Chapter 21 Prepare to invest in Junshe Culture!

Naturally, Zhong Lifang couldn't be fooled by one of Zheng Wentong's goals, but she thought that Zheng Wentong was just a first-timer who hadn't set foot in the film and television industry and had no experience at all.

"Mr. Zheng, in 13, Huayi Brothers planned to acquire Galloping Horse for 54 billion. Mr. Li wanted to go public independently, so we refused."

"After Mr. Li's accidental death, the China Cultural Foundation was going to take over the offer at a valuation of 36 billion. In the end, due to disagreement among shareholders, the negotiation failed."

"I know this well. CCB International and Galloping Horse signed the VAM agreement. CCB International insisted that the equity value of Galloping Horse was 42 billion, which was different from the Chinese culture, which led to the failure of the acquisition." Zheng Wentong learned about it The process of the pony galloping and falling.

"Even before I left the company, Wasu Media was planning to spend 30 billion to acquire Galloping Horse."

"In October of this year, Mr. Li's lover, Jin Yan, had a personal loan of 10 million yuan and valued Galloping Horse at 7 billion yuan. CCB International could withdraw without losing money. As a result, sisters-in-law competed for the position, and finally key talents were lost. The decline of Galloping Horse has already begun. It's inevitable." Zhong Lifang sighed.

"The reason for the failure of the investment is nothing more than two points. On the one hand, the shareholders of Galloping Horse are unwilling to compromise on the valuation. On the other hand, the company's shareholding structure is chaotic, and the opinions of the decision-makers are not unified, which also discourages other investors."

"Let me say something very practical. Mr. Li passed away unexpectedly, and I am also very sad. However, sisters Li Ping and Li Li are short-sighted. These two people cannot stay in the company. Jin Yan is Mr. Jin's widow after all, and took over Mr. Li's shares. , if you are willing to be a minority shareholder and not interfere with the normal operation of Galloping Horse, then you can stay."

"I will find a way to buy the shares of CCB International. I can cash in the shares that Mr. Li promised to you, Cui Liwei, Kong Ergou, Zong Shuai, and Liu Heng before."

"The question is, do you have Mr. Li's appeal to gather these talents and unite with you to form a new Pentium Pony?"

"I will provide the money, and you will provide the people. I will take care of the money, but can you take care of the people? If you can't do this, I don't think there is any need to invest in Junshe culture!"

Zheng Wentong leaned forward, looking at Zhong Lifang firmly, very aggressively.Bai Xiaolu, who was sitting next to Zheng Wentong, saw Mr. Zheng negotiating for the first time. He was logical and clear-headed, which made her feel admirable.

Zhong Lifang knows her weakness. She is better at the specific management of the company than the introduction of funds.

The reason why she was able to help Galloping Horse complete the financing at a sky-high price of 7.5 million yuan was that the popularity of Galloping Horse had already been established in the industry.

Li Ming's reputation in the industry is also very good. Because of Li Ming's charisma, so many outstanding directors, producers and management talents can be gathered in Galloping Horse.

Before leaving Galloping Pony, she also thought about bringing in foreign capital, gaining control of Galloping Pony, and helping the company to run well. This was considered to fulfill Li Ming's last wish. After all, Li Ming was kind to her.

"Mr. Zheng, Galloping Horse is not an Internet company. An investment of tens of millions or hundreds of millions is undoubtedly a drop in the bucket."

Zhong Lifang has learned about the background of Ramp Capital, and successively invested in two companies, Bilibili and Himalaya, and also founded Jijia Apartment and Puhai Interconnection Information Technology Co., Ltd.
According to her estimate, Ramp Capital may be able to spend hundreds of millions of dollars to invest in the cultural media industry, but it is unable to do so if it wants to own Galloping Pony.

"Right now, Galloping Horse is not worth 30 billion. In fact, the lower the valuation, the better for our acquisition. You can first use the name of Junshe Culture Media to keep in touch with the original management of Galloping Horse. I can first tell Jun She culture capital injection." ""

"In the second step, you introduce me to Jin Yan. I have to gobble up the wolf and spit out all the shares held by Li Ping and Li Li on behalf of the sisters. The equity is unclear and the decision-making is unclear. Naturally, there is no way to attract new investors. join in."

"After the equity transfer between Ramp Capital and CCB International is negotiated, I will be able to acquire the star company Galloping Horse under my command, and Junshe Culture will become a subsidiary of Galloping Horse. When the time comes, I will hand over the specific management of the company to you. .”

Zhong Lifang heard Mr. Zheng's plan. This plan is feasible, and it doesn't cost much to invest in Junshe Culture in the early stage. The company's registered capital is only 1200 million, and the slope capital's investment of several million will not hurt the bones.

Zhong Lifang only needs to be a liaison in the middle, and first stabilize the hearts of the original management team, so as to ensure that the ramp capital can operate stably after taking over Galloping Horse.

However, Slope Capital is the future major shareholder of the company after all. If she and Zheng Wentong's business philosophy cannot be coordinated, the two will have no basis for cooperation.

"Actually, personally, I agree with Galloping Horse's acquisition of Digital Domain's special effects production company. Sooner or later, domestic films will usher in our blockbuster era, and Hollywood blockbusters like "Interstellar" will be produced."

