Daming 1805

Chapter 176 The Birth of Luxury Goods
Before Zhu Jingyuan read the letter and photos of Prince Charles, he had actually read Chu Yuqiang's report.

Zhu Jingyuan already knew what happened in Paris.

Those clothes, since Prince Charles wore them at the New Year's banquet, immediately opened up the top aristocratic market in Paris.

Chu Yuqiang's clothing store was immediately broken by the nobles of Paris.

But Chu Yuqiang's firm only sold ten sets of clothes in the end.

It's not that they can't make more clothes. The Royal Clothing Firm has a large number of craftsmen who can help them accept more orders.

But Chu Yuqiang is going to try a rather special business idea.

Before going to Taixi mainland, Chu Yuqiang had discussed the train of thought with Zhu Jingyuan on the Western Cape and on the way back to the Great Food Country.

Chu Yuqiang believed that Zhu Jingyuan had created a new type of commodity.

A commodity whose market value far exceeds its cost to produce.

The first is the name designed by Zhu Jingyuan, the Prince of Ming Dynasty.

Then there is the unique style these designs have in themselves.

Finally, Prince Charles and other Thai and Western nobles cooperated to open up the high-end market.

Looking at Chu Yuqiang's analysis, Zhu Jingyuan immediately knew that this was actually a luxury in the modern sense.

Naturally formed traditional luxury goods, such as silk and satin brocade clothes and gold and silver jewelry, have very high raw material and production costs.

These luxury goods are not actively restricting sales and prices.

This is not the case for modern luxury goods. Their actual raw materials and production costs are far from matching their market value.

It is in the process of design, production, and publicity that additional market value is endowed.

Of course, these commodities can be mass-produced and sold to the masses, and the prices can be gradually lowered to a level acceptable to ordinary people.

But Chu Yuqiang tried to maintain the extremely high added value of this commodity.

Prince Shire's suit was marked by Chu Yuqiang as the highest priced garment in Dashi Trading Company, and the complete set was priced at [-] Daming silver bills.

According to the purchasing power conversion, it is almost 100 million RMB.

This is not a particularly outrageous level in modern luxury custom clothing.

But definitely over-spec for this day and age.

Fully hand-made customization may be synonymous with high-end in later generations, but it is still a common phenomenon in this era.

Because a large-scale finished clothing market has not yet formed.

The gap between high-end and low-end is nothing more than the grade of materials and tailoring.

Zhu Jingyuan's clothes are extremely simple in shape, and the production cost is lower than traditional clothes, but the marked price is ridiculously high.

Under normal circumstances, there is no special meaning in it, and no one will spend so much money on clothes.

If Chu Yuqiang wanted money, Prince Shire might not even buy it.

Chu Yuqiang's firm stated to the public that the clothes of Prince Shire were a personal gift from His Royal Highness Prince Dashi, and that clothes of the same level would not be sold again in the future.

Even Charles' father, Louis XVI, couldn't buy it.

Chu Yuqiang claimed that the material of a special vicuna they use is limited, and they cannot make more clothes of the same level.

Don't worry if no one buys it because they don't sell it at all.

The suit of Prince Charles is theoretically the only one, and it is also the only thing that is nominally priced at [-] silver bills.

The ten sets of clothes that Chu Yuqiang sold looked very similar to Prince Charles's, but the overall level was lowered in name.

For example, the cashmere trench coat has been replaced by a super-grade double-sided cashmere from alpaca.

Although it is still an advanced material, it is a material that can be mass-produced.

Of course, the price has also been reduced. A complete set only costs 20 silver notes, which is equivalent to [-] RMB, and the sale is limited to ten sets a month.

The first few top Paris nobles who arrived first made a set without hesitation.

Those who went late were quite annoyed, but immediately booked a place for next month.

Prince Dashi of Ming Dynasty personally designed the style of clothes specially given to the French crown prince. There are too many gimmicks in it.

Many wealthy aristocrats who have nothing to do are pursuing this.

It's just two thousand Daming silver notes.

If they are willing to settle for the second best, they can buy similar clothes elsewhere with other ordinary nobles and the owners of large factories.

Daming Royal Garment Firm has a set of one thousand silver bills of the same style, and there is no limit.

The material and production level of the clothes are very close.

It's just that it's not directly sold by Prince Dashi's own firm, and there is no "Ming" pattern in seal script on the metal buttons.

In fact, the clothes on both sides may have been made by the same group of craftsmen.

The button was actually nothing special, it was just a newly designed button, which was originally intended to be sent to the store for normal use.

Chu Yuqiang bought out the design after he fell in love with it, and it became the exclusive logo of Dashi Trading Company.

In the end, the selling price was doubled, and as a result, customers took it for granted.

At the same time, the clothing houses have more clothing of different classes, real clothing for ordinary Thai and Western elites.

The price is between one hundred silver notes and one thousand silver notes, divided into five different grades, using different grades of materials and different levels of customization.

Ordinary elites in the Western mainland, from company employees to managers and shopkeepers, from private detectives to newspaper editors, can buy suitable ones.

The traditional Thai and Western formal suits they used to wear originally cost dozens of silver bills.

People who need to buy new clothes now, instead of continuing to wear traditional Western and Western formal clothes, it is better to spend a little more money to buy new formal clothes designed by Prince Dashi.

Prince Charles can wear it to a New Year's Eve party, and we can certainly dress up to work.

