Reborn 1980, Mountains Have Spirits, I Have Fields

Chapter 214 English Class

Satisfied, Mei entered the store. There were not many customers in the store. Two elegant women were trying on clothes under the care of the waiter.There were also two young girls sitting in front of the sofa drinking coffee.They had already packed their pockets, and a salesperson was chatting with them, laughing constantly.Seeing Ling Mei, the salesperson shouted in surprise, "Mr. Xiao, you're here!"

Lingmei smiled and said, "I'll just take a look. Just entertain the guests well."

As she spoke she walked upstairs across the storefront.

There were originally six rooms upstairs.One of the largest is reserved as a storage room, and the others have been converted into VIP rooms.

There are customers in all five VIP rooms.

In addition to snacks and drinks in the VIP room, there are also two exquisite clothing booklets.

The clothing booklet is divided into daily clothing and dresses.Daily clothing is updated every quarter, and dresses are updated every six months.This idea was not conceived to take care of customers' advance reservations.But to deal with the endless stream of imitators outside.Brochures are only for VIP customers to read in the VIP room and cannot be taken out.It is really that the cost of plagiarism in clothing design is too low.Even though some tailoring methods and fabric processing methods will not be researched by the domestic copycat army for a while, but within three months, there will definitely be a high imitation version.The only difference may lie in the fabrics - the fabrics of Tianyi decoration are all high-end fabrics imported from abroad.Lingmei only needs to spend a small amount of money to reproduce large quantities of the same fabric in space.It is difficult for other clothing stores to achieve a complete one-to-one copycat. Even if there are brands that can buy the same fabric, they cannot afford such an expensive cost!In order to cut the budget, you can only settle for the next best thing.Even so, when the new season is renewed, there are a lot of customers in the Tianyi store, and they just look at it and don't buy it. After January, the same styles in the streets and alleys spring up like mushrooms after rain.

Ling Mei suddenly came up with the idea of ​​a clothing booklet.Some real products are displayed in the store, and more choices are all in the VIP room.

In this way, the number of VIP customers of Tianyi has tripled or quadrupled within a year, and piracy has also been curbed at the same time. The effect is excellent.

The Yunyi brand is also one of the many pirated brands designed by Tianyi.

Duan Yilin spent more than a year at Yunyi Factory drawing inspiration from everywhere, desperately designing and pattern-making, and personally went abroad to select the latest and best fabrics, which led to a sharp increase in the cost of Yunyi's clothing, and the price remained high.

This made it difficult for Yunyi's old customers to accept.Yunyi was previously positioned as mid-to-high-end clothing in department stores, and the prices were not cheap.Now the price has risen again, and the style has lost its uniqueness - Tianyi is pirated, and Yunyi is also facing the same dilemma, and the fabric and style of Yunyi are more likely to be imitated.

But Tianyi figured out a way to get over this difficulty with a VIP album, but Yunyi didn't have such good conditions.Therefore, Duan Yilin's painstaking design was quickly copied over and over again.

Seeing that other brands have the same style of clothing as myself, and these clothing are transported from Guangzhou to all parts of the country, which seriously affects the sales of the brand.Duan Yilin was so angry that her face was livid and helpless.

Only then did she understand why Xiao Lingmei had to take the high-end route when she came up, insisting on high quality and high price.In addition to locking in powerful customers from the beginning, it also left an insurmountable cost gap for ordinary pirate manufacturers.

Director Yuan's disappointment is obvious.

He has invested more human, material and financial resources than in previous years, but revenue and profits are declining.Looking at Tianyi again, a small store is making steady progress and is already preparing to open a second branch in Yuexiu District of Guangzhou.

At this time, he felt remorse in his heart. He really shouldn't have let Qin Hua resign.If it was her, what method would she use to solve the current problem?
Qin Hua didn't have time to worry about Yun Yi's success or failure. At this time, she was studying English hard with her son Xie Hang.

Lingmei said that if you want to be a great designer, you can't do it behind closed doors.Fashion capitals such as New York, Paris, and Milan are waiting for her to visit. Before that, she must first practice her foreign language.

To learn a foreign language, you need a teacher. How can there be no reason not to use the ready-made Aunt Tan?
When Lingmei asked, Aunt Tan didn't refuse, and even agreed to give it a try with great interest.

The average age of the garment factory's current employees is nearly 40.But Tailor Pan, who is 60 years old, is still very excited to hear that he wants to learn English well and go abroad to learn advanced concepts and techniques from foreigners.

It's just that none of them have the slightest knowledge of English.

Aunt Tan thinks that everyone is at the same level, which is a good thing.So I borrowed the English book from Lingmei Primary School, studied it seriously for half a month, wrote dozens of pages of textbooks, and prepared to start the class.

Tan Yuanli started an English literacy class three days a week, from [-]:[-] p.m. to [-]:[-] p.m.

Starting from the simplest alphabet, the two brothers of the Pan family were very excited but miserable.On the contrary, their younger brother Lu Bai and the two seamstresses are more enlightened.Especially Lu Bai, with accurate pronunciation and good sense of language.Coupled with his young age and strong memory, he soon became Aunt Tan's favorite student.

After studying for half a year, Pan Zhiqin and Pan Zhirong grew up with an English word from time to time.Lu Bai has already been able to communicate with Aunt Tan in English with a standard accent.Aunt Tan divided them into basic classes and advanced classes to continue teaching.

Lingmei occasionally goes to Tan Garden, and she is very pleased to see Aunt Tan who is well-dressed, energetic, and walks gracefully.Now Aunt Tan is no longer the middle-aged woman who was stagnant when I first met her.She is like a bamboo that has been buried in the ground for too long, and when it suddenly encounters rain, it grows vigorously.

"Aunt Tan. If I run a school, I will ask you to be the principal!"

Aunt Tan's eyes lit up: "School, what kind of school do you want to run?"

Lingmei smiled and said, "Of course it's the School of Design."

Her clothing factory in the suburbs of Guangzhou is under construction.In addition to skilled workers, designers are also the top priority.It is unimaginable that the future clothing market will be huge. Now we start to train excellent designers, and we will be able to harvest the market in a few years.

Aunt Tan thought for a while, then frowned and shook her head: "The School of Design is not easy to open. Our university doesn't have a design major yet, right? It's hard to find resources for teachers and students."

Lingmei smiled and ate the strawberry cake: "After the garment factory is completed, my brand will expand. I have to start a simple sewing school first. Recruit some middle school students. It is best to have a basic foundation. There are so many designers in the garden. Take charge of a course. You are still responsible for teaching English and etiquette." She held up the cake as she spoke, "If you have time, you can also take an elective course: baking. Teach students to bake more delicious cakes."

Aunt Tan laughed: "Greedy cat. I just want to eat."

She picked up a strawberry and asked, "Is this a new variety planted in your village this year? It's sweeter and bigger than Zhang Ji."

Lingmei immediately cheered up: "Aunt Tan, you have a good vision! This is a new variety of strawberry that I improved with Zhangji and Xinxiang, called 'Hongyan'. It retains Zhangji's creamy taste, and the fruit is firmer , the sweetness has also increased a lot. This year's first red face, I will send it to you."

(End of this chapter)