"However, because the idea is too advanced, and there is no suitable script and production team, there are differences among shareholders of Galloping Pony, and it is understandable to sell Digital Domain."

"EXO's Wu Moufan and Luhan have terminated their contracts and returned to China. The popularity of TFBOYS means that the entertainment industry has begun to have traffic stars, such as "Little Times 1" shot by Guo Xiaosi. This is also the beginning of bad movies."

"Fans pay for idols, which may bring temporary traffic and box office, but it hurts the entire movie market, driving out good money with bad money. This kind of traffic stars without acting skills flood the market, and movie fans are forced to appreciate it. Bad movies, after being fooled a few times, they don’t want to set foot in theaters again, and instead hurt the entire movie market.”

"I hope Galloping Pony can inherit Mr. Li's behest and make more good movies. It is best to cultivate a mindset for movie fans that a production made by Pony Horse must be a high-quality product. Fans don't need to read the list of actors or watch Whoever the director is, as long as it's a Galloping Pony movie, at least it's not a bad movie, just like the old beautiful Disney."

"Mr. Zheng, your request is too high. If you work under you, the pressure will be very high." Zhong Lifang smiled. Why doesn't she have the ambition to build a media group comparable to the six major media groups in the United States?

"A goal of 100 points is the only way to achieve a score of 90 points. When I was in college, I loved watching movies. I have watched no less than 2000 movies. I was deeply impressed by the plots and lines of many classic movies."

"I believe in friendship, and I am willing to show my friendship first." Zheng Wentong quoted a line from the godfather.

"I work for my family and refuse to be a puppet of a big man. (I work for my family and refuse to be a puppet of a big man)." Zhong Lifang joked back to a godfather's English lines.

"I'm not a big shot, trust me, I'll make you an offer you can't refuse."

Zhong Lifang recognized that Zheng Wentong insisted on making good content and attracting audiences with excellent movies or TV dramas, instead of deceiving users through gimmicks such as traffic stars, big IPs, and big productions.

She also believes that iQiyi, Youku and Tencent Video will become the main forces in the procurement of film and television drama copyrights. From this perspective, the shareholding of Slope Capital in Bilibili can also help Junshe Culture to have its own Internet in the mobile Internet era. Platform publicity channels.

She also recognized Zheng Wentong's idea of ​​binding outstanding directors and producers, giving young directors more room for creativity, and supporting more young filmmakers to make films.

Zheng Wentong believes that the future Galloping Horse will not only be a big platform, but also a big family.Give these talented and thoughtful young people to play and create.

New Galloping Horse needs to do a good job in logistics, company structure, company strategic planning, positioning, how to do a good job in incentive mechanism, and efficient daily management.

Although it was the first meeting between Zhong Lifang and Zheng Wentong, Zheng Wentong's decisiveness still left a deep impression on her.

Zheng Wentong said that he will go to Yanjing before the Spring Festival to visit Yanjing Junshe Culture Media Co., Ltd. and Huairou Film and Television Base to complete the capital investment in Junshe Culture.

Under Zhong Lifang's introduction, he also wanted to get to know Li Ming's widow, Ms. Jin Yan, and advise her on how to drive her two aunts out of the company.

Zhong Lifang was very curious, "I feel that Mr. Zheng has a plan to drive away Li Ping and Li Li sisters, does he have any means to win?"

"Don't let others know what you think. But I can give a hint, great wealth often hides evil."

Knowing that the meeting was about to end, Bai Xiaolu mustered up the courage to ask a question, "Mr. Zhong, may I ask what kind of corporate culture you want to convey when you name your company Junshe?"

Zhong Lifang pondered for a while, "A gentleman's house actually has two meanings, the place where a gentleman gathers his ambitions and the place where a gentleman gathers his ambitions and has no homes and no gains."

Zheng Wentong looked at Zhong Lifang, "My little assistant has always dreamed of being a star. If she wants to enter the entertainment industry, can Ms. Zhong give me some advice?"

"Boss Zheng's idea is to use good money to drive out bad money, and replace popular actors with good actors. Then for Ms. Bai, go to a professional film and television college to hone her acting skills. She can take on micro-movies first, and then act in some Web drama."

"After all, Ms. Bai has a good appearance, a good temperament, and a photogenic figure. She is naturally suitable for an actor's job. As long as her acting skills are honed, her future is limitless."

"After the audience has become popular, I will take on the big drama of the year, and finally enter the film industry. After all, making a film is actually the most difficult thing. Mr. Zheng is not the kind of person who uses public affairs for personal gain. He likes to be a financial sponsor to praise actresses, right?"

Zhong Lifang euphemistically reminded her future partner, if Zheng Wentong is also the kind of company owner who likes to have affairs with female artists under his banner, just like the Wang brothers of Huayi Brothers.

Even if Slope Capital successfully acquires the equity of Galloping Horse held by CCB International, the company's development prospects are still very worrying.

"Sweet look but hard heart, Hollywood is right about you."

Zheng Wentong admired Zhong Lifang's work attitude of being neither humble nor overbearing and outspoken towards her future boss.

"There is nothing to give up, nothing to gain, this sentence is very good, see you in Yanjing." Zheng Wentong got up and bid farewell to Zhong Lifang.

 Thanks for voting, there's another chapter tonight.

  
 
(End of this chapter)

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