Chapter 282 Acquisition of Mutong Technology!

In mid-September, Zheng Wentong met with Xu Zhenhua and Yuan Jing, the two founders of Mutong Technology.

Both Xu Zhenhua and Yuan Jing are employees of Penguin. They joined Penguin very early. They also participated in the development of the Penguin mobile game "Glory of the King". So when they left Penguin, they created Mutong Technology and launched a mobile game. "Endless Showdown".

Penguin sued Mutong Technology in March this year. Penguin determined that Mutong Technology had infringed the intellectual property rights of "Glory of the King" and demanded that Mutong Technology be removed from the shelves and compensate Penguin for economic losses.

Penguin and Xu Zhenhua have already fought a lawsuit over a non-competition agreement. Xu Zhenhua has already lost the lawsuit and compensated Penguin 1940 million. Many players thought that the game lawsuit was lost, but it was not.

After Xu Zhenhua resigned from Penguin, he received generous resignation compensation provided by Penguin. However, Xu Zhenhua founded a game company and launched a mobile game similar to "Glory of the King", which violated Penguin's non-compete agreement. Either lose money, so the lawsuit was lost.

Weike Xinke has contacted Mutong Technology several times. Xu Zhenhua did not consider Weke Xinke's merger and acquisition plan at first, but Mutong Technology has already invested [-] million yuan in advertising costs in order to promote "Endless Showdown" in the Southeast Asian market this year. The company went bankrupt.

In addition, Yuan Jing, the founder and co-CEO of the company, is open to mergers and acquisitions, so they are now relaxed about mergers and acquisitions.

Zheng Wentong said to Xu Zhenhua, "Although I don't play games very much, it's amazing that Endless Showdown can suppress Penguin in the Southeast Asian market."

Xu Zhenhua smiled, "Actually, the three games "PUBG: mobile", "MLBB" and "Honor of Kings" have very similar market shares in the Southeast Asian market. We mainly launch heroes of local culture, so they are more popular."

"Large companies are more arrogant, so it's normal to make decisions slowly. The update and iteration in the local market is relatively busy, and small companies are more flexible. The two of you can decide which hero to launch, so I think the studio model is more suitable for developing mobile games."

Yuan Jing deeply agreed, "I used to work at Penguin and was responsible for the operation of a single game. It took two or three days for an approval process, which greatly delayed work efficiency."

"Mr. Zheng doesn't usually play games. How did you come up with the mobile game "PUBG Mobile" that is popular all over the world?" Xu Zhenhua was curious. Envious.

"I had my own computer very early. At that time, my dad was afraid that I would go to an Internet cafe, so he bought a computer at home. There were no games at that time. He mainly played "War3" and "CS". "Rules", that's why I came up with the idea of ​​eating chicken games." Zheng Wentong explained.

"Blue Star Games has a very large PCG Global Finals this year. We hope to launch our own e-sports market in the Southeast Asian market next year. TikTok can better help us promote the game, and "MLBB" can also help TikTok develop more users." Yuan Jing said.

"Mr. Xu and Mr. Yuan named the company Mutong Technology because of the barrel theory, so what do you think is the current shortcoming of Mutong Technology?" Zheng Wentong asked.

Xu Zhenhua obviously has enough thinking about this, "Mutong Technology currently lacks funds, and we also want to launch the national server version of "Endless Showdown", and we want to compete head-on with Penguin in China, but we can't pass the review in China because Penguin advocates that we violated their intellectual property."

"I have received news that in addition to Penguin, Riot Games will also file a lawsuit against Mutong Technology, arguing that "Endless Duel" infringes the mobile game version of League of Legends. If Penguin and Riot jointly sue Mutong Technology, it will be against our company. On the contrary, it is good news." Zheng Wentong said.

Yuan Jing didn't understand, "The two companies sued at the same time, why is it still good news for us?"

"It is impossible for Penguin and Riot to sue Mutong Technology in the mainland. Your company's games have not yet entered the mainland. This involves a case jurisdiction issue."

"Penguins will definitely launch a lawsuit in the United States in order to remove Endless Showdown from the global market. Riot and Penguin have authorized each other's heroes to use their heroes, but Penguin and Riot have no way to explain which heroes belong to Riot. If it belongs to Penguin, then the intellectual property rights claimed by Penguin and Riot will not be established.” Zheng Wentong explained.

In the most popular explanation, Zhang San and Li Si sued Wang Wu together, saying that Wang Wu owed them 2000 yuan, but Zhang San couldn't tell how much he borrowed, and how much Li Si borrowed, so it was difficult for the judge to determine the debt Real existence.

