I have a flow system

Chapter 53 The Good and Bad of Mid-Autumn Mooncake Performance
The Internet celebrity has a big mouth. During this period of time, because of the traffic of Cengqiaofei's house, he was proud of the spring breeze, and even caused many people to follow suit.

However, as the first wave of stepping on Qiao Fei's family, and as the anchor with the most severe words, he has won the favor of many viewers with his sharp style of painting.

Only this time, when he was preparing to continue to chase after the victory, when he posted the video, he found that the video could not be posted.

Then I found the official customer service of Shaking Hands.

I was told that according to relevant regulations, the account will be banned for 10 years.

In an instant, he was blown away. This one has been sealed for 10 years, so what's the difference between that and being blocked directly.

It's just that when she wanted to ask what the reason was, the mcn company behind him sent him a lawyer's letter.

Taking a closer look, it was not the lawyer's letter between Qiao Fei's family and him, but the lawyer's letter between MCN and him contacting the contract.

"The remarks about Qiao Fei's family are all made by Dazui himself, and all the copywriting has not been planned and communicated with our company. The relevant legal responsibilities should also be borne by Dazui himself."

"Our company has terminated the relevant cooperative relationship with Big Mouth."

"The ownership of Big Mouth's account belongs to our company according to the previous contract. Because of Big Mouth's behavior, the account was banned, which brought about a heavy loss to our company. Our company's finances are being calculated, and we will make a claim against Big Mouth later."

Big Mouth looked at the series of announcements and speeches, and his eyes were blank for a moment.

One moment he was proud, but the next moment he fell into the abyss.

The future seems to have no future
At the same time, there were a lot of remarks about flogging corpses in the previous "convincing" videos of the Big Mouth account.

"Didn't you say that the family is clean? Didn't you say that you must evade taxes? Then what about the 6 million."

"This kind of decent company, you are also black, fuck off."

"As a public figure, a big V, what he said is all fantasies, what the hell."

"What a trick, I feel like you're buzzing like a fly right now."

"Sentence, this kind of person should go in and think about it."

"Such a conscientious company was slandered by you so wantonly. Now that the truth is revealed, it still doesn't have any money."

"You don't need to scold anymore, Big Mouth's account has been blocked, and you can't post videos anymore."

However, it didn't take long for these remarks to be made, and many people found that there was no way to make any more remarks.

Comments were restricted, and the video disappeared, or was deleted.

However, the Internet is not a place outside the law, and subsequent legal responsibilities will not end just because it is deleted.

Huashi Capital has been paying close attention to the follow-up progress.

After all, if it is not handled properly, this one billion investment may become a failed investment. At that time, let alone the issue of capital loss, some people will definitely be held accountable.

It doesn't matter if the amount is small. If there is a problem with such a large amount, any small details in the whole process will be dug out in the review. For example, in the last payment process, they made a expedited.

Does this count as irregular procedures? If these relevant personnel are considered dereliction of duty, what kind of responsibility should they bear?

Therefore, after the public opinion was not favorable to Wu Zhou, they immediately contacted the number one public relations company in the industry.

Then, on the same day, the personnel from both parties will be arranged to meet together, and a plan to restore the corporate image will be given as soon as possible.

The past few days are almost overtime, the preliminary plan came out,

It's just that the plan here has not yet reached the point of implementation, and the official actually stepped forward.

Especially after seeing the [-] million donated by Wu Zhou.

Only the public relations company is the only one who is dumbfounded by Huashi.

"Mr. Wu, why don't you tell me about such an important matter in advance."

"forget."

"."

"In any case, you are the most generous entrepreneur I have ever met."

"This matter, the follow-up has been very easy to operate, we just need to push the official news, so that more people can see that our corporate image can even be a blessing in disguise."

Wu Zhou nodded, found the corresponding official video, recited it silently, and uploaded it.

Give priority to those who intend to buy, as well as old customers who believe in rumors.

10w traffic is not enough.

It took another 136w to be almost the same.

And because of this wave of precise traffic push.

Under these official accounts, there are a large number of user feedback from 'real consumers'.

"When this rumor came out, I felt strange. I'm an old customer of Qiao Fei's family. Their products have always followed the route of exquisite and high-quality products, and there has never been anything to say. This bird's nest mooncake made by their family, I still love it. I bought fifteen boxes to give away, and most of them were intended to be given away, but in the end only eight were given away, and the remaining seven were eaten by our family.”

"The taste of their mooncakes is definitely the leader in the industry."

"Yes, I think so too. There are no additives in the ingredient list, and it's not so greasy and sweet. I hope they can continue to sell this product after the Mid-Autumn Festival. Otherwise, I won't be able to eat such a delicious thing. It's too much." It's unbearable."

"I seem to have found another reason to buy Qiao Fei's house, but what should I do if I don't have enough wallet?"

"You can ask your boss for a raise."

"Evil capitalists, how can it be possible to raise wages so easily."

