Back to 1988

Chapter 759 Announcing the Postponement
Under the constraints of so many rules and regulations, let alone Du Guoying, a newcomer, the team is still relatively simple, even if Zhu Lidong's team can do it, it will be difficult.

Being able to achieve the current three plans is enough to see his potential.

"We need to find a balance between products and premiums. In the face of the current market situation, we are unwilling to fight a price war, whether it is against Bird, Motorola, or other foreign capital, so how can we lock in when the other party cuts prices? Keeping the price and ensuring a certain sales volume are our number one problem.”

Lu Feng looked serious, sat there for a long time and then said: "The product positioning should be high-end, I agree with this point, we must build brand power, so that users will have certain social attributes after purchase, and even additional friendship attributes. I don’t agree with positioning business, it will make young people feel repelled.”

"I think the positioning should be a young attribute, a light luxury brand, and strengthen the value of the product, so that it cannot be easily engaged in a price war. In terms of publicity, don't engage in pragmatism. What signal is good, the product is durable, and after-sales is good, all of these are not allowed. carry!"

"In product advertisements, words such as high-end, first, and luxury should not appear, but users must feel these words in advertisements. In offline sales, store service attributes must be improved, giving young people the first VIP service experience, and establishing Jiafeng VIP system, as long as you buy a Jiaxun pager, you will automatically become a VIP customer of Jiafeng Electronics, enjoying priority services, door-to-door delivery, and priority after-sales services."

A vice president next to him said, "Mr. Lu, if you buy a pager, you will become a VIP customer, and then we will launch high-end services later. What should we do? Customers who bought our TVs and VCDs must have opinions. In volume, these services are also a big expense.”

"Don't worry, there will be a VIP level in the future, you can use the points system. It's still a collection card game, such as buying VCD, TV, and pager, and getting an electric fan for free. This aspect will be determined according to the profit. Look, at the beginning of the pager, I thought that the price should not be lowered, but the price can be lowered in disguise, but the price cannot be lowered directly.”

Lu Feng sat there and thought for a while; "The direction is in this direction. In order to match this direction, the shape design needs to be changed. The current all-black plastic integral molding is not high-end, and the shape design should be higher-end. Go, increase the cost."

The seven or eight shape design chief engineers present looked at me and I looked at you. They didn't quite know what Lu Feng wanted, but they still had some drafts.

As a designer, who doesn't have a stack of manuscripts rejected by the leader?
A few minutes later, a stack of manuscripts was placed in front of Lu Feng, and everyone looked through them. Some of the manuscripts were more ridiculous, some were too technically demanding, and some were too expensive.

Lu Feng flipped through a piece of manuscript paper. The outline design described above was outlined in silver, and the shell clips were designed in contrasting colors, light blue, alloy steel, and black plastic. The buttons were also quite textured.

"What's the cost of this manuscript?" Lu Feng asked as he put the manuscript in his hand on the table.

"Everyone was very satisfied with this before. It is Li Gong's work, but its cost is expensive. The spring under the button has relatively high technical requirements, because it has a texture when pressed. We can't make it at present. Only one company in Shanghai can make it. Seiko, just such a small spring costs two cents, and we can’t make this light blue alloy.” Liu Cheng looked at the manuscript and thought about the cost, and said: “The overall cost has increased by [-]%. Ten, the cost of the casing has increased by two hundred percent."

"Just use this." Lu Feng made a decision. The cost of this thing is less than [-] yuan. Even if it is doubled, it is only [-] yuan. In order to quickly recover the research and development costs, [-] million yuan was spent, which is not bad. .

At [-] o'clock in the afternoon, Jiafeng Electronics announced that the release date of Jiaxun pager was postponed, and it is expected to be sold on March [-].

Half an hour later, the Motorola branch announced that this year will be a big year in the mainland, and it will continue to invest regardless of cost, increase supply, and serve more consumers.

These two news are distributed in the industry and will be published in the newspaper tomorrow, but Bird, as the most nervous company in the industry, got the news immediately.

In the factory office, the expressions on the faces of the four of Xu Lihua were a bit dull. Since years ago, all parties have started to make moves, but there has been no sound. Unexpectedly, on the same day, the two companies made their voices together, like a thunderclap, which exploded on the eve of the war. Cloudy sky.

"Jiafeng Electronics quit?" Sui Bo sat there in a daze, and said, "According to their R&D team and the technology they bought, it shouldn't be."

"I think there should be a technical problem. They bought the technology and have to digest it themselves. This is also time. A few days ago, I heard from people in the industry that a batch has been trial-produced and is currently being tested. Sudden delay, maybe the product is not approved?"

"If Jiafeng Electronics postpones it, let's postpone it. It's the off-season anyway. The key is why Motorola wants to increase production? Their market share is very solid. At present, our sales are good because of the low price. A large number of new users have been developed. Their The market share has not decreased."

"This analysis is correct. I think we should focus on Motorola. Their brand power is too strong. If they really fight with us, they will not be able to bear it."

