Huayu's I am destiny

Chapter 139 Pull Step and Roadshow

The box office of "Heartbeat" continues to rise, and the main creative team of the crew is also constantly running road shows, trying to increase the box office ceiling of the film as much as possible.

At the same time, Lin Qingyuan's fans also began to work hard for the career development of their idol.

With the joint help of the team and fans, such a marketing Weibo was reposted and liked many times.

Title: [Inventory of the 6 L'Oreal spokespersons, Lin Qingyuan is only ranked second, and the first is worth over [-] million! 】

[L’Oreal as we know is a big brand, and the celebrity spokespersons they invited are all popular and powerful artists. So far, L’Oreal has actually had many spokespersons that we are familiar with. Today, let’s take stock of what’s in my heart The top six L'Oreal spokespersons. 】

[The sixth place is Cai Xukun. The fifth place is Di Lieba. The fourth place is Lu Han. The third place is Wang Yuan.]

[The second Lin Qingyuan is the latest male star to endorse L'Oreal. I have to say that L'Oreal still has vision!After letting him act as the makeup spokesperson, the sales of lipstick endorsed by Lin Qingyuan have been steadily increasing. The monthly sales exceeded 1000 and 618 million, and became the No.1 lipstick sales list on [-] this year with an absolute advantage. !Sure enough, they are a group of powerful fans who support their idols. They are really loving! 】

【The first Gong Li.】

Whenever there is such an endorsement inventory moment with multiple celebrity spokespersons appearing, it is a key battle of various fans competing on the same stage.

Naturally, this time was no exception. Fans of the five celebrities ranked [-]nd to [-]th all flooded into the comment area.

[It's true at a glance, and it's identified as a draft by the Lin family. 】

[Ben Alice came to take Baba away. I, Baba, am beautiful, and I will not participate in the male celebrities' previous bullshit. 】

[Where is lqy's self-confidence coming in second?Wang Hua behind, including lh and cxk, which one is not better than him? 】

This fan probably doesn't tear up too much. Although he wants to draw other fans into his camp to fight against Lin Fan, this fan's identity is too obvious.
[Your family's total sales from January to April are only 200 million. Where on earth do you have the courage to come and meet a big star whose monthly sales of porcelain lipstick is 1200 million? 】

[Although they both have the original characters in their names, they are no longer at the same level. We will not go to the countryside to help the poor, and please do not disturb or touch porcelain. 】

[The average unit price of the lipstick endorsed by Yuan'er is 99, and the average unit price of the lipstick endorsed by your cooking is 199, isn't it still relying on the high unit price to boost sales? 】

[I can't hold back anymore, what does it mean that your brother endorses 99 lipsticks, but my brother can endorse 199 lipsticks?Explain that your cooking is low, haha!And such a big gap in sales is not achieved by twice your average unit price! 】

[Then it's not lipstick, it's a limited-edition gift box specially set up by L'Oreal for Lin Qingyuan and wy.The unit price of the two-character gift box is 297, with a total sales of 200 million in four months. The unit price of Lin Qing’s original gift box is 299, with a total sales of 300 million in a single month. Your family’s four months combined can’t beat ours for one month. What’s the matter? Compare? 】

[The sales in four months is one-sixth of the sales in a single month. The gap is too tragic. I, a passer-by, don’t know how to help your family.] A netizen with a three-character profile picture replied so .

Celebrities are pulling and stepping, fans are tearing up, and brands are also evaluating each star's ability to bring goods and deciding who the spokesperson belongs to based on professional data.

What many people don't know is that Lancome is actually a sub-brand of L'Oreal Group.

Just like Bulgari is a high-end jewelry brand under the Louis Vuitton luxury group.

Just as Lin Qingyuan was busy working on the road show, Yan Jun's work phone rang suddenly.

It is Mr. Xing, the brand director of Saint Laurent Huaguo.

"Boss Xing, you want to invite Lin Qingyuan to be the spokesperson of your Saint Laurent skin care line?"

Yan Jun was really surprised that he was not a brand ambassador, but a single-line brand spokesperson?
Although Lin Qingyuan's current delivery ability is firmly in the top 5 domestic entertainment male stars (Lin Yi Wang Cai Li), it seems that Saint Laurent has never had a Chinese nationality spokesperson before.
So if this endorsement can be signed, it will undoubtedly be a cooperation that rewrites industry rules and history.

However, it is not particularly surprising that Saint Laurent handed over to Lin Qingyuan the first endorsement contract of a Chinese native in history.

In recent years, various celebrities and idols have emerged one after another, and the topics and traffic frequently dominate the rankings. In addition, the prevalence of fan circle culture has promoted the boom in the fan circle economy, providing more new development space for celebrity marketing.

Many companies and brands have also taken this opportunity to cooperate with celebrities to deepen the circle culture, and hope to complete the transformation of corporate brands through celebrity marketing.

In fact, to put it bluntly, I just want to use the celebrity's popularity and influence to cut leeks and make money for the brand.

However, although it is about taking advantage, it is also a win-win outcome for both parties to get what they need.

Lin Qingyuan can not only enjoy the high endorsement fee brought by the realization of his own commercial value, but also use the popularity of the endorsement brand and various promotional advertisements to promote his own fame to a greater extent, and use his untapped commercial value. The value digs deeper!