"I used to think that the things from Qiao Fei's family were pretty good, but the price was a bit expensive. Seeing that their family donated so much money, I suddenly felt that it was not expensive. After all, love is priceless, and it seems that the money they earned has not been donated yet." many."

"Our boss bought a batch of Qiao Fei's snacks as office snacks, dare you believe it. @上一个."

"My younger brother doesn't like Qiao Fei's family, well, now I'm the only child."

"Support domestic products and build Huaxia international brand."

"It will be great when Qiao Fei's house can be sold abroad."

On Shaking Hands and Weibo, Qiao Fei's family has entered the hot list one after another.

Then, then there was also a wave of 'following the trend' stars.

"My friend, Amway, gave me a box of mooncakes from their family. I didn't want to eat them at first because I was afraid of getting fat. Finally, I took a bite under her force. It was unexpectedly delicious, with a light and sweet taste, and then it became my daily routine. Snack this message and block Sister Yu."

"Sister Yu: Xiaola, your snacks are confiscated."

Qiao Fei's family experienced ups and downs in just ten days, and became popular again.

But the benefits are also very obvious, that is, through the fermentation of public opinion this time, the popularity can be regarded as 'everyone knows'.

Some time ago, the daily performance of snacks began to decline, and the daily sales fell to within one million. Recently, it began to soar directly, 120w, 150w, 210w, 280w, and even 300w+. If this continues, it will reach hundreds of millions in a month.

Wu Zhou withdrew the mooncake gift box, replaced it with a single mooncake item, and changed the packaging from the gift box to the company's regular snack packaging.Then the mooncakes were reduced from 8 yuan to 7 yuan, and the price was adjusted to 399 yuan and 7 yuan. Other flavors of mooncakes also have prices ranging from 199-299.

You can still sell 30 units a day, and you can also have a performance of about [-]
The performance of mooncakes for the entire Mid-Autumn Festival has also been sorted out.

A total of 613511 boxes of mooncakes were sold. If it were not for the sharp drop in sales caused by the deterioration of public opinion in the last period, it is actually possible to break through one million boxes.

But even so, 3, um, 3154 million were sold.

Product profits reached 2 million.

But it's not net profit.

Other labor costs, logistics costs, platform costs, corporate income tax, value-added tax, etc.

In the end, the actual profit was only about 1.3 million.

In addition, in the recent period, public opinion has reversed, performance has suddenly plummeted, and many consumers have returned orders, and even returned orders for products that have already been purchased. These are almost directly scrapped.

Or the production line produced it, but it was not sold in time. This kind of product was a little better, but after being squeezed for a few days, it became unsalable again, and the product was obviously not fresh enough compared to before.

The longest shelf life left is less than 10 days.

Wu Zhou’s previous delivery process for mooncakes was that they would be sent to the warehouse immediately after they were produced. The factory is also close to each other, a 2-hour drive, and then packaged and sent out immediately. Most of them have a shelf life of more than 13 days when they reach consumers.

Therefore, the shelf life of this batch is less than 10 days, and other brands may continue to sell them.

Liu Bin's suggestion here is to find Taoke and those top anchors.Sell ​​it at a reduced price, and most of it can be disposed of in a day or two, but Wu Zhou didn't agree.

In the last total, there are nearly 20 boxes in total, and the loss is about 0.3 million.

Barely acceptable.

The net profit can still reach 1 million, Wu Zhou is still satisfied.

It is not yet the time of life and death, and the final net profit is still considerable. Just to reduce losses, it is too short-sighted to send stale goods to those consumers and destroy all the previously established strategies.

Looking at the long-term perspective, it takes years and years to build up consumer trust, but it only takes a moment to destroy it.

So, in the end, Wu Zhou gritted his teeth and admitted the loss.

Expired, directly find the environmental protection company to destroy.

For those that have not expired and have a shelf life within 5 days, the company will digest them internally and collect them voluntarily, with a maximum of 5 boxes for regular employees and a maximum of 2 boxes for temporary workers.

As soon as the news came out, they were all taken away, and no one refused to take it.

The shelf life of more than five days is not bad. Contact some local orphanages, pension institutions, charities, public security agencies, tax agencies, hospitals, etc.

Then go to some high-end local communities, such as the community where Xiang Wuzhou is located, and contact the property, and the mooncakes will be delivered directly.Of course they are happy to agree.

As the center of public opinion during this period, it is still local, and Qiao Fei's home is local, and it can be regarded as a well-known brand that is 'everyone knows' during this period.

Back and forth, these goods were sent out, and they earned a lot of good impression points.

At the same time, Huashi saw the sales report data of moon cakes, especially the scrapped 20 boxes of moon cakes.If there was no such a release, how could such a release be scrapped, and even hundreds of thousands more boxes could be sold.

The gap before and after, at least one or two small goals.

They own 15% of the shares.

If you convert it proportionally, it will be tens of millions less.

"Md, communicate with the lawyer again, and we must make those internet celebrities who talk nonsense about gb compensate for their losses, definitely."

(End of this chapter)