"No, no, Jiafeng Electronics is still the main one. It relies on price wars. On the contrary, I think it is impossible for Motorola to lower the price. The tonality of the brand is there. Even if the price is not lowered, people can sell it."

"In fact, this is a good thing, if Jiafeng Electronics fights with Motorola."

Everyone was chattering, and the scene was a bit noisy, Xu Lihua said: "Everyone be quiet, I think, the fight between Jiafeng Electronics and Motorola can indeed be considered, but we also have to be on guard. , At the same time, we must do a good job in market planning. Simply put, the days of making money easily like the previous two months are basically gone, and the money earned in the past may even be spit out.”

"But we still have to do, especially prepare for a price war with Jiafeng Electronics, and speed up the layout of sales channels such as stores, dealers, and franchise stores."

In their hearts, it is impossible for foreign brands such as Motorola to fight a price war. They sell at a premium, so why do they fight a price war?
With the announcement of Jiafeng Electronics’ entry in the field of communication, dark clouds have been hanging over the industry, and many companies are even preparing to follow up. Due to technical barriers, they cannot enter. Not everyone has Lu Feng’s big hand, [-] million to go abroad to acquire a laboratory.

Li Dongsheng called Chen Weirong and wanted to talk about this matter.

"Old Li, what do you think of Jiafeng Electronics this time? I have heard some news from the world." Mr. Chen's voice on the phone was quite mysterious.

"International news? Oh, I can't keep up with others, and I'm still busy arguing with Zhu Lidong, so I wonder, the profit of selling a pager is so big?" Li Dongsheng wondered: "Didn't he spend four One hundred million? Even if the domestic market is fully covered, you can’t earn it back!”

"I recently chatted with several Jiafeng executives, and I can sort of understand the Jiafeng model. They don't earn money from the market, or even policy subsidies. They earn money from people in Xiangjiang." Mr. Chen's voice was full of show off: "This is something we don't know. Recently I checked the newspapers in Xiangjiang. Good guy, Lu Feng is doing well there!"

"Not making money from the market?"

"That's right, according to what the executive told me, how much money do the poor have? With the money they earn from the rich, they desperately open factories and expand the market, and then go to Xiangjiang to make up stories for the rich and get financing !” Mr. Chen explained.

"Well, it seems that we still haven't figured it out, so what do you think the pager means this time? How much success or failure?"

"It's hard to say, but he has already offended people internationally. This time, the people from Motorola are trying to mess with him. I think it's embarrassing. Once he can't get money from Xiangjiang Rich, Jiafeng Electronics will collapse immediately!"

The two were analyzing Jiafeng Electronics on the phone. Not only them, but many domestic companies wanted to understand the development model of Jiafeng Electronics, but they just couldn't understand it.

However, recently some people have begun to understand how to play this game, that is, debt financing blows up valuation bubbles.

The fifteenth day of the first lunar month has passed, and this year is completely over. Schools have started one after another, and enterprises are on the right track. Huasha Cosmetics Factory has officially transformed and started to produce daily necessities. Starting from laundry, soap, toothpaste, etc., it has greatly improved. .

After school, Duoduo walked home with two classmates, wandering around with his schoolbag in his hand, looking like he wanted to throw the schoolbag away.

I just went to school today, and the teacher said that there will be a parent-teacher meeting, and both parents are required to be present.

Jiang Xiaoyan just got off work after seven o'clock in the evening. As the factory improved, her mood improved a lot. Zhang Fengxia also came back tonight. They have a plan that needs to be changed, and it will be finalized tomorrow.

"Hello, Aunt Fengxia!" Duoduo said hello to Zhang Fengxia.

"I haven't finished my winter vacation homework, did the teacher beat you?" Zhang Fengxia asked while sitting on the sofa, nibbling melon seeds.

"I finished writing. After I went to school, I copied Huang Jian's." Duoduo said quite proudly on his little face.

"They asked you to copy?"

"I've done him a favor. I'm a health committee member now, and recently my notebooks are selling very well. It's this kind of notebooks. They can't be bought in our school's canteen. They all want to buy them. I'll sell them to him at a cheap price." Duo Duo from the schoolbag He took out a slightly delicate notebook.

Zhang Fengxia sat and smacked her lips, and suddenly understood what it means to be close to the vermilion, to be red, to be close to the ink, to be black.

"You, you should focus on your studies. After the summer, you will be a second grader."

Duoduo pursed her lips, but didn't respond at all. Since the end of last year, she has earned more than ten yuan of pocket money by selling books, pens, erasers, and pencil cases that are not available in the school canteen.

"Mom! Mom!" Duoduo ran to the kitchen and shouted: "There will be a parent-teacher meeting tomorrow, and the teacher asked both parents to go."

"Having a parent-teacher meeting? Are you causing trouble again?" Jiang Xiaoyan turned to look at her and asked.

"No, I just let my parents go." Duoduo stood there and didn't dare to look at her.

"In the past, I was asked to go to parent-teacher meetings, tell the truth."

Zhang Fengxia stood up and walked over and said, "If the teacher asks me to go, I'll give him a call. He's not in another province. I saw a newspaper report on him a few days ago."

(End of this chapter)