This is undoubtedly a virtuous circle that promotes the continuous improvement of the commercial value of artists.

"YSL Yves Saint Laurent invites you to be the spokesperson of their skin care line." Lin Qingyuan's phone rang, and it was Yan Jun calling.

"YSL? Isn't Yves Saint Laurent a sub-brand of the L'Oreal Group? I endorsed L'Oreal, why do they still come to me to cooperate with the endorsement?" Lin Qingyuan was very puzzled.

"You are the spokesperson of L'Oreal's makeup line, and Saint Laurent is looking for you to cooperate with the spokesperson of the skin care line. Moreover, L'Oreal is a mass brand, and Saint Laurent is a luxury brand. The more luxury endorsements you have on your body, the higher your commercial value will be. Fees are also rising fast." Yan Jun explained.

"How much is the endorsement fee this time?" Lin Qingyuan is still very concerned about his endorsement fee, because it can directly reflect a celebrity's current status and commercial value.

The endorsement fees of Yuan Shikong Sizi and Li Jiaheng are very high. Of course, this is mainly because they have a lot of high-end and top-end luxury endorsements, and although it may not sound good to say it, but there are many cheap national brand endorsements. Does it really affect the price of artist endorsement fees?
Therefore, Lin Qingyuan has been controlling the increase in the number of his endorsements, carefully selecting them in order to increase his commercial value as much as possible without affecting the quality and style of his endorsements.

"1000 million a year is almost our current market average price."

"When will the official announcement be? When will I shoot the official advertisement, and when will I participate in the offline brand launch event?" Lin Qingyuan asked a series of questions.

"What's the hurry, the contract hasn't been signed yet, of course the exact time has not yet been decided, but if there are no accidents, it will probably be officially announced in September, and by then you will be the first in China to own both blue blood and red blood and the world's three top luxury jewels One of the three luxury spokespersons!"

"Well, I see, then I will trouble you all, Brother Jun." Lin Qingyuan expressed his gratitude.

After hanging up the phone, Lin Qingyuan let out a long sigh of relief.

Although Yan Jun didn't say anything, Lin Qingyuan knew very well that after YSL's official announcement, the company would definitely focus on marketing its status as "the first three-luxury spokesperson in China".

At that time, Lin Qingyuan's position in the fashion industry will have a big leap, and perhaps he can further feed back the script resources he can obtain in the film and television industry.

I have to say that simultaneous development in multiple fields will be more tiring for artists, but it is indeed the best development route.

So like Yang Yang, who only shoots dramas, seldom appears in variety shows, and hardly dabbles in the fashion industry, it is understandable that an artist who is always at a disadvantage and weaker in battles with other male stars.

"Ms. Lin, I'm ready to go on stage." The staff knocked on the door of Lin Qingyuan's lounge and reminded.

"Okay, come right away!"

During the road show at the capital station, Deng Chao, who was resting at home, also rushed over, causing the focus of the media's questions to change from the original Lin Qingyuan alone to the current two.

"Actually, when I joined the group, it was already in the late stage of filming, and everyone's usual way of getting along with each other has become a normal thing, so it was a bit difficult for me to integrate into this group at first."

"But fortunately, Qingyuan is here. Qingyuan is really interesting. Every now and then, he pulls me to play with their group of young people. As a result, after a month, I feel as if I have become a few years younger."

"Yes, Qing Yuan's acting talent is very good, and he is a young man in his early twenties who is very good at dealing with others. Everyone in the crew likes him. If you don't believe me, you can just ask other crew members. I believe their answers will be good. Exactly what I said."

"At first he called me Mr. Deng Chao, and then he called me Brother Chao when he got acquainted with him. As a result, when we met today, he followed He and Xiaolu and they called me Lao Dengtou."

"Yes, I went to the cinema to watch the whole movie yesterday, and it was very well shot. In fact, when I first saw the script, I thought this movie was really educational, so when my son and daughter grow up, I will Definitely will take them to watch the movie together."

"What? When my daughter becomes an adult, will I let her fall in love with a boy like Lin Qingyuan? Impossible, absolutely impossible, don't even think about it! He went to the village with me that day to buy local chicken from a fellow villager. The crew stewed it and ate it, but in the end, good guy, this kid ate up all the essence when I went to the toilet."

The audience roared with laughter instantly.

Then the media asked Xiang Lin Qingyuan: "During the filming period of the film crew, did you ever have a real heart-pounding feeling for a certain actor in the film crew?"

"There are definitely no actors, but there are actually quite a few characters that make my heart flutter, such as the heroine Zhu Li, the grandfather of the hero Lu Mingxuan, and Zhu Li's father Chao Ge. He has a very striking personality.”

"The total box office of "Pounding Heart" reached 2.8 million in the first three days of its release. As the leading actor of "Pounding Heart", how do you feel now?"

"Of course the mood is very good, because this is the result of the hard work of each of us, and everyone in our crew has a share in this honor and joy."

"Actually, many viewers now call you Bai Yueguang, so will you appear in love movies of the same type in the future? Fans are looking forward to it."

"Everything is possible. After all, no one can say for sure what will happen in the future, but as long as the script satisfies me and the schedule is suitable, then I don't mind appearing in movies and TV shows of the same type."

(End of this chapter)