As a result, a trend of changing clothes quietly spread from the aristocracy to the ordinary elite.

Chu Yuqiang is going to try to stay in the new luxury market, but he is not going to let Daming give up the normal clothing market.

The big food company has too few manpower to control the mass market at all, so it is directly handed over to the royal clothing company.

Otherwise, the original clothing houses and tailors in Paris will quickly eat up this real backbone market.

Before Chu Yuqiang arrived in Taixi, there were tailors who tried imitation clothes at the request of nobles.

But at that time, there were only photos of Zhu Jingyuan's trousers overall, without skirts and specific design details, so the tailors were clueless.

Now that nobles can get samples, it is only a matter of time before tailors learn.

If these tailors get high-priced orders and use high-grade materials, the things they make may not be as good as the two firms in Daming.

But it's a pity that they are French, so they can only pick up the lowest market.

Those who really can't afford Ming-made clothing and want to join in the fun.

Only sell low-end imitations.

Looking at Chu Yuqiang's detailed report, Zhu Jingyuan couldn't help feeling in his heart:
It seems that there are quite a lot of rich people in France, and other luxury markets can also be engaged in.

Shearing wool from developing countries with high value-added commodities is also a typical means for developed countries to maintain "development" in later generations.

For the real rich, luxury is something you love and I like.

But for the middle class it is mandatory class tax.

For the bottom, it's an IQ tax.

Zhu Jingyuan felt that Chu Yuqiang's brand had a good meaning, and from now on, the clothes of his firm would be stamped with the word "Ming".

Only educated Ming people can understand seal characters, and even fewer Taixi people can understand them.

But it can be used as a promotion point.

This is called connotation.

Zhu Jingyuan read Chu Yuqiang's report again, and then wrote a simple reply telegram himself.

A few words of encouragement, let him maintain the current mode of operation, and push the aesthetics of Thai and Western men towards the young and thin direction without any trace.

You can find a few beautiful but thin German boys, and wear that kind of clothing to show them to the Thai and Western nobles inside and outside the clothing store.

If they have resistance, tell them about "Wei and Jin romantic", this style is also the style that Daming China has had.

Zhu Jingyuan wrote the telegram to Chu Yuqiang as a matter of course, because it was a serious matter of "seriousness".

After finishing writing and picking up the letter from Prince Shire, Zhu Jingyuan fell into confusion.

It is best to respond to this letter, because Prince Charles will be required to cooperate with the publicity in the future.

But how should such a letter be responded to?

Zhu Jingyuan struggled for a while, and finally called the palace book.

The palace book is not in charge of keeping accounts, it is dedicated to writing memorials and test books for princes and county kings, and talking at a happy gathering is a document for writing reports.

It was the kind of work that should have been done to him.

However, Zhu Jingyuan watched from the side and gave more direct instructions on the spot.

The content of the reply letter should be very close on the surface, expressing that he is willing to establish a sincere and pure friendship with Prince Charles.

Then I hinted that the skirts I designed were originally suitable for relatively slender adults and children.

Not suitable for the elderly, or fat, stout people.

It is most suitable as a school uniform for primary and secondary schools, but because it is a Thai-Western style, it cannot be promoted in Daming schools.

Prince Charles can try at Tessie's Noble School.

Of course this is bullshit.

It is best for Prince Charles to believe it, and to promote similar clothing as boys' school uniforms in French aristocratic primary and secondary schools, poisoning the entire next generation of France.

At the same time, in order to find evidence for this suggestion, Zhu Jingyuan also publicized and instilled the idea of ​​losing weight to Prince Charles.

First of all, a reminder that being obese is unhealthy, and eating too much meat is also unhealthy.

According to the continuous research conducted by Damingtai Hospital for more than [-] years, it is believed that people who eat less meat can live longer if they are relatively thin.

Going on a diet and vegetarian diet can keep in good health.

His Majesty the Emperor Shizu of the Ming Dynasty lived to the age of more than 90 years because he maintained a relatively thin body throughout his life.

And I like to eat fruits and vegetables very much, and I am very restrained about meat.

It is true that Zhu Cihong is not fat, and the portraits left are relatively thin, and the records show that he does not eat much meat, and there is evidence for this.

Zhu Jingyuan could probably guess the actual reason.

Zhu Cihong, as a time traveler, must have known that in that era, the three highs were basically terminally ill, and there was no cure for it when it became serious.

In order to be able to live a long life, Zhu Cihong never dared to fish or eat meat all his life, and he did military training every day.

In fact, military training is the key reason for Zhu Cihong's longevity.

But Zhu Jingyuan replaced military training with weight loss, and replaced eating less meat with a complete vegetarian diet. He didn't mention training at all, but said that Zhu Cihong was also relatively thin and liked to be vegetarian.

Then he suggested that Prince Charles, who was not fat in the first place, lose weight by going on a diet and being a vegetarian.

Try to reduce your weight to about [-] kilograms, so that you will have more temperament when wearing the clothes you design.

Other than that, he chatted about some of his daily affairs in Dashiguo, trying to make up as many words as possible, to show that he paid enough attention to him.

At least not less than what he wrote to himself.

But there can't be any intelligence related to the military and political affairs of Daming and Dashi.

The Wangfu Dianbo is a professional in this city, and soon wrote about it.

In the end, hand it over to Zhu Jingyuan to copy it again, and the reply letter will be considered complete.

(End of this chapter)