Xu Zhenhua now understands, "Although Penguin is the major shareholder of Riot Games, and Penguin and Riot Games have mutually authorized heroes, it will undoubtedly be very time-consuming and laborious for Penguin and Riot Games to clarify the ownership of intellectual property rights between their games, and Riot Games may not be able to Therefore, our company has a high probability of winning the lawsuit.”

The fact is also the same. Penguin and Riot began to sue Mutong Technology in 17, but it was only in 21 years that the judgment was issued, and Mutong Technology was judged to be infringing.

Xu Zhenhua originally wanted to develop Mutong Technology independently, but Penguin's pressing every step of the way made him feel a sense of crisis.

Xu Zhenhua has also observed several acquisitions of the slope system. Except for Chasing Light Animation, other acquired companies can retain their independent operating status. Zheng Wentong will not interfere with the company's operations. This makes his acquisition of Weike Xinke less so. conflict.

Zheng Wentong also proposed an endless confrontation promotion plan for Mutong Technology, focusing on the Southeast Asian market first, then the European market, then the North American market, and finally the mainland market, which is consistent with TikTok's overseas promotion plan.

Mutong Technology also disclosed to Zheng Wentong their game flow in the Southeast Asian market. The mobile payment function in the Southeast Asian market is not perfect, and many game users still use point cards or mobile phone recharge cards to recharge.Endless Showdown still has a lot of potential to be tapped in the East Asia market.

In mid-September, Weike Xinke announced to the public that it would acquire Mutong Technology for US$6 million, and Mutong Technology would become a wholly-owned subsidiary of Weike Xinke.

Weikexinke completed the acquisition with US$2 million in cash and US$4 million in Weikexinke stock.Mutong Technology keeps the original management unchanged and continues to operate independently.

TikTok and Mutong Technology have already started planning the "Endless Showdown" e-sports event in Southeast Asia, and Zheng Wentong is preparing to run the "Endless Showdown" e-sports event to be selected for the Southeast Asian Games.

The experience of Bluestar Games in planning the PCG Global Finals can help Mutong Technology improve the e-sports event of "Endless Showdown".

There are currently no fully professional e-sports teams in the Southeast Asian market. Mutong Technology still has a long way to go to cultivate a mature e-sports competition. As the live broadcaster of the event, TikTok will provide high-definition live broadcast of the event for all countries in Southeast Asia.

Blue Ocean Capital, jointly established by Zheng Wentong and Ding Sanshi, will focus on investing in companies related to the industry chain of Endless Showdown e-sports events, covering all aspects of the event.

Xu Ru didn't understand, "Although Shen Nanpeng said that Wei Kexinke's future is not in the outside world, we don't need to give up the mainland market from the beginning. The Peace Elite mobile game version still has tens of millions of games in a month. "

"We still maintain a superficial friendly relationship with Penguin, otherwise we would not have been able to block Jiaoyin with Penguin last time."

"Games and social networking are the core businesses of Penguin. If you try to challenge Penguin's market position in these two areas, you will face Penguin's most violent attack and use all the resources they can use."

"Slope Group now still has the right to operate the Peace Elite UK server and the Peace Elite mobile game in the mainland market. If I help the endless duel national server pass the review, Penguin will not go with us to suppress Byte, but with Byte Suppress us together, as far as the current situation is concerned, the development focus of Weikexinke is Weiyin and TikTok, and other businesses must be ranked behind this.” Zheng Wentong said.

After completing the acquisition of Mutong Technology, Zheng Wentong and Bai Xiaolu appeared at the Wanda Metropolitano Arena, the home stadium of Atletico Madrid.

The La Liga broadcaster noticed Zheng Wentong, the new boss of Atletico Madrid, and specially gave Zheng Wentong and Bai Xiaolu a close-up shot.

Zheng Wentong and his wife also noticed the camera and waved to Atletico Madrid fans all over the world with a smile on their faces.

Both Zheng Wentong and Bai Xiaolu are wearing Atletico Madrid jerseys. Bai Xiaolu's jersey is No. 23, which has two meanings. One is that Bai Xiaolu's birthday is September 23, and the other is that Bai Xiaolu has won the 23rd Magnolia Award. Best Supporting Actress.

Zheng Wentong came to Madrid this time mainly to meet Ronaldo and Mendes. Real Madrid has no intention of renewing the contract with Ronaldo. Ronaldo wants to communicate with Zheng Wentong about Atletico Madrid's signing plan after January 18.

The spokesperson for TikTok in the North American market is Taylor Swift, and Ronaldo is the global spokesperson for TikTok. After Ronaldo joins Atletico Madrid, Ronaldo, the World Cup, and Atletico Madrid can all bring enough exposure to TikTok.

(End of this chapter)

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