is that the photographer is aesthetically pleasing, so don’t give him weird looks that normal people can’t handle.

(End of this chapter)